...Marketing to teens – Five key points Loyalty and Customers retrieved http://loyaltyandcustomers.com/2011/01/marketing-to-teens-five-key-points/ Written by Chintan Bharwada, (January 25, 2011) In this article the author states up front that you must do your homework when studying your target market. He goes on to say that time, determination and a good budget is a must. A good start is research your prospectors. With that he lays out five key points which will give you a head start over your competitors. First, remember your brand. Be very careful of how you are seen by the teen market. Recognize that your brand perception can change if it is not managed right. Also strong teen brands are built in the preteen years. Second, know what to say and when to say it. Push the branding fist then follow up with the price, features, and product later. Third, convince the teen influencers. Teens are vey influenced by their peers. They look to these peers for insight. So the idea is to keep marketing flow towards these peers. Fourth, get real. Be cool but do not act like a fool. Be realistic with your brand. Be trendy but not too trendy that you have no longevity. Teens will abandon your brand if it does not meet expectation. Finally, emphasize features, benefits and outcomes in your efforts. Since most teens have a me, me, me attitude, you will have to make personal messages towards the target market you are trying to reach. This article about marketing to teens...
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...advertise someone products and services. Direct marketing is used with tablets, computers, and smartphones. This is a great way for people to use USPS or regular mail carriers to deliver right to the customers’ homes. This could be a good or bad way of marketing. Some people do not want to be bothered at home. However, some people will still look at the unwanted mail and may consider what they are looking at. Effective communication is the key in the workplace and a relationship. Communication helps productivity for any organization. The two strategies chosen were actively engaged in the conversation and being an active listener. Being and active listener will allow people to express their points of views to you and listen attentively. In order to maintain everything you may have heard it is important to take notes. When someone is active engaged in their conversation they can tell when your mind is on something else. People have to show genuine concerns and to make sure you show plenty of eye contact. Also repeating the name of whoever you are speaking shows interest as well. There have always been many different ways that others have communicated with each other by ways of face to face interaction, phone calls and writing letters to each other or exchanging different options using email and blogs. Word of Mouth Marketing has always been one of the most ancient ways that...
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...Five key points to Strong Leadership (thus a Great Manager) 1. Develop trust and credibility (trustworthiness, dependability). When people trust you, they will be more inclined (willing) to follow you. If they follow you, and you have all the pieces of the puzzle in place as described throughout this course, you will succeed. A leader builds trust by considering the “good of all” when making decisions. Leaders do not abuse their power, but build trust by using it properly. Trust fosters (encourage, nurture, promote) collaboration, which contributes to openly sharing information, which then creates a solid team who supports each other. Trust is based on the respect and expectations of a leader who cares and acts with compassion (pity, mercy, sympathy) in a most positive way. With trust there is: • Honesty • Integrity • Compassion (pity, mercy, sympathy) • Fairness • Good relationships Incorporating (combining) these five traits (quality, characteristic) will help guide you on the right path to strong leadership. 2. Share the vision with absolute clarity. Leaders need to share the vision of what they want their department to achieve. For example, a leader might share a vision like, “We will be a world class customer service organization that provides the benchmark (criterion for measuring the level) for customer satisfaction.” To get others to see and understand your vision, you need to motivate and inspire with the same enthusiasm and positivity...
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...Create an Effective Advertising Plan Product, Price, Place, & Promotion Your marketing plan has positioned your company in terms of product, price, and place. You have made decisions about what market segment you will compete in. You have considered products and services, distribution, pricing, guarantees, quality, policies, etc. You have set objectives and goals. Now it’s time to decide how you will promote your company to achieve those objectives and goals. Define Your Customers. The number one reason advertising fails is because it is poorly targeted. No advertising is going to be successful if its target audience is not well defined and understood. Talk to your customers and potential prospects. Listen to them. Understand them. We have provided you with some excellent strategies for defining your customers. Please read the Market Targeting Strategy and the Generating Better Qualified Prospects chapters. These two chapters will give you insight into defining your customers, and knowing what they need, want, and desire. There are a few things to note here about your customers. First, your target group does not include the whole world. If you try to advertise to the whole world, you will go out of business. Second, in many companies, 20% of the customers account for 80% of sales, and often 100% of the profits. These are the high usage customers that you want to target. Define who they are. Third, one out of ten people strongly influence the...
