Premium Essay

Franchise Report

In:

Submitted By anitabaena
Words 412
Pages 2
FRANCHISE REPORT

Ana Mª Baena
Carlos Villa

TABLE OF CONTENTS

* Introduction to the business * Marketing mix * Review of the business in the last years * SWOT Analysis * Recommendations * Bibliography

INTRODUCTION TO THE BUSINESS
El Mercado Provenzal, Provencal Market in English. Is a restaurant/bar franchise chain low-cost of Spanish origin born in august 2012. It currently has more than 70 local franchised, spread throughout Spain. Its expansion plan aims to overcome the 150 establishments in 2015. In 2013 he received the National Award for Best Hospitality Franchise.
His business idea is simple: Cheap food and drinks from 12:00 p.m. to 3:00 a.m., including all types of beverages and especially beer.
The system for the start-up requires an initial investment of € 60,000 plus VAT and on a two-month period the local will open with immediate benefits. The franchisee only has to be trained in the centers of the business.

MARKETING- MIX
We know the marketing mix refers to the set of actions, or tactics, that a company uses to promote its brand or product in the market. And the 4Ps make up a typical marketing mix - Price, Product, Promotion and Place. Let’s apply it.

PRODUCT: Offers a great variety of dishes and beverages at a low-cost without losing quality. Beer will be its flagship product.
PRICE: The strategy they are following is to keep prices down with the intention of attracting more customers and thus increase the profit margin.
PLACE: The local has to be located in a place with lots of pedestrian and decorated like an antique market of the Provence.
PROMOTION: Since they do not advertise the business, its main promotion is worth-of-mouth due to its low price and high quality.

REVIEW
The business is too “young” for us to make a deep analysis, but at the moment we can say that

Similar Documents

Premium Essay

None

...Qnt. 5040 – Mini Report #1 Regressions Dr. Phillip S. Rokicki Maximum Points: 5 Excel File Needed: The Prescott Mini Stores Franchise Problem – Regression 2014 Shop Star Bright for the best deals in town. Shop Star Bright for the best deals in town. The Prescott Mini Stores Franchise Problem Introduction: Mack Stewart president and CEO of the Star Bright Stores, headquartered in Prescott Florida, is worried about his franchise operation. Mack knows that his company’s future depends on growing his business and by attracting more potential franchisees to purchase stores. In order to attract more individuals he has kept statistics on 27 franchise owners spread out over several states, each with different characteristics. While he somewhat understands the data, he has contracted with you, a local “expert” in statistics to evaluate the data and to recommend to him the type of franchisee he should pursue. Your Tasks Using the Excel data file that has been provided you are to completely answer the following questions: 1. What is the current status of the 27 franchises? 1) To do this you will create a one-variable summary using StatTools and analyze such data as: i. The net sales over the past year; ii. Sizes of the franchisee’s store; iii. The inventory that the various stores have on hand during the year; iv. The amount the stores spent on advertising during the year; v. How many “families” live...

Words: 1044 - Pages: 5

Free Essay

Church's

...Introduction This report is the internet marketing analysis for Church’s Chicken. For over 60 years the franchise has been known for making quality chicken at a reasonable price. Church’s Chicken, which became a billion dollar business back in 2006, expected to reach another billion-dollarindustry. With over 1,500 restaurants worldwide, Church’s Chickenhas grown significantly since its opening in 1952. Church’s Chicken originally intended to be a private owned business. However eventually became a national market in 1969. “Church’s Chicken started in 1952 by George W. Church Sr., a retired incubator salesman, started his own chicken stand across the street from the Alamo in San Antonio, Texas. (franching.com)” In1955, Church added Jalapeños and French Fries to the menu in it became an instant hit. A year later, Church died, however he already established four franchises. By 1962 the franchise had doubled to eight. By 1967, Church’s Chicken had established five more franchises throughout Texas and by 1969; it reached 100 franchises in seven states. At the end of 1974, there were 487 franchises in with the total revenue of $100 million. Five years later, the franchise started to expand internationally with franchises in Puerto Rico, Indonesia, Canada, and other countries. “Now the franchise has over 1700 franchises in 22 different countries with the revenue of $1.2 Billion (franching.com)” “In 2003, AFC made a bold decision by changing their slogan...

