...MKT 447 Entire Course (UOP Course) For more course tutorials visit www.tutorialrank.com MKT 447 Week 1 Individual Advertising Past and Present Paper (UOP Course) MKT 447 Week 1 DQ 1 (UOP Course) MKT 447 Week 1 DQ 2 (UOP Course) MKT 447 Week 2 Learning Team Advertising Plan and Creative Brief (UOP Course) MKT 447 Week 2 DQ 1 (UOP Course) MKT 447 Week 2 DQ 2 (UOP Course) MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper (UOP Course) MKT 447 Week 3 DQ 1 (UOP Course) MKT 447 Week 3 DQ 2 (UOP Course) MKT 447 Week 4 Learning Team Advertising, Creative, and Media Strategies Paper (UOP Course) MKT 447 Week 4 DQ 1 (UOP Course) MKT 447 Week 4 DQ 2 (UOP Course) MKT 447 Week 5 Individual Future Trends in Advertising Paper (UOP Course) MKT 447 Week 5 Learning Team Final Advertising Campaign Presentation (UOP Course) ------------------------------------------------------------------------------ MKT 447 Final Exam Guide (UOP Course) For more course tutorials visit www.tutorialrank.com Multiple Choice: Choose the correct response for the following questions. 1. As a consumer you are exposed to hundreds and maybe even thousands of commercial messages every day. These messages may appear in the mass media, as even sponsorships, telemarketing calls, or even as e-mails. The correct term for all these commercial messages is: 2. Which of the following is the best example of a tangible good? 3. In commercials for Wal-Mart...
Words: 1772 - Pages: 8
...Lacrisha Lewis Patrick Anyanetu Eng.120 11/18/10 Research Paper “A Good Man Is Hard To Find” by Flannery O’Connor who is a Southern American novelist and short story writer, O’ Connor’s career expanded in the 1950sand early 60s, a time when the South was dominated by Protestant Christians.O’Connor was born and raised a Catholic. She was a fundamentalist and aChristian moralist whose powerful apocalyptic fiction is focused in the South.Flannery O’Connor was born March 25, 1925 in Savannah, Georgia. O’ Connorgrew up on a farm with her parents Regina and Edward O’ Connor. At the age offive, she taught a chicken to walk backwards. O’Connor attended Georgia StateCollege for women, now Georgia College, in Milledgeville, majoring in sociology.She had showed a gift for satirical writing, as well as cartooning since she wasa child. By the end of her undergraduate education, O’Connor knew that writingwas her true passion. She spent two years at the prestigious School for Writersat the State University of Iowa on scholarship. She received a master’s degree infine arts in 1947. In 1950, she had a near fatal attack of systemic lupus erythematosus, a chronic inflammatory connective tissue disorder that causes periods of joint pain and fatigue, and can attack the hearts, lungs, and kidneys. Her father died of the disease when she was fifteen. She would have to walk with crutches for the rest of her life. By her death at the age of 39, Flannery O’Connor won a prominent place in modern...
Words: 1357 - Pages: 6
...Epidemic Paper name SCI/163 date teacher Epidemic Paper Sometimes families take that dream vacation without even thinking about what diseases or illnesses are present in that area or region. Sometimes the symptoms for those illnesses are basic ones that will not raise a flag, until is too late. Before we visit a new area or region, we need to make sure we check everything that is going on, from politics to weather to epidemics and diseases, I am writing about an epidemic that is currently happening in the island of Hispaniola, Chikungunya virus. According to the Centers for Disease Control and Prevention or CDC, this virus is transmitted to people by two species of mosquitoes, Aedes aegypti and Aedes albopictus. These species of mosquitoes are found in the tropical and subtropical of the world and are found in the southeastern part of the United States as well. The disease was discover in East Africa in the early 1950s and so far, it was found in Asia, Europe and other areas. In 2013, the first cases of the virus were confirm in the Americas, on Islands in the Caribbean. Since that date, there has been more than 570,000 confirm or suspected cases throughout the Americas. There has been cases with local infections in Florida. In 2015, chikungunya virus disease became a nationally notifiable condition and as of December 8, 2015, a total of 629 cases have been reported from 43 states. All reported cases occurred in travelers returning from affected areas. There was not...
