...Business Strategy 4 External Environment Prof. Dr. Bernd Venohr Berlin, April 2007 © 2007 Prof. Dr. Bernd Venohr Agenda Introduction to Strategy 1 2 3 4 5 6 7 8 9 Course Overview and Strategy Concept Economics of Strategy Shareholder Value External Environment Internal Environment Competitive Positioning Diversification Mergers & Acquisitions Global Strategy Business Strategy Corporate Strategy Strategy Process 10 Organizational Structure and Control 11 Strategic Leadership © 2007 Prof. Dr. Bernd Venohr 2 Agenda Introduction to Strategy 4 External Environment - General environment analysis - Industry analysis - Summary and Outlook next Session © 2007 Prof. Dr. Bernd Venohr 3 Where are we today? Introduction to Strategy 1 Course Overview Strategy Concept 2 Economics of Strategy 3 Business Strategy 4 External Environment Shareholder Value Corporate Strategy 7 8 Diversification Global Strategy 5 Internal Environment 6 Competitive Positioning Mergers & Acquisitions 9 Strategy Process 10 Organizational Structure and Control 11 Leadership © 2007 Prof. Dr. Bernd Venohr Strategic 4 General purpose of external analysis Identify Opportunities: conditions that may help firm achieve strategic competitiveness Threats: hinders or constrains firm’s pursuit of strategic competitiveness Two types of environment Macro environment Micro environment (industry) Source: Robert M. Grant...
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...QUESTION: Choose an industry in which you would like to compete. Use the five forces method of analysis to explain why you find that industry attractive. Porter’s Five Forces Method Industry: Car service industry Introduction Michael Porter is a professor at Harvard Business School and is a leading authority on competitive strategy and international competitiveness. Five forces uses concepts developing, Industrial Organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the industry profitability. Five Forces Analysis assumes that there are five important forces that determine competitive power in a business situation. These are: 1. Supplier Power: Here you assess how easy it is for suppliers to drive up prices. This is driven by the number of suppliers of each key input, the uniqueness of their product or service, their strength and control over you, the cost of switching from one to another, and so on. The fewer the supplier choices you have, and the more you need suppliers' help, the more powerful your suppliers are. In the car service industry, for company owned players the bargaining power of suppliers is less as it can get constant supply of spare parts including OEM parts (Vehicle manufacturer’s brand) and OES parts (reputed brands of component manufacturer’s either domestic or international, supplying to vehicle manufactures or aftermarket)....
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...CASE STUDY: EMI GROUP, PLC {MOHD SHUKUR B AHMAD 201233899} {INTAN DAHLIA AHMAD KAMAL 2012385223} {ROZAINI B MD NAJIB 2012942051} {NURHIDAYAH BT MD SETAMAM 2009181699} DR SITI ZALEHA SAHAK MKT 750 BM7701PA Table of Contents CONTENTS | PAGE | 1. Problem Statement 2. Industry Overview 3. Company Background 4. Porter Value Chain of EMI a. Primary Activities of EMI b. Secondary Activities of EMI5. TOWS Analysis6. Price Analysis7. Alternatives8. Choosing the Best Alternative | 33567911151922 | | | 1. Problem Statement The Universal Music Group (UMG) announced a pricing initiative designed “to reinvigorate the record business in North America”. UMG’s pricing initiative included a suggested retail price reduction, retailer display space requirements, and abolishment of retailer cooperative allowances and discounts. Therefore, the issues are: • How should EMI respond to UMG’s initiative? • What will the pros and cons of the sales and profit for each alternatives course of action? 2. Industry Overview The worldwide recorded music industry posted sales of $32 billion in 2002. This figure represented a 7% decline in dollar sales and an 8% decrease in unit volume from 2001. The United States is the largest market for recorded music at 39.4% of worldwide sales, followed by Western Europe t 36% and remaining from Asia and Latin America. Most of the sales and unit volume from all continents dropped except Western Europe. The...
