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Fox Paper on Hr

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Brain
Science is shedding light on why people behave the way they do and how to better manage them.
ByAdrienne Fox

ecall the many times you have been jazzed up afler hearing a motivational speaker. 'ou vow to return home and put those d>iiamic insights into practice immediately. But somewhere between the presentation and the next day's business, that resolution disappears more quickly than doughnuts at a Monday morning meeting. Don't despair: It's not you; its your brain. And you will find solace in learning that there are scientific explanations for why you didn't act on the speaker's advice, as well as for many other perplexing human behaviors. Why do people only retain a fraction of what they leam? Why do they get a boost of energy when their bosses meaningfiiUy praise their work? Wliy do they tire when focusing on one activit}'? Once mere speculators about the hows and whys of human response, cognitive scientists are discovering what happens in the brain to cause such reactions. And as neuroscientists continue to study why humans do the things they do, human resource professionals can turn that knowledge to practical use in the workplace. The joining of psychologj' (the study of the human mind and behavior) and neuroscience (physiological study of the brain) sheds light on the brain's role in human nature and behavior. Researchers in this field now map what happens in the hrain during learning, engagement, motivation and social interaction. Thanks to technologies such as magnetic resonance imaging (MRI) and positron emission tomography as well as wave analysis, scientists study neural connections as they happen in the li\ing brain. This research

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March 2008 HR Magazine 37

helps scientists understand the ways humans think, feel, act and perceive. Wliile many discoveries confirm HR professionals' hunches about workplace behavior,

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