...Department of Consumer Sciences, The Ohio State University, Columbus, Ohio, USA Abstract Purpose – Using the theory of planned behavior (TPB) to examine the effects of consumer values and past experiences on consumer purchase intention of organic personal care products, this study aims to consider further the moderating effect of perceived behavioral control on the attitudeintention relationship. Design/methodology/approach – An online survey was conducted with 207 online panel members, and multiple regression analysis was used to test the relationships among the variables. Findings – The results indicate that environmental consciousness and appearance consciousness positively influence attitude toward buying organic personal care products. The addition of past experiences as a predictor of purchase intention and perceived behavioral control as a moderator of the attitude-purchase intention relationship yielded an improvement on the TPB model. Practical implications – This study suggests that retailers can develop effective marketing strategies emphasizing ecological beauty, product safety, and affordable prices to increase consumers’ intentions to buy organic personal care products. Originality/value – This study provides valuable insight into US consumer behavior regarding organic personal care products by examining the factors that influence consumers’ attitudes toward buying organic personal care products and consumers’ purchase intentions for the products. Furthermore, this study...
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...their purchasing behaviour has a direct impact on many ecological problems (Laroche, 1996). The growth of organic agriculture is seen as part of the emerging marketing trends where consumers demand to know what benefits a food could deliver before making a purchasing decision, consumers tend to seek for “Natural aspect” of the Food products, as well as their effects on Environment. On the other hand, the healthy issue is becoming one of the prior concerns of consumers in purchasing products, especially when it comes to food. This factor is appeared as the main driving force for consumers to purchase organic food (Yin et al., 2010). According to Jia et al. (2002) food is categorized as “organic” if the product does not contain artificial synthesized fertilizers, pesticides, livestock, growth regulators and poultry feed additives. A variety of agricultural products can be produced organically, including produce, grains, meat, dairy, eggs, and processed food products. "Organic" does not mean "natural." There is no legal definition as to what constitutes a "natural" food. However, the food industry uses the term "natural" to indicate that a food has been minimally processed and is preservative-free. Natural foods can include organic foods, but not all natural foods are organic.In recent decades, the global organic market has been expanding in accordance to the increase of its agricultural cultivation area. According to...
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...Review 4 Background 4 The Theory of Planned Behavior 8 Methods and Participants 9 Study Design 9 Data Collection 10 Demographic Details 11 Data Analysis 11 Conclusion 13 Recommendation 14 References 15 Appendices 17 APPENDIX 1: Ethics Form 17 APPENDIX 2: Preliminary Data Analysis 17 Interview Questions 17 APPENDIX 3: Thematic Data Analysis 17 Interview Questions 17 Abstract This study attempted to qualitatively investigate Australian student’s perception of the impact of excessive consumption of fast food on their health, studying in Flinders University. The sample consisted of University students with a diversity of demographic details, including sex, age, and the level of education. The researcher, a 27-year old student, used a purposeful sampling strategy to select respondents for the study. Four participants were convenient in making the results of the study dependable. He used four qualitative interviews as a method of data collection. While carrying out the interviews, the researcher used both open and closed ended questions. In order to ascertain that all the data was recorded, notes taking and audio recordings were used at every stage of the interview. Preliminary data analysis and thematic data analysis were used to analyze the overall recorded information. The purpose of the study is to offer viable recommendations that would assist in alleviating the underlying problem of fast foods among Australian students studying in Flinders...
