...1. A report of the focus group discussion (1) Focus Group Objective Through the focus group, interviewee’s buying behavior such as buying frequency and criteria, the reasons why people are not eager to buy HTC’s products, as well as the reasons why the sales of HTC Smartphone drop would be investigated. A combination of thoughts and ideas obtained via the discussion of focus group so as to make the research more whole-broadly. Also, fresh ideas could be collected. (2) Method and Procedures In doing the focus group, interviewees which are the current users of Smartphone were recruited. There were evenly distributed among gender. Therefore, up-to-date views and different comments among gender towards Smartphone could be gathered. Dissimilar type in this project was adapted as the interviewees were the non-users, current users, ex-users and potential users of HTC Smartphone. For example, the users use Iphone, Samsung, LG, Sony, Asus and HTC. With this arrangement, opinions from users using different brands could be collected. Each member in our group was responsible for finding his/her targeted interviewees. The recruitment of interviewees began 2 weeks before the focus group start. Firstly, the time of focus group was set up. Then, interviewees were invited by phone. Also, there was a screening during phone calls to ensure they are current users of Smartphone and try to raise the probability of finding interviewees with different brands of Smartphone. The appropriate...
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...Evaluation of the qualitative study: ‘In the Club: Ecstasy Use and Supply in a London Nightclub’ Table of contents: 1. Overview 3 2. Qualitative research approach methods and Quantitative research approach 4 3. The strength and weakness of Observation data collection 6 4. The strength and weaknesses of in-depth interview 6 5. Focus group discussion 7 6. Conclusion 9 7. References 10 Overview The aim of this report is to evaluate the qualitative study ‘In the Club: Ecstasy Use and Supply in a London Nightclub’ by Bill Sanders which was published in 2005 in the Sociology journal. The report will give a brief overview of the research aims, a description of the methods used, and explain the main findings reported in the paper that have been selected. A discussion of why a qualitative research approach has been chosen for the research question or questions posed in the study will also be evaluated. Furthermore, the use of an extended evaluation of the strengths and weaknesses of the method or methods used in the research will focus in particular upon their appropriateness to the project’s key research question or questions posed and the robustness of the claims made in the article. Finally, a consideration of the potential contribution that a different qualitative method could have on the research question asked will be conducted to assess its strengths and weaknesses. The research was to explore what was widely known about...
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...Introduction This study is to focus on the attitudes of the community towards violence against women, this study introduce: * the origin of domestic violence, * the definition of domestic violence against women, * how it affects the society, * forms of domestic violence , * the cause of domestic violence * A Review of Literature is to emphasize on the importance of the attitudes of the community towards the topic, the determinant, the suggested improvements and the limitations. This study will also conclude what is to be done to improve the attitudes of the community. Personal experiences and perspective The concern of this topic has sparked my interests as a Marketing student due to the recent reports of inhuman violent acts against women in India that has raised commotion all over the country, however this report is not pin-pointing at any countries, but as a general subject. You need also to link your topic and your personal experience to the theoretical perspectives (epistemologies and paradigms) that were discussed in class. Domestic Violence against Women The status of women has been seen as unequal to the status of men in terms of authority, opportunity as well as independence. Although the society has reached a tremendous change from degradation (1990s) to a position of equality (2000s), Violence against women which is defined as “an act of gender-based violence that results in, physical, sexual or psychological harm, or suffering...
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...Guidelines for Conducting a Focus Group Surveys assume that people know how they feel. But sometimes they really don’t. Sometimes it takes listening to the opinions of others in a small and safe group setting before they form thoughts and opinions. Focus groups are well suited for those situations. Focus groups can reveal a wealth of detailed information and deep insight. When well executed, a focus group creates an accepting environment that puts participants at ease allowing then to thoughtfully answer questions in their own words and add meaning to their answers. Surveys are good for collecting information about people’s attributes and attitudes but if you need to understand things at a deeper level then use a focus group. If you’ve ever participated in a well-run focus group you’d probably say it felt very natural and comfortable to be talking with a group of strangers. What you didn’t know perhaps were the many hidden structures behind it all. A good focus group requires planning – a lot more planning than merely inviting a few key people to casually share their opinions about a topic. Outlined here are the details for conducting a high quality focus group. Also included are stepby-step instructions for making sense of all the information you collect in the groups. In this Guide you will find checklists for: Defining a focus group Designing focus group questions Recruiting and preparing for participants Conducting the focus group Analyzing the data You will also find...
