...Business-Level and Corporate-Level Strategies – Ford Motor Company Strayer University BUS499, 14 February 2016 Business-Level and Corporate-Level Strategies – Ford Motor Company It all began in 1896 when Henry Ford built the Quadricycle that rode on four bicycle wheels, operated by a four-horsepower engine with only two forward gears and no reverse ability. Henry soon joined a group that founded the Detroit Automobile Company but left within one year and would soon incorporate the Ford Motor Company with 12 investors and 1,000 shares in 1903. The Ford Model A was the first car sold on July 23, 1903 (http://www.corporate.ford.com). Ford Motor Company has endured many challenges during its 113 years in business. Altering business strategies and staying competitive have not been easy against other car companies, however they have overcome and are focusing on the One Ford Plan (One Team, One Plan, and One Goal) and their vision for future success. 1. Business Level Strategy The business level strategy deployed by Ford Motors is the cost leadership strategy, which puts emphasis on operating at lower costs, but not essentially offering the lowest prices in the market (Haines 2004). Therefore, a firm can use such a position to reduce its prices in order to increase its market share or maintain the current prices and increase its revenue per unit items compared to its competitors. The principal idea of the low cost strategy is that cost and prices are not dependent, and the...
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...Business Analysis I, II & III Stephanie Upchurch MGT/521 June 11, 2011 Anthony Manzanetti Business Analysis I, II & III Part I of the business analysis will review the outcomes of the SWOT analysis conducted for Ford Motor Company. The SWOT analysis will look at the strengths, weaknesses, opportunity, and the threats that Ford Motor faces. Next, part II of the business analysis will review Fords income statement, balance sheet and cash flow to determine the financial health of the company. Last, part III of the business analysis will review the strategic initiatives of Ford Motor Company relating to the organizational and operational adaptations to the changing automobile market. SWOT Analysis The reduced availability of fuel and the economic distress of Ford suppliers place the company in potential risk. The world has experienced great woes in regard to fuel availability. Events beyond car manufactures control have caused consumers to take a second look at the way they purchase automobiles. As gas prices increase consumers seek price effective ways to travel and transport goods. SUV’s, V-8 engine cars and other gas guzzling vehicles abate consumer purchases. Ford must combat the potential risk of consumer purchase decline by producing fuel efficient vehicles while making up profit losses in the slump of sales in major Ford models such as the Expedition, Explore and the F-150, super Duty and Ranger. The following will review the outcomes of the SWOT...
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...Ford Motor Company’s Strategic Human Resources John Lucas Liberty University HRM 530 Strategic HR Management Dr. Al Bryant Summer 2014 Ford’s Business and Human Resource Strategy One team, one plan and one goal unites the human resources and business challenges into an integrated strategic plan for Ford Motor Company (Ford, 2014). Ford develops and supports its employees and business through labor relations, business operations, compensation, benefits, work force planning and recruiting, organizational development, personnel relations, human resource strategy, learning and development, aggressively restructuring to operate more profitably at the current economic demand and changing model mix, accelerate the development of new products our customers want and value, finance our plans while improving our balance sheet and work together as an effective team (Ford, 2014). Ford has ensured that its human resources strategy is aligned with its business strategy by encouraging focus, teamwork and a single global approach, and through training and workforce development, employee efforts are aligned to reach a common definition of success (Ford, 2014). Automotive leadership through teamwork to develop customer satisfaction, employee and essential business partner relationships, dealers, investors, suppliers, unions, councils, and communities where Ford has established its presence (Ford, 2014). Ford’s team develops high quality green, safe products, maintains a strong business...
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...Ford Motor Company: Management and Leadership Randall Bullard Randall Bullard, Yahoo Contributor Network Sep 11, 2009 "Share your voice on Yahoo websites. Start Here." More: Ford Motor Company Newsvine Effective Management Effective Managers FlagPost a comment Economic changes continue to transform the very essence of how business is conducted. A company must be able to recognize the paths they face and be able to poise themselves to confront any obstacles to achieve the goals they set. One would ask how a company can poise themselves to meet these demands and the answer to that would be simple, thorough capable management and strong leadership. The answer may be simple but achieving this can be a daunting task. What does it take to have capable management and what qualities make up a good leader? Ford Motor Company is one company that has taken these items to task and have produced results that illustrate the power of effective management and precise leadership. The company's ability to appoint qualified managers and leaders has allowed the company to rise from previous lows and mistakes to be poised for a bright economic future. To be successful Ford Motor Company is required to have both good management and good leadership. Looking at these two terms one would think that they are one and the same. Isn't a manager a leader? Isn't a leader a manager? Thought these terms seem to be one and the same, they can be truly different when taken in...
