...Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s Five Forces Model 3 SWOT Analysis 4 Strengths and Core Competencies 5 Weaknesses 5 Opportunities 5 Threats 5 Market Objectives 6 Product Objective 6 Price Objective 6 Place Objective 6 Promotion Objective 6 Marketing Strategies and Implementation 7 Product Strategies 7 Price Strategies 7 Place Strategies 7 Promotion Strategies 7 Explanation of Strategies………………………..……………………………………………………………………………………………….7 Implementation Plan 7 Product Tactics 8 Price Tactics 8 Place Tactics 8 Promotion Tactics 8 Monitoring Procedures 8 Introduction Company G has a well-known reputation in the electronics field. The G-force brand is known throughout the world for providing quality products, as well as its logo being recognized. The G-force “G Watch” is a new product for this line of business within the company and is a good product development strategy for Company G. Bringing the GW onto the market considering its position in production efficiencies and recognition for its brands will be a profitable and trend setting combination for all involved. Mission Statement “We enable consumers to improve the quality and convenience of their lives by providing high-quality, innovative electronic solutions.” The Product The G Watch has a small digital 144 x 168 pixel screen, four buttons, and, tucked inside out of sight, a 3-axis accelerometer...
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...Why Not Now Smart Device & Mobile App Store Boise’s Best Cell Phone Store-Final Draft Alicia Young Keller Graduate School of Management Marketing Management-Section 61681 December 15, 2013 Table of Contents 1.0 Executive Summary………………………………………………………………………....3 2.0 Situational Analysis Overview……………………………………………………………...3 2.1 Market Summary……………………………………………………………………………5 2.2 SWOT Analysis……………………………………………………………………………...6 2.3 Competition………………………………………………………………………………….7 2.4 Product Service Offering……………………………………………………………………8 2.5 Keys to Success………………………………………………………………………………9 2.6 Critical Issues……………………………………………………………………………….10 3.0 Marketing Strategy Overview……………………………………………………………..10 3.1 Mission………………………………………………………………………………………13 3.2 Marketing Objectives………………………………………………………………………13 3.3 Financial Objectives………………………………………………………………………..15 3.4 Target Markets……………………………………………………………………………..17 3.5 Positioning…………………………………………………………………………………..18 3.6 Pricing Strategies…………………………………………………………………………...19 3.7 Market Attack Strategy……………………………………………………………………22 3.8 Marketing Research………………………………………………………………………..24 4.0 Controls……………………………………………………………………………………..27 4.1 Progress Milestones………………………………………………………………………...27 4.2 Market Organization………………………………………………………………………28 4.3 Contingency Planning……………………………………………………………………...28 5.0 Conclusion…………………………………………………………………………………..29 References………………………………………………………………………………………30 1.0 Executive...
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... CONTINUING THE USE ................................................................ 7 III. DEVELOPMENT OF THE MEASUREMENT SCALE ........................................................................... 9 IV. LIMITS OF THE STUDY ............................................................................................................... 15 BIBLIOGRAPHY .............................................................................................................................. 16 2 College year 2015-2016 National Central University Introduction Researchers working in the high tech field have not finished to offer more innovative results. Connected watch is part of the hot topics of the moment and creates a race between the major manufacturers. A connected watch got several elements differentiating it from other existing watches. As its name indicates, it is connected to the web or a smartphone. Generally, the watch uses Bluetooth or Wi-Fi technology to allow the connection with your phone, or a...
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...0 | | September 23, 2008 | Android 1.1 | | February 9, 2009 | Android 1.5 | Cupcake | April 30, 2009 | Android 1.6 | Donut | September 15, 2009 | Android 2.1 | Éclair | October 26, 2009 | Android 2.2 | Android 2.2 | May 20, 2010 | Android 2.3 | Gingerbread | December 6, 2010 | Android 3.0 | Honeycomb | February 22, 2011 | Android 4.0 | Ice Cream Sandwich | October 19, 2011 | Android 4.1 | Jelly Bean | Announced on June 27, 2012; official release date TBA | ICE CREAM SANDWICH Google has finally figured out the recipe for success with the introduction of Ice Cream Sandwich, the newest member of Android OS family. Google has faced many criticisms around the responsiveness of the UI in Android. Many tech experts will conclude their reviews of the Android...