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...Journal of Nursing Management, 2000, 8, 265±272 The development of a model to manage change: re¯ection on a critical incident in a focus group setting. An innovative approach M. CARNEY RGN, RM, RNT, FFNRCSI, MBA (HONS) Lecturer, School of Nursing and Midwifery, University College Dublin, Ireland Correspondence Marie Carney School of Nursing and Midwifery University College Dublin National University of Ireland Earlsfort Terrace Dublin 2 CARNEY M . (2000) Journal of Nursing Management 8, 265±272 The management of change: using a model to evaluate the change process. An innovative approach management of change. The Change Management Model may provide nurse managers or change agents with a structured and measurable model for managing and evaluating the change process. A measurement constructs tools to further assist the evaluation process is also described. Background The author argues that certain key variables can be identi®ed which contribute to the successful implementation of change. These variables include critical success factors for change, communication issues, change dynamics that include resistance or acceptance of change, and the variables related to the management of the implementation and evaluation stages of the change process. Key issues Change is a constant in the health care ®eld. Nurse managers must learn to accept change as a normal process and to develop coping and managing strategies for the successful management of change. This acceptance...
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...Department, Fatemeh (P.B.U.H) College of Nursing & Midwifery Shiraz University of Medical Sciences, Zand BlvD, Shiraz, Iran 2English Department, Shiraz University, Shiraz, Iran Published 9 November 2005 [pic] Abstract Background Nursing student's experiences of their clinical practice provide greater insight to develop an effective clinical teaching strategy in nursing education. The main objective of this study was to investigate student nurses' experience about their clinical practice. Methods Focus groups were used to obtain students' opinion and experiences about their clinical practice. 90 baccalaureate nursing students at Shiraz University of Medical Sciences (Faculty of Nursing and Midwifery) were selected randomly from two hundred students and were arranged in 9 groups of ten students. To analyze the data the method used to code and categories focus group data were adapted from approaches to qualitative data analysis. Results Four themes emerged from the focus group data. From the students' point of view," initial clinical anxiety", "theory-practice gap"," clinical supervision", professional role", were considered as important factors in clinical experience. Conclusion The result of this study showed that nursing students were not satisfied with the clinical component of their education. They experienced anxiety as a result of feeling incompetent and lack of professional nursing skills and knowledge to take care of various patients in the clinical setting. ...
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...Abstract The National Department of Health and The South African National AIDS Council (SANAC) jointly agreed to launch a massive campaign for HIV Counselling and Testing. The campaign was launched as an effort to step up and supplement and modify the programmes that are already running in the country, to fight HIV and AIDS. The campaign is known as the National HIV Counselling and Testing Campaign and it is based on the National HIV Counselling and Testing Campaign Strategy of SANAC (2010). The study aimed to investigate the impact of the campaign in terms of awareness levels of the benefiting groups as well as the challenges experienced by the relevant role players in implementing the campaign at the Ga-Motupa community in Limpopo. The investigation tools used in the research were interview schedules (qualitative). Three different focus groups were sampled from the target groups, namely Care givers, learners and ABET educators. Individual...
