Food Marketing Research
Name
RES341
Teacher
Date

Food Marketing In the Australian and New Zealand Journal of Public Health, ‘Using a research framework to identify knowledge gaps in research on food marketing to children in Australia,’ by Kathy Chapman, Bridget Kelly, and Lesley King, research was used to understand how knowledge of food and marketing for children was lagging behind that of other food market research, such as those for adults. The main problems under this research was not the vast amount of research, looking into all various forms of media and marketing and how they appeal to children, but rather, the complications of ensuring that each idea of marketing was kept in target for children and kept up to date with either current standards of children’s health or children’s interest. To do so, Chapman, Kelly and King used a study of 10 years, “classified according to their research focus and media type” and then from there focusing the study on how much exposure and reaction to types of marketing affected said children. Because their target was children, this left many venues unchecked, such as print media and surprisingly Internet, but left open television as their main impact source. Another venue closed off, because of the target age, was price, product expansion, and public relations and sponsorships: those three categories left out all sides of their research: exposure, effect of exposure, regulations, and breach of regulations; whereas television was the only venue that had met the study’s qualifications of each category. Although others touched only a few of each, television would be their main focus, and the main source of data collection for the team. The results, unsurprisingly, where within the group’s reasoning for conducting the study: a majority of television ads were aimed at children in an unhealthy manner. The study