Words: 1123 - Pages: 5

Premium Essay

External Ananlysis

...About Mr. Empanada “Mr. Empanada Inc. is a family owned, rapidly growing, small business that currently has one company owned location and six franchised locations. Their company owned manufacturing facility produces all the empanadas and other pre-prepared food items to be sold to the franchisees, thus assuring quality and consistency throughout the system. Additionally, they own Mr. Empanada Franchise Corp., which is responsible for selling, training and coordinating new and potential franchise locations.” The two industries that Mr. Empanada operates in are the fast casual industry and the franchise industry. “Fast casual restaurants feature limited service or self-service, average checks between $8 and $15, made-to-order food, and upscale décor.” A franchise happens when there is an agreement between the franchisor and the franchisee, which allows the franchisee to do certain activities. For instance the franchisee can sell/market the franchisor’s product. Legal/Political Environment There are many external factors that impacts a business. The one that I’m going to focus on is the legal/political environment. This comprises of laws, regulations, and policies that are put into place to control business activities. The legal/political (government/legal barriers) environment is one of the factors that helps determine the strength of one of Porter’s five forces, threats of new entrants, so it will be discussed below. Threats of New Entrants Porter’s five forces is basically...

Words: 1079 - Pages: 5

Free Essay

Church's

...Introduction This report is the internet marketing analysis for Church’s Chicken. For over 60 years the franchise has been known for making quality chicken at a reasonable price. Church’s Chicken, which became a billion dollar business back in 2006, expected to reach another billion-dollarindustry. With over 1,500 restaurants worldwide, Church’s Chickenhas grown significantly since its opening in 1952. Church’s Chicken originally intended to be a private owned business. However eventually became a national market in 1969. “Church’s Chicken started in 1952 by George W. Church Sr., a retired incubator salesman, started his own chicken stand across the street from the Alamo in San Antonio, Texas. (franching.com)” In1955, Church added Jalapeños and French Fries to the menu in it became an instant hit. A year later, Church died, however he already established four franchises. By 1962 the franchise had doubled to eight. By 1967, Church’s Chicken had established five more franchises throughout Texas and by 1969; it reached 100 franchises in seven states. At the end of 1974, there were 487 franchises in with the total revenue of $100 million. Five years later, the franchise started to expand internationally with franchises in Puerto Rico, Indonesia, Canada, and other countries. “Now the franchise has over 1700 franchises in 22 different countries with the revenue of $1.2 Billion (franching.com)” “In 2003, AFC made a bold decision by changing their slogan...

Words: 1123 - Pages: 5

Premium Essay

Starting and Managing a Business

...BUS357 Starting and Managing a Business Assignment 2 – Group based Assignment January 2013 Presentation 1. Executive Summary This document proposes the feasibility of opening a new Pet Lovers Centre Franchise outlet at the proposed recreational hub at the site of the former Parkland Golf Range in 2014. We see a need for more pet friendly facilities at East Coast Park and we believe that of all the pet franchises operating locally, Pet Lovers Centre has the most compatible business practices and values with our intended business. With steady growth in both the pet population and pet product sales in Singapore, we are targeting the middle class segment primarily, with products priced between $1, up to $500. Our main focus is on dog owners who enjoy bringing their dogs out to play at the beach or park. With an existing market share of 49.7 percent, Pet Lovers Centre is well positioned to benefit from the increased exposure towards pet activities once the hub opens. Our financial projections show that the project will be financially feasible with gross profits of about $300,000 annually, and net income of about $100,000 each year. Our monthly breakeven point requires us to sell roughly 67 units of pet accessories with an average worth of $150, as well as 53 grooming and training appointments worth $350 per session to meet costs monthly. Our estimated starting capital required is $300,000, 50% of which will come from shareholders as equity and...