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...meaning of Halal, especially among restaurant operators in Malaysia. The ignorance about the overall meaning of Halal leads the restaurant operators and food premises displayed several of private Halal logo that currently are confusing customers and raised doubts on the validity of the Malaysian Halal logo. Halal issue has become an important issue not only in Malaysia but globally discussed, because it is not only meant for the Muslims but also the whole of mankind which concerned with food that is pure and safe. That is why this study had been conducted to investigate the reasons for non-compliances among restaurant operators towards Halal requirements because is it important to know the major problems faces by the restaurant operators for not complying with better practices of standard Halal requirements in the restaurant industry. Procedures - The data collection method used by personal interview using self-administered questionnaires distributed to the restaurants owners those who are jobs involved decision making and supervising the restaurant operators. They are employed in restaurants that served food to Muslim in Kuala Lumpur area. The location been chosen because of it is have the high growth in restaurant number. This study focused measuring on the attitude toward non-compliance, religious and non-compliance behavior of restaurant operators and seven factors that possible factor of non-compliances toward the Halal Standard which are ‘lack of knowledge in Halal concept’...
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...Attitude and its role in consumer behavior Consumer Behavior – MKTG578 DeVry University, Keller Graduate School of Management October 19, 2014 Abstract This paper will address the role of attitude in consumer behavior that is related to belief, which has a significant influence on consumer’s decision making. The paper will also discuss the major factors of attitude and belief that consumer’s tendency respond to certain brand, product, and service. The finding contains in this paper will also present what can attitudes tell marketers about consumer, and what type of information consumer use in making a decision. Moreover, marketer would learn that it is easier to indirectly influence consumer behavior and belief by providing any type of knowledge, such as information and music, to create a good feeling about the product. Most importantly, the basic components that are an effective approach to changing attitude will be found in this paper, which will be very helpful to marketers in term of marketing and repositioning their brand, product, or service. This approach will alter the cognitive structure of a consumer’s attitude that leads them to changes in behavior. Finally, this paper contains an explanation of the link between attitude towards a brand, product, or service and consumer purchasing behavior. Table...
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...Abstract: Research indicates that the nutritional knowledge of athletes is minimal. Dietary behaviors may hinder health status and athletic performance. The purpose of this study was to compare nutrition knowledge and attitudes of college athletes at a Southern university (N=190). Male and female athletes were surveyed from all sports. The study examined knowledge of current dietary recommendations, sources of nutrients, healthy food choices, and the relationship between diet and disease processes. Significant differences in overall knowledge were noted between athletes’ collegiate sports and genders. The majority of athletes at this university had healthy attitudes about eating behaviors, but low knowledge scores. A problem facing America’s college youth today is the lack of available healthy fast foods or easily prepared foods. College students have little time and space when it comes to meal preparation within the confines of dorms, apartments, or shared housing. An additional concern is the knowledge needed to determine which food items to select. Current research indicates that as the athletes’ knowledge increases, nutritional quality of food choices improves (Kunkel, Bell, & Luccia, 2001). Nutritional Education and Training (NET) programs are taught to children in most public schools (Sizer & Whitney, 2000), yet few college-age students understand even the basic concepts of nutrition by the time they reach a university setting (Cho & Fryer, 1974; Grandjean, Hursh...
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...ability of the theory of planned behavior, issues and anomalies of the theory, and the applicability of the theory in the different field of studies. TPB covers the non-volitional behavior of individuals which cannot be explained by the previous theory of reasoned action. Several studies were conducted to prove the predictive capacity of TPB, particularly in health-related behaviors. TBP has also been applied to the study related to leisure choice, psychology, sociology, business, and information technology. This review would look at the gap in the literature that needs to be focused which will be important part in the proposed framework....
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...play an important role in this. Even there is lot of benefit from urban agriculture, we still need to know if public know about urban agriculture or it related practices. The result from study of consumer awareness of organic products in Spain, T. Briz and R. W Ward (2009), show that education was a major contributor factor that influencing the level of awareness. From this conditions, estimated awareness levels ranged from a low 29% to high near 71%. The most profound result is that while there is positive link between awareness and actual buying point. A research in India, Sushil Kumar (2011) give the same result which indicated education plays important role to enhance awareness among people. 64% of respondents with awareness on organic foods have higher educational level (degree holder and higher) compared to 22% in case of unaware consumers. Education background does play important role affecting awareness level of consumer. But in study about consumer awareness, motivations and buying intention of eco-friendly fast moving consumer goods by Dr. H. C. Purohit show the young generation is more likely to aware about...
