...wants to introduce a new pasta dish. James, a business research executive hired by the restaurant owner Pablo has to conduct a research with the customers to find out reaction about the dish. James has proposed a face to face interview technique to Pablo for this research work. Face to face interview is a one on one interview, where both interviewer and interviewee sits together to get some useful information. There are many types of interviews like telephonic interview, using internet chat etc. but according to me best suitable type of interview that can help Pablo to get his needed information is Face to Face interview. Below are some key attributes of a Face to Face interview those are best suitable to get information that Pablo is looking for. 1) Time and Place – Time and place of the interview is very important. To conduct an effective interview it is very important that you should aware about, what time and date is the best to conduct an interview. For example in this case, by conducting interview on weekends you might get better results as compared to weekdays like Monday where there are less people visiting the restaurant or they can be busy in their work. On the other side the place you are going to choose for the interview is also very important. For example in this case, it will be very convenient for the customers as well as for James to conduct interview in the restaurant itself, because by doing this he don’t have to organise another place and he can get more...
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...Preparing to conduct Business Research 4 Veronica Davis Leslie Franklin Kathy Santiago University of Phoenix Business Research RES/351 Philip Ingraham January 3, 2013 Introduction This paper will address the following questions as it pertains to data analysis approach and quantitative and qualitative result reporting for BP. “How will you have access to the population to be sampled or interviewed? What are the instruments you will use to collect data or qualitative information? What is the appropriate sampling method? What sampling frame will be used? What is the appropriate sampling size? How will the sample size be determined? Which qualitative methods will be used and why? Which statistical tests will be used and why? How will the results and insights be displayed? What conclusions should be made if the hypothesis is found to be correct or if it is incorrect?” (University of Phoenix, 2014) The paper will also “discuss the timing and resources required to conduct this research effort and how you will use the insights developed from the study to influence an improvement in the business process or attempt further research”. (University of Phoenix, 2014) Access to the Population BP has access to a large population. With the thousands of employees to the hundreds of franchise owners, BP will be able to conduct a wide variety of surveys, interviews, and focus groups. The participants will have the benefits of the study explained to them, have their...
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...Per-Capita Beer Consumption for 1998-2002. 2) Conduct Consumer Study through focus-group interviews and a mail questionnaire. 3) Conduct a Retail Study through group interviews with six potential retailers of Coors Beer. Rationale 1) Analyze National and Delaware Per-Capita Beer Consumption for 1998-2002. Conducting Study A will show Larry if there is an existing and/or growing market within Delaware. The first step in making a determination is to find out if there is demand for the product. The study collected the national and Delaware resident consumption per capita. When comparing U.S. and Delaware consumption, based on population over age 21, Delaware scored above average by at least 3% every year from 1998-2002. Based on the data collected on Delaware, consumption based on population over age 21 has shown an upward growth trend. The population consumption has grown every year and displays growth continuity is a strong possibility. The study proves the market in Delaware is a good market to go into, because it is above average compared to the National study numbers and the market is continuing to grow every year (See Appendix A: National and Delaware Per-Capita Beer Consumption for 1998-2002). 2) Consumer Study on Coors beer experience. A consumer survey will help ease the decision making process and provide valuable data to see how the target population perceives Coors beer. As a result of focus group interviews and mail questionnaires sent to 300...
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...accomplish their objectives and goals. There are different ways to conduct research in human services. I will be discussing two ways to conduct research which are sampling and data collection. I will discuss the purpose of sampling and data collection and how it relates to human service. Sampling Sampling is one way to conduct research in human services. Sampling can be obtained from a certain population, depending on the research. The sample is generally composed of one or two elements which are obtained from the population being studied. In order to attain a preferable sample, first you have to identify the type of population to get a sample. In case you are not able to obtain a good sample, it is more likely to affect your conclusion. There are two types of sampling, which are probability sampling and non-probability sampling. Probability sampling can be used to achieve every element that has the opportunity to be incorporated in the sample. Probability sampling is usually done randomly like how people pull names out of a hat or drawing straws. There are four different methods of probability sampling which are Simple random sampling, Systematic sampling, Stratified sampling, and Area sampling (Monette, Sullivan, Dejong, 2011). An example of probability sampling would be if you are conducting a research on the quality of service an organization provides. You would decide what organization you would want to conduct your research on and look...
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...recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plan. In D2 I will be making justified suggestions for improving the validity of the limitations that was mentioned in M2. There are different limitations in market research, I explained five of these in my M2 and I will be discussing these limitations and how they can be improved in this task. I will also evaluate how the limitations of the three methods of market research that Sainsbury’s uses can be improved in order to keep up their performance if they have been doing well or even if they haven’t been failing how these limitations have help improve their business. Food sampling followed by a survey was the first method of research used by Sainsbury’s to which I discussed in M2. There are many limitations when it comes to food sampling followed by a survey and these limitations were discussed in M2 also. The limitations I discussed concerning food sampling followed by a survey were cultural and cost. Both these limitations will always affect how food sampling followed by a survey is done when this research method is being carried out, but these limitations can be rendered simple but still have effect on this research method. Sainsbury’s being the third leading supermarket in the UK they must carry out large sums of market research in order for the them to beat their competitors although they are in close competitions with Wal-Mart’s Asda...
