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Financial Performance Measures and Their Effects

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FINANCIAL PERFORMANCE MEASURES AND THEIR EFFECTS

By
Evanti Firstadea (105020307121003)
Rosyida Mardyana (105020307121011)

University of Brawijaya
Economics and Business Faculty
Accounting Major

FINANCIAL PERFORMANCE MEASURES AND THEIR EFFECTS

INTRODUCTION
The primary objective of for-profit organizations is to maximize shareholder (or owner) value, or firm value for short. Thus, the results-control ideal would be to reward each individual employee for doing what s/he does to increase firm value. However, because direct measurements of the individuals’ contributions to value creation are rarely possible, firms have to look for measurement and control alternatives.
A commonly cited management axiom is: what you measure is what you get. This axiom works in practice because performance measures are linked to any of a number of incentives that employees value. Employees respond to these incentives. The measures, then, play valuable motivational, or decision influencing, roles. But what performance measure (or measures) should be used? At managerial levels of organizations, both at the corporate and entity levels, job responsibilities are both broad and varied. In common jargon, managers are said to be multitasking. Reflecting that task variety, the list of measures used in practice to motivate and evaluate managers’ performances is long. However, these measures can be classified into three broad categories.
Two of these categories include summary, single-number, aggregate, bottom-line financial measures of performance, and the third includes combinations of measures.
We refer to two of these categories as including summary measures because the measures reflect the aggregate or bottom-line impacts of multiple performance areas (e.g. accounting profits reflect the aggregate effects of both revenue- and cost-related decisions).
The first category of

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