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...Appendix C Risk Management Plan for The BNL Center for Functional Nanomaterials At Brookhaven National Laboratory Upton, New York 11973 May, 2004 Risk Management Plan for The BNL Center for Functional Nanomaterials Approved by: __________________________________ Robert Hwang CFN Director Brookhaven National Laboratory __________________________________ Michael Schaeffer CFN Project Manager Brookhaven National Laboratory Table of Contents 1.0 Introduction ................................................................................................................. 1 2.0 Project Description ...................................................................................................... 1 3.0 Risk Assessment Methodology ................................................................................... 2 4.0 Risk Reporting, Tracking, and Closeout ..................................................................... 2 5.0 Criteria for Risk Identification and Assessment.......................................................... 3 6.0 Assessment Results ..................................................................................................... 4 7.0 Contingency Risk ...................................................................................................... 20 8.0 Risk Factors and Weight Table ................................................................................. 21 9.0 Risk Factors & Cost Weighting Description for CFN Contingency...
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...A Literature Review “Privacy and Health Information Technology” Deborah Jones Dr. Udoh Udom Health Information Systems HAS 520 12/06/10 Introduction The increased use of health information technology (Health IT) is a common element of privacy of medical information. Proponents hope that the increased use of health IT will improve health outcomes for individual patients by facilitating the delivery of evidence-based care and reducing medical errors. Additionally, proponents hope that increasing information sharing among providers will better coordinate care within and across health care settings. Health IT facilitates the creation of a comprehensive health record that can move with an individual over his or her lifetime, in contrast to the fragmented records that exist today. Further, health IT is promoted as a critical tool for improving population health by allowing for the more efficient gathering of data regarding the effectiveness of certain treatments. Finally, health IT is also expected to help decrease health costs by reducing the duplication of services and the delivery of unnecessary or inappropriate care. This paper examines some of the “gaps” in privacy protections that arise out of the current federal health privacy standard, the Health Insurance Portability and Accountability (HIPAA) Privacy Rule, the main federal law which governs the use and disclosure of health information. Additionally, it puts forth a range of possible solutions, accompanied by...
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...edition 2015 THE EVENT APP BIBLE The New Version of the Popular Guide to Evaluate, Compare and Understand Event Mobile Apps Table of Contents page 4 8 Preface - by Corbin Ball Introduction 10 13 5 Key Trends in Event Mobile Apps 17 What You will Find In The Event App Bible v3 18 21 Strategy 21 26 The Benefits of Mobile Apps 27 29 From The Trenches: How Event Planners Select and Use Apps 31 Why Develop an Event Mobile App Selection Strategy? - by Michelle Bruno 32 30 Questions to Answer in a Mobile App Selection Strategy - by Michelle Bruno 35 Selection 35 38 Creating the Perfect Request for Proposal (RFP) for a Mobile App - by Michelle Bruno 46 Event App Solutions: Research Methodology 47 Event App Findings 50 Mobile App and Features Glossary - by Becki Cross and Cathy Key 56 App Provider Tables and Features Overview 73 Post Selection Tactics 73 75 Promoting Engagement - by Liz King 76 Considering Usage - by Liz King 77 Solving Wifi Issues - by Liz King 78 Financial Support - by Liz King 78 82 Credits 83 84 Disclaimer 86 appendix - research Why Version 3? Structure of the Event App Bible v3 Event Apps: Hype or Substance? Where are we now? Do You Need an Event App? Purchasing Factors Earning Adoption - by Liz King Data...
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...Horizon Consulting Patti Smith looked up at the bright blue Carolina sky before she entered the offices of Horizon Consulting. Today was Friday, which meant she needed to prepare for the weekly status report meeting. Horizon Consulting is a custom software development company that offers fully integrated mobile application services for iPhone ™ , Android ™ , Windows Mobile ® and BlackBerry ® platforms. Horizon was founded by James Thrasher, a former Marketing executive, who quickly saw the potential for digital marketing via smartphones. Horizon enjoyed initial success in sports marketing, but quickly expanded to other industries. A key to their success was the decline in cost for developing smartphone applications which expanded the client base. The decline in cost was primarily due to learning curve and ability to build customized solutions on established platforms. Patti Smith was a late bloomer who went back to college after working in the restaurant business for nine years. She and her former husband had tried unsuc-cessfully to operate a vegetarian restaurant in Golden, Colorado. After her di-vorce, she returned to University of Colorado where she majored in Management Information Systems with a minor in Marketing. While she enjoyed her marketing classes much more than her MIS classes, she felt the IT know- how acquired would give her an advantage in the job market. This turned out to be true as Horizon hired her to be an Account Manager soon after graduation. Patti Smith...