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...process of collecting valuable information to help you find out if there is a market for your proposed product or service. The information gathered from market research helps budding entrepreneurs make wise and profitable business decisions. Primary data The data that is collected first hand by someone specifically for the purpose of facilitating the study is known as primary data. In this research the data is collected in the following ways * observation; * experimentation; * surveys (e.g. face-to-face, postal, email, telephone); * E-marketing research; * focus groups; * panels; * field trials; * piloting; Focus Groups Focus groups are usually conducted at focus group facilities. These facilities have one-way mirrors so managers can listen to consumers' feedback about their products and services. A moderator, or special interviewer, usually runs the focus group. She develops a discussion guide of five to 10 questions related to the product. She then asks...
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...on the rise. I wish to use government funding to conduct research into this issue. It is my belief that if I can find the root of the problem, and discover why many young girls are smoking, I will then be able to propose and launch initiatives to try and tackle the problem altogether. In this proposal I endeavour to put forward the importance of my research question; why are the teenage girls in attending secondary school in Ireland smoking. Weather its due to a lack of information, peer pressure or the pressures of school I intend to find out. I intend to use three different types of research methods to gain information on why these girls are smoking. The first method I will use is focus groups. I think these will be useful on gaining an insight into these girl’s lives and to build a relationship with them. I will be able to see different reactions and will hopefully receive a lot of feedback. I’m also aware that in a focus group some members may be too shy or intimidated to speak up, this has lead me to my second research method which will be in-depth one to one interviews with girls. With these interviews I hope to get to the real truth of why these girls are smoking and what it would take to make them stop. I hope to get true answers of the girls in these interviews, without peer pressure and anxiety to speak the truth coming into play as it might in a focus group. The third and final method of research I will use is to conduct a survey using questionnaires. I have found this...
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...Running head: CONDUCTING A FOCUS GROUP Conducting a Focus Group of XXX Educational Program Graduates By Outstanding DHA Student Medical University of South Carolina PURPOSE The purpose of this paper is to describe the planning and design of a focus group for recent graduates of the XXX Program at YYY State University in Northridge (UN). The mission of the XXX program is to produce graduates that can function effectively in staff, front-line management and middle management positions for a variety of health care sectors. Insufficient data exists to determine qualitatively if we have fulfilled our mission. This qualitative research is intended to answer the following question: “How well did the UN XXX Program prepare you for the current position you hold in your organization?” Although this project is intended to serve as a form of self-contained research, it is conceivable that the results of this project may lead to the creation of additional sources of data such as employer focus groups or survey instruments for additional insight. PLANNING Morgan (1997) emphasizes that three factors must be taken into consideration prior to planning for a focus group; ethical concerns, budgetary issues and time constraints. Although personal work experiences will be shared by the intended participants, there is no intent to ask questions of a personal demographic nature such, as home address...
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...physicians, nurses and other heath care professionals The Plan: PHYSCIAN IDIS: Conduct online video IDIs with senior physicians to understand if the new branding reflected what they felt like were the best aspects of their fields and the healthcare system. NURSE DYADS: Speak with nurses to ensure that they connect with and support the new vision for the healthcare system. SUPPORT STAFF WORKSHOP: Bring together key staff to discuss and refine the vision of the new healthcare system. The...
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...discuss the market research options available. Before this meeting you have to provide part of a pack that will be given to Levi to explain the process you will be undertaking. You are tasked with describing the types of market research that could be used and explaining how different research methods could be used to make a marketing decision about whether or not there is a market for a ‘packaged sandwich’ product as part of the Levi Roots range. Also, explain which market research methods you recommend using (as they are the most appropriate) to enable Levi to identify whether the market is of sufficient size to be profitably exploited? P1 Describe types of market research Grading Tip Make sure that you identify in your pack the main types of market research – primary/secondary, qualitative/quantitative, and internal/external. Give examples of each type and the advantages of each method. P2 Explain how different market research methods could be used to make a marketing decision within a selected situation Grading Tip Show how different types of market research would be helpful in identifying whether there would be a market for this new ‘packaged sandwich’ product M1 Explain, with examples, how different market research methods are appropriate to assist different marketing decisions Grading Tip Make sure that you provide examples of...