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...107- 124 Exploring Consumer Behavior in the Context of Fast Food Industry in Dhaka City Nadia Farhana* and Shohana Islam** People in the Indian subcontinent have long been known for the delicious foodstuffs they prepare, serve, and eat. Times gone by suggest that they have used up a lot of their time, energy, and wealth to arrange their meals. But with the turn of the century, and changes in the socio-economic shape of the country, the scenario has changed; and people in Bangladesh, particularly busy city dwellers, now a day don’t seem to be having that much time, and energy, if not wealth, available to devote them for such passion for eating. A number of eating out facilities particularly fast food chains came up to cater to this lucrative market. Assuming from the cultural background of people being keen on eating; in this research we have explored the overall consumers’ behavior towards fast food restaurants in Dhaka city. More particularly, our findings reveal that we have found out the relationship of customers’ attributes related perception, quality and value related perception and convenience related perception with income, age and overall customer service for fast food restaurants. Quality and value related perception is influenced by income. There is a relationship of attributes related perception and quality and value related perception with overall customer service. Moreover people are loyal to have their food in their favorite fast food restaurants in terms of price...
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...on job satisfaction and the accountability of customer service personnel. The research suggests that some styles of management, such as transformational leadership, may be more effective in the dedication of customer service employees. Daniel Koys’ article, “The Effects of Employee Satisfaction, Organizational Citizenship Behavior, and Turnover on Organizational Effectiveness: A Unit-Level, Longitudinal Study”, addresses the issue of whether business outcomes are influenced by employee attitudes and behaviors or vice versa. In addition, the researchers concentrate on organizational citizenship as well as employee turnover. Each research study in this paper will be addressed as Article 1 and Article 2 respectively throughout this paper. Comparison of Research Questions Both of these topics examine employee outlook and job gratification in the workplace as well as the impact employees have on customer mindsets and business outcomes. In article 1, transformational leadership and its relationship with employee attitude was also questioned. These researchers further hypothesized that transformational leadership would result in a positive employee attitude and overall job satisfaction. More specifically, Emery and Barker (2007) examined the impact charisma, intellectual stimulation, and...
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...` School of Business, Society and Engineering Bachelor thesis in in Business Administration FOA214 (15 credits) Factors that influence consumer purchasing decisions of Private Label Food Products A case study of ICA Basic Thu Ha, Nguyen 900524 Ayda Gizaw 1/13/2014 830902 ` Abstract Course: Bachelor Thesis in Business Administration Institution: School of Business, Society and Engineering Authors: Thu Ha, Nguyen & Ayda Gizaw Examiner: Eva Maaninen-Olsson Supervisor: Magnus Linderströmd Title: Factors influence consumer purchase decisions of Private Label Food Products Keywords: Private Label Brand, consumer attitudes, intention, perceptions, ICA Basic Abbreviations PLB: Private Label Brand, WOM: word of mouth Research questions: Which factors influence consumers buying decisions of low-price PLBs food products? How consumers perceive low-price PLB food product? Case study of ICA Basic Research purpose: The purpose of this study is to identify and analyze factors that influence consumer purchasing decision of private label food products. Method: In this case study, both secondary data and primary were utilized. Secondary data was obtained from relevant literatures, online journals, articles, blogs, and other electronic sources. The primary data was collected by the combination of quantitative and qualitative approaches. Qualitative data was carried out through interviews with store...
