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Financial Statement Analysis Case Study
Blockbuster versus Netflix
By Deng Pan
December 9, 2013

Financial Statement Analysis is one of the mainly used methods to evaluate a business. The Return of Equity (ROE) basically provides a big picture of how the business runs. This ratio can be decomposed to three parts: 1) Profit margin (Net income / Total revenue) 2) Asset turnover (Total revenue / Assets) 3) Leverage ratio (Assets / Equity)
These ratios represent the profitability, activity, and solvency of the business respectively, which are the three main categories that analysts look at to approach the coverall value of the business. In this paper, I would follow this method, and give the vertical and horizontal analysis of Blockbuster Video’s and Netflix’s performance through 2001 to 2009.

Blockbuster Video
Business Introduction
Blockbuster started their home movie and video game rental services business in 1985. They originally provided the rental service through owned franchised video rental shops, and later added DVD-by-mail, streaming, video on demand and cinema theater into the service category. The company generates the revenue from the movie and video rental fees. The main costs of the revenue are the store rental expense, and the inventory cost. After experiencing a fast growth in late 1980’s and 1990’s, the company peaked in 2004 with up to 60,000 employees and more than 9,000 stores. [1][2] However, if we look at their books from 2001 to 2009, we can find out the company had been struggling in their finance.
Weak Demand Crushed Earnings and CFO
Blockbuster’s revenue kept losing the growth power during the early 2000’s, and reversed to a 5-year subsequent decline since 2005. Through 2005 to 2009, the revenue had decreased by 33%. On the other hand, the company had the difficulty to lower their inventory days. 110 inventory days in

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