...1. Determine how Five Guys’ philosophy sets it apart from other fast-food chains. The five Guys’ philosophy, Jerry Murrell and his five sons saw the vision to opened a fast food restaurant, on the menu is Americans favorite meal, hamburger and fries. The first store opened in Arlington, Virginia, 1986. Welch (2010) found…Jerry Murrell and his sons believed to set apart for other fast-food chains they would need to concentrate on the quality of the quality of their product, and the satisfaction of their customers. Boone and Kurtz (2012) Found…In his own words, Jerry Murrell’s business plan was simple. “Sell a really good, juicy burger on fresh bun. Make perfect French fries. Don’t cut corners. Five Guys’ burgers are made to order, it is different from the other fast-food chains, not place under a light for extended hours. According to Boone and Kurtz, (2012); the Five Guys Burger stores had a sign “If you are in hurry, there are a lot really good hamburger places with short distance from here.” 2. Analyze the original values for the start-up company and how it remains strong today. Boone and Kurtz (2012) found… the original values from the beginning, Five Guys fast-food restaurant wanted people to known that their money went to providing quality food. Money not spend on décor, the stores have simple red and white tiles. The hamburger meats are 80 percent lean, never frozen, always fresh. The fries are made from potatoes from Northern Idaho. The potatoes in Florida and California...
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...Five Guys Burgers and Fries: “Ingredients for Success” Dr. B. Iannucci Contemporary Business October 17, 2013 Entrepreneurial Leadership Everyone wants to see their children grow up and go to college and possibly become millionaires. Well that was the dream of the Jerry Murrell, but unfortunately two of the oldest sons said they were not going to college. So instead of paying for college he found himself paying for a mortgage to open a business where the boys can work and learn responsibility. The rest is history. Dave Kurtz’s (2012) wrote, “Five Guys and a Burger grew to 570 franchises in the United States and Canada.” Determine how Five Guys’ philosophy sets it apart from other fast-food chains. The philosophy that set Five Guys apart from other fast-food chains was that Jerry Murrell’s strong focus on the quality of the food and type of food served, and the customer satisfaction. Jerry Murrell once stated “Treat the person right, sell walk out the door and sell for you.” (Weise, 2011) Analyze the original values for the start-up, and how it still remains today. The original value of the company for the start-up was to have value and perfection within the company. This is still the case today. Five Guys insist on making the quality of food served (fresh hamburgers, hotdogs, and only Idaho potatoes for the fries) and customer serve a first priority. All the restaurants feature the same simple, red and white tile décor and no paid advertisement, which is done...
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...Five Guys Burger and Fries: A Simple Recipe for Success Brooke Mosely Dr. Victoria Figiel Contemporary Business BUS508 October 28, 2012 Five Guys Burgers and Fries started in Arlington, Virginia in 1986 by Jerry Murrell and his wife Janie. The business was a way to keep their two eldest sons employed and at home after deciding that college was not in their future. The Murrell’s used the money intended for their college education as capital to start up the take-out burger joint. The company’s name stemmed from the Murrell’s five sons (Five Guys), whom are all a part of the business. Today Five Guys has branched out into over 570 franchises in the United States and Canada (Boone & Kurtz, 2012, p. 78). Their growth since 2002, when they opened their first franchise, has doubled and tripled over the years with revenues reaching an estimated $570 million (Burke, 2012). Inquiring minds are interested in the rapid success of the restaurant and what are the ideologies behind it as well. This paper will reflect on Five Guy’s philosophy as its set apart from others, examine the core values that the company portrays, identify factors that have contributed to their success, and determine the social and ethical standards practiced by the company. Five Guys definitely has a philosophy that’s sets them apart from the average fast-food restaurant. Simply put from Jerry’s own mouth, “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners”...
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...Five Guys Burgers and Fries: Ingredients for Success Contemporary Business 508 July 21, 2012 Five Guys Burgers and Fries: Ingredients for Success By sticking to the basic philosophy of keeping it simple, Jerry Murrell, original owner of Five Guys Burgers and Fries, has grown a small family business to one of the largest and fastest growing franchise in America. “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners.” That’s been the business plan since Jerry Murrell and his sons opened their first store location in 1986. (Welch, 2010, p. 76) This philosophy is different from competitors who rely on gimmicks and advertisements to entice customers. It is not unusual for competing fast food chains such as McDonalds, Burger King and Wendy’s to introduce new menu items. The new menu item may establish a permanent presence on the menu or disappear, never to be heard of again, shortly after the introductory period. The life span of the new item, unfortunately, is determined by customer response. These chains cater to our wants, our desires and our convenience. In the words of Burger King – “have it your way”. Most of us have experienced at least one of these chains, if not all, and can attest that the customer experience with food quality, facility and service often varies by location. Then there is Five Guys Burgers and Fries with a philosophy that has not changed since the day it opened. ...
