...business around the world. Are the environmental challenges and ethical dilemmas Fisher & Paykel currently face outsourcing manufacturing to a developing country beneficial to Australia? Globalisation can be described as the intertwining processes of the world. It is not only an economic process, which involves rising communication and integration of all countries’ economies through the growth in international trade and investment, but also the rapid cultural, social, technological and industrial exchange between nations (IYP, 2002, p. 11). Globalisation presents significant opportunities, as well as many challenges, for business around the globe. Many companies are currently making the decision to move production offshore to lower expenditure and increase profits. However, there are numerous environmental challenges, as well as ethical dilemmas involved with outsourcing. Throughout this essay I will show how globalisation is connected with the present issue of New Zealand’s ‘Fisher & Paykel’ (F&P) Brisbane plant outsourcing manufacturing of their whitegoods to Thailand. Shown by exploring the reasons and challenges involved both in the business environment and ethical arena. Such ethical issues under scrutiny at present are the loss of Australian jobs and the replacement of low wage employment offshore. After the analysis of various sources of information, it will be clear that the move by Fisher & Paykel, to commence production offshore, is in fact beneficial to the Australian economy...
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...Fisher & Paykel 1934 Company founded in Auckland by Woolf Fisher and Maurice Paykel to import Crosley refrigerators, Maytag washing machines and Pilot mantle radios. 1938 Sales agreement signed with Kelvinator Corporation, Detroit. 1939 Manufacture of refrigerators and wringer washing machines. 1953 Installation of first washing machine conveyer line. 1955 First stage of Mt Wellington plant starts production of refrigeration and laundry products. 1956 Manufacture of rotary clothes dryers designed and patented by company. Formed association with HE Shacklock, Dunedin. 1957 Allied Industries Ltd established to manufacture Murphy radios and radiograms and later (1960) television receivers. This was the forerunner of Fisher & Paykel Electronics. 1958 Fisher & Paykel open a London office. 1965 Agreement signed with Matsushita Electric for sole distributorship in New Zealand. 1966 Head Office moved to Mt Wellington. Champion Spark Plug New Zealand established. Allied Industries began manufacturing Waikato electric fence controllers. 1969 Allied Industries began manufacturing television tubes. 1970 First respiratory humidifier sold. 1971 Agreement with Matsushita Electric for marketing and eventual manufacture of National Panasonic products. Manufacture of respiratory humidifier(the beginnings of Healthcare). 1972 East Tamaki refrigerator manufacturing plant opens. 1974 One millionth refrigerator and one millionth laundry unit produced. Allied Industries...
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...Organization Background Fisher & Paykel Ltd. (F&P) Located in Auckland, New Zealand was the largest home appliance manufacturer of major appliances in the country with eight operating divisions. It’s major appliance sales amount to $135,000,000 with total sales of $270,000,000 annually including annual export sales and royalty income of $36,000,000. The Laundry Division of F&P has spent two years developing a new washing machine with a projected annual production level of 75,000 to 100,000 and 50,000 for the first full year of production to start the beginning of next April. Defining the issue The key concerns are: 1. Getting the best quality, quantity, price and service for the required parts while adhering to the New Zealand’s importing licensing policies 2. Coming up with clear parts sourcing decisions and direction quickly Due to the automated production process planned for the new machines, new plastic cable ties with new specifications will have to be produced as none of the existing ties suppliers actually have them in stock. Each machine will require 45 plastic clips with 6 different part numbers for a total of 4,500,000 annually given the projected production of 100,000 machines a year. With the lead times involved before the first production run in April, F& P must resolve the 2 key concerns above as soon as possible. Analyzing the Case Data There are 4 possible plastic clip suppliers: Olson Plastics: * Quoted 4 out of the 6 items...