Words: 4842 - Pages: 20

Free Essay

Intro to Human Resources

...Topic 12 HR issues concerning job performance A casino has made a weight rule for employees (all female) who serve drinks in the bar.  The rule is that if the server gains 7% weight, she has 90 days in which to lose the weight or lose her job.  The company has made arrangements with a weight loss organization in order to help those employees who are required to lose weight.  The employee is to be on the weight loss program without pay from the casino.   The pay for the servers is about $4.60/hour.  The servers are required to wear clothing issued by the casino (black, low-cut dresses with short skirts).  There have been complaints about this weight requirement.  The company has responded by saying that these are not food service positions, but instead are “costume positions.”   What are the HR issues here?  If you were the HR professional advising the company, what would you suggest? Although I personally do not agree with the fact that they have issued a requirement for their servers to meet weight requirements I do understand that “sex sells” and you can get better business from certain servers compared to others. But before the employees are even hired I would take the initiative to further my knowledge about the laws in that state and whether it is legal or not. If it turned out that it was legal I would have the employees be completely aware of the situation regarding their appearance and how to maintain it for their job requirements. However I feel as if...

Words: 1066 - Pages: 5

Premium Essay

Bcep

...Report On “Porcini's Pronto: Great Italian cuisine without the wait!" Submitted in partial fulfillment of the requirement of Course in Strategic Marketing Management Submitted by: Under the Guidance of: Name: Sitaraman V Iyer Prof Yim Bennett Chi Kin Roll No. 2013963031 MBA Full-Time Batch 2013-14 University of Hong Kong INDEX Serial No. | Topic | Page Numbers | 1 | Executive summary | 3 | 2 | Topics | Introduction | 4 | | | Business Model to select | 6 | | | Porcini Pronto’s business projections under various business models | 7 | | | Analysis | 8 | | | Recommendation | 9 | Executive Summary Porcini's is a full service restaurant chain service chain which operates across 23 locations employing over 900 people generating $94 million in revenue at a profit margin of 4%.Although porcini had been growing consistently over the past few years the management believed that the full service restaurant business was nearing saturation and thus the time was ripe to look at other business models to achieve growth. Given that the focus was to grow domestically Mr Tom Alessio, marketing vice president at porcini, influenced senior executives to consider opening limited menu outlets called Porcini's Pronto to serve interstate highway travelers as most outlets serving this segment were either fast food or low end outlets. The problem in the hands of the management was to identify the right format, locations and overall strategy...

Words: 2150 - Pages: 9

Premium Essay

Stirling Sports

...Stirling Sports opened their first Store on Dominion Road in Auckland in 1964. The first Stirling Sports franchises were awarded in 1983 after Stirling Sports had invested almost 20 years in developing the best sports retail stores in New Zealand. Stirling Sports Dunedin’s mission statements asserts, ‘The Dunedin community speaks positively about their Stirling Sport experience’. Their logo is ‘We love our sport’, an apt summary of the passion held by management and staff for their products, service and the specialist knowledge they provide. Stirling Sports is the one of the New Zealand leading retailers of sporting goods. Stirling Sports has a huge range of sports clothing and mens and womens shoes, supporter gear and more. In 2004, Russell and Sue became aware of an opportunity to purchase the Stirling Sports Dunedin area franchise and made the decision to buy within a week. Since they originated from the Otago region, this was an opportunity ‘to come home’. After some negotiation they successfully acquired the franchise and began to determine how best to manage the two operations. After some deliberation, the decision was made that Sue would move to Dunedin and manage that store, while Russell continued to manage the Kapiti store. Russell and Sue decided to buy the franchise with the existing staff at the Dunedin store. The store had to become profitable, so changes needed to be made. However, the change in structure and process did not suit everyone and staff left....