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...Five Guys is a concept tha has never looked better to this struggling business economy and the fight for financial freedomis a tough rat race all the way to the end. Not for Five Guys, a company that sets the bar for the unthinkable by remaining true to their brand. A modest burger and frie joint that started in Arlington, Va was birth by Jerry Murrell who his lane, “We are in the business of selling burgers” – stated Jerry Murrell as one of the mission statements for his company; Five Guys Burger & Fries. Five Guys has had the same business plan since Jerry and his sons opened the first burger shop in 1986. They only use fresh ingredients never frozen. There are no gimmicks to the Five Guys philosophy; just simple food with simple ingredients. That’s how it worked while running one restaurant and that’s how it works with now over a thousand restaurants all over the U.S. and Canada (Smith, 2011, p.2). The philosophy of fresh ingredients, never frozen is the concept that Five Guys has built their reputation around. They set themselves apart from competition by sticking to “simplicity,” as a pritority. They do not have drive-thru windows and do not deliver. Eerything is cooked to order made within each franchises own discreation. Most of all they are no coolers, so the meat is guarenteed fresh. Mr. Mureell wants to simply make burgers and fries, the menu focus is on a few items as a opposed to many “subpar” items. I can repsect someone who is master of their trade and not a jack...
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...explains in clear, simple terms how to create and sustain quality leadership inside an organization. Once you “hardwire” the book’s proven tactics into your company, the dramatic gains will be sustained over time, even as individual leaders come and go. Not only does Quint Studer tell you how to hardwire these behaviors—and make the task seem remarkably “doable”—he explains how you’ll know when you’ve reached this goal. Besides the book’s introduction, this blad includes sections on managing up and reducing leadership variance. Other subjects covered in the complete book include selecting and retaining talent, rounding for outcomes, improving quality, efficiency, and service, and increasing market share, just to name a few. Action steps make the tactics easy to implement, and colorful examples bring them to life. While the ideas in this book have been proven and refined in health care organizations, they also have been field tested in numerous nonhealth care industries. If you find the information in this blad interesting and valuable, please feel free to purchase copies of the book for yourself and your leaders. When you start seeing the amazing outcomes that result from Quint’s ideas, you’ll be glad you did. Studer Group 978-0-471-75729-0 • Cloth • 256 pages US $24.95 • CAN $29.99 • UK £15.99 Available to order now at your local bookstore and from online retailers (will be released in October 2007). PRAISE FOR RESULTS THAT LAST “Change is hard for many people. That’s...
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...Millionaires - by Brian Tracy 21 Success Secrets of Self-Made Millionaires by Brian Tracy Presented by EmpowerMe!Online at http://www.empowermeonline.com 1 21 Success Secrets of Self-Made Millionaires - by Brian Tracy 21 Success Secrets of Self-Made Millionaires Presented by EmpowerMe!Online at http://www.empowermeonline.com Hello, I'm Brian Tracy and welcome to this program. What you are about to learn can change your life. These ideas, insights and strategies have been the springboards to financial success for millions of men and women, from every walk of life. These principles are simple, effective and fairly easy to apply. Each of them is based on exhaustive research and interviews with thousands of self-made millionaires. They have been tested and proven over and over again, and they will work for you if you will take them and apply them in your own life. We are living at the greatest time in all of human history. More people are becoming wealthy today, starting from nothing than has ever been imagined. There are more than five million millionaires in America, most of them self-made, and the number is growing by 15% to 20% each year. We even have self-made ten millionaires, hundred millionaires and more than two hundred billionaires. We have never seen this type of rapid wealth creation in all of human history. Here's the good news. Virtually everyone starts with nothing. Probably 99% of all financially successful people today started off broke or nearly...