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...Assignment 1: “Five Guys Burgers and Fries: Ingredients for Success” October 24, 2012 Using the Wiley Plus resources, go to the “Five Guys Burgers and Fries: Ingredients for Success” example. Write a three to four (3-4) page paper in which you: 1. Determine how Five Guys’ philosophy sets it apart from other fast-food chains. 2. Analyze the original values for the start-up company and how it remains strong today. 3. Enumerate three (3) factors that contributed to Five Guys’ success in such a short time and what effect, if any, external markets had on these factors. 4. Assess how ethical and social practices are part of the Five Guys’ culture and provide examples to support your choices. 5. Use at least five (5) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources. Five Guys Burgers and Fries started its operations in 1986 by selling juicy burgers and fries. When Jerry Murrell and his sons started off; it was just five stores in Northern Virginia; but now they have 570 store operations in U.S and Canada with approximately $483 million sales as of 2009. The Company has had strong business philosophy since its origin. Along with a novel idea of juicy hamburgers and fries which appealed to the masses; it has been clever in amalgamating it with a unique recipe and fresh...
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...Five Guys Burger and Fries: A Simple Recipe for Success Contemporary Business BUS508 October 28, 2012 Five Guys Burgers and Fries started in Arlington, Virginia in 1986 by Jerry Murrell and his wife Janie. The business was a way to keep their two eldest sons employed and at home after deciding that college was not in their future. The Murrell’s used the money intended for their college education as capital to start up the take-out burger joint. The company’s name stemmed from the Murrell’s five sons (Five Guys), whom are all a part of the business. Today Five Guys has branched out into over 570 franchises in the United States and Canada (Boone & Kurtz, 2012, p. 78). Their growth since 2002, when they opened their first franchise, has doubled and tripled over the years with revenues reaching an estimated $570 million (Burke, 2012). Inquiring minds are interested in the rapid success of the restaurant and what are the ideologies behind it as well. This paper will reflect on Five Guy’s philosophy as its set apart from others, examine the core values that the company portrays, identify factors that have contributed to their success, and determine the social and ethical standards practiced by the company. Five Guys definitely has a philosophy that’s sets them apart from the average fast-food restaurant. Simply put from Jerry’s own mouth, “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut...
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...“Five Guys Burgers and Fries: Ingredients for Success” How does one start a business in an industry that is dominated by companies that emphasizes speed and quantity over quality? Jerry and Janie Murrell with the help of their sons have come up with a formula to compete and beat some of the top fast foods companies. When the boys where proposed “start a business or go to college”, they picked to be entrepreneurs (Boone and Kurtz, 2012). Jerry Murrell and his wife started Five Guys Burgers and Fries in 1986. They opened the doors to the first carry out store in Arlington, Virginia with a philosophy that is accredited for the success of Five Guys Burgers and Fries. The original values of the company still stand strong today. There are three factors that contribute to the success for the company. Along with the social practices of the company which has also been a factor in the overall success of the company. “Sell a really good, juicy burger on a fresh bun. Make perfect fries. Don’t cut corners” (White 2009). This has been the Murrell’s basic philosophy since the beginning of Five Guys. Five Guys is known as a chain that sells fresh burgers that are never frozen and are prepare when ordered. There are 15 fresh ingredients that allow customers to specialized there burgers just the way they want. The fries are fresh cut and also made to order. The fries are only cooked in peanut oil. When a customer goes inside one of the Five Guys stores they have can see a sign...
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...Five Guys Burgers and Fries: Ingredients to Success Several characteristics of the national burger chain, Five Guys Burgers and Fries, sets it apart from other fast-food chains. These characteristics include the company’s philosophy, its original values, ethical and social practices, and its overall company culture. Without a doubt, a company who embodies all of the above characteristics is surely worth a more detailed exploration. The Philosophy A company’s philosophy highlights the overarching goal of its operation. In addition, it can help a company set itself apart from its competitors. This is precisely what occurred at Five Guys Burgers and Fries. According to its website, www.fiveguys.com, the company philosophy is “focusing on a few items, and serving them to the best of our ability.” As opposed to most of their competitors, Five Guys Burgers and Fries invest their money into the quality of the food instead of marketing. Five Guys' owner, Jerry Murrell believes "Our best salesman is our customer. Treat that person right, he'll walk out the door and sell for you." (Welch) This type of philosophy clearly sets the company apart from others. Not only does Five Guys Burgers and Fries have a powerful philosophy, the company also has original core values that remain strong today. Original Values Five Guys’ original values were created simple. "Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don’t cut corners." ” It is vitally...