Words: 743 - Pages: 3

Free Essay

Breadtalk Bakery

...eadBreadTalk Background  In 2000, BreadTalk was founded and it has rapidly turned into a particular Singapore brand that has increased universal advance. It has set up its check on globally with its bread kitchen, eatery and nourishment chamber foot shaped impressions. Moreover, it has also opened nearly 1000 outlets with 7000 total employees around the globe such as Hong Kong, Middle East, Singapore and China.  1. Write the mission or purpose of the organisation is a few sentences. As stated in Company official site, their mission is “Leading a new lifestyle culture with new, innovative changes and creative differentiation to craft products with passion and vibrancy”(Breadtalk.com, 2015). Their mission clearly states that the company is always trying to bring and create new products. Hence, their main focus is on their products. 2. What are the specific tasks to be completed to accomplish the mission? BreadTalk may not seem like it has a complex or complicated business model; indeed, the company was designed to sell bread and pastries, and this is something that it has been doing with significant success in the Asian market for a number of years. However, there have been changes made recently, and the company is trying to take its business in a new direction (Breadtalk.com.sg , 2015). The company’s current tagline is “get talking” (Breadtalk.com.sg, 2015). George Quek, the Chairman of the BreadTalk group, writes “After 12 years and 3 generations on, Generation4...

Words: 1220 - Pages: 5

Premium Essay

Analyzing Essay on Franchise

...Analyzing Essay on Franchise- Assignment for Week 10 Ida Johnson GMT 615 SYS/Lecture/DST1 Intra & Entrepreneurship and Business Management Professor: Seth Chodosh July 17, 2015 1 Introduction In the year 1935, a man name David Shakarian, changed his dream into reality by operating a health food store in Pittsburgh, PA. Based on the incremental of his target market, Shakarian was delighted to opening stores in other parts of the US; at which time, he decided to change the company’s name from Lackzoom to General Nutrition Centers, commonly known as (GNC). In no time GNC, started to produce other products such as: vitamin and mineral supplements, foods, drinks, as well as cosmetics. Shakarian, being an entrepreneur who had what it took, did not limit his potentials, but allowed GNC to begin franchising in the year 1988. Today, the GNC Company and franchised stores are operated throughout America and worldwide. According to the website, the company’s franchise strategy has benefited over 70 years, of retail and brand dominance. Because of GNC’s incredible growth, its successful franchise system, and brand awareness through its marketing innovations, more and more people decided to eat healthy in order to live well; and at the same time, the increase of obesity rate, prompted the company to open stores...

Words: 874 - Pages: 4

Premium Essay

Mango

...Ozge Deniz Aydogan MANGO Mango is a Fashion Brand Textile Company which was founded on 1984 in Cataluña, Barcelona – Spain by the Turkish “İsak Andic Ermay” who born & grew up in Istanbul and who immigrated from Turkey to Spain with his family when he was only 14 years old. In only a short period of 26 years he made his brand spread in 100 countries with 1.700 storesAnd approximately 2 million euros of profits. Nearly all his dreams came true about his career. 1 (http://kariyer.ieu.edu.tr/?page_id=617) They opened their first shop in the PasseiG de Gracia in Barcelona, and a year later than that the company had five outlets in Barcelona and from this point on with opening of a shop in Valencia it began its expansion in the domestic market. By the year of 1998 the company had 13 sales outlets in Spain. In the year 1992 they took the companies first steps outside the domestic market with the inauguration of two stores in Portugal.The following year they opened their 100th store in Spain and two years later the business management system based on specialized and coordination team were successfully introduced and is still in place today they can differenciate between two stages in their organizations : First rom 1984 to 1995 They have gaind a greater knowledge of the business and consolidated the product and store concepts, they have implemented the “Just In Time Philosophy in the distribution area” obtaining a certain critical...