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...low interest rates and increased consumer spending), tax cut rates along with the optimistic attitude of the firm all favored the growth of LVMH. * There were enormous growth opportunities in new regions such as China, India and Russia. Inspite of the economic downturn, LVMH’s growth was positive and maintained its leadership position in the luxury industry. As the affluent middle class primarily drives the rapid growth of the luxury goods industry, LVMH needs to monitor them more closely and cater to their needs. Industry analysis: LVMH belongs to the luxury fashion industry operating in five major sectors (See exhibit 2 for the major units of LVMH) targeting the affluent sectors in the world. The luxury industry appears very competitive and fragmented dominated by small and medium size companies. Growth by acquisitions is an important strategy in the luxury unit. Under the leadership and strong...
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...experience has given the bank strong leadership, expertise, and management skills. In addition, CIBC has 40 branches in 8 countries giving it a strong brand and public image in Caribbean | Effective System (CIBC) | (CIBS) that will enable efficient operations and allow the company to go into new channels | Strong Client Relationship (Barclay) | Strong client relationship building system, targeted to its working client base | Weaknesses: Inefficiency (CIBC) | Current banking system is not fully utilized because investment exceeds scale of operations | Ineffectiveness (Barclays) | BRAINS system is ineffective in facilitating internet and telephone banking, and operations are manually intensive and costly compared to competitors. | Competitive Advantage: (CIBC)Well established since 1920’s, is the only major bank serving the Caribbean as a separate unit, and has an effective and efficient banking system (ICBS).(Barclays) Strong customer relationships which resulted in its market position and maintained its margins. Core Competencies: (CIBC)Market leader in credit card sales, retail banking, offshore and capital market activities. (Barclays) onshore business, rationalization, and controlled development of offshore business. Conclusion: There are a few resources that both companies can take from each other. Firstly, CIBC has an efficient banking system that is underutilized while Barclays operations are more manual intensive and costly. Secondly, Barclays has branches...
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...CASE STUDY ANALYSIS EXTERNAL ENVIRONMENT ANALYSIS Define the Type of Organisation and the Industry it operates in? ABL Limited is a beverage and snack company operating in the Australian Non-Alcoholic beverage market. ABL has a decentralized organizational structure and is listed on the ASX. ABL is looking at expanding into the Australian bottled water manufacturing industry. The major segments of the Austalian bottled water manufacturing industry are still water 74% and sparkling water 24% value 963m litres in 2011 Value Chain Analysis Water Treatment Bottling & Packaging Distribution Retailer Supply Labeling 55% 26.8% Wages 12.1% Depreciation 4.1% Utilities and Rent 1.8% Segments Analysis: The Life cycle Stage of the Industry The Australian bottled water industry is in a growth phase. The industry has evolved since 1990 out of the soft drink manufacturing industry and is achieving a high rate of growth as seen in table 4 where Bottled water is expected to grow from 13.3% of Non-Alcoholic beverages to 17.4%. Consumption per capita of water is also expected to grow in the future as well as revenue from sales of still and sparkling water. A recent report by the Global Earth Policy Institute concluded that global consumption of bottled water rose by 56.8% to 164 billion litres from 2007 to 2011. Growth phase is further evident by a net profit rate of 16.3% which is high. . Industries Future Growth ...
