...Hanson – medical breakthrough = social phenomenon * How has promise of medical breakthroughs influenced: media culture and patients expectations relationship between medicine and media place of medicine in American political culture How and why does the medical community use media to communicate with public? Increasingly interdependent spheres w/ differing perspectives on vision of media’s role is in “media-ted” world What makes health “news”? Producing Medical Heroes How and why has American society selected its medical heroes? How has this changed over time? What functions do depictions of heroic doctors (Walter Reed, and House, M.D.) and patients serve? How have fictional medical characters – in novels, Hollywood films, on TV – shaped expectations of medical culture? VD, HIV, and the Media How did the media contribute to the publics perception of venereal diseases and HIV? What images (both visual, and stories told to make a point) came most powerfully to cultural prominence? What were the aims of medical and public health authorities, the state, and media professionals in working to make those images publically visible? What role did the media play in changing public’s image of HIV? Stigmatization, Destigmatization, and Medical Illnesses Ways portrayal of medical condition in media contributes to a stereotype in society? How does representation influence publics perception of a particular medical condition? Some consequences of stereotype...
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...Netflix is faced with a multitude of options and my argument is that it must base its decision upon the long term strategy of the business. There is still a growing demand for DVD’s in their physical format proven by their increasing rate at which Netflix acquires new prescriptions to their existing DVD postal service and this is predicted to continue to grow for many years yet. Netflix currently has 45 million copies in distribution whilst it holding a huge investment in its offline, sorting and distribution network. Therefore the company does not want to risk cannibalizing its core business at the expense of innovation. Although I think the switch over to streaming content via VOD is where Netflix should be heading, I feel it’s vitally important to place an emphasis upon gradual integration. It is proposed that Netflix enters the VOD market by opening a new subsidiary company reducing the risk to its existing operations whilst testing the market and venturing into foreign markets to maximize growth potential. Other potential markets include offering its services via smart phones and other devices whilst it should use VOD streaming to concrete its offering as a major distribution channel to independent film productions. These recommendations fit the original aims of the company in line with its mission statement to promote lesser known independent and out of...
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...Text, Film, and Historical Fact: Soucing “The Name of the Rose” 1. Evaluate the following statement: The film “The Name of the Rose” is an accurate portrayal of the lives of medieval monks. “The Name of The Rose” is a historical murder mystery combining fiction, biblical analysis, medieval studies and literary theory. The movie is very appropriate for historical class, because it simply describes the debate on the poverty of the clergy, but not converted beyond recognition. The scenes of the life in Abbey describe challenges and promises of monastic life. Such characters as dithering abbot and fat cellarer, quirky herbalist and dedicated illuminator demonstrate the variety of occupation and different personalities within the walls of the monastery. The scenes where after the second murder even the abbey became under the apprehension that they are experiencing the last days before the coming of Antichrist, is a perfect evidence that in the fourteen century many experienced divorce from the scholarly world turned to superstition, heretic movements, or apocalyptical outbursts. Moreover, the movie accurately described some parts of daily life medieval monks. The dining sessions, scenes of prayers, psalms and hymns were showed properly. Medieval monks devoted their lives to strict routine and discipline of life. For example, the part where elderly blind monk was angry at other monks because they were laughing claiming that monks never fool themselves. In the movie there...
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...Bartleby the main character suffers setbacks and change as he is transitioning to adulthood. The adaptability to change and the ability to get over setbacks is one component of emotional intelligence. He displays that soon after receiving his latest college rejection letter. With confidence and motivation he wishes he devises very sneaky yet intelligent way to fool everyone into thinking he is college-bound other words, open his own university. Bartleby and friends who also got rejected join to take part in taking over an abandoned building and creating a college for show. They create a fake Website, hire a friend's uncle to pose as the dean, and bingo the school is born. However, they do their jobs too well, and soon many other rejects try to gain admittance to the nonexistent South Harmon Institute of Technology. This leads to tension as Bartleby has to tell the students that the college is made up and is not credited. But empathy indulges in Bartleby as the students finally felt happy after getting accepted to this one college who would take anyone. This movie indulges in the idea of emotional intelligence as the main character showcases social skills, empathy, self regulation and awareness of his own feelings as his motive was to succeed in life and not quit. At the end of the film he sustains success after convincing the heads to make the college credited and it portrayed him as a leader who was wanting...
