Premium Essay

Finger Shoes in India

In:

Submitted By devinroy1
Words 2906
Pages 12
Finger Shoes in India
By Team Asia While India remains a poor country it is on the right path toward economic growth and is becoming one of the well known emerging markets on the globe. The drive behind the India market has to do in part with the perfect competition market, economic liberalization and the increase in foreign investments. One of the main industries in India is textiles and it is one of the fifth largest retail markets in the world. The retail industry in India has experienced tremendous growth over the past 10 years and as a result the traditional family-run retail shops are facing stiff competition from international and Indian retailers. With all this being said, we chose finger shoes as our product. We feel that India displays environmental factors suitable enough to support our product. We’ve developed both a strategic and tactical approach in which our product will not only thrive but become a “must have” in the retail industry. There are five environmental factors that influence global and domestic marketing decisions that organizations must make. The five environmental factors are: Demographics (Age Distribution, and Social Environment), Politics (Regulatory Environment, Physical Transportation Infrastructure (Airports, Seaports Railroads, and Highway), Economics (Income), and Communication Infrastructure. The social forces of the environment as defined in Marketing include the demographic characteristics of the population and its values. These five environmental factors are important to the success of the global distribution of finger shoes in order to provide a product that is useful, fun, adventuresome, affordable, and versatile for the Indian market and profitable for our American based company.
In order to consider the environmental factors of demographics our company must look at age distribution. “India has 1.2 billion

Similar Documents

Premium Essay

Doing Business in India

...BUAD 526: International Management October 12, 2009 Doing Business in India The seventh largest country in the world and the second most populated country in the world is located in South Asia. This country is known as India. India consists of different states which speak different languages. Hindi is considered to be the official language by the government. India has different cultural beliefs, values, religions, and politics that allow it to stand out from its neighboring and surrounding countries. India also sets itself on different standards in regards to handling business. When handling business in India, English is the language used. More Americans are seeking to do business in India. This paper will explore the different values that India stands upon in the business world to include, proper greetings, gestures, and professionalism. Avoid scheduling meetings on or near a national holiday in India. Punctuality for meetings is not a priority of Indians. If you are fifteen minutes late, it will be hardly noticed. When entering a meeting, a handshake is appropriate for greeting a male business associate. Shaking hands with a woman is not recommended unless it is initiated by the woman. If you feel as if a handshake is improper, it is safe to use Namaste. This is a traditional Indian greeting where the palms are brought together at the chest with a slight bow of the head. The meetings should first start off with some type of conversation. Do not expect to get straight...

Words: 698 - Pages: 3

Free Essay

Cultures

...In India, it is believed that parents who throw their new born children from a 50 feet tall tower or building, is a way for blessing their child with good health, courage, luck and strength for life. In South Africa, specifically Cape Town, it is considered attractive for both men and women to remove the top four incisor teeth. Women think it makes them more beautiful and adds passion for men. Fat is fashion, in Mauritania, West Africa girls are forcefully fed with about 16,000 calories a day to make them fat and thick. The bigger she is, the most desirable she becomes for marriage. They have to eat and remain fat because it’s their parents and husbands desire. Girls of age 5 and older are forced to drink 5000 gallons of thick, full of fat camel or cow milk daily. If a girl refuses or vomits, the village weight-gain specialist might squeeze her foot between sticks, pull her ear, pinch her inner thigh, bend her finger backward or force her to drink her own vomit. Thankfully people are getting educated of the harms of obesity and now only 1 in every 10 women are force fed. La Tomatina Festival (Tomato Fight) in Spain, held every year on the last Wednesday of August. A supply of 150,000 tomatoes are arranged beforehand for the festival. The festival starts when a person tries to scale a heavily greased pole in an attempt to capture a cooked ham. Once the ham is taken down from the pole, water canons are fired at the participants and the greatest tomato fight begins in the streets...

Words: 421 - Pages: 2

Premium Essay

Hindu Temple Visit

...Hindu Temple Visit Ramirez, Andrea REL 2011 Fall 2013 Florida International University Shiva Vishnu Temple. Hindu Temple based on Vaasthu and Agama Shaastras Date visited: 09/08/2013. Abhishekam to Ganesha Hinduism is considered the world’s oldest religion; although, it might be more accurate to call it “a way of life” or a philosophy instead of a religion. Hinduism is incredibly diverse and it is deeply tied to the people and culture in India. It does not have a single founding figure, neither has a "church" or institution to ensure its application, and no single holy text like other religions, but several. Hinduism is characterized by the belief in reincarnation, one absolute being of multiple manifestations, the law of cause and effect, and the desire for liberation from the cycle of birth and death. It is globally accepted as a polytheistic religion; however, many Hindus believe in one supreme and ultimate being named Brahman. Hinduism personalizes Brahman in three main deities: Shiva, Vishnu, and Brahma. Hindu temples are built to worship God and Gods, through offerings, rituals and prayers. Worship is primarily individualistic rather than congregational, and also it can be practiced every day, there is no a particular day to go to the temple. The reason for attending the Hindu temple is to visit a particular Deity, in order to receive her or his great blessings. The Hindu temple is a special space where we can experience the Divinity. I had the chance...