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...Why Not Burgers and Fries? | Successful Leadership and Entrepreneurship of Five Guys Burgers and Fries | | | | 10/28/2012 | Assignment 1: Entrepreneurial Leadership Contemporary Business Abstract This paper will analyze the business Five Guys Burgers and Fries to determine what has made this business and franchises successful. Five Guys operates in the food service industry and is among the top profitable franchises that offers a simple menu of burgers and fries as its main product. Five Guys’ is a family owned business that started in Arlington, VA that over time became one of the most popular places for fast food that did not require any marketing strategy to be a well-known place to eat. Five Guys’ prides itself of being such a simple company offering the best burgers and fries for a low-cost. Also, the business maintains a sense of integrity and ethics that continues to drive the business profits and keeps customers coming back for more of the burgers and fries. History There are plenty of restaurants available for quick choices of food and also price; one company has improved over time with being number one for a simple hamburger and fries combo. This company, Five Guys Burgers and Fries, are well known in the United States as a fast growing company that started from humble beginnings. The Murrell family, which consists of Janie and Jerry and their five (5) sons, help run the business from the beginning in Arlington...
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...Abstract Five Guys’ has evolved from a small family eatery, to one of the largest restaurant chains in America. They haven’t utilized any major marketing methods, but have accomplished this simply by understanding what their customer’s want, and how to consistently provide it. Five Guys’ was founded in 1986 with its original restaurant located in Arlington, Virginia, and quickly became a Washington, D.C. area treasure. It was Jerry and Janie Murrell who presented their four sons with two options, start a business or go to college. The Murrell brothers chose the latter opening their first restaurant location with their parents’ supervision. The family operated five restaurants by the year 2001 and began to offer franchise opportunities in 2002. Now, 26 years later, there are in excess of 1000 Five Guys’ locations throughout the nation, with plans for 1500 locations in development. This paper examines what differentiates Five Guys’’ from other restaurant chains. The literature notes the factors that contributed to Five Guys’’ success and rapid growth. How Does Five Guys’ Philosophy Set It Apart? As stated on the company’s website “We follow the philosophy of focusing on a few items, and serving them to the best of our abilities,” this is what sets Five Guys’’ apart from other fast food chains. Unlike their competitors, such as Burger King and McDonalds, Five Guys’ has a specific goal, which is to serve the highest quality hamburgers and fries achievable. Their...
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...Determine how Five Guys’ philosophy sets it apart from other fast-food chains. In 1986, the Murrell family began Five Guys Burgers and Fries in Arlington, VA, with the mission statement, “We are in the business of selling burgers.” ; simple and to the point (Byrne, 2008). Their beginning philosophy, which still fuels their business today, is to serve simple quality food that will meet the needs of their customers. The focus will not be on fast food but on quality food (“Grand Opening”, 2011). Five Guys’ determination to give fresh quality products has gained them lots of success over the last two decades. The 80/20 beef used in the burgers come from the same vendor that the Murrell family has used since the inception of the business. The Murrell’s also chooses to use Idaho grown potatoes for their fries because they are grown slower, rather than faster, cheaper grown potatoes from Florida and California. Burgers are hand formed every morning, and fries are hand cut every day. The buns used for the company are baked fresh daily just as when the store first opened in 1986 (Welche, 2009). By sticking to their belief in quality burgers fries that are made with freshest ingredients possible, Five Guys has been able to surpass their competition as a burger place. All food is cooked to order. The company believes that a quality product is made no matter what the cost to the company may be. By thriving on made to order burgers and fries with fresh quality ingredients, Five Guys has accrued...