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...success within your business. * The audience for your business plan Many people think of a business plan as a document used to secure external funding. This is important because potential investors, including banks, may invest in your idea, work with you or lend you money as a result of the strength of your plan. There are many other benefits to creating and managing a realistic business plan - even if you just use it in-house. It can: * help you spot potential pitfalls before they happen * structure the financial side of your business efficiently * focus your development efforts * work as a measure of your success The following people or institutions may request to see your business plan at some stage: * banks * external investors - whether this is a friend, a venture capitalist firm or a business angel * grant providers * anyone interested in buying your business * potential partners You should also bear in mind that a business plan is a living document that will need updating and changing as your business grows. Regardless of whether you intend to use your plan internally, or as a document for external people, it should still take an objective and honest look at your business. Failing to do this could mean that you and others have unrealistic expectations of what can be achieved and when. * What the plan should include Your business plan is a statement of intent. It should provide details of how you are going to develop your business...
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...Millionaires - by Brian Tracy 21 Success Secrets of Self-Made Millionaires by Brian Tracy Presented by EmpowerMe!Online at http://www.empowermeonline.com 1 21 Success Secrets of Self-Made Millionaires - by Brian Tracy 21 Success Secrets of Self-Made Millionaires Presented by EmpowerMe!Online at http://www.empowermeonline.com Hello, I'm Brian Tracy and welcome to this program. What you are about to learn can change your life. These ideas, insights and strategies have been the springboards to financial success for millions of men and women, from every walk of life. These principles are simple, effective and fairly easy to apply. Each of them is based on exhaustive research and interviews with thousands of self-made millionaires. They have been tested and proven over and over again, and they will work for you if you will take them and apply them in your own life. We are living at the greatest time in all of human history. More people are becoming wealthy today, starting from nothing than has ever been imagined. There are more than five million millionaires in America, most of them self-made, and the number is growing by 15% to 20% each year. We even have self-made ten millionaires, hundred millionaires and more than two hundred billionaires. We have never seen this type of rapid wealth creation in all of human history. Here's the good news. Virtually everyone starts with nothing. Probably 99% of all financially successful people today started off broke or nearly...
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...consumers, while establishing a profit for their goods or services. In addition to generating new customers, marketers must also focus of customer retention. The marketing process has five key steps that lead to a successful organization/ campaign. * Targeting Consumer Wants The first step of the marketing process is analyzing and comprehending the current marketplace. Understanding what people want is essential to beginning a successful marketing campaign. After finding a potential niche for a product or service, marketers must conduct research about competitors and similar items currently available on the market. After identifying these factors, an overall plan must be established to launch the good or service. Sales methods, franchising, and partnerships are all aspects of the product launch that must be examined before production can take place. * Establishing a Consumer-Driven Sales Strategy After finding a profitable niche, a unique strategy must be established to market to the intended target audience. This step of the marketing process is essential, as a method must be constructed that not only will be profitable for the company, but also for the consumers. Market segment analysis is often done to break down the population into smaller groups, so the target audience can be found. * Creating Consumer Value The next step of the marketing process is finding a way to create a product that offers consumers value for their money. In this step, the four “P’s" of...
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...The book 22 Keys to Sales Success by James Benson and Paul Karasik gives insight on how to become successful in the financial world. There have been changes made to the financial industry over the past few years and as a result the way financial products are sold has been affected. The authors show that selling is more than just describing products and filling needs but an informed approach with a focus on trust and relationships. The book shows ways to make more money and achieve higher levels of success. The book starts with the first key to selling is maintaining control of the sales process and learning to detect, then control, the clients fears. The customer fears making the wrong decision and that can lead to no decision being made at all. This problem can be solved by making a plan specifically for the clients needs with credible information to help support your plans ideas. The clients fear of change can be solved by giving clients a guide on what they can expect in future meetings and any other processes along the way. Buyers often fear giving up control and this can lead them to delaying the process or making impossible demands. To counteract this fear it is as simple as asking permission to ask questions and find an agreeable manner to proceed with the sales discussions. The clients fear of losing self esteem can be overcome by letting them know that the markets are very complex and making them feel comfortable with what they know. ...