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...text of dictionary taken from from TDIL's ftp: anu.tdil.gov.in pub dict site I N 1.m I Pron 1.m a Det 1.ek, abatement N abbey N 1.kmF, GVtF, GVAv, mdApn, b A, 2. yAg, smAE ag jF vZmAlA kA Tm a"r tTA -vr, 2. tk m phlA kESpt pzq vA -tAv , aback Adv 1.acAnk, ekAek, 2.pFC abandon VT 1.CoX nA, yAg nA, yAgnA, tjnA, d d 2.EbnA aAj^ nA nOkrF CoXnA, apn ko drAcAr aAEd m CoX nA, d , nA d d abandoned A 1.CoXA h,aA, Enjn -TAn , 2.EbgXA h,aA, iEdy lolp, lMpV, drAcArF, aAvArA , , abandonment N 1.pZ yAg, sMpZ aA mo sg, EbSkl CoX nA d , abate VI 1.km honA, GVnA, DFmA honA abate VT 1.km krnA, GVAnA, DFmA krnA, m@ym krnA, rok nA, smA krnA d 1 1.IsAiyo kA mW, gz\ArA, kVF, mW, , , 2.mht aADFn sADao kF mXlF k , abbot N 1.mht, mWDArF, mWAEDkArF abbreviate VT 1.km krnA, s" krnA, CoVA krnA, p sAr EnkAlnA abbreviation N 1.s" , GVAv, sAr, lG,!p, skt, p 2.sE" pd yAf, fNd yA pd kA lG!p ^ , abdicate VTI 1.-vQCA s CoXnA, yAg krnA, tjnA, pd yAg krnA abdication N 1.pd yAg abdomen N 1.X, V, k"F, udr p p , abdominal A 1.udr sMbDF, V kA p abduct VI 1.BgA l jAnA, EnkAl l jAnA, bhkA l jAnA abduction N 1.EksF ko PslA yA DmkA kr BgA l jAnA, , DokA kr EnkAl, l jAnA, blA kAr hrZ, aphrZ d abed Adv 1.EbCOn pr, fyA pr, EbCOn m aberrant A 1.DAEmk mAg s EvcElt, pT B , BVkA h,aA aberration N 1.Bm, Ev" , Bl, Qy,Et, pT B tA p abet VT 1.b kAm Ely uskAnA, bhkAnA, k ,r shAyk honA aprAD aAEd m nA abeyance N 1."EZk EvrAm, Evlb, WhrAv, zkAv...
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...1/29/13 You are not a member of this wiki. Join now Dismiss MIBS-A1China-Group2 - 8 - Consolidation 0 nikhilvenki2 | My Wikis | Help | Sign Out MIBS-A1China-Group2 Wiki Home Recent Changes Pages and Files Members Manage Wiki Search Wiki All Pages 1 2 3 4 5 6 7 - clipboard 8 - Consolidation Assignment Questions Draft Report MBA Charts Tutor template Words Count: 3900 Introduction Tombow Pencil Co. Ltd. is a Japanese writing instrument manufacturer founded by Harunosuke Ogawa in 1913. Tombow and its main competitior- Mitsubishi accounted for about 70% pencil market share before 1963. After that, Tombow began to expand its product line beginning from ballpoint pen. Tombow mainly sold products through stationery stores which are the crucial outlet for writing instrument industry. It served these stores the sales agent and 38 its own branch offices. In addition, Tombow actively responded new market requirement. Tombow’s faced the serious contradiction between sales and production. Tombow had two types of new products, one was with little engineering content, the other was scientifically engineered. Its typical product development project is Object EO. The theme of this project is “low price/highdesign”. Tombow hoped through it to improve profit margins by design and to build volume by its attractive appearance. As its main product, Tombow produced 2 types of pencil—wood-cased standard and fashion types. In 1991, its standard pencil accounted about only 23% of its catalog,...
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...International Marketing | PM 305 | | | OLANREWAJU OLABODE | I.D NUMBER 33344 | 3/19/2016 | | TABLE OF CONTENTS 1.0 Introduction............................................................................................................. ......3 2.0 Situational Analysis................................................................................................. ..4-7 3.0 Swot and Tow matrix................................................................................................ 7-10 4.0 Market Selection......................................................................................................... .11 5.0 Recommended Markets and Market entre Strategies............................................11-12 6.0 Marketing Strategies........................................................