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...1.INTRODUCTION As per the tin 100 rankings in the years 2011 to 2013 Fisher and Paykel Appliances stands first (tin100.co.nz/tin100/rankings This prestigious company started designing products since from 1934 and made a remarkable growth in to a global company operating in 50 countries and its manufacturing in New Zealand and China and challenged conventional appliance design to deliver products to human needs (https://www.fisherpaykel.com/nz/company/about/) (fisher and paycel appliances ltd NZ) Fisher and paycel concentrating more fundamental principles of sustainable design and developing as a global premium brand within the groups stable. Fisher and Paykel company specializing in European cooking products. 2. INTERNAL ENVERONMENTAL ANALYSIS 2.1 values and company culture Fisher and paykal image has genuine substance and is conveyed with trustworthiness by normal individuals with additional customary aptitude and responsibility to construct associations with our clients through trust and reputation.( www.fisherpaykel.com/nz/company/about/ )and thinks about clients, kin and our planet and have an eagerness and soul of openness all through business. Life speaks the truth normal as much as it speaks the truth the unforeseen, and provides food for both. Clients are individuals with schedules and customs, desires and shocks, occupied and calm times, delights and...
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...CASE STUDY AUSTRALIAN WINE INDUSTRY 1. Identify Company’s (Witchmount Estate) objectives. [pic] Corporate - To be one of the top 3 wine estates in Victoria within 5 years. - Produce well known varieties of wine, such as, Chardonay, Sauvignon blanc, Shiraz & Cabernet sauvignon. - Develop new varieties like Pinot Gris. - Expansion & development of the winery, by building new modern wine manufacturing & tasting facilities. Build new restaurant. Build Conference and accommodation facilities. - A more recognisable logo “W”. - Wine produced to be divided into separate lines, and to sell in different price categories to cater for a wider market, pricing to be below & above $20 price point. Marketing - On-site and in the local community - Invite well known Australian performers to perform concerts within the winery. Advertising - Local media (newspapers & radio) within 20km radius. - Industry magazines - Conferences - Festivals - In other wine regions of Victoria - The closet winery to Melbourne CBD • Develop relationships with City hotel concierges • Offer their patrons Wine tasting package, Tour to the winery for a meal and wine tasting, with buses arranged by Witchmount to transport patrons. 2. Define the problem ...
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...1.0 Introduction The aim of this report is to evaluate the strategic position of Fisher & Paykel Industries. This will be achieved by conducting an environmental analysis of the industry in which Fisher & Paykel operate, and by analysing the strategy, performance and capabilities of the organisation. Recommendations regarding the planning and implementation of strategy have been included, as have contingency plans. 1.1 Limitations The evaluation of Fisher & Paykel Industries is based on the information contained within the case study: Fisher & Paykel Industries. Thus, only company performance up to and including the year 1998 has been evaluated. 1.2Tools and Techniques The performance of Fisher & Paykel has been evaluated by using a number of different techniques and methodologies. 1.2.1 P.E.S.T. Analysis A Political/legal, Economic, Social and Technological analysis has been conducted to determine the extent of external forces upon the operations of Fisher & Paykel. 1.2.2 Porter's Five Forces Model This analysis has been conducted to assess the industry environment in which Fisher & Paykel operate. Primarily, the model explains the profitability of the company by taking into account the entry barriers, power of suppliers, power of buyers, substitution threats and rivalry determinants in Fisher & Paykel's chosen field. 1.2.2 SWOT Analysis A Strengths, Weaknesses, Opportunities and Threats analysis has been used to analyse the organisation's overall...
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...Fisher & Paykel Appliances Holdings Ltd, it committed to gathering actionable customer data to drive product innovation and improvement. The innovation represented the competitive advantages for this company. It also focused on building a strong appealing global brand and aware that high quality product and service are crucial to both the company’s image and profitability. Company is trying to leverage their competitive advantage to provide the industry with sum systems, enabling technologies application integration and manufacturing equipment. The strenth Fisher & Paykel Australia, strategic partnership of Fisher & Paykel Appliances with Haier offers opportunities for the appliance manufacturers with access to new products and lucrative, global markets. The partnership with Haier provides Fisher & Paykel Appliances with rapid access to products and markets. Haier will take the Fisher & Paykel Appliances brand to market in their home market of China, while Fisher & Paykel Appliances will distribute the Haier brand in New Zealand and Australia. Haier have been working with Fisher & Paykel Appliances since 2004. Fisher & Paykel Appliances Holdings Ltd has transferred most of its production to low-cost countries, and plans to transfer nearly all production to these countries. The company has its own sales companies in New Zealand, Australia, Singapore, the United Kingdom and the United States. They are supported by distributors in over 40 countries, particularly in Japan...