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...Focus Groups Plan for Scope BA410.601.K3 Marketing Research Tong (Harry) Xiang Basic Requirements: * Participants: We need to carefully recruited our participants with similar ages, regions and income level, and then divide them to 4 groups consist of 8-12 members. All the participants are mouthwash products users. * Environment: The focus groups interview should have comfortable environment, with circle seating to make participants engage in discussion. Tape recording needed. * Moderator: Our main moderator should be skillful in group discussions, and be capable of establishing permissive environment. Pre-determined questions and adequate background knowledge required. But main moderator should exercise mild unobtrusive control the pace. Assistant moderator is in charge of handles logistics and takes careful notes. * Rules: Rules should be told to participants. No right or wrong answers; One person speaking at a time; Turn off mobile phones; Participants should talk and listen to each other. Beginning: In the beginning the moderator should create a thoughtful, permissive atmosphere, make ground rules and set the pace of the discussion. The introduction part includes: 1. Welcome; 2. Overview of the topic; 3. Ground rules; 4. First questions. Example: Good afternoon and welcome to our discussion session. Thanks for taking the time to join us to talk about mouthwash product in Canada. My name is xxx. We are helping Scope team get some information from...
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...company reported earning well over 400 billion dollars (Walmart Inc., 2013; "Walmart- Refocus," 2006). Here in the third week of the needs assessment being conducted on behalf of our client BJ’s a division of Walmart Inc., the focus surrounds the collection and its analysis. Following the collection of data and a meeting was held with BJ’s management and a recommendation was made based on this analysis. The recommendations made was based on the findings generated from random customer satisfaction survey, selection process for focus groups, identifying and documenting key organizational objectives through questionnaires and surveys, collecting and tabulating responses from returned email questionnaires conducted over a two week period. As the world’s largest retailer, Walmart still faces the potential of not having the relative flexibility to act swiftly in response to changing global markets, fostering a universal company culture in all its locations, addressing the high rates of turnovers, or providing the same level of customer service and productivity globally. Realizing that there are several areas that need to be address using data collected from several source, random customer survey, employee surveys and questionnaire, small focus groups, the data determined the best approach to achieving improvement in alignment with the company’s goal is to address the issue of poor job satisfaction, which data indicates is a direct result of high turnover rates seen by Walmart...
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...opportunities in new markets. Market research can be conducted by two methods, primary research or secondary research. Primary research Primary research refers to information that is directly collected from the source. Another simple method of primary research would be to directly talk to your customers and get their feedback. Primary research can be both qualitative and quantitative. 1. Qualitative primary research Qualitative primary research involves gathering information from interviews or focus groups • Open ended interviews include questions that cannot be answered with a yes or no. You can get a lot of information from such interviews and also find out about the dislikes, likes, requirements, trends and emotional motivators of your primary market • A focus group should ideally be led by experienced professionals who can lead a group of 6 or more people and ask them both general and specific questions. Since trained professionals are required to handle focus groups, they are very expensive Quantitative primary research Quantitative primary research involves the collection of numerical information from surveys. This information is then analysed. • Surveys can provide you with the information you require if the survey has meaningful questions. More people would be willing to take a survey...
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...Best Practices for Measuring Customer Satisfaction Customer satisfaction is perhaps one of the most talked about challenges of organizations in the public and private sectors. Indeed, this represents every organization’s sole purpose, and is at the heart of every organizations mission statement. It is seen as a key differentiator and increasingly has become a key element of business strategy. Customer satisfaction is tied directly to profitability. “Customer wants and needs drive competitive advantage, and statistics show that growth in market share is strongly correlated with customer satisfaction.”(Evans, 2010). If your customers are happy, they tend to be loyal. And if they’re loyal they not only buy more, they refer other customers. It is critical to give customers the opportunity to provide feedback about their overall satisfaction level and specific likes and dislikes. A company will lose business, miss growth opportunities, and put itself at a competitive disadvantage without an effective customer satisfaction research program in place. Therefore, it is very important to the success of the business to know right away if they are doing something that frustrates or dissatisfies the customers. According to Evans & Lindsey (2009) in Managing Quality, “To create satisfied customers, the organization needs to identify customers’ needs, design the production and service systems to meet those needs, and measure the results as the basis for improvement” (pg. 190). A customer...