Words: 629 - Pages: 3
...Marketing Mix Paper Have you ever watched a commercial on TV and wondered how somebody created some of these crazy ideas/schemes to entice people to buy things? Make no mistake about it, it's not just some lucky person developing slogans; it's a specialized team that is highly trained to analyze customer needs and carefully develop a strategy to market their goods/services in the economy. The field of marketing is fast becoming the most effective way for businesses to improve their overall performance to compete in today's global economy. Most successful companies have learned by trial and error that catering to needs of their customers, providing quality goods/services, and providing good customer service strengthens continued sales and profits. Marketing oriented companies are also customer oriented and take into account customer needs by focusing on creating goods and services that will outshine their competition. Conducting research is crucial when attempting to identify specific requirements of both existing and potential customers. Marketers maintain open lines of communication between a company and its customers to ensure the success of any marketing method. Over time, customers become loyal and will buy again-and-again as well as provide free word-of-mouth advertising undoubtedly resulting in increased profits. This paper will describe the four elements of the marketing mix (product, place, price, and promotion) and tell how each of the elements impacts an organization's...
Words: 1508 - Pages: 7
...The Consequences of Eliminating Rock Mining in South Florida Carlos Socarras Professor – Karen Nead English-135 December 1, 2008 The reason I chose this topic for my research paper is because I feel that it is critical to help educate you a little on the importance of rock mining in South Florida and the consequences that we will endure without this local resource. Throughout this paper you will see me make reference to Titan Americas Pennsuco facility. This is mostly because I am currently employed by them and have been working in the Pennsuco cement plant for over nineteen years now, so I have managed to learn a lot of its history through time and experience. Another reason is the fact that as a fellow employee the ruling to eliminate rock mining in Florida directly affects me mainly because this decision would put me out of a job. I would first like to begin by giving you a brief history of the Pennsuco land and how Titan America acquired the facility, so that you can have a better understanding of the issues that we are currently experiencing. In the early 1900s, Pennsylvania Sugar Co., which is where the term “Pennsuco” came from was one of several companies that obtained large acreages and planted sugar cane on the drained “muck land” of the Florida Everglades. Operations were good until the Great Depression of the 1930s hit the sugar market. Today the Pennsuco cement plant is located on the former Pennsuco sugar Farms property. (Cement Americas, 2005) ...
Words: 3548 - Pages: 15
...DR . RAM MANOHAR LOHIYA NATIONAL LAW UNIVERSITY, LUCKNOW A project submitted for the research work undertaken in the preparation of research paper on the following topic. TOPIC British petroleum oil spill and its ecological impact on the US economy. SUBJECT ENGLISH SUBMITTED BY : - UNDER THE GUIDANCE OF :- Mrs. ALKA SINGH ROLL NO: SECTION : SEMESTER : Acknowledgement I owe my deepest gratitude to mu supervisor, Mrs. Alka Singh, whose encouragement , guidance and support from the intial to the final level enabled me develop an understanding of the subject and helped in the completion of the project. Lastly , I offer my regards and blessings to al those who supported me in any respect during the completion of the project. Contents * Company background * Facts of Problem under discussion- Deepwater Horizon oil spill (2010) * Efforts to contain the Flow of oil * Permanent Closure by ‘Static Kill’ Operation * Areas affected – * Impact on US economy as a whole * Environment and ecological impact * Fisheries * Tourism * Individual impacts on states * Louisiana * Florida * Alabama * Unaccounted Oil * Commercial Law Suits * Damages paid * Long term effects * Reference Company Background * Name – British Petroleum * Founded- 1909 as the Anglo-Persian Oil Company 1954 as the British Petroleum Company 1998...
Words: 2809 - Pages: 12
...Abstract 1 CHAPTER 1 – Research Study 2 1.1 Introduction 2 1.2 Research Problem 3 1.3 Research Objective 3 1.4 Research Question 3 CHAPTER 2 – Description of Changing Landscape & Challenging Market Space 3 2.1 Changing Landscape & Challenging Market Space 3 2.1.1 Economic and Industry Analysis 5 2.1.2 Challenges & Strategic Trends 8 2.2 Description and Analysis of Four Key Businesses 9 2.2.1 Marriott’s Aruba Ocean Club 9 2.2.2 La Cabana Beach Resort & Casino 9 2.2.3 Tropicana Aruba Resort & Casino 10 CHAPTER 3 – Research Design and Methodology 10 3.1 Research Design – Data Collection 10 3.2 Methodology – Data Analysis 11 3.3 Quality of the study 11 CHAPTER 4 – Results and Findings 11 4.1 Descriptive Analysis 11 CHAPTER 5 – Conclusion and Recommendations 22 References 24 APPENDIX A – Interviews 25 Abstract The timeshare industry whether large or small are competing on a variety of areas such as luxury, flexibility and service. It is also the least researched segments of the accommodation of tourists. This paper provides a analysis of the current situation of the timeshare industry focusing on innovation and sustainability of the mentioned industry based on the perspective of the key executives in the industry. Studies/analysis was conducted through questionnaires and secondary data that also analyzes the industry referring to its effects when considering the before mentioned areas. This paper provides also insights...