Words: 1462 - Pages: 6

Premium Essay

Fckme

...send their entries to the email ID provided for the campus. For full details please refer to the Interrobang Season 2 Case Challenge Brochure available with your Campus Point of Contact or contact interrobang@itc.in ITC Interrobang Season 2 Case Challenge : Bingo! Mad Angles Bingo! Mad Angles ITC Interrobang Case Challenge 20121 The early 2000’s at ITC Limited Headquarters, Kolkata Indian Consumers in the eyes of manufacturers are almost like a “Bird of Gold”. With an Urban population growing much faster than the total population it is expected to account for 37% of Indian population by 2025 vis-à-vis just a 26% in 2005. It is forecasted that Indian GDP is to grow at 7.3% for the next two decades against the 6.0% growth rate that India has seen in the last two...

Words: 4220 - Pages: 17

Free Essay

Doing Business in India -Business Culture

...Doing Business in India India is a richly diverse and complex country. Regionalism, religion, language and status are all factors that need to be taken into account when doing business in India. Behaviour, etiquette and approach are all modified depending on whom you are addressing and the context in which they are being addressed.  By tailoring your behaviour and approach to doing business in India you maximise the potential of your visit.   Indian Society and Culture Language Different states in India each have different official languages. Central government only recognises Hindi as the official language of India. However, when doing business in India, English is the language of international commerce. Hierarchy * Indians are always conscious of social order and their status relative to other people, be they family, friends, or strangers. * All relationships involve hierarchies. The boss is seen as the source of ultimate responsibility in business. Every relationship has a clear- cut hierarchy that must be observed for the social order to be maintained. The Role of the Family * People typically define themselves by the groups to which they belong rather than by their status as individuals. Someone is deemed to be affiliated to a specific state, region, city, family, career path, religion, etc. * Indians maintain very close family relationships. The extended family creates countless interrelationships, rules, and structures. Along with these mutual...

Words: 1381 - Pages: 6

Premium Essay

Aldo

...Introduction: The amazing thing about designer's footwear is that it follows the latest trend which the people want to see in their favorite store. The top designers like Thierry Rabotin shoes or Vibram five finger shoes always go for the buyer's choice of style and design at the same time. You can visit a department store or specialty stores for a variety of styles for every family member. If your time is limited, do a search on the internet where you can find a large selection of shoes to fit your needs. These websites make it very convenient for the consumer to order and it can be shipped as early as twenty-four hours. No matter what taste the buyer's has, from casual to formal footwear and from sports footwear to normal walking type shoes, there is an unlimited range that can be confusing for customers as to which one will suit them best. If the price is right, you can purchase more than one pair of shoes There are people who prefer shoes that are comfortable rather than being fashionable. Today's footwear market offers a large selection of styles that comfortable as well as being stylish which is good news for people who have foot problems. Shoe designers have provided all the latest variety in footwear that can be found online or your favorite local store. The latest trends in footwear are often seen on famous celebrities or athletes. Fashion magazines feature the latest styles as well. If you know the brand name, you can search the internet to find what is currently...

Words: 3318 - Pages: 14

Free Essay

Family Businesses in India

...Introduction The Indian economy and the importance of family-owned groups The Economy of India is the ninth largest in the world by nominal GDP and the fourth largest by purchasing power parity (PPP)[1]. The country is one of the G-20 major economies and a member of BRICS. The country's per capita GDP (PPP) was $3,408 (IMF, 129th in the world) in 2010, making it a lower-middle income economy[2]. As a result of the financial crisis of 2007–2010, coupled with a poor monsoon, India's gross domestic product (GDP) growth rate significantly slowed to 6.7% in 2008–09, but subsequently recovered to 7.4% in 2009–10, while the fiscal deficit rose from 5.9% to a high 6.5% during the same period[3]. India’s current account deficit surged to 4.1% of GDP during Q2 FY11 against 3.2% the previous quarter. The unemployment rate for 2009–2010, according to the state Labour Bureau, was 9.4% nationwide[4]. As of 2010, India's public debt stood at 71.84% of GDP which is highest among BRIC nations. The latest GDP growth figure slipped to 6.9% and industrial production numbers just released, on December 12th, showed a decline of 5.1% compared with the previous period[5]. Inflation and capital flight are two clear factors that have hurt the Indian economy. First, inflation has stayed over 9% since December 2010, and wage inflation is also on the rise. The Reserve Bank of India (RBI), the country's central bank has been hiking interest rates since March 2010 to curb inflation[6]. Family owned...

