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French Connection History

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In The year 1997 the British retailer “French Connection” began importing its products into the United States with its maximum location of branches attained twenty-three. The company began to blossom with business in the late nineties and early twenties because of its “FCUK” campaign. It brought interest to shoppers to see a rebellion; swear words all over clothing items and also worn as a fashion statement. But soon enough the “FCUK” campaign was going to get decrepit. In the year 2006, the company was forced to shut down. Today there are three out of twenty-three stores left in the United States which equals to thirteen percent of the company in the United States. French Connections and other companies around the U.S deteriorated during the …show more content…
In the picture the orange boxes represent 75% off. At Carson the 60-75% off items are yellow. Carson’s also every couple weeks has a yellow dot coupon which is 25-30% off the price that is already marked down 60-75%. By this, Carson’s is trying to get rid of those yellow dot items. Having a coupon along with the already marked down item will think customers are getting something for really cheap, so they will go crazy with their spending’s. So French Connections was trying to get rid of everything in their store. In Carson’s when there is a yellow dot sale. The racks of clothing do look disastrous because so many customers come in and dig through the racks unlike how its is thrown in boxes like French connections. The banner in the photograph is neon green while at Carson’s when we have “door buster” sales, which is when items are marked down very low are also neon green. These colors really attract customer’s eyes seeing a bright color with a percentage off with draw them to the clothing items. They will think they are getting a really good deal, which will make them want to buy more of the products. When customers come into a store that’s been every pricy, they love seeing items that are marked down. They think they are getting such a good deal that they will buy more and more until they spend more on the sale price items than the …show more content…
Sport authority the big sporting’s good corporation is going out of business all over the country. You would think that this would be impossible for this big of a corporation to close down because of its’ size compared to French Connection. The sports authority store in Schaumberg started going out of business first. The store for a good month had a huge yellow banner that had black writing on it saying “only location closing.” But then after a couple of weeks, it had a huge banner again saying that the company went bankrupt. Every week there was a new percentage off of items. It started with 30% off and then went all the way to 75% off. The store was packed with customers filling in looking for the good deals. Inside the store looked like a tornado just came ripping through. You were not able to find anything decent because items were missing pairs or scattered all over. It seemed that Sport authority had no funds to get boxes to organize items. Since French connections were a small British company it shows that even huge corporations can struggle with money issues and going

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