Words: 8585 - Pages: 35
...The Effect of the Internet on Tourism Alfredo Ortiz # 3725031 Florida International University CMBA Krishnan Dandapani FIN 6644 Global Financial Markets Table of Content Introduction…………………………………………3 Impact of the Internet……………………………….3 Financial Impact…………………………………….6 Negative Effects of the Internet…………………….9 Conclusion…………………………………………10 References………………………………………….11 Introduction The development of the Internet has dramatically changed the world. One of the industries that have been directly affected by the Internet is the Tourism industry. The effects of Globalization have revolutionized tourism by encouraging people to travel from one place to another. The Internet has been pivotal in this revolution by increasing the access to information and greatly improving communication in the world. The Internet has affected tourism both positively and negatively. While it has increased access to information about tourism and provided a medium marketing tool, it has also been blamed for discouraging traveling since people can access everything at a push of the button. Regardless, the Internet has been one of the most important factors that have increased tourism activities in the world. (1) It has made moving from one point to another easier, safer, and faster. Impact of the Internet For a long time, travel had been considered quite risky due to the fact that people had limited knowledge...
Words: 2120 - Pages: 9
...Carnival Corporation Module 8 Assignment 2 Martha Anne Alvis Argosy University Abstract Carnival Corporation (CCL) has been examined as to the nature of the industry. This paper studies the organizational structure from the Chief Operations Officer to the crew. Looking also into the global locations and the organizational work at several sites in which CCL operates. This paper examines the flow of information and the methods of resolution. Further offering information on strengths, weaknesses, threats and opportunities in the industry this analysis offers a strategic plan in which CCL could continue to grow its international opportunities through the purchase of another cruise line. A leader in entertainment, CCL remains vigilant for the future. Continuing to seek opportunities is one way to maintain leaderaship in this industry. Carnival Corporation and Carnival PLC Carnival Cruise Lines is an American Dream come true. Started by Ted Arison, the company began operation in 1972 with a single secondhand ship, the Mardi Gras, and barely enough fuel for a one way trip from Miami to San Juan. The level of enthusiasm, Arison relied on to get his vision sailing, was barely adequate to start building the company into a full-fledged cruise line; and in two years, Carnival was still struggling. Arison remained focused on his goal and in 1974, he purchased full ownership of Carnival for $1 in cash and he assumed a debt of $5 million. Arison spent the rest of his life investing...
Words: 4884 - Pages: 20
...UNLV Theses/Dissertations/Professional Papers/Capstones 8-1-2010 Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares Lisa Y. Thomas University of Nevada, Las Vegas Follow this and additional works at: http://digitalscholarship.unlv.edu/thesesdissertations Part of the Marketing Commons, and the Real Estate Commons Repository Citation Thomas, Lisa Y., "Evaluating point-of-sale buying decisions: Understanding why consumers purchase timeshares" (2010). UNLV Theses/Dissertations/Professional Papers/Capstones. Paper 868. This Dissertation is brought to you for free and open access by Digital Scholarship@UNLV. It has been accepted for inclusion in UNLV Theses/ Dissertations/Professional Papers/Capstones by an authorized administrator of Digital Scholarship@UNLV. For more information, please contact marianne.buehler@unlv.edu. EVALUATING POINT-OF-SALE BUYING DECISIONS: UNDERSTANDING WHY CONSUMERS PURCHASE TIMESHARES by Lisa Young Thomas Bachelor of Business Administration Sam Houston State University 1986 Master of Science, Hotel Administration University of Nevada, Las Vegas 2007 A dissertation submitted in partial fulfillment of the requirements for the Doctor of Philosophy in Hospitality Administration William F. Harrah College of Hotel Administration Graduate College University of Nevada, Las Vegas August 2010 Copyright by Lisa Young Thomas 2010 All Rights Reserved THE GRADUATE COLLEGE We recommend...
