BBA 861(GLOBAL STRATEGIC MANAGEMENT)

ASSIGNMENT

GLOBAL STRATEGIC PLAN FOR KENYA COMMERCIAL BANK LTD

NAME : GUYO ABDUBA ADAMS

REG NO : D53/OL/23O72/2012

LEC TURER : DR LINDA KIMENCU

INTRODUCTION

Kenya commercial bank also known as KCB group is a financial service provider with its headquarters domiciled in Nairobi Kenya with substations in Tanzania, South Sudan, Burundi, Uganda and Rwanda. KCB group is the largest financial service provider in the great lakes by asset base estimated to be over 380 billion and also its superiority is based on its large network of branches which stand at over 220.

The history of Kenya Commercial Bank dates back to 1896, at the time known as National Bank of India which was operating in the port town of Mombasa. It later merged with Grindlays bank to form National and Grindlays bank, upon independence the government of Kenya acquired 60% shareholding in order to bring banking closer to the people of Kenya and later in 1970 the government acquired 100% shareholding and it was renamed Kenya Commercial Bank.

Kenya Commercial Bank has been the dominant bank in Kenya for very many years enjoying the monopoly as there were only few international banks and local banks came much later, although KCB brought banking services closer to the people, it was only accessible mostly to middle and high income people locking out majority of the population who are low income earners.

In the late 20th century, in the footsteps of organizations vision of becoming the best financial service provider in Africa with global reach, Kenya Commercial Bank began expanding and in 1997 KCB Tanzania was incorporated, and since then it has opened 11 branches in Tanzania. In May 2006, KCB extended its operation to Southern Sudan, KCB South Sudan has now over 20 branches; continuing its expansion strategy into region markets, KCB opened