...Mintel provides insight on the future marketplace in the US with database projections. Euromonitor This resource provides market data both in America as well as globally. Euromonitor also allows me to look up company shares for Columbia Sportswear and The Timberland Co., which give me a insight into their current business status. Factiva This resource provides news articles on specific companies, industries, regions, and subjects. I am able to filter those categories for apparel-outwear as my industry while comparing my specific companies, Timberland and Columbia. Market Research Reports - Business Market Research Reports & Industry Analysis. Web. 11 Oct. 2011. . This Website reports on consumer goods and services by providing various articles that correspond with the industry and search category. This provides me with some up-to-date looks on the current industry and my companies. IBISWorld Industry Market Research This resource contains industry market analysis, specifically on Men’s/Women’s apparel manufacturing in the US. It Provides such information as industry at a glance, performance, outlook, and their life cycle. Columbia Sportswear | Shop Direct for Jackets, Pants, Shirts & Shoes. Web. 11 Oct. 2011. . The company website provides a insight to their current marketing...
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...Case Analysis: Geox and the Footwear Industry 4410B – Strategic Management – Professor Deane April 30, 2011 Jacob Clelland 250 422 823 EXECUTIVE SUMMARY The Geox group is an Italian footwear company has made its mark through technology innovation in fabrics and materials. It has been operating since the 1990s and became public in 2004. Geox focuses on providing its costomers with high comfort through technological innovation. They focus heavily on research and development in order to produce cutting edge technology that will differentiate their brand within the footwear market. The footwear industry is a mature market with many international competitors. In Europe, the footwear is dominated by many small & medium enterprises, which gives firms more flexibility to cater to specific consumer needs. The basic drivers for consumers buying decisions include demography, disposable income, basic needs, style and new materials. Fashion trends have a major influence on the footwear industry as well as new technology. The industry is very labor intensive and most companies follow a delocalization manufacturing strategy to capture lower labor costs. The primary market segments include Sport/Athletic, Work and Brown. Geox competes mostly in the Brown market but acts as a competitor in the Athletic market because of their focus on technology. Competition is harsher in the Sport/Athletic market as it is the largest market in the footwear industry. Geox should continue to...
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...Changing revealed comparative advantage: a case study of footwear industry of Pakistan by Naseem Akhtar, Nadia Zakir, Ejaz Ghani Comments • 1 • 2 • 3 • 4 • 5 • 6 • 7 • 8 • 9 • 10 • 11 • Next The study looks at the issues facing the footwear industry regarding its competitiveness in the global perspective and its potential for growth. The methodology of Revealed Comparative Advantage (RCA) is used to analyse the comparative advantage at 2-digit and 4-digit levels of industrial classification. The paper highlights the problems faced by the footwear industry and identifies the role of entrepreneurship for the progress of the industry. The analysis shows that in recent years, specifically the period from 2003-06, the footwear industry has moved from disadvantage (as compared with China and India) position to comparative advantage. The study indicates that there is potential for higher growth of the industry and it can become a source of export earnings. The study suggests that in the rapidly changing global economic environment and in the face of increasing cost of doing business in Pakistan, there is a need to strengthen the competitiveness of the footwear industry in Pakistan. JEL classification: L67 Keywords: Revealed Comparative Advantage, Footwear, Pakistan. 1. INTRODUCTION The global export patterns are changing fast as a result of reduction in trade barriers and technological advancements that have led to gains in productivity and change in...
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...well as implications in the footwear industry. Threats of new entrants In the footwear industry, Adidas is considered as one of the leading competitors. Thus competitors who want to enter the market would need to think twice before entering, as there might be a loss or a crease in operations as there would be more resources needed to promoting advertisement and increasing brand recognition in order to compete with existing rivals. Especially when Adidas is gaining on Nike by sponsoring the Europeans soccer tournament where there were eventual winners Spain (Torry 2012). Therefore, when it is harder for new competitors to enter the market, the more unfavourable the industry attractiveness is, as the cost of entering to complete might incur greater loss. Threats of substitutes There are little product substitutes to the footwear industry that Adidas is competing in. One example of a substitute could be simply just normal casual footwear; such as Cros, which are covered slip-on shoes that have been very popular in water sports as well as a fashion items. It could be substitutes to customers who do not indulge themselves in sports or light exercise. (Lussier, Kimball) Thus, we believe that the availability of product substitutes to the industry that Adidas is competing in is very low which means that the industry attractiveness would be high. However, as sporty footwear products are known to be expensive as compared to other casual footwear such as converse or Tommy...