Words: 1779 - Pages: 8

Free Essay

Child Labor

...children would listen and do what they had to.  By 1900 the factories moved south.  Lots of children were hired in factories that dealt with textiles, agriculture and many others.  During the twentieth century the number of child labor increased.  The National Child Labor Organization worked to end child labor.  They also worked to get children free education.  In 1938 the government took control of the hours and ages that children could work.   In Pakistan minors worked long hours in factories and as house servants.  They suffer from lung diseases and other infections.  Children that search for medical waste to recycle suffer from deadly diseases such as HIV/AIDS, tuberculosis, and malaria. Nothing is being done to stop child labor.  In India children are treated like the...

Words: 1768 - Pages: 8

Free Essay

Child Labor

...children would listen and do what they had to.  By 1900 the factories moved south.  Lots of children were hired in factories that dealt with textiles, agriculture and many others.  During the twentieth century the number of child labor increased.  The National Child Labor Organization worked to end child labor.  They also worked to get children free education.  In 1938 the government took control of the hours and ages that children could work.   In Pakistan minors worked long hours in factories and as house servants.  They suffer from lung diseases and other infections.  Children that search for medical waste to recycle suffer from deadly diseases such as HIV/AIDS, tuberculosis, and malaria. Nothing is being done to stop child labor.  In India children are treated like the...

Words: 1769 - Pages: 8

Free Essay

Introduction to Ergonomics

...The College of Engineering [IEG350] Ergonomics Work Analysis Introduction to Ergonomics Source: Work Systems and the Methods, Measurement, and Management of Work by Groover, M. P., Pearson Education, 2007 Dr. Suat Kasap Physical and Cognitive Demands Most work activities require a combination of physical and cognitive exertions Ergonomics • An applied scientific discipline concerned with how humans interact with the tools and equipment they use while performing tasks and other activities • Derived from the Greek words ergon, meaning work, and nomos, meaning laws • The word ergonomics was coined by British scientist K. F. H. Murrell and entered the English language in 1949 IEG 350 Lecture 2- 3 Human Factors • Human factors is synonymous with ergonomics • Ergonomics emphasizes work physiology and anthropometry  Europe – industrial work systems • Human factors emphasizes experimental psychology and systems engineering  U.S. – military work systems IEG 350 Lecture 2- 4 Objectives in Ergonomics  Greater ease of interaction between user and machine Avoid errors and mistakes Greater comfort and satisfaction in use of the equipment Reduce stress and fatigue Greater efficiency and productivity Safer operation Avoid accidents and injuries IEG 350 Lecture 2- 5       Ergonomics Application Areas • Work system design  Objectives: safety, accident avoidance, improved functional performance  Also...

Words: 1242 - Pages: 5

Premium Essay

Tanishq

...Marketing Strategies used by Tanishq Executive Summary An Indian Brand, which can make big in the global market, is Tanishq from Tata Group of Industries. Tanishq is India’s largest, most desirable and fastest growing jewellery brand in India. Tanishq today is India’s most aspiration fine jewellery brand with an exquisite range of gold jewellery studded with diamonds or colored gems and a wide range of equally spectacular jewellery in 22Kt pure gold. Exquisite platinum jewellery and designer silverware is also part of the product range. Though they faced with many difficulty in the early stages they for about six years they then came with up with good strategies The Tanishq strategy for the coming couple of years relies on two things —increasing penetration in the domestic markets and going abroad in order to diversify its revenue portfolio. To push penetration in other markets, Tanishq will use the ‘shop-in-shop’ concept that it already does in 50 stores across different West Asian market. “This reduces distribution costs. Also, for the consumer it remains a Tanishq store and helps us get a foot into the market. Their main core competency is in designing a wide range of products. They were the first to come up with the idea of karat meter, which proves the quality of the gold, to win the trust of the customer. Introduction The Tanishq saga began in the...

