...Local Support November 10, 2012 The Foodbank, Inc. is a regional food support program that provides assistance to residents of Montgomery, Greene, and Preble counties located in southwestern Ohio. There are nearly one hundred local member programs that rely on The Foodbank for a continuing supply of nutritious food. The Foodbank provides much needed nutrition through generous donations of time and money, and continuing support from government grants and local tax levies. The challenges presented to The Foodbank are heightened by the economic profile of the counties it serves. According to the United States Census Bureau, 13.8% of the United States population lives beneath the poverty level, while 14.4% the combined population of Montgomery, Greene, and Preble counties lives beneath the poverty level (United States Census Bureau, 2012). The people served by The Foodbank are largely in poverty, with 83% of those served in 2011 falling below the poverty level with an average monthly income of $760.00 (The Foodbank, Inc., 2012). A hunger study performed by The Foodbank between February and June of 2007 found the following: The Foodbank provides emergency food for an estimated 70,000 different people annually. 40% of the members of households served by The Foodbank are children under 18 years old. 23% of households include at least one employed adult. 79% have incomes below the federal poverty level. (The Foodbank, Inc., 2012) The needs of the children in the families...
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...How to Create Food Change: Scare Tactics or Information? How America, and the world at large, eats has become extremely different extremely quickly. With the industrialization of food production, foods are becoming more and more artificial to cut costs and to increase taste. However, this rapid change has come with unintended consequences: our food has become less nutritious, and an epidemic of obesity is spreading across the developed world. In order to solve this problem, public opinion on both fast food and industrialized food needs to change heavily. There are two different approaches on how to solve this problem, using scare tactics about the source of industrialized food, like in Food Inc., and informing the viewer about the natural ways to create food, like in Cooked. Cooked’s method is more effective than Food Inc.’s because Cooked...
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...Case Study: Newman’s Own Group 6: Bang Yan, Jun Ma, Son Myung Kim, Tin Cheung, Xiaohang Feng Business Administration 799 Professor Susan Young May 21st, 2012 Executive Summary Paul Newman, a well-known actor, started his own philanthropic food company, Newman’s Own, Inc. Since the beginning, they have come across challenges dealing with competition, advertising, product development, and a philanthropic initiative. The general environmental analysis and five forces look at the opportunities and threats to achieve strategic competitiveness. For VRIO analysis, Newman’s Own, Inc. has five resources and capabilities: Paul Newman, company’s logo, company reputation for high quality products and continuous contributions to charities, huge amounts of product recipes, and the long term relationship with its partners. The financial analysis focuses on the sales trend of the firm overtime, the market share of the salad dressing and sauces, and the problems revealed through financial statements. To address these different issues and challenges, we came up with three recommendations. First, improve marketing strategies and competitiveness by sponsoring sporting events, partner with food networks, and get into universities. Another is to focus on a niche market of all healthy products. Finally, advocate implementing a charity certification to recognize companies that donate a set amount to charities. Problem Identification One of the major challenges was going against up against...
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...Kraft Foods Group, Inc. – Challenges and Changes Marketing Plan – First Draft Kraft Foods Group, Inc. has been in business for over 100 years, and the business is steadily growing. Kraft Foods Group, Inc. is highly recognized. Kraft Macaroni and Cheese has become a household name, famous as Jif Peanut Butter and Welch’s Grape Jelly. Kraft Foods Group, Inc. known for easy preparation, affordability, tasty and soothing appeal. In addition to the taste and quality of Kraft Foods products and the variety of what Kraft has to offer, their marketing techniques are unique. Situational Analysis: The situational analysis of Kraft Foods includes the following: NORTHFIELD, Ill. – May 2, 2013 – Kraft Foods Group, Inc. (NASDAQ: KRFT) A reported solid first quarter 2013 results driven by significant productivity gains and overhead cost savings as well as topline, growth fueled by new products and increased investments in marketing. “We’re off to a solid start,” said Tony Vernon, CEO of Kraft. “Our first quarter results reflect strong returns on our new product innovations to date, as well as the fact that our cost savings outpaced our plans to reinvest in our brands. In the months to come, we’ll execute our marketing playbook more broadly across our portfolio and we expect to see good progress in both top- and bottom-line performance for the full year.” Q1 Net revenues and Organic Net Revenues: 1. 1 each grew 2.1% led by strong new product innovation 2. Cost management...