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...Case Study Cloud 9 (Chapter 3) Your task is to research the retail and wholesale footwear industries and report back to the audit team. Your report will form part of the overall understanding of Cloud 9’s structure and its environment. You should concentrate your research on providing findings from those areas that have a financial reporting impact and are considered probable given Cloud 9’s operations. In conducting your research, you should consider the following key market forces, as they relate to Cloud 9’s operations. * General and industry-specific economic trends and conditions * Competitive environment * Product information * Customer information * Supplier information * Technological advances and the effect of the internet * Laws and regulatory requirements Solution Students may have identified some of the following key market forces based on their research. Economic characteristics/Supplier information/Regulatory The Australian footwear market is expected to grow at an average of approx 2% each year to 2012: * Household consumption expenditure has decreased over the last few years with petrol and housing prices increasing. Expenditure is mostly going towards travel and leisure rather than clothing or footwear. * Tariff reductions have led to a decrease in prices for consumers * Lower pricing levels and improved quality of Chinese imports have resulted in large volume increases. Cloud 9 Pty has responded well to...
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...ECCO A/S GLOBAL VALUE CHAIN MANAGEMENT Executive Summary: ECCO A/S is one of the most prominent player in the global shoe industry and is also one of the leading footwear manufacturer in the world. Since its inception in 1963 it aspires to produce top quality, casual comfort shoes with a perfect fit which are pleasant to wear in all weather conditions. The company s USP is top quality of its product with a coupled production of, manual and machine. The production of their leather was in-house and they had a unique direct injection technology. ECCO is a financially strong family owned enterprise and as corporation they focus on constant innovation and high quality products. They started it operations from Denmark, and in a continuous pursuit to gain a global foothold and to optimize its value chain, they have expanded their operations in Portugal, Slovakia, Indonesia and Thailand. They soon plan to invest heavily in China, to setup up a world class manufacturing unit which will cater to at least 25% of its forecasted global demand. ECCO, being a successful and closely knit family owned enterprise had a strong culture of bonding and attachment and it percolated down in the management strategies as well. They strongly encouraged that at least 80% of company s leader should come from inside the company. They were conscious of the fact that in their journey to be global leader, employees were their biggest asset and thus they invested heavily on employee trainings and career development...
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...A Case Study of Footwear Industry in India Sandip Sarkar The Context The Indian footwear industry has developed substantial links in the global production network. But, this industry is still dominated by firms that cater largely to the domestic market through the artisanal production system. Specific footwear centres and sections of firms in traditional footwear clusters have established strong relations with the export market. Still, there are only few firms (e.g., Lotus Footwear Ltd., Apache Footwear Ltd. Etc.) that are directly involved in the global production chain of multinational corporation (MNC) in the sports footwear category.. Apart from TATA, no large domestic corporate firm is involved in the footwear production either for export or in the domestic market. The marketing system of export and domestic markets can be aptly compared in the theoretical framework of transaction cost economics (Tesfom et. al, 2003). The key elements of this framework are asset specificity, uncertainty and frequency. In this low technology industry entry barrier is low and asset specificity is largely related to market information. In export market, the market research is largely undertaken by importers (wholesalers, retail chain stores, departmental stores etc.). In the absence of organised market research by wholesalers (along with low development of retail chain stores) direct entry into domestic market requires substantial resources. Second, greater uncertainty exists in the domestic...
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...Athletic Footwear Industry Analysis The global athletic footwear market has shown steady growth in recent years with only minimal slowing down during the global economic crisis. China, as a leader, contributing over 63% of the world’s production, followed by Vietnam, Italy, Indonesia, Belgium and Brazil. It grew by 2.6% in 2009 to reach a value of $196.3 billion. In 2014, the global footwear market is forecast to have a value of $230.8 billion, an increase of 17.6% since 2009 (starta.co.uk). The U.S. continues to be the leading consumer in this market, even though it was projected that in the coming years it will be preceded by Europe and Asia. The athletic footwear market will be analyzed using Porter’s Five Forces where footwear retailers are players, buyers are individual consumers, and footwear manufacturers are the key suppliers. The market is dominated by large retail groups such as Foot Locker, Inc. Nike, Inc, Adidas AG, Finish Line, Inc. that hold a strong position in the market bargaining power over suppliers. Rivalry is the strongest between these large groups. The footwear is a basic necessity, so sales volumes are high what reduce buyer power. Much of the footwear has been produced in low-cost manufacturing locations, such as South-East Asia. Many domestic manufacturers in Western countries are unable to compete effectively with South East Asia manufacturers, as a result, many Western suppliers have gained power within the market by offering highly differentiated...