Words: 1965 - Pages: 8

Premium Essay

Enterprise Architecture Proposal

...Changes in Business Process 15 Changes in Business Roles 16 Rationale for Changes 16 Changes in Organizational Structure 16 Changes in Business Partner Relationships 17 Setting Core Business Priorities 17 IT Engagement Model Recommendations 18 Companywide IT Governance 18 New Core Business Opportunities 21 Outsourcing Opportunities - Recommendations 21 Size and Scale Considerations 22 Growing the Organization - Recommendations 25 Summary of Enterprise Architecture Proposal for Ralph’s Ribs 29 References 31 Executive Summary In the restaurant business there are between five and seven different BBQ franchise restaurants available depending on the state you want to operate in. Ralph’s needs to have a solid foundation and a firm strategic plan to remain competitive against the other franchise options available so when someone wants to open a new franchise there is no question they would go with Ralph’s Rockin’ Ribs. An Enterprise Architecture will provide Ralph’s Ribs with the roadmap to follow and will...

Words: 2267 - Pages: 10

Premium Essay

Internal Value

...The internal value strategy describes how a company competes in the marketplace. Coca-Cola’s core capacities include consumer marketing, commercial leadership, and franchise leadership. As an approach to its consumer marketing, Coca-Cola implements integrated market programs to raise people’s awareness of the brand so to increase sales volume. To develop its competitive advantage in commercial leadership, the company takes the initiatives to understand customers’ needs and build the right promotional tools. As for the franchise leadership, Coca-Cola has identified the importance of growing together with its bottling partners. By sharing market information and aligning incentives, Coca-Cola and its bottlers have worked collaboratively to stay in tune with market trend. While Coca-Cola's core capacities are supporting its fundamental operation, the company also faces several challenges. With our society's growing awareness about healthy lifestyle, more people concern about consuming Coca-Cola's products because they contain high level of sugar. Coca-Cola’s primary response to this problem is support for activity programs. Food safety is another challenge. Water, as the main resource for its products, is faced with shortage and pollution. Coca-Cola has developed a program that specifically deals with water-related issues. Also, As Ayaka mentioned, Strong competitors, such as Pepsico, have always been a risk for the company. Coca-cola has responded to the intense competition...

Words: 253 - Pages: 2

Free Essay

Inventory Proposal

...McDonald’s can eliminate waste and protect their inventory.  “The only way to get a fresh hamburger under the old system was to make a special order.  Now, due to more sophisticated burger-making technology (including a record-breaking bun toaster), McDonald's is able to make food fast enough to wait until it's been ordered” (Atkinson, 2005, p. 1). Inventory Management Problem Every business incurs operational costs and in restaurants inventory control is particularly important because the items held in inventory tend to be highly perishable. “It is not uncommon to have several hundred different types of raw food product in storage at any one moment and poor management leads to a significant waste” (Said, 2012). Each McDonald’s restaurant franchise utilizes a just in time inventory and delivery system in which the preparation of a meal does not begin until the customer has placed a specific order. This system allows McDonald’s to provide a customer with their order as fast as possible while having the finished product sitting in inventory for as little time as possible. The benefit to this type of system is that for a...

Words: 1697 - Pages: 7

Free Essay

Business and Management

...prepared foods that sold at a moderate price. “This system McDonald’s created is the largest fast-food system in the world the company has pioneered food and quality specifications (HRM pg.625).” With McDonalds serving countries across the world for decades and in to the New Millennium revenue reached 22.8 billion in 2007. Financial Information in August of 2014 McDonalds has faced a crisis with shrinking sales “In 2013, McDonald’s reported a decline in U.S. “sales and a big drop off in customer traffic, breaking a 10-year streak of gains in a market that generates 30% of sales.” McDonald’s restaurants are seeing a decrease in sales this has to do with the economy customers are looking for lower prices on the menus. The 2013 reports show a drop in sales for the franchise. The McDonalds CEO Don Thompson resigns from his job in August 2014 he just couldn’t keep up with the demands of the new millennium. McDonald’s has hired a new CEO Mike Andres whom is a former executive of McDonald who left to he aspired to create a new and improved McDonald’s. Question 1. What should McDonald’s do to further reduce turnover and improve its HR management?...

Words: 328 - Pages: 2