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...seasonal items, as well as over-the-counter and prescription medication. In addition to their well-known retail pharmacies, both companies also operate a health services health and wellness division. Within the retail pharmacy industry CVS/Caremark and Walgreens continually battle for the retail position. This document will offer an overview and basic competitive analysis of the two companies. Background Location & Type of presence (brick and mortar, or internet) According to the CVS/Caremark 2011Annaul Report, page 23; as of December 31, 2011, the CVS/Caremark Retail Pharmacy segment operated 7,327 retail drugstores with 7,271of these retail stores operating a full service pharmacy. Their stores are located in 41 states and the District of Columbia and Puerto Rico. Additionally, within these retail stores operate 657 health care clinics conducting business under the Minute Clinic name. The retail pharmacy stores operate primarily under the CVS/pharmacy or Longs Drugs names. In addition, the Pharmacy Services segment operates under the names CVS Caremark Pharmacy Services, Caremark, CVS Caremark, Care Plus CVS/pharmacy, Care Plus, and Rx America to providing pharmacy benefit management services to employers, insurance companies, and other organizations. Their online retail sales operate under the name CVS.com offering most of the same products as the retail stores. CVS/Caremark also offers customers the ability to refill prescriptions online.1 According to the Walgreens 2011Annaul...
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...1 Department of Computing Goldsmiths College University of London Syed Sahin Ali (MA902SA) Course Code: IS51014A-CIS Course Title: COMPUTING SPECTRUM (CIS) Assignment 1 Lecturer: Dr James Ohene-Djan Handout date 25/10/10 Date to submit 15/11/10 Introduction In this assignment I will be answering 10 essay questions about computer information systems. I will be trying to determine why information systems are so essential in business, and how businesses use information systems. Syed Sahin Ali (MA902SA) 2 COMPUTING SPECTRUM (CIS) Assignment 1 1) What is the difference between information technology and information systems? Describe some of the functions of information systems. In your answer include two examples of information technologies and two examples of information systems. A) Information Systems are systems, which have been designed to collect, manipulate, store and distribute data. Information systems help with decision-making, were once accurate and current data was inaccessible now is readily available. This helps decrease business costs and helps retain customers. If a company is facing a challenge or problem, information systems provide a solution. Information systems help managers make better decisions, increase profitability and make more efficient business processes. Two organisations that use information systems are Tesco who keep a record of what you buy, if you own a Tesco club card. Also universities, like Goldsmiths, keep a record of student...
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...Marts, 2011 Line-item budgeting and film production – Exploring some benefits of constraints on creativity and aesthetic value creation Thomas Frandsen, Ivar Friis, and Allan Hansen*) Solbjerg Plads 3 2000 Frederiksberg Copenhagen Business School Denmark *) Corresponding author: ah.om@cbs.dk Early work – Please do not quote without the permission from the authors Paper to be presented at the workshop on Creativity and Control Sponsored by Accounting Organizations and Society 4–5 April 2011, Barcelona, Spain Abstract: This paper explores the role of budgeting in the Danish film industry and seeks to illustrate the positive effects a line-budget might have on the creativity and innovativeness in film production. In our analysis we provide illustrative examples of the enabling and facilitating role of budget constraints on film production from the Danish film industry in general as well as from a case study of the process of making the Danish film “The Island of Lost Souls” in particular. We draw on Elster (2000)’s constraint theory and suggest that the constraints imposed on agents by line-item budgeting under some circumstances lead to situations where ‘less is more’ as line-item budgeting might be used to focus creative behavior as well as pre-commit the agent against passion and time inconsistency. 1 I. Introduction The dysfunctional consequences of constraints imposed by budgets on agents dealing with uncertain, complex or dynamic organizational...
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...Running head: HSA520 ARTICLE SUMMARY WEEK 6 Article Summary HIPAA INFORMATION SERIES HIPAA 101 For Health Care Providers’ Offices Article Summary The value of health care information exchange and interoperability Walker, J., Pan, E., Johnston, D., Adler-Milstein, J., Bates, D., Middleton, B., The value of health care information exchange and interoperability. Health Affairs: The Policy Journal of the Health Sphere, Web Exclusive, Jan. 19, 2005. Accessed Jan. 22, 2006. http://content.healthaffairs.org/cgi/content/full/hlthaff.w5.10/DC1. The selected article for summarization was prepared by the researchers to access the value of electronic health care information exchange and interoperability (HIEI) between providers (hospitals and medical groups) and independent providers (laboratories, radiology centers, payers, pharmacies, public health departments, etc). The use of information technology by health care providers is intensifying rapidly with President Bush’s support of nation adoption of electronic medical records within the next decade. In addition to the digitizing of patient’s data, information sharing between providers is being explored by policymakers. The concept of interoperability, or the flow of administrative and clinical data between users, software and hardware, encourages information technology investment and health care reform. Research hypothesis The researchers’ hypothesis was “the clinical benefits of electronic...