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...Kudler Fine Foods is a specialty food store created by Kathy Kudler (Apollo Group Inc., 2013). After reviewing Kudler Fine Foods’ information, it has been determined that their legal procedures are severely lacking in preparation for legal action. The thought process behind the current legal plan is to be reactive which only helps after an issue has occurred. The information systems team is formulating a plan to update policies and procedures as well as best practices to be both proactive and reactive when it comes to possible litigation against Kudler Fine Foods. Current Legal Plan As it stands, Kathy Kudler is the only person who is to talk to Kudler Fine Foods’ legal counsel, Anne Shousha. Shousha’s view on going to court is that it is like throwing dice, therefore she recommends settlements instead (Apollo Group Inc., 2013). There is a chain of events to follow within the stores for regular incidents that occur such as slips and falls. This chain begins with employees notifying store managers of the incident. At that point, the store manager determines whether or not Kathy Kudler should be notified of the event. Following Kathy’s notification, she determines whether or not the store’s legal counsel should be notified (Apollo Group Inc., 2013). Based on the current system, the legal counsel would then recommend to Kathy that she settles with the customer rather than go to court. This approach is a very poor way of protecting a business. The goal for Kudler Fine Foods should...
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...Marketing Plan for Clif Bar, Inc. Marketing Management– MM522 DeVry University, Keller Graduate School of Management Professor Gary Myers By: Chameer Moses Table of Contents Executive Summary 3 Executive Summary………………………………………………………………………………………....3 Situation Analysis 3 Market Summary4 SWOT Analysis4 Prioritized SWOT Analysis5 Competition6 Product Offering………………………………………………………………………………....6 Keys to Success…………………………………………………………………………………...6 Critical Issues…………………………………………………………………………………6&7 Marketing Strategy………………………………………………………………………………7 Mission……………………………………………………………………………………….. 7&8 Marketing Objective…………………………………………………………………………….8 Financial Objective…………………………………………………………………………. 8&9 Target Markets…………………………………………………………………………. ..9,10,11 Positioning…………………………………………………………………………………...11,12 Strategies………………………………………………………………………………………12 Marketing Mix………………………………………………………………………………12,13 Marketing Research…………………………………………………………………………….13 Controls………………………………………………………………………………………….14 Implementation process…………………………………………………………………….14,15 Marketing Organization……………………………………………………………………….15 Contingency Plan……………………………………………………………………………….15 Conclusion…………………………………………………………………………………...15,16 References……………………………………………………………………………………….17 Executive Summary Clif Bar, Inc. was found in 1992 by Gary Erickson. The nature of Clif Bar is the planet, food and community. They are working to reduce their ecological footprint in everything that they...
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...Easy Jet and Ryanair; pricing strategies Flying high with low prices Introduction Easy jet and Ryanair and the two largest low cost airlines in Europe, they dominate the industry. They introduce low prices to entice customers; the earlier the customer’s book, the cheaper the price. By introducing these prices, Easy Jet and Ryanair have forced other airlines such as British Airways and Lufthansa to lower their prices. Both airlines have copied the American ‘South West airlines’ business model and introduced it to Europe. Easy Jet and Ryanair are able to provide the low prices by maintaining low costs. They cut costs in areas such as administration. With the online booking system, this saves them thousands of pounds every year. While cutting costs, the service given on board flights is not as good as the superior companies such as British Airways and Virgin Atlantic. It doesn’t have to be, as customers know that with the low prices comes low customer service. And for the cheap prices customers pay to fly with Easy Jet and Ryanair, they don’t mind. Ryanair Ryanair is the leading low cost airline in Europe. Founded in 1985 by the Ryan family they began with one flight and one aircraft flying between Waterford and Gatwick airport. Shortly after, they began flying regularly between Dublin airport and London Stanstead, competing with British Airways. ‘Carrying fewer than 700,000 passengers annually in its early years, the figures grew to 21.4 million years...