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...What basic principles Wild Planet adheres to in their product development? Think about non-product benefits to the child and in the long term benefits to the Wild Planet which ensue. Wild Planet conducts Market Research for each of their products. It seems like they go through the whole marketing research process as explained in figure 4.1. They are addressing their customer needs by their value proposition, which is a combination of quality, service, and price. Their products enhance kids imagination, prompt them to be active. They design toys that kids find cool, and at the same time parents can afford and would want to buy for their kids, so they are taking care of both sets of customers, parents and kids. They do ethnographic research, watch kids in their play environment. They are also involving kids in the product development, by the Kid Inventer Challenge Program. They take opinion of kids about what kind of toys they want and they also test their newest toy ideas on the kids to get direct feedback from them. They are getting information from primary data source, which is more time consuming and expensive, but it is definitely paying off for their company, as they develop a relationship with the consumers. Specifically how does wild planet involve the children in their marketing process, what type of research is/are being employed? Wild Planet is involving kids at every step of their marketing process. Their consumer is “kids”. They are using marketplace and marketspace...
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...Literature Review Asking the Right Questions in the Business Research Process Liberty University Abstract This paper seeks to briefly define the topic of business research, then explore the various steps within the associated process while revisiting the issue of what questions are appropriate to ask as the researcher during each of these steps. This will be accomplished by conducting a literary review of the subject in order to gain a general understanding of how the academic community views the business research process. The paper will be divided into two main sections. These main sections include the business research process, and ethical considerations thereof, and research design. By the end of the literary review, the reader should have a good understanding of not only the business research process as a whole, but how to ask the right questions during each step in order to maximize the impact of the study and ultimately lead to better decisions made with the findings. Literature Review Introduction The business research process is one riddled with decision points. Each step comes with many complexities and options that must be carefully considered in order for the researcher to get the best final product possible. From identifying the manager’s question to detailing the wording for a survey to choosing a report format, the researcher must be aware of not only what options are available to him, but also what questions should be asked along...
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...Chapter 6 – Knowledge Base Lonely Planet Guides Global Explorers Does Lonely Planet required to conduct a market research before entering a new market? Yes it does. Every company will need to conduct a market research before entering a new market. With the globalisation of the travel books markets, marketing research that conducted in international level is highly required. Marketing research can be defined as the use of information to define marketing problems and opportunities, evaluate marketing actions and monitor the performance (American Marketing Association 2004). According to Naresh (1992), marketing research process consists of six steps, which are problem definition, developing an approach, research design formulation, data collection, data analysis and report presentation. There are several research techniques that could be applied when conducting a marketing research, such as interview, observation, survey and focus group. Focus group is an effective qualitative technique in marketing research that has been used by many marketing research firms since 1950s (Cox, Higginbotham & Burton 1976). According to Gallagher (2009), Lonely Planet used focus groups to figure out how individuals travel around regions. Since regional travellers were most likely to be aged 26 to 34 or more than 50 years old, Lonely Planet decided to change their strategy on how to penetrate the demographic market. With an attractive image on the front covers and full colour section...
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...Farmers Insurance Group Marketing Plan Vanessa Hesterberg BUS 695 Marketing Capstone Seminar Prof. Dr. C.R. Roberts July 9, 2012 Chapter 4 Marketing Plan Exercise Macro trend analysis encompassing all relevant macro trend categories and should uncover quantitative data that provides evidence of the size and growth rate of the overall market In the demographic environment many of the target audience are middle class homeowners between the ages of 25 and 70 years of age and have pets. The company would incorporate fitness and exercise with a pet and offer the insurance at the same time, appealing to the target audiences’ sociocultural side. The company would also encompass the economic environment which would incorporate extra discounts on the home and auto side for having pet insurance, making the insurance more affordable. According to the Journal Sentential, more companies are offering pet insurance as a perk or discount to the employees. According the American Pet Products Association, Americans spent over 12.2 billion on vet care. Qualitative data regarding the five forces This new line of insurance would compete against other small companies like Purina who sells pet insurance on the side. The only threat would be the threat of other insurance companies like Allstate or Statefarm competing with Farmers after seeing the company’s success. Farmers Insurance would have strong buying power with their current customers and our current target market. There...
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...individuality. But Dove, the much-loved brand from Unilever UK sparked a global conversation about real beauty is now starting a different conversation – this time with men. 2010 see’s the launch of its first ever male grooming range – Dove Men+Care, developed to bring greater skin comfort and care to UK men without compromising on performance. This report is based on an overview of the consumer research process of launching Dove Men+Care a new soap for men in Bangladesh which is the objective of this research. For this research data were collected by primary and secondary sources. We collected secondary data- existing information about Dove from net and for primary research we used two methods qualitative and quantitative. Three depth and two focus interviews were taken from 9 persons as qualitative method and 8 persons were surveyed through questionnaire as quantitative method. The respondents are at the age of 20-40, mostly students and male corporate people, income level 10,000 to 35,000 above. At the time of collecting data we have to go through some limitations like short span of time, ignorance of the respondents and so on. Through this survey we come up with some findings like most of the boys used general soap and buy that from the general store or nearest shop. We also found that as a core benefit of soap most of them like skin care at first then fragrance and price. Another finding of our research is about 50% of the respondents will definitely try Dove Men and 19% say probably...
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