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...JOURNAL OF WOMEN’S HEALTH Volume 21, Number 11, 2012 ª Mary Ann Liebert, Inc. DOI: 10.1089/jwh.2012.3546 Obstetric-Gynecology Resident Education Regarding Barrier and Over-the-Counter Contraceptives: A National Study 1 Amie Y. Miklavcic, M.D., M.M.S., and Christine R. Isaacs, M.D.2 Abstract Background: The study was conducted to assess obstetrics-gynecology resident knowledge about barrier and over-the-counter (OTC) contraceptives and identify strengths and weaknesses in resident education. Methods: We developed a survey for distribution among 50 randomly selected U.S. obstetrics-gynecology residency programs. Results: Of 202 respondents, only 57% and 36% of residents reported adequate knowledge to counsel patients regarding latex vs. nonlatex condom use, respectively. Ninety-six percent knew spermicides were nonprotective against sexually transmitted diseases (STDs); however, there was limited knowledge about delivery options. Only 17% had ever fit or prescribed a diaphragm, and 30% reported knowledge in performing a fitting. Greater than 80% of residents stated they received no formal didactics addressing the use of condoms, spermicides, or diaphragms. Limited experience regarding Cycle Beads and natural family planning was expressed. Conclusions: Obstetrics-gynecology residents receive little formal training about barrier and OTC contraceptive options and seek more education because of their awareness of inadequate knowledge. Introduction he Accreditation Council...
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...HOSPITAL MANAGEMENT INFORMATION SYSTEM Group Members- Rohan Rodrigues-03 Deepa patel-32 INTRODUCTION Hospitals are the key institutions in providing relief against sickness and disease. They have become an integral part of the comprehensive health services in India, both curative and preventive. Significant progress has been made in improving their efficiency and operations.Effectiveness of a health institution - hospitals or nursing homes, depends on its goals and objectives, itsstrategic location, soundness of its operations, and efficiency of its management systems. The administrator's effectiveness depends upon the efficiency with which he is able to achieve the goals and objectives. Some of the major factors determining the effectiveness of a health institution includes patient care management and patient satisfaction. Hospitals are very expensive to build and to operate. Administrators and professionals have to be extremely cost conscious. Effective computerised systems and procedures need to be implemented to ensure proper utilization of limited resources toward quality health care. It becomes even more important when an in-house medical facility is provided by an industry for it’s employees, as is the case for Tata Steel. Patient care management in Tata hospital has fully utilised the power of computers in Medicare, whereby network of integrated systems maintaining patient database for the hospital services in the areas of Pathology, Radiology, Medical Research...
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...Strategic Quality Management and Customer Satisfaction Paper Effie Dillard, Joaquin Mercado, Sherri Copeland MGT/449 June 20, 2011 Tracy King-Dye Strategic Quality Management and Customer Satisfaction Paper The History of Amazon.com In the beginning Amazon.com conducted business out of a two car garage in Bellevue, Washington. Today this retailer headquartered in Seattle, Washington has one of the largest organizations on the internet. By employing thousands of employees the organization has gained outstanding success. Customers from all over the world can purchase books, movies, and thousands of other products with just a click of a computer mouse. Amazon.com was introduced to the world in 1994 by Jeff Bezos who resided in Bellevue, Washington. “With a small investment and only one investor Mr. Bezos was able to secure a user friendly website and ship orders to 50 states and over 48 countries. During this time books were the only products that were available”. (The History of Amazon.com, 2011) “By creating a powerful community based website, customers were able to add their book reviews for all customers”. (The History of Amazon.com, 2011) In May of 1997 Amazon.com went public and by public demand the share price went from an expected $18 to $24 a share with total earnings of $54 million dollars. Within the last decade through expansion and popularity, Amazon.com opened international sites in Germany and the United Kingdom...