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...Running head: KUDLER FINE FOODS: HR FOCUS Kudler Fine Foods: HR Focus Name School Business Systems II 502 Instructor Date Kudler Fine Foods: HR Focus Kudler Fine Foods is owned and operated by Kathy Kudler. It is a local upscale specialty food store that provides high quality domestic and imported foods. In the San Diego metropolitan area, the company has three locations; in La Jolla, Del Mar, and Encinitas. La Jolla is the Kudler Fine Foods headquarters. With Kudler’s current growth, the store is in need for an upgrade to their Human Resources (HR) management system (Apollo Group Inc, 2012). To get an idea as to what Kudler Fine Foods requires in a new HR system, an understanding of the store chain’s current system will be needed. For Kudler’s payroll system, the store uses Quick Books and outsources the processing of payroll to Intuit. Intuit tracks each employee’s information in their own database, which includes (Apollo Group Inc, 2012): * Personal information, such as name, address, marital status, birth date, etc. * Pay rate * Personal exemptions for tax purposes * Hire date * Seniority date (which is sometimes different than the hire date) * Organizational information (store for budget purposes, manager’s name, etc.) If there are any changes that are required of an employee’s records, the employee’s supervisor must submit a form in writing, where an accounting clerk with Intuit can enter the changes in their system. The accounting...
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...Food Lion Frequent Shopper Program Requirements Food Lion Frequent Shopper Program Requirements Food Lion is a distinguished food store and one of the most renowned food stores within the United States that was founded 1957 in North Carolina Salisbury Town. This Food chain store was started by Brown Ketner, Wilson Smith and Ralph Ketner. The name Food Lion was formalized in 1983. This was a number of years after the acquisition of the food company by Delhaize, a Belgian food grocer who was determined to change the American grocer service delivery and introduce a whole new competition in the market. However, the grocery again was transformed in 1983 to be Delhaize Le Lion. Though the change also resulted into a significant impact to the American consumers, it did not last and therefore the food chain was again rebranded another name to be called Food Town. During the 1980s, Food Lion stretched out throughout to America to the Southeastern parts of United States, it is worth noting that at the time grocer market in the south was very discriminative but Food Town eventual was successful in a condition which no supermarket thrived. Ever since, the company has expanded rapidly to a number of states including Georgia California and Maryland among other states. During the chains’ fastest-growth it was reported that there were unhygienic handling of seafood and meat, which in turn affected the grocer giant as it attempted entry into the Northeast American grocer...
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...Site Title: ENGR 30 - Spring 2014 Site ID: a1e80ea6-8ab3-4c70-9c98-3e6817d1e702 Assignment: Food Inc Reflection Writing Assignment Due Date: Apr 24, 2014 11:00 pm Student: AM Alamoudi( aalamoud ) Submission ID: 29593ca9-6da7-4dbb-aef4-9b4e31969aa5 Submitted on: Apr 24, 2014 11:57 am Submitted Text ((The Food Inc movie reflection)) The documentary traced the origins of our everyday food. The fast food industry becomes bigger than ever for example, McDonalds, the McDonalds owners have decide to cut most of their menu and limited to few key items that could be produce is a huge quantities. Workers in McDonalds were trained to do one thing only, as result they get paid less and it’s easy to replace them. The huge success that McDonalds have, made them the largest buyer of beef in the world and the demand that the beef factories had from McDonalds changed the whole concept of beef producing industry. Eric Schlosser introduces the film: “The way we eat has changed more in the last 50 years than in the previous 10,000…. Now our food is coming from enormous assembly lines where the animals and the workers are being abused, and the food has become much more dangerous in ways that are deliberately hidden from us. This isn’t just about what we’re eating. It’s about what we’re allowed to say. What we’re allowed to know.” Schlosser also pointed that while in 1970s the top five beef companies controlled 25 percent today they control more than 80 percent...
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...Small of the Fife Diet in Scotland. He told a story about how a film crew from Sky News came up to Fife to do a news story about their work. While they were filming, Mike chatted to the director and asked him what was the angle on the story. “Well”, said the director, “it’s about a community eating local food”. “Amazing to think that that’s now seen as news!” said Mike. Of course, now such a thing is news, so bizarrely distorted has our food system (and our media, but that’s another story) become. Unfortunately the sprawling monster that actually now feeds most of us isn’t news, but only because it is so well hidden, something that the excellent new film ‘Food Inc’ tries to change. Robert Kenner’s new film has already been nominated for an Oscar and described as being ‘An Inconvenient Truth’ about food. The praise the film has recieved is very much justified. It is both ruthless and compassionate, investigative and poignant. It...
