...serve liquor, it only serves beer and wine. When asked why, the short answer is that The Corner is supposed to be a relaxed area for friends to meet and watch sports and they don’t want the headache that comes with serving liquor. They are know for their iconic “Slim Jim” which is a 32oz beer mug used to serve beer fresh from the tap. Their grill is one of the few open for breakfast, lunch and diner giving the place a steady flow of hungry and thirsty customers. The “Four P’s” of the marketing strategy are Product, Price, Promotion, and Place. These are used to produce a cohesive marketing program in any size business and are implemented at The Corner Bar. Another method I used to investigate and analyze The Corner Bar was through a SWOT Analysis. This method emphasizes the...
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...References page 8 Introduction "Community psychology concerns the relationships of the individual to communities and society. Through collaborative research and action, Community psychologists seek to understand and to enhance quality of life for individuals, communities and society" (Dalton, Elias & Wandersman, 209, p5) To understand the possible roles of a community psychologist, we need to understand the principles that govern how we appeoach a situation. 1. Principles of community psychology 1.1 Prevention Prevention deals with identifying ways to minimise or prevent the problem from occurring. Treatment is important in cases where the illness has already occured however community psychologists strive to prevent the illness or problem from occurring. Prevention lessens the demand for treatment. 1.2 Change Community psychologists generally work in a non-clinical setting. They aim to effect social change in a broad context. 1.3 Citizen participation Citizen participation is encouraged...
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...T.G.I. Friday’s Restaurant Running head: T.G.I. FRIDAY’S RESTAURANT 1 T.G.I. Friday’s Restaurant Daniella Bugli Jeff Karasinski Ashley DeRuiter Darryl Nobles Davenport University Marketing Research Carla Papenfuse December 16, 2010 T.G.I. Friday’s Restaurant Executive Summary 2 T.G.I. Friday’s is a casual dining restaurant that has been a well-known chain since 1965. The theme of the restaurant provides a lively environment that keeps an engaging atmosphere where customers feel comfortable going. Friday’s has presented great marketing strategies over the years that have helped them become the restaurant they are today such as the Give Me More Stripes program and World Bartender Championship. Within the Grand Rapids locations, we have researched marketing strategies that will help the company generate more income. These possible marketing tools will create the company with an advantage over other competitors in their locations. By discussing the industry and the customers within the Grand Rapids area, we have figured out what will work and what hasn’t been as effective. The recommendations that are stated are the events and promotions we have planned for Friday’s. These events/promotions will help the company increase their overall sales. Although Friday’s is already engaged to different programs to benefit their company, there are many other strategies that will help benefit them. Friday’s needs to be more aware of the opportunities they are given, therefore...
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...1. Backers of the B-2 bomber have argued that it would be wasteful for Congress to stop their manufacture because so much has already been spent to develop the B-2. Advise Congress on how to deal with this argument. Answer: This is the case of huge fixed cost involved in production, so the argument goes like this, if they will stop manufacturing, there will be a huge loss for them including the total fixed cost and sunk cost, which cannot be recovered. I would suggest them to check there total revenue and their total variable cost, if the firm is able to cover its total variable cost and even a small portion of fixed cost, it would be better to run the business. On the other hand if firm is not even able to cover its total variable cost also, it would be wise to shut down the business, because the loss would be equal to the total fixed cost and more in running the business. 2.On a recent trip to Chicago I had an opportunity to eat at the Berghoff Café. This famous restaurant was founded in 1898 by Herman Joseph Berghoff and was still run by the Berghoff family. We entered the restaurant at 3:10 P.M. were escorted to a table and presented with a menu which said, "Saturday Luncheon Menu." Apparently dinner begins at 4:00 P.M. at the Berghoff. Thinking that the prices were lower than I had remembered for past dinners at the Berghoff, I requested a Saturday dinner menu and compared some prices with the following result. The luncheon menu had prices for Sauerbraten, Weiner $chnitzel...
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...English 175-‐02: Introduction to Literary Genres Instructor: Aaron Schab aschab@uidaho.edu 209 Brink Hall Department of English University of Idaho Course Meets: Life Sciences South 163 Monday/Wednesday/Friday 9:30 am – 10:20 am January 9, 2013 – May 10, 2013 Course Description In this class, we will learn about the basic conventions and terms used to understand and discuss the three major genres of literature: fiction, poetry, and drama. This class will help you understand the sometimes baffling world of literature, and is intended to provide the general student with basic experience in literary analysis. Additionally, I hope this class will lead you to a lifelong appreciation for (and engagement with) reading literature. Although this class features extensive reading and writing, it is not necessary for you to be a bookworm or a writing superstar to succeed in this class – if you ...
