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Structure and Firm Strategy

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Structure and Firm Strategy
“Six months from today I have decided to start my own online service selling cookbooks. Presently, I am working full time with an annual salary of fifty thousand dollars a year. At the time of startup for selling the cookbook I will have made twenty five thousand dollars in the first six months of the year. The twenty five thousand dollars that I give up by moving on to my internet business of selling cookbooks is a nonmonetary opportunity cost. “The opportunity cost of any activity is the highest-valued alternative that must be given up to engage in that activity” (Hubbard pg. 356; 2012). This trade off of not gaining my twenty five thousand for working the second part of the year is a cost I will encounter and must be added to my total fixed cost. In other words, the twenty five thousand dollars I loose from leaving my job in order run my own business becomes an implicit fixed cost for the first year of running my business giving me a total of 41,000 total fixed costs.
In regards to pricing my cookbooks the retail price for the cookbooks will be at $30.00 and the average price of the cookbook will be $20.00. The change in the difference of the retail price to the average price is my marginal price. My marginal price is ten dollars. In other words, marginal profit = selling price ($30) – total variable cost of one unit (average of $20). In order to figure my demand curve for the month and assume that I have 40,000 cookbooks in inventory I would begin with Q being the quantity of cookbooks sold per month and P being the retail price of the cookbooks.
The equation is Q = 40,000- 500P. I will plug in the price for $20, $30, and $35. For example, Q = 40,000-500(20) =10,000 cookbooks demanded at the price of $20.00. When figuring the demand at the cost of $30 my equation is Q = 40,000 – 500(30) = 25,000 cookbooks demanded. Lastly, the Q

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