1.INTRODUCTION As per the tin 100 rankings in the years 2011 to 2013 Fisher and Paykel Appliances stands first (tin100.co.nz/tin100/rankings This prestigious company started designing products since from 1934 and made a remarkable growth in to a global company operating in 50 countries and its manufacturing in New Zealand and China and challenged conventional appliance design to deliver products to human needs (https://www.fisherpaykel.com/nz/company/about/) (fisher and paycel appliances ltd NZ) Fisher and paycel concentrating more fundamental principles of sustainable design and developing as a global premium brand within the groups stable. Fisher and Paykel company specializing in European cooking products.

2. INTERNAL ENVERONMENTAL ANALYSIS

2.1 values and company culture Fisher and paykal image has genuine substance and is conveyed with trustworthiness by normal individuals with additional customary aptitude and responsibility to construct associations with our clients through trust and reputation.( www.fisherpaykel.com/nz/company/about/ )and thinks about clients, kin and our planet and have an eagerness and soul of openness all through business. Life speaks the truth normal as much as it speaks the truth the unforeseen, and provides food for both. Clients are individuals with schedules and customs, desires and shocks, occupied and calm times, delights and tragedies. Company comprehend the dynamic way of cutting edge living. And interested about the world and how individuals live, wherever they may be. Company standpoint is worldwide, yet it sees every nearby neighborhood. http://hotcopper.com.au/documentdownload?

2.2 Divisions and organizational structure

3. External environmental analysis 3.1 Pest analysis 3.1.1