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...ASSIGNMENT #3 ALAN MULALLY, CEO FORD MOTOR COMPANY STUDENT: LINDA LANG AUGUST 8, 2010 STRAYER UNIVERSITY BUSINESS 520: LEADERSHIP AND ORGANIZATIONAL BEHAVIOR INSTRUCTOR: CARLENE GRAHAM ALAN MULALLY, CEO – FORD MOTOR COMPANY The Ford Motor Company began its journey in the auto industry with the creation of the 1908 Model T. Henry Ford’s creation of the Model T changed the way in which people transported themselves on a daily basis. This paper will address how an iconic company such as the Ford Motor Company is currently negotiating the issues of organizational performance, leadership style, and goals for the company. Lastly, I will attempt to address the effectives of the changes that the Ford Motor Company has made and continues to assess. Discuss leadership and how it can impact organizational performance. Leadership is, simply put, the art of inspiring and motivating others into motion in order to achieve an aspired goal. The leader sets the direction of action and takes part in the process, whether alone or as a guide to a team, so as to accomplish a set goal. In the world of business transactions, leaders who are successful and effective are those who inevitably increase a business’ productivity. There are so many different styles and models of leadership. Each style or model can be both successful and unsuccessful in reaching goals, contingent upon the context in which the style or model is being used. Reaching the productivity goal is dependent...
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...Performance and Corporate Governance Introduction The purpose of this paper is to brief detail of the Ford Motor Company. The different aspect of their development and future production in discuss in the paper below. This company was selected by our team because of Ford Motor Company has come a long way despite having going through auto industry crash a couple of years ago. The company was founded in 1903 by Henry Ford. He was 39 when founded the company. He started producing cars in Detroit, Michigan where he introduce the first engine, which had a removable cylinder head and the first safety glass in windshield. Within a decade of starting, Ford led the world in the expansion and refinement of the assembly line. He also crested a scientific laboratory, which was responsible for the invention of the SQUID device. By the 1980’s, Ford introduces several highly successful vehicles around the world. Even to this day, no cannot think about getting a new car without thinking about some type of ford vehicle. Even though the first modern automobile was already created, Ford’s plan was to create a low price engine powered car that the average man could afford. 2014 was a year that started a successful plan into the right direction. Despite having a $12.6 billion in losses and plants years ago they have regain quite well for themselves. Their financial reports show a company growth and improvement in the fiscal health department. `Their pre-tax operating profit of $8.6 billion was...
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...Marketing plan Student’s Name Institutional Affiliation Table of contents MARKETING PLAN – FORD MOTOR COMPANY……………………………………….4 Executive summary 4 Target market and positioning 5 Positioning strategy 5 Marketing strategies 6 Place 6 Promotion 7 Price 8 Product 9 Evaluation and control of ford motor company 10 Implementation and schedule 11 Conclusion and Recommendation ..12 Reference 13 MARKETING PLAN – FORD MOTOR COMPANY Executive summary The action of business of promoting and selling products and services is called marketing. It also entails market research and advertising. Other researchers define marketing as the communication that takes place between a seller and a buyer aimed at selling a product or service to the consumer. It involves passing information about the value of the product and encourages the consumer to buy it. Marketing is not all about advertising or selling goods or services as most people assume. It is a discipline that makes sure that those who produce services and goods can explain what the consumer likes and match each item or service with a consumer. The process of marketing is done by both small and big companies. This is because it helps in addressing critical market aspects. Marketing is the key to understanding competition in the marketplace. Ford Motor Company is an American Public Ltd company that works under the brand name of ‘Ford’. The company is a multinational corporation. It sells private cars and vehicles that are used...
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...Business Analysis: Ford Motor Company Milan C. Kelly MGT 521 Christopher Romano August 1, 2011 Abstract In recent years several American corporations have seen record low sales and profit accumulation. Ford Motor Company is a company that has made steps toward improving sales, profit, and meeting the needs of all stakeholders. As a mutual fund manager, I will examine the SWOT Analysis, financial statements, and trends in the market to determine if Ford Motor Company is a wise investment. Recently, Ford has changed to make the company more appealing to investors. Strengths in the company include: strong engineering capability, extensive dealer network, diversified product base, and a strong market position. Ford’s focus in improving their automobile’s engineering capability is fuel efficiency and safety. The improvement of these characteristics is more appealing to consumers and allows this company to further develop the product line. With an extensive dealer network of 17,107 Ford could market and sell automobiles globally. Acquiring such a large global distribution permits Ford to meet the demands of the market as well as their consumers. The diversified product portfolio gives Ford an advantage over the competition. New and updated vehicle models such as small, mid-size, and premium sedans, pickup trucks, compact, and sports utility vehicles give consumers of different demographics a wide range...