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...Watchers meetings each week in countries all over the world” (Weight Watchers International, Inc., 2013). Back in the sixties, the Weight Watchers program was provided face to face; individuals attended weekly meetings with peers. Today, the program has expanded to offer a wider variety of tools and options for members; members can attend meeting, access and use the Weight Watchers program online, and, most recently, the official Weight Watchers Smart Phone App. Accommodating Busy Lifestyles with Modern Technology For many years, those who wanted to participate in the Weight Watchers program only had the option of attending the weekly, in-person meetings. While those able to attend usually were able to find success with the program, it left a gap for those with busier lifestyles on the go. Those with full-time jobs could not stop their work day to go to physical meetings. With the development of electronic commerce, or E-commerce, companies had the option to offer their information, products and services through computer networks, including the internet (Rainer Jr. & Cegielski, 2007). Weight Watchers now had a way to allow individuals to participate in their program at their own convenience through their online program. With Weight Watchers Online, a member can track their food history, weight, measurements, activities, set goals, find support, and, perhaps most importantly, look up food nutrition information easily and conveniently (Weight Watchers International,...
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...Differentiating Between Market Structures ECO/365 Differentiating Between Market Structures Kudler Fine Foods (KFF) commits to provide its customers with the finest selection of foods and wines available on the market. The owner’s vision is to be the premiere gourmet grocery store for discerning shoppers seeking the best meats, produce, cheeses, and wines (Apollo Group, Inc., 2011). To further her mission and vision, owner Kathy Kudler formed the business within the monopolistic competition market structure, developed a marketing overview, and created market surveys to evaluate the business’s competitiveness in the marketplace. The monopolistic competition market structure includes many firms selling slightly differentiated products. There is an easy entry into the market by new firms in the long run, and the firms are large enough to influence the total supply. There are also multiple dimensions of competition including distribution outlets, advertising, and product attributes (Colander, 2010). The marginal cost will be less than price at its profit-maximizing output level. According to the text, a monopolistic competitor cannot make long-run profit (Colander, 2010). The benefits of the monopolistic competition market structure are the ability to act independently to adapt to changing economic forces and customer tastes to differentiate KFF’s from its competitors. KFF exercises monopolistic behavior through product differentiation and marketing strategies...
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...firm to have the ability to sell the goods or services at a lower price than other competitors or to generate a larger profit on sales. Core competencies are the unique strengths or strategic advantage of a business. Core competencies are the combination of pool knowledge and technical capacities that allow a business to be competitive in the marketplace. ASA has the contract to provide food services for the entire campus of 6,000 students and 3,000 faculty, staff, and support personnel in that particular university. Second, it has been operating food services for the past 10 years, which gives it wide experiences in that particular food service. Having these experiences, it understand demand of the students market clearly. 2) Kershaw chose to use her pizza operation to compete with off-campus eateries because she believes that pizza operation is easy to manage and requires limited resources to operate. She is able to make full utilization of the existing personnel or staff to operate her pizza operation in the grill. she chose pizza operation to allow the students to have more varieties in food selection so that they can choose the pizza toppings and combinations that they desire. Competitive priorities are the critical operational dimensions a process or supply chain must possess to satisfy internal or external customers. Kershaw has a few competitive priorities when she chose pizza operation to compete with off-campus eateries. Following is competitive priorities that Kershaw...
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...Problem Definition In mid-1990, Frito-Lay, Inc. makes a new chips brand called Sun Chips Multigrain Snacks. The product had been in test market for 10 months in the Mineapolis-St. Paul, Minnesota, and metropolitan area. The senior Frito-Lay executives need to decide it they would launch this new product to market officially after the test period. Objectives: (1) Extend its product to attract the customers who always look for new and variety product. (2) Update healthier recipe to meet the current trend of healthy eating. (3) Pioneer a new snack chip category to maximize profit in the new market. Concerns: (1) Whether the premarket test results can correctly reflect the market performance when it introduced to nationwide market. (2) There are many competitors in national market or local market. It's easy for them to make similar products. (3) The advertising and merchandising budget will rise. (4) The new product will cannibalize volume from its previous products. The Situation of the Company Frito-Lay, Inc. is a division of PepsiCo, Inc. It is a worldwide leader in the manufacturing and marketing of snack chips. It is capturing nearly one-half of the retail sales in the United States snack chips market. Well-known brands include Lay's brand Lay's brand and Ruffles brand potato chips, Fritos brand corn chips, diorites brand, Tostitos brand, and Santitas brand tortilla chips, Cheetos brand cheese-flavored snacks, and Rold Gold brand pretzels. Eight of them...
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