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...BLOOMING PROSPECTS OF FUNCTIONAL FOODS Ashish Mishra1, T.R. Genitha2 1. B. Tech. Food Tech Student, 2. Assistant Professor, Dept. of Food Process Engg, Sam Higginbottom Institute of Agriculture, Technology & Sciences, Allahabad 211007 Corresponding author: genithaimmanuel@yahoo.co.in Introduction The tenet "Let food be thy medicine and medicine be thy food," espoused by Hippocrates nearly 2,500 years ago, is receiving renewed interest, now popularly used for Functional foods. The term functional foods was first introduced in Japan in the mid-1980s and refers to processed foods containing ingredients that aid specific bodily functions in addition to being nutritious. The Institute of Medicine's Food and Nutrition Board (IOM/FNB, 1994), Japan defined functional foods as "any food or food ingredient that may provide a health benefit beyond the traditional nutrients it contains." Functional foods are foods that provide health benefits beyond basic nutrition due to certain physiologically active components, which may or may not have been manipulated or modified to enhance their bioactivity. These foods may help prevent disease, reduce the risk of developing disease, or enhance health. Rapid advances in food science and technology, an aging population, the rapid rise in health care costs, and changing government marketing and labeling regulations have also had an impact on the functional foods market. Functional foods have been...
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...transportation and storage of goods including services, and related information from the point of origin to the point of consumption for the purpose of conforming to customer requirements. This definition includes inbound, outbound, internal, and external movements. Inbound Logistics It is important for companies to have total visibility of their inbound logistics function. If the logistics management can see which inbound deliveries are arriving they can schedule the correct resources to be available at the correct times so that materials are unloaded in a timely fashion without causing a bottleneck at the receiving dock. The inbound logistics process in SAP starts when purchase orders are processed at the vendor and an advanced shipping notification (ASN) is sent back. When an ASN is received this can trigger an inbound delivery to be created in SAP. The delivery will contain information on the vendor, the items, quantities to be expected and the delivery details. The delivery monitor is used to display and process open and completed deliveries. It is a single list that is easily reviewed. It shows deliveries that are due for picking or putaway and creation of transfer orders, deliveries for which picked quantities or putaway stocks need to be confirmed, and process deliveries that are due for goods receipt. Goods receipts are used to record the items that are received from a vendor which have been sent using the information from a purchase order. The goods receipt is important...
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...THE LIABILITY OF INTERNET SERVICE PROVIDERS FOR UNLAWFUL CONTENT POSTED BY THIRD PARTIES N.D. O’BRIEN 2010 THE LIABILITY OF INTERNET SERVICE PROVIDERS FOR UNLAWFUL CONTENT POSTED BY THIRD PARTIES By N.D. O’BRIEN Submitted in fulfilment of the requirements for the degree of MAGISTER LEGUM in the Faculty of Law at the Nelson Mandela Metropolitan University January 2010 Supervisor: Prof F. Marx PREFACE I would like to extend my thanks to the following people: To my parents and Emma Taggart for their help, encouragement, sacrifice and support; To my supervisor, Prof Marx, for his assistance and guidance; To Dawn Prinsloo, at the NMMU Library, for providing me with her time and guidance; To Ms. Fourie, the Law Faculty Officer, for her always prompt and friendly assistance; To Mr. Ant Brooks and the Internet Service Provider Association, for providing me with a variety of interesting information and insights. Without their invaluable assistance I would not have been able to have completed this work. i SUMMARY Internet Service Providers (ISP’s) are crucial to the operation and development of the Internet. However, through the performance of their basic functions, they faced the great risk of civil and criminal liability for unlawful content posted by third parties. As this risk threatened the potential of the Internet, various jurisdictions opted to promulgate legislation that granted ISP’s safe harbours from liability. The South African (RSA)...