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...Memory………………………………………...5 2.2.1 Consumer Learning………………………………………………...5 2.2.2 Consumer Memory…………………………………………………6 2.3 Motivation………………………………………………………………..7 2.4 Attitude…………………………………………………………………..8 2.5 Personality……………………………………………………………9-10 3.0 Sociological factors…………………………………………………….10 3.1 Socio-culture……………………………………………………………10 3.1.1 Sub-culture………………………………………………………..11 3.1.2 Media……………………………………………………………...11 3.1.3 Family……………………………………………………………..12 4.0 Decision Making Process………………………………………………13 5.0 Conclusion…………………………………………………………………14 6.0 References…………………………………………………………………..15 1.0 Introduction Consumer behavior is a decision process and physical activity that an individual involve in obtaining, using and deposing of goods and services. In this report, it shows how psychological, sociological and marketing mix factors combine to influence customer purchase behavior and decisions of The Burger King. 1.1 Burger King Background Burger King is an American internationalization fast-food restaurant providing hamburger. Burger King has been very successful fast-food chains that provide healthy and big portion of burger. The headquartered of the Burger King Corporation is located in Florida, United States. Burger King Corporation is a very successful group in the world, and it is the second largest fast food chain in The United States. The company has more than 12,600 franchises in 86 countries. On the other hand, Burger King Corporation was founded by two great...
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...Introduction The main purpose of this report is to analyze the beef and wine markets in South Korea with two theories of consumer behavior as following, social classwhich include the income of different levels of class and their behavior toward beef and wine. In addition, in this report, the attitudes of consumer will also be taken into account as the main focus to evaluate the points of marketing strategy and how South Korean consumers buying behavior different from Australian. With social class and attitude these two aspects of consumer behavior can provide the Australian beef and wine markers the better information about their target market and to understand how they response to the importing products. Background The economy of South Korea is ranked eleventh in the world and third among Asian countries, thus unquestionably South Korea consumer has a certain buying power and might be a potential market for Australia. From Department of Environment and Primary Industries 2012, with a GDP of $1.46 trillion (USDA, 2011), the economy of South Korean was ranked 13th largest in the world in 2010. Approximately 6.1% economy inclined in 2010 and it brings per capital of buying power about $ 30,000 USD (CIA, 2011). The demand for the healthy products and with high quality food is increasing in South Korean market. Owing to the climatic reasons and the capacity of the land is limited in South Korea to expand the farms and wine vineyard thus Australia has been one of main exporter...
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...Analysis of Consumer Behavior quotes “We surround ourselves with valued material possessions as a matter of our lives taking course. A sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence”. Discuss Introduction Psychology is important in many aspects of business, not least in the whole area of marketing and advertising. An understanding of the consumer behaviour is an essential part of the psychology of marketing. This essay will firstly give an explanation of consumer behaviour. Following this, it will discuss the benefits of the applications of consumer behaviours. Finally, it will look at the explication of attachment in consumer behaviours in the quote “We surround ourselves with valued material possessions as a matter of our lives taking course; a sense of linkage to the concrete and observable world external to ourselves permits us to obtain a sense of stability and continuity in an otherwise less stable existence.” Consumer Behaviour Consumer behaviour is a complex, multi-disciplinary theory contributed from a variety of social sciences. The microeconomic demand theory, the foundation theory of market economy, is focused on what prospect effect the changes in income and price has on demand under the prerequisite of stable preferences; it does not provide explanation of the dynamics of the many factors in between, for instance, what influence income...
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...featuring the physical environment instead of the taste of the food. Research Objective: To prove how affective is physical environment as a marketing tools to restaurants in Jakarta. Research Questions: * What kind of physical environment are the customers looking for? * Does taste of the food or physical environment become priority for a customer to visit? * Are customers willing to spend money for good physical environment regardless the food taste? Key theory useful for this research topic: * Service marketing * Service environment (ambient factors) * Brand image * Core purposes of service scape Key concepts from literature: * Ambient factors affecting the customers’ psychological - People are part of the service marketing Introduction The restaurant industry is one of the forms of economic enterprise that has a good prospect. According to some competent authorities states that successful efforts in the area of food and beverage service is not only determined by the number of visitors, but is also determined by the capability of increasing the growth of its customers. Many factors influence the consumers to come to the restaurant, generally, the most outstanding factor is the taste of the food and the physical environment in that restaurants. Many new restaurants...
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