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...Asian Journal of Business Management 4(4): 359-366, 2012 ISSN: 2041-8752 © Maxwell Scientific Organization, 2012 Submitted: May 24, 2012 Accepted: June 21, 2012 Published: September 25, 2012 E-Marketing Development in Virtual Market-Space: A Strategic Perspective Hu Ya-Ping Department of Information Management, National Chung Cheng University, No.168, University Rd., Min-Hsiung Chia-Yi, Taiwan Abstract: The Internet gives a much wider choice of products, services and prices from different suppliers and the means to select and purchase items more readily. This article involves a literature reviewed and considers the evolution of the electronic marketing fields to identify a number of fundamental problems. In this article, we identify the relationship between electronic marketing (E-marketing) and virtual market-space and provide a three-stage model for E-marketing development. After discussion, we make a conclusion and suggestion for the future study. Keywords: Electronic marketing, online retail, virtual communication, virtual distribution, virtual transaction INTRODUCTION The Internet represents a tremendous opportunity. That is, it gives a much wider choice of products, services and prices from different suppliers and means to select and purchase items more readily and easily. For traditional marketing, these products and services give the opportunities to expand into new markets, offer new services and compete with large businesses. At the same time, the Internet gives...
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...United Football Club (MUFC) is one of the world’s biggest football clubs with more than £363 million in revenues. Facing an intensive competition, the survival and growth of MUFC relies on its core competences in order to obtain competitive advantages in such fierce markets. Being a leader in upscale industry, it stands in a unique position, but still faces competitions from its rivalries. The objective of this study performed a value chain, VIRO framework, Five force, and PEST analysis, identifying the internal and external environment of MUFC, the core competences of MUFC, the strategic directions and the implantation of the key strategies, the objective is to improve the efficiency of MUFC and achieve the football club industry sustainability in future. 2. Identifying and assessing MUFC’s competences Through examining MUFC’s competencies and performance in discrete activities, we can inferentially assess its overall competency. Parthasarthy (2007) stated that successful companies must possess both entrepreneurial and operational competencies. Thus, value chain is adopted to recognize and evaluate operational competencies (Porter, 2012). 2.1 Value chain Figure 1. Value chain of MUFC Value chain analysis facilitates MUFC to identify its competitive strengths and cost position. Figure 1 shows that MUFC’s primary activities, such as explore for good players and coaches, training players, produce season tickets, and sell tickets to end customers, are supported by its stadium...
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...Research report: November 2010 Creative clusters and innovation Putting creativity on the map Caroline Chapain, Phil Cooke, Lisa De Propris, Stewart MacNeill and Juan Mateos-Garcia Disclaimer This work contains statistical data from ONS which is Crown copyright and reproduced with the permission of the controller of HMSO and Queen’s Printer for Scotland. The use of the ONS statistical data in this work does not imply the endorsement of the ONS in relation to the interpretation or analysis of the statistical data. This work uses research datasets which may not exactly reproduce National Statistics aggregates. Copyright of the statistical results may not be assigned, and publishers of these data must have or obtain a licence from HMSO. The ONS data in these results are covered by the terms of the standard HMSO ‘click-use’ licence. Creative clusters and innovation Putting creativity on the map Foreword No one doubts the economic importance of the creative industries to the UK. At 6.2 per cent of the economy, and growing at twice the rate of other sectors, they are proportionately the largest of any in the world. But there is some evidence that the UK’s creative industries support innovation and growth in other parts of the economy too. The significance of these spillovers has only recently begun to be examined rigorously. And we know next to nothing about their geographical dimensions. This gap in our understanding is what NESTA set out to address in Creative Clusters...