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...1. INDUSTRY BACKGROUND The term footwear covers a vast range of products made from many different materials. Boots, shoes, sandals, slippers and clogs are made wholly or partly of rubber, synthetic and plastics materials, canvas, rope and wood. In fact, in 2007, rubber and plastics footwear made up 53% of the pie whereas leather footwear accounted for 14% only with the remaining 33% of the footwear made of textile and other types of materials. In recent years, the footwear industry has become highly globalised, with competition from countries with lower labor costs and less regulated working conditions forcing footwear manufacturers to look at restructuring and re-locating their facilities. As the World population increases and living standards improve, the demand for footwear has shot up rapidly. Over the last decade and a half, Asian countries have emerged as the most powerful destination for footwear production, with established names in the US and Europe economies having shifted their facilities (partly and wholly) to Asian countries. GLOBAL CONSUMPTION OVER 10 YEARS CONSUMPTION(MILLION OF PAIRS) | 1998 | 2000 | 2002 | 2004 | 2008 | ASIA(ALL) | 4744 | 5222 | 5474 | 5840 | 6528 | AMERICAS | 3011 | 3274 | 3279 | 3433 | 3611 | EUROPE | 2239 | 2396 | 2544 | 2717 | 2886 | REST OF THE WORLD | 1086 | 1187 | 1172 | 1317 | 1399 | TOTAL | 11080 | 12079 | 12469 | 13307 | 14424 | 2. THE INDIAN OUTLOOK The...
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...Introduction Apex Footwear Limited is one of the renowned brands in the footwear industry of Bangladesh. The name Apex achieved such a position in the customers’ mind that whenever they heard the name of Apex, a footwear with high quality comes into their mind. Apex Footwear Limited has sought to adeptly make use of that expertise to provide high quality, fashionable footwear to the Bangladeshi consumers. With over 143 own retail outlets and 275 authorized resellers, Apex Footwear Limited ensures nationwide coverage of its diverse range of footwear for its consumers. Through its eight in-house brands, namely Venturini, Apex Men’s, Sprint, Moochie, Nino Rossi, Sandra Rosa, Apex Women’s and Apex Kids, Apex Footwear Limited carries a huge selection of shoes and sandals, ensuring that each of the valued customers finds the footwear that is just right for them. Apex Adelchi Footwear Limited (AAFL) is also the leading export-oriented leather footwear manufacturer in Bangladesh. It is the largest exporter of leather footwear from Bangladesh. Currently holding the second position, the company is also one of the fastest growing footwear companies in the local market. AAFL also has the second largest retail network following Apex Shoe Bangladesh Limited. The company has revenues of USD 140.5 million in 2014. AFL pioneered the export of value added finished products export in the leather sector of Bangladesh and is also involved in the local footwear retail business with the second...
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...The Australian UGG Company Major Assignment The business report of the Australian major footwear retailer-UGG Name: Youyou Lu（21968780） Tutor: Manessoonthorn Chadinee Tutorial time: Friday, 11:30 am-2:30 pm Course name: MCD2050 Marketing 1 Due Date: 14/12/2009 Table of content 1.0. Executive summary 4 2.0. Introduction 5 2.1. Background of UGG Company 5 2.2. Assumptions and limitations 5 3.0. Overview of the market 5 4.0. The marketing environment 5 4.1. The Microenvironment 5 4.1.1. Key competitors 6 4.1.2. Other environment 6 4.2. The Macroenvironment 6 4.2.1. Demographic environment 6 4.2.2. Economic environment 7 4.2.3. Political environment 7 4.2.4. Cultural environment 7 5.0. Product 7 5.1. The three level of the product 7 5.1.1. Core Product 8 5.1.2. Actual Product 8 5.1.3. Augmented Product 8 5.2. Brand, packaging and labeling 9 6.0. Target segments 9 6.1. Demographic segment—Gender, Age and life-cycle stage segment 9 6.1.1. Evaluation the needs and wants of the segment (key users benefit) 9 6.1.2. The market positioning of the segment 10 6.1.3. The trend of the segment 11 6.2. Geographic segment 11 7.0. The product categories 11 7.1. Evaluation of the categories 11 7.2. The trend and development of the categories 11 8.0. Conclusion 12 9.0. Recommendations 12 10.0.Reference list 13 ...