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...Table of content Introduction.................................................................................................................................2 Justification...............................................................................................................4 Rationale....................................................................................................................5 Performance (Conclusion) ………………………………………………………6 Portfolio performance……………………………………………………………..6 Share performance………………………………………………………………7 Technical analysis……………………………………………………………7 Fundamental analysis………………………………………………………..8 Recommendation …………………………………………………………………..9 Reference …………………………………………………………………………10 Appendices ………………………………………………………………………10 Findings Introduction Australian market. (Portfolio 1) Portfolio 1 gathered 9 shares from different industries. After comparing the covariance of each share, 2 of them knocked out from the list. It comes to the end that the type of business engaged in this portfolio are transport (Asciano Limited), material (Amcor Limited), resources (Fortescue Metals Group Ltd) , financial (Commonwealth Bank of Australia) , energy (AGL Energy Limited) , insurance ( Insurance Australia Group limited), Agricultural Chemicals (Incitec Pivot Limited). Asciano Limited is company founded in 1996, it started with rail industry then the company has been through several amalgamate and restructure process. This...
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...Business Report Introduction Aim We have been commissioned to write a business report comparing and criticising the Financial Analysis and Interpretation of both Financial position and performance of two publicly listed companies. From the list provided I have chosen Skellerup Holdings Limited and Fisher and Paykel Healthcare Corporation Limited both New Zealand listed companies. Limitations & Problems From our mandate it is not clear whether we should concentrate on performance only from requirement 2 of the mandate. I also had difficulty in outlining the future view of the company. I did not know whether this meant a projected or forecasted accounts for the next three years. The requirement may have been a forecast of ratio analysis. In the end I made common sized Income statements and projection for the next three years. My projections were based on growth of revenue from 2010 to 2011, with everything remaining the same as a percentage of sales. We do not know if the ratios are adequate in terms of the industry average and we have avoided this for word limit’s sake. Discussion Overview Fisher and Paykel Healthcare is a leading designer, manufacturer and marketer of products and systems for use in respiratory and acute care and treatment of Obstructive Sleep Apnea. It markets in 120 countries through distributors and direct sales office. It entered the respiratory care market in 1971. Business Activities for F&P Healthcare The Respiratory & Acute Care...
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...revenues to AUD52,129.8 million and gross profit increased by 5.7% to AUD14,476.3 million. Net profit fell by 15.1% to AUD1816.7 million this was due to losses associated with the divestment of its wholesale and retail consumer electronics businesses. WOW is rated A3 by Moody’s and A- by Standard & Poor’s. Key Executive Staff Ralph Waters Chairman Ralph Waters was appointed a Director of Woolworths Limited in January 2011 and appointed Chairman on 22 November 2012 after the retirement of James Alexander Strong. Ralph is also a Director of Fonterra Co-operative Group Limited (since 2006) and Westpac New Zealand Limited (since 2006) and is Chairman of Fletcher Building Limited. Ralph has also been Chairman and Director of Fisher and Paykel Appliances Holdings...
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...Contents Haier 2 Research on brands and branding 2 Strong in home market 2 Geographical balance in sales 3 Addresses similar consumer needs worldwide 4 Standardization vs. Adaptation 4 Marketing mix 5 Consistent positioning 5 Haier’s mission statement 6 Haier’s Vision statement 6 Consumers value the country of origin 6 COO theory 6 Product category focus 7 Corporate name 8 Branding and strategy 8 Extent of globalization 9 Analysis of the brand 10 Marketing metrics 10 Revenue metrics 10 Marketing programs performance metrics 11 Profit per customer 11 Bibliography 13 Haier Haier Group is a Chinese multinational home appliances and consumer Electronics Company which has it headquarter in Qingdao, China founded in 1984. It designs, develops, manufactures and sells a wide range of products which includes air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators, televisions etc. Research on brands and branding International marketing today requires that the products used by the consumers must be branded and have good branding image. China created a portfolio of global brand champions. These features were presented by John Quelch in 1999 that were common in all the ten brands, which are as follows. Strong in home market In order to be successful on a global level, firms first of all need to have strong position in their domestic markets. If the cash flow and market share at domestic level is strong...