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...study has incorporated digital ethnography and social networking analysis to critically examine and analyze the focus groups at hand. Social networking sites are an important aspect in the digital world and involve increased networking of existing and compound relations which goes beyond close friends. It is a conglomerate friendship and relations of friends of friends. Technology has made vast and significant changes in social dynamics. It tends to both affect people in the society by either making them comfortable and uncomfortable thus affecting their self-esteem (Meadows, 2003, P. 23). The process of transferring human contact into the world through creating complete, genuine and reliable social inter-connections seems to affect one’s self-esteem. These social groups can be sampled and used as focus groups which can be used as an analysis of behavior for the entire society as a whole. The study is important in addressing the behaviors of participants in a focus group relevant to the overall effect of the digital world relevant to the self-esteem of individuals in the society. The Existing Literature Review Technology, social networking and the increasing reliance of the digital media has an undeniable effect on an individual’s social life. This section of the study reviews how these effects come to be. The study through the use of focus groups found that focus groups are established through mutual trust and intent of communication. This intent may be driven by the need for...
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...issues because school environment has important influence on children’s life and they spent many of their waking hours at school environments. School nurses has tremendous opportunity to make changes in the area of overweight and childhood obesity and many school nurses are not utilizing the situations because of the different reasons. This study addresses school nurse’s perceived barriers to weight-related issues. This paper will focus on the background of the study, method of study, results of the study, ethical considerations and how this study results applies to the nursing. A qualitative approach with the use of focus groups and discussion is how data was collected for this study. There were twenty two school nurses from three different school districts, ranging from suburban to rural areas for a total of seven focus groups. Each focus group session was led by a facilitator who introduced the topic questions, encouraged discussion, clarified responses and a second facilitator took detailed notes on the discussion. Additionally all focus groups were either videotaped or audio-taped for later review or transcription. Once all information had been reviewed and transcribed, identified themes were organized and evaluated. Researchers used NVivo8 to code and evaluate themes. The perceived barriers were then divided into the following five categories: Individual (nurse) Factors,...
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...Page 1 of 21 SECTION A: Problem in Context and Statement of the Problem The effect of In-store advertising and strategic shelf space within the South African FMCG market, and the impact it has on consumer buyer behaviour. Impulse buys are a form of consumer buyer behaviour but could it be that these buys are purchases that are fueled by emotion and desire, for instant gratification and not just a spontaneous urge. Research shows (Shaw, 2014) us that in fact we are drawn out of a subconscious state of being into a conscious one when that “impulse” to buy something not on our list occurs. “Consumer behaviour is the study of individuals, groups, or organizations and the processes they use to select, secure, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society” (Kuester, 2012). This proposal is going to look at different influences and how these influences affect consumer buyer behaviour. Objectives: This proposal is going to establish to what extent the effects of in store advertising and shelf space/product locations have on consumers buying behaviour 1. To examine how in store advertising effects the consumer buying behavior. 2. To determine the effect of shelf space / product locations on consumer buyer behaviour. Further detailing on the above objectives: 1. To examine how in store advertising effects a shoppers buying behaviour This objective is to prove the relationship...
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...Marketing and Brand Management Nissan is currently considering expanding its product line to introduce a new product. This product will complement the current products offered to consumers. The company would like to provide consumers with a differentiated innovation that will increase both sales of current products as well as the new product line. Nissan is involved in the transportation industry, namely the sale of various automobile models. The company earmarks 4% of sales to research and development, which is high for the industry. With the high prices of fuel, environment concerns throughout the world, the rising costs of automobile production as well as the rise of automobile insurance rates, the ability to provide a targeted group of consumers with an alternative to the automobile would be a benefit to the company and its shareholders. I am recommending that Nissan research the feasibility of producing electric scooters to complement the current product line. This product would appeal to the millennium generation in that it would provide them with affordable transportation, a new mode of travel that is not saturated in the USA and Canada, as well as a product that alleviates parking problems, pollution, and high costs. Currently in Canada, new drivers are required to wait 12 months before they can be road tested in order to obtain a driver’s license. This means that new individuals out of school that do not have a driver’s license must find alternative ways of...
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