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...SETHUMADHAVAN EXECUTIVE SUMMARY Strategy is well explained as the effective use of well laid out plans to achieve success. It is no less of spectacle to attribute strategy to individual achievement, achievement from a company, a country or at the very least a non – financial institute to achieve strategic success. Ford Motor Company has in recent times lost its market share to emerging Asian companies such as Honda, Toyota, Hyundai and Nissan. As a new landscape of economic might surfaces, new car stereotypes are emerging. Finding a place in these segments is proving difficult for Ford Motors and hence need to change its strategies. Hyper-competition combined with tough economic times has pushed Ford to the edge of insolvency. This paper examines the issues that plague the company while using published models to make analysis on how and why the problems occur to better understand their potential impact on the company’s sustainable competitive advantage. Recommendations will seek to give strategic solutions to address the issues identified earlier. This research isn’t structured upon models to identify, analyze and solve issues but rather looks at the core of the problems within Ford Motors and provides models to analyze and solve the issues. TABLE OF CONTENTS Contents INTRODUCTION 1 SECTION 1: STRATEGIC ISSUES AT FORD 2 Underlying Issues at Ford Motor 2 1. Financial 3 2. Competition 4 SECTION 2: STRATEGIC MODELS AND FRAMEWORK SUITABLE FOR ISSUES IDENTIFIED...
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...Business Analysis Part 1 Tatjana Williams MGT 521 March 5, 2012 Tom Kenfield Introduction Ford Motor Company is one of the oldest car manufacturers period, it was founded June 16, 1903 (ideafinder, 2007). They are known for their Model T Ford, which is famous because it was the first mass produced car (ideafinder, 2007). Due to the longevity of this company, I was interested in researching the business to see just how they have been able to sustain their place as one of the more popular car companies in the world. The Ford Motor Company can be a big inspiration to a person who wants to be an entrepreneur. This paper will explore the strengths, weaknesses, opportunities, and threats to the company. This paper will also delve into just who the stakeholders of this company are, and how and if the needs of these stakeholders are met by the company. SWOT Analysis There are many strengths that this great company possesses and some of them are that it manufactures and distributes automobiles across six continents (Ford Motor Company, 2010). This company also employs about 164,000 people and has 70 plants worldwide (Ford Motor Company, 2010). Ford is now known for producing fuel-saving technologies across a wide range of vehicles, they are also launching a full range of electrical vehicles (Ford Motor Company, 2010). Being aware of areas of improvement is key for a company to continue being successful. The automotive liquidity of Ford Motor Company has significant...
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...ALAN MULALLY, CEO – FORD MOTOR COMPANY The Ford Motor Company began its journey in the auto industry with the creation of the 1908 Model T. Henry Ford’s creation of the Model T changed the way in which people transported themselves on a daily basis. This paper will address how an iconic company such as the Ford Motor Company is currently negotiating the issues of organizational performance, leadership style, and goals for the company. Lastly, I will attempt to address the effectives of the changes that the Ford Motor Company has made and continues to assess. Discuss leadership and how it can impact organizational performance. Leadership is, simply put, the art of inspiring and motivating others into motion in order to achieve an aspired goal. The leader sets the direction of action and takes part in the process, whether alone or as a guide to a team, so as to accomplish a set goal. In the world of business transactions, leaders who are successful and effective are those who inevitably increase a business’ productivity. There are so many different styles and models of leadership. Each style or model can be both successful and unsuccessful in reaching goals, contingent upon the context in which the style or model is being used. Reaching the productivity goal is dependent upon the success of the leader to effectively evaluate and motivate the team. In my opinion, after reading the accounts of so many businesses (such as Ford, Campbell’s Soup, DineEquity, and PricewaterhouseCoopers)...