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...Breathing Shoes and Complementarities: How Geox has rejuvenated the footwear industry Arnaldo Camuffo, Andrea Furlan, Pietro Romano, and Andrea Vinelli MIT-IPC-05-005 June 2005 Breathing Shoes and Complementarities: How Geox has Rejuvenated the Footwear Industry Arnaldo Camuffo, Andrea Furlan, Pietro Romano and Andrea Vinelli MIT IPC Working Paper IPC-05-005 June 2005 We apply the related notions of complementarities and performance landscapes to study strategic positioning in the footwear industry. We use this theoretical framework to analyze Geox, an Italian footwear manufacturer that, in less than a decade, has grown to be one of the world largest brown shoe manufacturers, outperforming the industry in terms of market and financial results. We describe Geox’s choices within four stages along its value chain: product design, marketing and communication, production and supply chain, distribution and retail. We show that, though grounded on product innovation (the Geox breathes® patented system which allows ventilation in waterproof rubber sole shoes), Geox’s competitive advantage has not grown out of operational excellence in single activities in the business, but, rather, derives from a unique and consistent configuration of complementary activities. Such configuration represents an innovative strategic position and corresponds to a high performance peak in the footwear industry performance landscape. The case study provides anecdotal evidence in support of complementarity-based...
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...HABI Footwear: A Written Case Analysis By: Alfafara, Rodulfo Flores, Keano Gonzales, Jess Paras, Joaquin So Chan, Katrina Table of Contents I. INTRODUCTION 3 Vision and Mission 3 Objectives 3 II. STRATEGIES 3 Market Development 3 Product Development 4 First-Mover and Outsourcing 4 III. EXTERNAL OPPORTUNITIES AND THREATS 4 Competitive Profile Matrix 4 External Factor Evaluation Matrix 5 IV. INTERNAL STRENGTHS AND WEAKNESSES 6 Internal Factor Evaluation Matrix 6 V. STRATEGY MATRIXES 8 Internal-External (IE) Matrix 8 Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix 8 Space Matrix 11 Quantitative Strategic Planning Matrix 13 Alternative Strategies Advantages and Disadvantages 16 VI. RECOMMENDATION 18 Costs of Implementing Alternative Strategies 19 VII. IMPLEMENTATION 21 Forecasted Ratios and Projected Financials Accounts 22 Specific Annual Objectives and Policies 22 VIII. RECOMMENDED PROCEDURES FOR STRATEGY REVIEW AND EVALUATION 24 IX. APPENDIX 25 X. Sources 26 * INTRODUCTION HABI Footwear, a social enterprise established in 2011, produces espadrilles and other styles of shoes from recycled materials. It utilizes rags as shoe components, which are either bought by the community from garment factories or bought by the company for the community. These are weaved by the community and are then brought to shoe manufacturers in Marikina to produce fashionable shoes and espadrilles. Currently, HABI...
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...Euromonitor International Analysis Back To Results Apparel and Footwear in the US Industry Overview | 15 May 2015 EXECUTIVE SUMMARY US apparel and footwear market continues to rebound Sales of apparel and footwear in the US continue to rebound, driven mainly by a combination of advances in digital innovation and dynamic growth in sportswear, which witnessed the highest current value growth of 8% in 2014. With the continued improvement of the US economy, Americans are more willing to spend on discretionary apparel such as swimwear as well as apparel accessories. Consumers remain the ultimate beneficiaries as they continued to bargain hunt and shop around to find the best deals in 2014. Men’s apparel and footwear gains increasing momentum American men continue to dress up and this led to new excitement and a flurry of activity in categories including men’s outerwear, hosiery, apparel accessories and footwear. A variety of brands ranging from luxury goods label Burberry, sportswear label Lululemon and mass fashion brand Zara are opening separate menswear units, while major department stores are revamping their men’s partners departments. Men’s jeans, men’s footwear and menswear all outperformed their women’s counterparts for the most part throughout the review period. Under Armour emerges as the ‘rock star’ apparel brand Performance apparel company Under Armour garnered the highest current value growth across apparel and footwear categories in 2014, including womenswear, menswear...
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...eCEMP: Corporate Environmental Program The University of Michigan Sustainable Enterprise Program A program of the World Resources Institute DEJA SHOE (A): Creating the Environmental Footwear Company Recognizing the changing role of the corporation in society, the University of Michigan’s Business School and the School of Natural Resources created the Corporate Environmental Management Program (CEMP). The program is designed to develop leaders, executives, and managers – whether they work in the private sector, public sector, or for an environmental non-profit – with the skills and knowledge required to create economically and environmentally sustainable organizations Permission to reprint this case is available at the BELL case store. Additional information on the Case Series, BELL, and WRI is available at: www.BELLinnovation.org. Julie Lewis’ interest in recycling began in the early 1960’s when recycling wasn’t fashionable. Recycling in her home was done out of necessity. She helped her mother crush aluminum cans and return them to the local recycling center. She became concerned with environmental issues as a high school student when national attention was focused on the first Earth Day and water restrictions made news in her native California. With the encouragement of her teacher, Lewis made a video on the “State of the Environment” for a class project. Combining her environmental awareness with her instilled habit of recycling, she endeavored to launch a program...
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