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...Essay topic: why companies use currency derivatives? Currency derivative can be defined as a contract or financial agreement to exchange two currencies at a given rate or a contract whose value is derived from the rate of exchange of two currencies on spot (Shoup, 1998). Currency derivatives are developed and adopted to implement a strategy known as hedging, in which an organisation acquires a contract in order to offset an expected drop or rise in value of a position or future cash flow (Belk & Edelshain, 1997). This essay will outline the incentives and rationales behind an organisation that uses currency derivatives. There are three types of currency derivatives used in hedging, future contracts, forward contracts and options, although swaps are also commonly considered as a currency derivative (Shoup, 2008). These instruments are derived from a spot rate, which is the price of the “underlying currency” (Eiteman, Stonehill & Moffett, 2009). Options are normally more costly than future contracts and forward contracts, because options are rights rather than obligations to buy or sell a currency (gives buyers the right not to exercise the contract if the spot rate movement is not favourable) (Belk & Edelshain, 1997). Research in New Zealand indicates that 70% of currency derivative users used forwards, which are most prevalent currency derivative instrument (Chan, Gan & McGraw, 2003). This is possibly because forwards are easy to manage and understand and can be used in frequent...
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...Origin of The Report: In this chapter we tried to describe the origin of the report, objective of the report, scope and limitations of the report. Objective of The Report: The BBA Program under the department of finance offers a course named “Management (F-108)” which requires submitting a report on a specific topic determined by the course instructor. The report under the headline ‘Whirlpool Corporation’ has been prepared towards the purpose. Objective of the report: There are several objectives to conduct the study which are: To Provide an overall information about the whirlpool company To provide the position in the BCG Matrix To analyze the SWOT of the organization To give an economical analysis. Methodology: To prepare this report we mainly depend on the primary data. But also take some help from our seniors. Process of collecting secondary data: We went to our senior to know about the procedure of making a good report. Then we ask for advices that should be followed to collect a standard data. Process of collecting primary data: Primary data are collected from the following sources: We collected our necessary primary data by the help of internet. Here the web address of Whirlpool proved to be very helpful to us. Reasons for collecting primary data: It is not possible to complete the report with the secondary data. To cross checking the secondary data couldn’t be possible without using primary data. Scope of The Report: Everything has some advantage...
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...1. Was sind Cluster? Eine exakte unumstrittene Definition des Begriffs Cluster gibt es nicht, was mit der Vielfalt ihrer Erscheinungsform zusammenhängt (Tichy 2007). Porter (1998) definiert Cluster als eine geographische Konzentration von miteinander verbundenen Unternehmen und Institutionen in einem bestimmten Wirtschaftszeig. Ein Cluster umfasst eine Reihe vernetzter Branchen und weitere für den Wettbewerb relevante Organisationseinheiten, wie etwa Lieferanten, Anbieter spezieller Infrastruktur, Behörden, Universitäten, Berufsausbildungsstätten, Unternehmerverbände und Forschungseinrichtungen. Als räumliche Zusammenballung von Menschen, Ressourcen, Ideen und Infrastruktur stellt sich ein Cluster als hoch komplexes Netzwerk mit dynamischen internen Interaktionen dar, das nicht zwingend mit administrativen Grenzen kongruent sein muss. Cluster entsprechen zwar häufig politisch-administrativen Einheiten, können aber auch über bundesstaatliche oder nationale Grenzen hinauswachsen. Mit den üblichen Mitteln der Branchenklassifizierung sind Cluster nur selten fassbar, denn dabei bleiben viele wichtige Akteure und Wettbewerbsbeziehungen unberücksichtigt. Daher kann es auch passieren, dass Cluster für längere Zeit unbemerkt bleiben (Porter 1998). Formal sind Cluster lokale Konzentrationen von Knoten, die durch ein Netzwerk verbunden sind, oder besser gesagt, durch verschiedene, einander überlagernde und überschneidende Netzwerke. Die Firmen eines Cluster haben bestimmte Gemeinsamkeiten...