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...Strategic Management Journal, Vol. 12, 535-548 (1991) PORTER'S 'COMPETITIVE ADVANTAGE OF NATIONS': AN ASSESSMENT ROBERT M. GRANT Management Department, California Polytechnic State University, San Luis Obispo, California, U.S.A. Porter's Competitive Advantage of Nations is an important book which bridges the gap between strategic management and international economics while contributing substantially to both. Porter's analysis ofthe impact of national environment on international competitive performance demonstrates the potential for the theory of competitive strategy to rescue international economics from its slide into refined irrelevance, while simultaneously broadening the scope ofthe theory of competitive strategy to encompass both the international dimension and the dynamic context of competition. Nevertheless, the breadth and relevance of Porter's analysis have been achieved at the expense of precision and determinancy. Concepts are often ill defined, theoretical relationships poorly specified, and empirical data chosen selectively and interpreted subjectively. The Competitive Advantage of Nations is an important book. Among Porter's books to date, it is the broadest in scope and the most ambitious in intent. The book addresses a question which lies at the heart of economic and managerial science: 'Why do some social groups, economic institutions, and nations advance and prosper?' (Porter, 1990: xi).This is no new issue: the same question stimulated Adam Smith's...
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...Publishing Corporation In the average American household, the television is turned "on" for almost seven hours each day, and the typical adult or child watches two to three hours of television per day. It is estimated that the average child sees 360,000 advertisements by the age of eighteen (Harris, 1989). Due to this extensive exposure to mass media depictions, the media's influence on gender role attitudes has become an area of considerable interest and concern in the past quarter century. Analyses of gender portrayals have found predominantly stereotypic portrayals of dominant males and nurturant females within the contexts of advertisements (print and television), magazine fiction, newspapers, child-oriented print media, textbooks, literature, film, and popular music...
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...Journal of Management and Marketing Research Product placement effectiveness: revisited and renewed Kaylene Williams California State University, Stanislaus Alfred Petrosky California State University, Stanislaus Edward Hernandez California State University, Stanislaus Robert Page, Jr. Southern Connecticut State University ABSTRACT Product placement is the purposeful incorporation of commercial content into noncommercial settings, that is, a product plug generated via the fusion of advertising and entertainment. While product placement is riskier than conventional advertising, it is becoming a common practice to place products and brands into mainstream media including films, broadcast and cable television programs, computer and video games, blogs, music videos/DVDs, magazines, books, comics, Broadway musicals and plays, radio, Internet, and mobile phones. To reach retreating audiences, advertisers use product placements increasingly in clever, effective ways that do not cost too much. The purpose of this paper is to examine product placement in terms of definition, use, purposes of product placement, specific media vehicles, variables that impact the effectiveness of product placement, the downside of using product placement, and the ethics of product placement. Keywords: Product placement, brand placement, branded entertainment, in-program sponsoring Product placement effectiveness, Page 1 Journal of Management and Marketing Research INTRODUCTION In its simplest form...
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...Course Project: Merck Pharmaceutical Sydney Momoh Tanika Thomas PM587 Prof. Susan Orr June 9th, 2012 Table of Contents 1.0 Introduction of Merck Company………………………………………………………..…..3 2.0 Organization Strategic Plan………………………………………..…………………………3 • Sustainability of loyal customers and employees • Change to meet customers demand • Growth will strengthen the company through acquisitions ……………………….4 3.0 Strategic Capacity Plan………………………………………………………………………4 4.0 Portfolio Management Process……………………………………………………………...5 • Capital Structure of Merck Group…………………………………………………6 5.0 Portfolio Selection Criteria …………………………………………………………………7 • Serono • Millipore • Integrated Chemicals 6.0 Program Management Plan ………………………………………………………………...8 7.0 Plan to Identify and Resolve Conflict ……………………………………………………..10 8.0 Change Management Plan …………………………………………………………………11 9.0 Resource Utilization Plan ………………………………………………………………….11 10.0 Reference Page …………………………………………………………………………….12 Introduction: We found pharmaceutical companies to be better fit for our project. This industry touches each person on this planet in one form or another and the work they are conducting in search of making every ones live healthier and live longer than our fore fathers. When we stacked up all pharmaceutical companies, we found Merck Corporation to meet all of the criteria that we were looking for in a pharmaceutical industry. Merck have conducted many projects concurrently during drug developments...
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