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Firm Is Strategy

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Submitted By gowtham888
Words 1359
Pages 6
Introduction
United Healthcare comes under UnitedHealth Group, the largest healthcare industry in United States. It was established in the year 1977. United healthcare’s goal is to provide quality healthcare to all its members and better serve all the users (physicians, members, employers) with better functionality (tools, services, health benefit plans etc).
Strategy
Information Systems plays an important role in United Healthcare, as a implementer of business strategy and source strategic advantage/resource. The striving effort of United HealthCare is to provide public with better tools, services and products by conducting innovative research that improves the quality of healthcare and admits to user needs. United Healthcare mainly focuses on delivering quality of health care to its customers. UHC came up with a new strategy called Bridge2Health; an integrated approach which helps users to gain better health. This approach allows the physicians to know more about the member’s health information which helps them to take better decision and provides appropriate guidance.
UHC started a new program which assists users in searching for physicians and hospitals depending on their specialization and rating; this reduces users time and cost. The program was mainly established to support users from not being wrongly diagnosed with poor quality care. It consists of “712,622 health care professional (physicians), 5,594 hospitals and 64,000 pharmacies [1]”. This large network allows members to choose the physicians which results in better treatment (care) with lower cost.
Through its innovative approach of developing new products and services, UHC delivers better service to all the members and is the leading (No. 1) industry in healthcare sector.
Alignment
United Healthcare focuses on operational excellence, customer intimacy and product leadership. The information

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