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...DEVELOPING AND MANAGING VOTERS REGISTRATION SYSTEM Introduction Voters’ registration is a process in which qualifying citizens are registered in order for them to be eligible to vote in an election. Voters registration is a process whose output is the voters’ roll which is basically a list containing the necessary details of all individuals who are eligible to cast their votes in an election. Governments operating under democratic principles around the world have to invest in this process in order to ensure smooth transition of power when time comes. Elections have been a major source of violence and consequently wars when one side feels that it wasn’t given a fair chance in the process. With this in mind, it is important for states to have proper voters roll in order to carry out elections in a credible and peaceful manner. If this process is not conducted in a transparent and collaborative manner, the credibility of the election process will as well be put into jeopardy at the end of the day. It this process which sets the stage of an election to be acceptable or add more credible reasons to rendered the election as not free and fair. In Tanzania, early voters’ registrations involved writing details of voters in a ‘counter’ book and have that book retrieved for verification on the Election Day. Voters were not given any sort of identification for them to keep as a form of authentication; no photographs of the ‘would be’ voters were being taken or kept by the registration...
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...Systems Analysis and Design Project Stage 3 New System Specifications And Prototype Based on Harvard Business School case 9-692-015 Manzana Insurance – Fruitvale Branch Presented to Professor Michael Palley Stevens Institute of Technology MGT 772 SB Analysis and Development of Information Systems By Team 3 TEAM 3 Systems Analysis and Design Project Stage 3 MGT 772SB Analysis and Development of Information Systems Professor Michael Palley Table of Contents SYSTEM OVERVIEW ...............................................................................................................................................4 DESCRIPTION .............................................................................................................................................................4 POLICY REQUEST TYPES ............................................................................................................................................4 BACKGROUND ...........................................................................................................................................................4 CURRENT ORGANIZATIONAL PROBLEMS AND GOALS FOR THE NEW SYSTEM ............................................................4 FILE DESIGN..............................................................................................................................................................7 BACHMAN DIAGRAMS IN THIRD NORMAL FORM (3NF)...................
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...Michigan Technological University Information Security Plan The Information Security Plan establishes and states the policies governing Michigan Tech’s IT standards and practices. These policies define the University’s objectives for managing operations and controlling activities. These top-level policies represent the plans or protocols for achieving and maintaining internal control over information systems as well as compliance with the requirements imposed on the University. INFORMATION SECURITY PLAN Approval by Information Security Board of Review Members Information Security Plan Rev: 3 – 10/13/2011 Page 1 Information Security Plan Table of Contents 1 2 3 4 5 6 7 8 EXECUTIVE SUMMARY ................................................................................................................. 4 PURPOSE............................................................................................................................................. 4 SCOPE .................................................................................................................................................. 5 DEFINITIONS ..................................................................................................................................... 5 IT GOVERNANCE COMMITMENTS & RESPONSIBILITIES .................................................. 6 UNIVERSITY POLICY STATEMENT .........................................................................................
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...SECURING A MOBILE WORLD Introduction Today’s smartphones and tablets are more than communication devices. They are hip-mounted personal computers, with more memory and processing power than your laptop of just a few years ago. They are an integrated part of our lives… personal and professional. The information they provide is so vital that the Army is piloting their use as standard field issue to every soldier, complete with combat-focused applications [1]. However, smartphones and tablets raise new security issues. They are more likely to be lost or stolen, exposing sensitive data. Malware risks are increased because they connect to the Internet directly rather than from behind corporate firewalls and intrusion-protection systems. Security of mobile devices focuses on controlling access through the use of device locks and hardware data encryption. While this may be sufficient for individual users, it is insufficient for defense needs. Many documented examples exist of hacking of the device lock, as well as defeats of the hardware-level encryption. Once the device is unlocked, there is generally unfettered access to all apps and their associated data. Military applications require additional application-level access controls to provide data security. Unfortunately, there are gaps in the application-level security model of the two predominant mobile operating systems: iOS from Apple and Google Android. Our ongoing research1 looks to address these gaps by developing innovative...
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