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...美 전자제품시장, 여성·소수계·10대가 주도 미국 소비산업의 주체는 그 동안 여성이 주도하고 있는 것이 정설로 받아들여지고 있었으나 최근부터는 히스패닉 인구 급증에 따른 독자적인 시장 형성과 그동안 구매력이 없다고 등한시 되는 10대들이 소비자 전자제품시장에서 급부상하고 있다. 소비자 전자제품 협회에 따르면, 주력 소비층의 소비행태, 구매시 주요 고려사항, 구매 결정시 주요 영향 변수, 주요 구매장소, 그리고 향후 구매의사에 대한 조사를 실시한 결과, 소비자 전자제품의 주력 구매층을 구분했다. 이러한 분석은 기존에 여성과 소수계, 그리고 10대가 주력 소비계층이라는 것에 대한 증거를 제시하고 있어 해당업체들은 이에 대응하는 적극적이고 집중화된 마케팅 전략을 구사할 수 있는 근거를 제공하고 있다고 전문가들은 분석하고 있다.또한 이 조사는 소비자 전자제품의 기술 발전 방향과 구매경향에 대한 유용한 정보로 활용할 수 있으며 향후 미국시장 진출전략에 수립에 큰 도움이 될 것으로 기대되고 있으며 이번 조사에서 밝혀진 주요 구매 그룹의 특징은 다음과 같다. □ 여성 - 여성은 전체 소비자 전자제품 구매 의사 결정의 89%를 직접 관여하고 있음.- 여성의 84%는 새로운 기술은 자신들의 생활을 개선시키는데 도움이 된다고 믿고 있음.- 18~34세 여성의 48%가 디지털 카메라를 보유하고 있음. □ 아프리칸 아메리칸(흑인)- 아프리칸 아메리칸의 40%는 앞으로 12개월 이내에 휴대폰을 구입할 계획을 가지고 있으며 일반인 31%에 비해 높은 편임.- 아프리칸 아메리칸의 73%는 사회적이나 경제적인 불이익을 극복하는데 새로운 전자제품 도움이 된다고 생각하고 있음.- 아프리칸 아메리칸의 23% 노트북 컴퓨터를 보유하고 있으며 일반인 21%에 비해 높은 편임. □ 히스패닉 - 히스패닉 가정의 12%가 위성 라디오 서비스를 받고 있으며 일반인 4%에 비해 크게 높은 편임.- 히스패닉 소비자의 76%는 새로운 기술과 기능을 갖춘 제품들이 사용에 더 편리하다고 응답했음.- 히스패닉 가정의 46%가 캠코더를 소유하고 있으며 미국 일반 가정의 38%에 비해 크게 높은 편임. □ 10대(13-17세) - 10대들의 91%가 지난 12개월 동안 새로운 소비자 전자제품을 구매했고 일반인 82%에 비해 높은 편임.- 10대들은 새로운 기술의 전자제품에 대한 습득능력이 크게 높으며 79%가 다른 사람의 도움 없이 신제품을 사용할 수 있다고 밝힘.- 10대들의 38%가 12개월 이내에 휴대폰을 구매할 계획을 가지고 있으며 26%는 디지털 카메라를 구매할 계획이라고 밝힘. 자료원 : E-Commerce News, 소비자 가전제품 협회 | < 저작권자 ⓒ KOTRA & globalwindow.org > | 표 [ 1 ] 美, 전자제품 소매시장 동향 - 온라인 판매시장 지속 확대 예상 - - 미국정부 고효율가전 현금지원 보상제도 실시 - 유망사유 : TV, 오디오, 백색가전, 컴퓨터 등 미국 전자제품 소매시장 동향조사를 통해...
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