Words: 4448 - Pages: 18

Premium Essay

Tanishq

...two companies as per Principles of Marketing Jewellery Industry [pic][pic][pic][pic] Table of Contents Chapter 1- Introduction To The Industry Evolution Of Jewellery Industry Introduction To Indian Jewellery Industry SWOT Analysis Of The Industry Current Scenario Of The Industry Future Outlook Of The Industry Chapter 2- Company Profile Tanishq Orra Chapter 3- Research Methodology Objective Scope Data Collection Limitations Chapter 4- Comparative Analysis SWOT Analysis -Ta nis hq SWOT Analysis - Kiah Chapter 5- Conclusion Bibliography [pic]Chapter 1- Introduction to the Industry Evolution Of Jewellery Industry In India The Indian subcontinent has the longest continuous legacy of jewellery making anywhere since Ramayana and Mahabharata times. While Western traditions were heavily influenced by waxing and waning empires, India enjoyed a continuous development of art forms for some 5000 years. One of the first to start jewellery making were the peoples of the Indus Valley Civilization. By 1,500 BC the peoples of the Indus Valley were creating gold earrings and necklaces, bead necklaces and metallic bangles. Before 2,100 BC, prior to the period when metals were widely used, the largest jewellery trade in the Indus Valley region was...

Words: 6229 - Pages: 25

Premium Essay

Health Assessment

...(Bench Assessment) Heritage assessment Pamela Taylor Grand Canyon University Family Centered Health Promotion Nursing 429 Leslie Minjarez March 18, 2015 (Bench Assessment) Heritage assessment In the seventies, growing up in the inner-city ghetto of Baltimore, Maryland lived in a dilapidated, rat, and roach infested home. In addition, attended public schools, monopoly of corner store that sold unhealthy foods and observing on the streets men shooting dice for money. As nurses, we should be culturally sensitive to our patient’s needs and build a trusting patient-nurse relationship. Today this paper will evaluate the common health traditions and practices based on cultural heritage, compare and contrast cultural practices and traditions and address health maintenance, health protection, and health restoration. Usefulness of Applying a Heritage Assessment Different people from everywhere in the world are generating the population of the United States. (“APHA”, 2007) The purpose of applying a Heritage Assessment is to care for a patient mind, body and spirit with the help of the nursing staff, physicians, and social work. Moreover, a heritage assessment can help a patient’s, or a health practitioner’s to get a better interpretation of national, cultural and spiritual customs. Direct connection with all patient and their families is crucial. These historic practices include a state of harmony between the patient, family, and the community. There...

Words: 3799 - Pages: 16

Premium Essay

An Exploration of India

...INDIA/BharaT International Marketing: An Exploration of India Table of Contents Background P. 3 Geography, Terrain, Land, Climate, & Resources Population Language Literature Religion Leisure and Entertainment P.6 Music Dance Dress Calendar Celebrations National Symbols Dining Business Entertaining Government and Politics p.12 Education Meeting and Greeting p. 13 Giving Gifts Style of Negotiation Communication Economy P. 16 Overview Statistics Labor Force Transportation Culture P. 18 Geert Hofstede Analysis Appearance Behavior Public Conduct Aspects of Business P. 21 Business Relationships Business Statistics Foreign Trade Political Risk India’s Top Companies Reasons to do Business in India References P. 27 Background (13) The official name of India is the Republic of India. The country is bordered by several countries including; Pakistan, China, Nepal, and Bangladesh. India is also surrounded by many bodies of water which include the Arabian Sea, the Laccadive Sea, and the Bay of Bengal (1). India has an extensive history dating back to the Indus Valley civilization of 2nd century B.C. “Aryan tribes from the northwest infiltrated onto the Indian subcontinent about 1500 B.C.; their merger with the earlier Dravidian inhabitants created the classical...

Words: 6587 - Pages: 27

Premium Essay

Globalization

...Evaluate the significance of key drivers in the globalization of the world economy. Why do some commentators argue that the international business environment has become more regional than global? What would be the implications for production strategies of companies if this is the case? Whenever we listen to it on the news, read it inside the newspapers, catch people chatting about it, the phrase globalization looks like it has a different meaning. So the question, what exactly is globalization? What are the key drivers? How does it affect international business? Through describing the importance of globalization for international business and investigating main ideas of the international business atmosphere, above questions will be answered. Until we have an understanding of some drivers of Globalization we may not be able to see how the business or firms --- as an individual and collectively --- will be like in the future. After that we will begin to understand the changes in the stages of a firm which will come out as a result of this globalization. Globalization is the changes in world economy around the globe due to the rapid changes in technology. Globalization can be explained as a course of action by which the people around the world are interconnected and unified into one society and working side by side. It is a mixture of economic, technological, socio cultural and political forces. As a phrase globalization, is quite often used to relate to economic globalization...

Words: 2970 - Pages: 12