Words: 37610 - Pages: 151
...note, nurture provides us with evidence about our personalities and how they are sculpted through how and where we grew up (Scott, 2008). Of course dramatic experiences change a person’s perspective on certain issues throughout the course of time. Looking through some research I have discovered two main examples that argue both nature and nurture. The movie “Elf” shows us that him growing up in North...
Words: 1494 - Pages: 6
...Saint Leo University: Human resource management (HRM) as related to international business MBA 575: Global Business Management Karen Coradin August 17, 2014 Abstract Saint Leo University, founded in 1899, is a higher education institution located in the state of Florida. The University bases itself on its Benedictine tradition, and prides itself on a set of core values which are included in the institution’s mission statement. Although international business and trade is composed of various, vital elements, human resource management plays a major role in such transaction. Efficient HRM is essential for the success of any business both domestically and internationally. This research paper will address the institution’s human resource management (HRM) practices and policies on how these could be implemented or altered if Saint Leo University were to ever expand its services to Latin America. Furthermore, the paper will thoroughly analyze how Saint Leo University’s core value and mission statement is implemented in both domestic and international HR policies and procedures. Human resource management (HRM) can be defined as a set of strategic policies and procedures implemented by an organization in regards to employee’s management, performance, benefits, and success. By this, organizations and businesses can implement strategic HRM policies and procedures that best fits their needs and wants. In recent years, companies have expanded their services and production to foreign...
Words: 4082 - Pages: 17
...Longitudinal Study of market and Firm Level Factors Influencing ERP Systems’ Adoption and Post-Implementation System Enhancement Options. 7th Annual International Conference on Enterprise Systems, Accounting, and Logistics. Rhodos: ICESAL. Behara, R., Bhattacharya, S. (2008). DNA of a successful BPO. Journal of Service Science, 1(1), 111-118. Premuroso, R., Bhattacharya, S. (2008). Do Early Members of XBRL International Signal Superior Corporate Governance and Future Operating Performance? International Journal of Accounting Information Systems, 9(1), 1-20. Nicolaou, A., Bhattacharya, S. (2008). Post-Implementation Quality and Performance Outcomes of Enterprise Resource Planning System Use. Enterprise Resource Planning: Teaching and Research, 45-56. Nicolaou, A., Bhattacharya, S. (2008). Sustainability of ERPS Performance Outcomes: The Role of...
Words: 51731 - Pages: 207
...around the world at what seems the speed of light. Imperative as it seems more so now a days from sales agents to the average Joe information needs to be accessible in seconds. Having the accurate information as well having the ability to organize and recall data about a particular subject is part of this papers makeup. The other portion of this paper is establishing a set of plans for the business to come into its own. Through discussing what type of technology and product along with a business plan to set this business in motion in Tasmania Australia is the focus of this paper. A start-up company’s way of making sure they become viable and a respected entity is through having a solid product and business plan. For this instance the technology company being discussed centers around the warehousing of data from clients. Data warehousing is the secure storage of electronic information in a central repository to be accessible in a backup or reporting capacity. Data warehousing is used by financial institutions, education service providers and governmental agencies to name a few. An example of this technology being used is in the Broward County school district in Florida where they were able to establish that math students had a weakness with...
Words: 2118 - Pages: 9
...The Walt Disney Company June18, 2014 International Management Table of Contents Abstract 3 The Walt Disney Company 4 Board of Directors 4 Chairman and CEO 5 Mission/Vision Statement 5 Disney History 6 Disney Divisions 9 Media Networks 9 Parks and Resorts 10 The Walt Disney Studios 10 Disney Consumer Products 11 Disney Interactive 11 Walt Disney Company Goals and Objectives 11 Corporate Culture 12 PEST Analysis 13 SWOT Analysis 14 References 17 Abstract This paper is designed to present an overview of the Walt Disney Company. It covers it mission/vision, company history and culture and a breakdown of the various division of the company as a whole. This breakdown is extensive and highlights the world wide interests of this company. Also covered will be what the goals are of The Walt Disney Company and how it see’s for its future. Also provided is a SWOT and PEST analysis. Finally, there is a conclusion as well as recommendations to the company. The Walt Disney Company The Walt Disney Company is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. The company has subsidiaries and affiliates around the world including North America, South America, Europe, Middle East, Africa, Russia, Asian Pacific, and Japan. Board of Directors Walt Disney Company is a publicly held...
Words: 3131 - Pages: 13