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...Cost Control Conte nts Pref ace to the New Edition The Cost Manager’s Toolkit – PDA-size Summary 1 GOOD COST MANAGEMENT The Unsung Hero Cheaper and Better Managing and Cutting Costs – Intelligently 2 COST LEADERSHIP A Challenging Base Case Indiv idual Accountability Persistence A Continuous Improv ement Culture Short Timef rames Feedback Loops Strategic Skepticism Top Team: Finance Top Team: Human Resources Role Models Toolkit – Cost Leadership 3 TECHNIQUES AND TACTICS Understanding Cost Dy namics Management Accounts and Metrics Bang f or Buck Slice and Dice Understanding Natural Cost Trends Cash Cost Not P&L Cost Best Practice (and Lev el Play ing Fields) Competitiv e Analy sis Toolkit – Techniques and Tactics 4 PEOPLE Why Is People Cost So Problematic? Hiring Pay ing Technology and Productiv ity Firing Managing the Av erage Perf ormer Minimizing the Core Organization Toolkit – People 5 SUPPLIERS Who Manages Supplier Costs? Understand the Balance of Power Consolidate to Fewer Better Suppliers Negotiate Intelligently Don’t Get Locked In Manage Total Cost of Ownership Get Tough on the Costs of Serv ices Toolkit – Suppliers 6 COST CUTTING CASE STUDY Month 1 Month 2 Month 3 Month 4 7 WIRED AND GLOBAL The Internet Globalization Toolkit – Wired and Global 8 LATERAL THINKING Indirect Cost Generators Let the Customers Do the Work Cost into Rev enue Toolkit – Lateral Thinking ...
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...IN-COMPANY TRAINING REPORT ON “MARKETING STRATEGIES OF JK TYRES” COMPLETED IN JK TYRE LIMITED [pic] SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT OF B.COM (H) IIIRD YEAR DELHI COLLEGE OF ARTS & COMMERCE, NEW DELHI TRAINING SUPERVISOR: SUBMITTED BY: MR. HARMEET SINGH KOHLI KARAN ARORA (Marketing Manager Central Zone) ROLL NO. 336 SECTION - A STUDENT DECLARATION I hereby declare that the Summer Training Report conducted at “Marketing Strategies of JK Tyres” submitted in partial fulfillment of the requirement of B. Com(h) III Year. It is my original work and the same has not been submitted for the award of any other Degree/diploma/fellowship or other similar titles or prizes. KARAN ARORA ROLL NO. 336 SECTION - A UNDER THE GUIDANCE OF: MRS. NEHA AGGARWAL MR. PANKAJ KUMAR (FACULTY OF COLLEGE) Student signature ACKNOWLEDGEMENT It is indeed a moment of immense gratification for me to express my deepest gratitude to Mr. Harmeet Singh Kohli, (Marketing Manager Central Zone) for providing me with an opportunity to carry out this project study and help me create this report on “Marketing Strategies of JK Tyres". I am grateful to him for forecasting an excellent academic ambience...
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...Working Paper No. 213 Determinants of Regional Patterns of Manufacturing Exports: Indian Firms since the Mid-1990s Jaya Prakash Pradhan Keshab Das January 2013 Gujarat Institute of Development Research Ahmedabad Abstracts of all GIDR Working Papers are available on the Institute’s website. Working Paper No. 121 onwards can be downloaded from the site. All rights are reserved. This publication may be used with proper citation and due acknowledgement to the author(s) and the Gujarat Institute of Development Research, Ahmedabad. © Gujarat Institute of Development Research First Published ISBN Price January 2013 81-89023-70-5 Rs. 40.00 Abstract There exists a glaring gap in the literature studying the role of subnational factors in the export performance of enterprises. A preliminary analysis of the spatial determinants of firms’ export activities by Indian states has been undertaken in this study. The size of technological knowledge stock, port facilities and credit availability in a state are observed to be favouring higher export intensity of local firms. All these call for state’s policy attention to improve regional knowledge base, strengthening of port facilities or ensuring better transportation networks to ports and improved credit availability if local firms were to face the least hurdles in their efforts to internationalize. Fiscal incentives continue to promote firms’ export activities. In addition, firms own characteristics...
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