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...Millionaires - by Brian Tracy 21 Success Secrets of Self-Made Millionaires by Brian Tracy Presented by EmpowerMe!Online at http://www.empowermeonline.com 1 21 Success Secrets of Self-Made Millionaires - by Brian Tracy 21 Success Secrets of Self-Made Millionaires Presented by EmpowerMe!Online at http://www.empowermeonline.com Hello, I'm Brian Tracy and welcome to this program. What you are about to learn can change your life. These ideas, insights and strategies have been the springboards to financial success for millions of men and women, from every walk of life. These principles are simple, effective and fairly easy to apply. Each of them is based on exhaustive research and interviews with thousands of self-made millionaires. They have been tested and proven over and over again, and they will work for you if you will take them and apply them in your own life. We are living at the greatest time in all of human history. More people are becoming wealthy today, starting from nothing than has ever been imagined. There are more than five million millionaires in America, most of them self-made, and the number is growing by 15% to 20% each year. We even have self-made ten millionaires, hundred millionaires and more than two hundred billionaires. We have never seen this type of rapid wealth creation in all of human history. Here's the good news. Virtually everyone starts with nothing. Probably 99% of all financially successful people today started off broke...
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...their daring almost single-handedly brought an entire global market into existence. It is this extraordinary story and the simple, powerful management themes ingrained in it that will drive companies the world over to emulate DoCoMo as they did the previous giants of Japanese industry. The author has started the book to find out the strategies, tactics, technologies, details of execution and leadership. DoCoMo in spite of being a Japanese company it is not mainly about the engineering or service wisely or staying close to customers. It is the “Passion”. From this book we can easily understand that success is to explore the passions that DoCoMo has used to lead. These include personal feelings of the company’s: * Customers - their love for another, passion for freedom and their excitement at being in on a shared phenomenon * Senior Leaders – Whose passion defined their management style and who used those passions to inspire the company they led. * Key Creative Employees – the people who...
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...taken to ensure that all team members learn of changes 5 Assess the timing of communication as critical to the success of the project 6 Assume that two (2) key members of the were replaced during the executing phase of the project due to family crisis situations. Explain the actions you would take to establish trust and credibility with the remaining project participants involved in the situation 7 References 10 EXECUTIVE SUMMARY Design technology company Autodesk recently expanded its presence in New England with a new headquarters for its Architecture, Engineering, and Construction (AEC) Solutions Division. It is located in Waltham, Massachusetts and the new facility accommodates staff expansions and offers additional space for meeting with its customers, the press, and the community. Autodesk viewed the project as an opportunity to implement several new trends in the building industry, including integrated project delivery (IPD), sustainable design, digital design-to-fabrication, and the technical process underpinning all of them—building information modeling (BIM). According to Phil Bernstein, FAIA, vice president, Industry Strategy and Relations of the AEC Solutions Division at Autodesk, felt strongly that it was important to use these methodologies because they advocated their use to millions of customers around the world (Integrated Project Delivery). Determine how you would manage the morale of the team related to the change management. First let me start...
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...WHITE PAPER - How to address the key issues for measuring Internal Communication effectiveness - 2014 Summary: Many professionals working in Internal Communications struggle to document and analyse challenges they face and the results they deliver. This white paper looks at the issues for measuring internal communications effectiveness by answering five simple questions; why measure, what to measure, how to measure, how to analyse and how to drive action? The paper offers practical advice on how to approach measurement and aims to enable professionals to conduct better and more focused research in order to demonstrate how they deliver business value. A key point of the paper is that effective internal communications not only requires tracking and reporting of past efforts, but it also entails profound analysis of key issues and what actions are needed to mitigate risks and to capture opportunities. Authored by: Klavs Valskov, see more at valskov.com INTRODUCTION Since the financial crisis, leaders are more than ever running their organisations on data and numbers. That means airtime in the boardroom is given to the teams that are able to supply issues analysis, peer comparisons, SWOT analyses of markets, forecast models and future scenarios based on objective evidence. People who can talk about threats and opportunities and make suggestions from a position of analysis and insight get listened to. Yet many professionals working in Internal Communications continue to...
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