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...Ford Motor Company and Change Management Founded in Detroit, Michigan in 1903 by Henry Ford and a group of investors, the company introduced the tremendously successful Model T in 1908 and by 1923 was producing more than half of all U.S. automotive vehicles. Through the Lincoln Motor Company, Ford produced luxury Lincolns and Continentals. After years of declining sales, the Model T was succeeded by the Model A in 1927 other companies such as General Motors took the opportunity to make an advance into Ford's dominance. The company was reincorporated in 1919, with Ford and his family acquiring full ownership Henry's son Edsel served as president 1919-1943 and Henry's grandson Henry Ford II led the company 1945–1979, reviving its fortunes considerably. Its stock was first publicly traded in 1956. Ford acquired the British automaker Jaguar in 1989 -1990, bought the rental car company Hertz Corp. in 1994, and purchased the automobile division of Volvo in 1999. Later acquisitions included Aston Martin and the Land Rover brand of sport utility vehicles. Ford also owns a significant share of the Mazda Motor Corporation because of financial struggles at the beginning of the 21st century, the company sold off Aston Martin in 2007 and both Jaguar and Land Rover in 2008. Faced with an overwhelmingly complex situation, Alan Mulally was brought in as Ford Motor Company's new president and CEO. As diverse global dynamics confront the company and pressures continue to build, he has...
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...Introduction Ford Motor Company was founded in 1903 by Henry Ford and eleven business associates. The company was responsible for the innovation of the moving assembly line where employees would remain in the same place while performing the same task on each automobile that move along the assembly line. Ford Motor Company has been a prominent car producer for over 100-years – an icon of U.S. manufacturing. However, the company has reached a pivotal impasse where timely planning has become crucial. Hence, to reestablish the brand and Henry Ford’s original vision to produce “cars that were affordable to the masses” (What Would You Do? Ford Motor Company, n.d. p. 1). This case study will examine four options; the first option is whether to close down older plants in an effort to realign production and sales. The second option is to re-engineer the company to produce smaller cars eliminating or sharply reducing the SUV and truck lines. The third option is to take the unprecedented step of dramatically reducing North American presence and focus the company efforts on international markets where the company has been very successful. The fourth option is to sell the entire Premier Automotive Group (PAG). To determine what the criterion for the Ford Motor Company four options are, Ford’s management team should collectively utilize the rational-decision making model that is define as “a systematic process in which managers define problems, evaluate alternatives, and choose...
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...Business Analysis: Ford Motor Company Milan C. Kelly MGT 521 Christopher Romano August 1, 2011 Abstract In recent years several American corporations have seen record low sales and profit accumulation. Ford Motor Company is a company that has made steps toward improving sales, profit, and meeting the needs of all stakeholders. As a mutual fund manager, I will examine the SWOT Analysis, financial statements, and trends in the market to determine if Ford Motor Company is a wise investment. Recently, Ford has changed to make the company more appealing to investors. Strengths in the company include: strong engineering capability, extensive dealer network, diversified product base, and a strong market position. Ford’s focus in improving their automobile’s engineering capability is fuel efficiency and safety. The improvement of these characteristics is more appealing to consumers and allows this company to further develop the product line. With an extensive dealer network of 17,107 Ford could market and sell automobiles globally. Acquiring such a large global distribution permits Ford to meet the demands of the market as well as their consumers. The diversified product portfolio gives Ford an advantage over the competition. New and updated vehicle models such as small, mid-size, and premium sedans, pickup trucks, compact, and sports utility vehicles give consumers...
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...Ford Motor Company: Strategic and Operational Plans Eric R. Scott Management 521 September 29, 2014 Alisa Fleming Ford Motor Company: Strategic and Operational Plans The Ford Motor Company is one of the first automotive companies in the United States and the world. Today Ford is the second largest U.S. automaker and fifth largest vehicle seller in the world. The Ford Motor Company manufactures and sells a wide variety of automobiles, trucks, buses & automotive related parts. Using the SWOT analysis format, we will look at Strategic and Operational plans that are critical to the future of the company. Strategic Plans Increasing global market share is the first strategic plan the Ford Motor Company, as an organization must focus on. Drawing on their strong engineering capabilities, Ford has been an innovator in the automotive industry and will need to continue to be a leader. Producing some of the most technological advanced vehicles, Ford has been a leader in their industry. Today Ford is focusing on hybrid & highly fuel efficient technologies to gain an advantage over their competitors. Specifically Ford has been developing Hybrid Electric Vehicles (HEVs) that use ECOnetic innovations. ("Company Spotlight," 2010) Offering significantly improved gas mileage as well as low operational costs; Ford vehicles attract customers worldwide. Looking towards emerging markets, Ford will also increase their global market share through their manufacturing, distribution...
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