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...Soon thereafter Five Guys Burgers and Fries was born. The Murrell family opened the restaurant in Arlington, Virginia in 1986, quickly becoming an institution in the area. From 1986-2001 the Murrell family business went from one location to five in the Washington – DC metropolitan area. In 2003 the Murrell’s decided to give franchise opportunities and have exploded nationally, becoming America’s Fastest Growing Fast-Food Chain. In this analysis I will determine the Five Guys philosophy and differentiating factors from its competitors. I will also analyze the firm’s original values, and other factors that have contributed to its explosive success as a start-up and over the last 10 years. The Philosophy and Original Values The philosophy of Five Guys Burgers and Fries has been to “sell a really good, juicy burger on a fresh bun. Make perfect French fries. Don't cut corners. (Welch)” Five guys competes in what is known as the fast-casual restaurant market. This is a mix of the traditional fast-food / quick service restaurant like McDonalds and more casual dining entities such as Applebees. By focusing on quality as a primary driver rather than speed it creates a sub-set within the restaurant industry. Five Guys has a very a limited menu and focuses its attention towards creating the highest quality burgers and fries at a reasonable price point. Jerry Murrell, founder, chief executive and father of the “Five Guys” is committed to nothing less than the best burger and has continued...
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...Leadership: “Five Guys and Fries” Professor Watts MBAE5302 – Economics and the Free Market December 16, 2014 Euronda S. Jefferson Five Guy’s Philosophy “Anyone can make money in the food business as long as you have a good product, reasonable price, and a clean place” (Pulizzi, 2010) It was this quote from John Willard Marriott that provided the groundwork John Murrell used to build Five Guys Burgers and Fries. Jerry Murrell, Owner of Five Guys Burgers and Fries, has had a love affair with burgers and fries since he can remember – but not just any burger and certainly not just the run of the mill fries. For this reason, Five Guys’ philosophy, and mission sets it apart from other hamburger chains, thereby creating a successful business model. Five Guys’ philosophy sets it apart from other fast-food chains for the following reasons. First of all, Jerry did not have the pressure like others do when planning to start a business. Jerry was not in a fuss to make money, nor have a strong ambition to monopolize the burgers and fries market. Contrary, Jerry’s goal was to send his two sons to college, and not start a burger joint, a business philosophy providing Jerry the leverage to make more meaningful decisions for starting his burger business. Second, to Jerry’s surprise, his sons did not want to go to college, a decision that he supported. The whole family decided and agreed to use the son’s tuition to start a burger and fries shop...
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...Five Guys Evelyn McAllister Strayer University Contemporary Business BUS508 Dr. Ruether October 27, 2013 Five Guys How Five Guys’ philosophy sets it apart from other fast-food chains. Five Guy’s philosophy focuses on creating a quality product that customers will appreciate. They make sure to focus on the customers and their employees. According to Boone and Kurtz (2012), Five Guys has focused on quality by ensuring that its meat is 80% lean, keeping its plants clean, ordering its quality potatoes from Idaho instead of purchasing cheaper potatoes from Florida or California, soaking its fries to avoid them from absorbing oil, making their burgers to order and ensuring fresh bread gets delivered to each franchise daily (Boone & Kurtz, 2012). Customers appreciate the Small details such as cooking their burgers to order. Each burger is made when the customer orders it unlike most other burger chains where the burgers are already made and sitting in a bin. They do not offer a wide variety of food products like other burger chains. In an interview for Inc. magazine, Five Guy’s founder Jerry Murrell stated, “Sell a really good, juicy burger on a fresh bun. Make perfect French fries. Do not cut corners” (Welch, 2010). That has been the business plan since they opened the first store in 1986. Five Guy’s has built its business on burgers and fries. Many other burger or fast food chains tend to cut corners. They use frozen products because the cost may be a little...
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...2013 Entrepreneurial Leadership Five Guys Burgers and Fries is one of the fastest growing fast-food chains in the world today. They pride themselves on serving fresh made to order burgers and fries to their customers. Five Guys Burgers and Fries were started in 1986 by the Murrell family. The first location, which was a carry-out burger joint, was opened in Arlington, VA and the company has now expanded to over 1000 locations nationwide and over 1500 units in development over a span of 20 years (Five Guys Burgers & Fries, 2012). According to the CEO of Five Guys Burgers and Fries Jerry Murrell, he said “anybody can be successful in the restaurant business if you serve a good product, (have a) friendly and clean atmosphere and reasonable price, (Joiner, 2012).” Five Guys Philosophy Five Guys Burgers and Fries have several characteristics that set it apart from other fast-food chains. One of the biggest things is the company’s focus on providing excellent customer service. The mission of Five Guy’s Burgers and Fries was to serve the best burger possible and to ensure each customer knew that they were important to the success of the company. Five Guys Burger and Fries also ensured their customers understood that the company depends on them and their allowance to serve them great food. The franchise refrains from using frozen meat and only uses fresh ground meat. This shows the customers that the burgers and fries they get at Five Guys will always be fresh and made to order...
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