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...Burning Down the House: A Case Study in Forensic Instrumental Analysis by Adam M. Boyd and Randolph K. Larsen III Chemistry and Biochemistry St. Mary’s College of Maryland As Dr. Marie Stanforth steered her cumbersome suv into an unoccupied space at the scene of the latest fire in upstate Michigan, she instantly recognized the address. It was the current residence of her ex-husband. Yet, with the same calm and collected demeanor with which she approached every crime scene she ever visited, Dr. Stanforth confidently opened the door of her car and walked purposefully towards the extinguished blaze. Her boots crunched through a thin layer of snow as she trudged toward the scene. The record cold—the coldest morning to date that winter—gave rise to a light snow slowly blanketing the entire state for the first time that year. Marie marveled at how snow seemed to cover everything in a forgiving white veil. “Poor jerk,” she thought to herself as she approached the smoldering blaze with her hands tucked in the pockets of her heaviest parka. “I wonder where he’s going to live now.” Before she reached the scene, however, she was met by her partner, Adley. “So what happened?” she dryly asked Adley as she tried to maneuver closer to the extinguished blaze. “There was a fire,” Adley recounted. “There was a real bad fire.” “Thanks for the update, partner,” Marie laughed as she put her hand on Adley’s shoulder. “Let’s have a look,” she added as she tried to push her way past Adley’s outstretched...
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...distinctive human footprints in the desert, Border Patrol officers deduced that on a number of occasions groups of from 8 to 20 persons had been guided by a person, whom they designated "Chevron," from Mexico across an area of desert in Arizona, known to be heavily trafficked by aliens illegally entering the country. These groups of aliens proceeded to an isolated point on a road to be picked up by a vehicle; the officers deduced the vehicle probably approached from the east and returned to the east after the pickup. They also surmised, based on the times when the distinctive tracks were discovered, that "Chevron" generally traveled on clear nights during or near weekends, and arrived at the pickup point between 2 a.m. and 6 a.m. On the basis of this information, the officers stationed themselves at a point east of the probable pickup point on a night when they believed there was a strong possibility that "Chevron" would be smuggling aliens. The officers observed a pickup truck with a camper shell suitable for carrying sizable groups pass them heading west and then observed the same vehicle return within the estimated time for making a round trip to the pickup point. The officers stopped the vehicle, which was being driven by respondent Cortez and in which respondent Hernandez-Loera, who was wearing shoes with soles matching the distinctive "chevron" shoeprint, was a passenger. Cortez voluntarily opened the door of the camper and the officers then discovered illegal aliens. Prior to...
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...responsible for shaping, or ‘cultivating’ viewers’ conceptions of social reality. The combined effect of massive television exposure by viewers over time subtly shapes the perception of social reality for individuals and, ultimately, for our culture as a whole.” It would be safe to assume, that to some degree, television shapes concepts about the way we see reality. That is, television can ultimately shape the way we see certain groups of people, in this case, Latinos. A Latino can be defined as a person born in the United States who are of Latin American descent or who have been born in Latin America and have immigrated to the United States (Negrón-Muntaner, The Latino Media Gap). The stereotypes that are depicted in Anglophone media will certainly have quite an effect on viewers, especially television shows that are broadcasted during primetime. Primetime is when most people tend to watch television; in the U.S it is typically around late evening. The traditional primetime hours is from 8 to 11 o’clock at night, Monday through Friday, but Nielsen finds that more Americans tune in from 9:15 pm to 9:30 pm than any other period. Primetime television in the United States includes networks such as CBS, NBC, ABC, FOX, and the CW, which are networks that are available even to those that don’t have a television provider such as cable or satellite television. These are the top 5 English speaking networks with the highest amount of primetime viewers. Univision takes fourth place, but is not...
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...MKT351 Consumer Behaviour Assignment 1 – Group-based Assignment July 2013 Presentation MKT351 Assignment 1 Group-based Assignment This assignment is worth 30% of the final mark for MKT351 Consumer Behaviour. The cut-off date for this assignment is 21 August 2013, 2359hrs. This is a group-based assignment. You should form a group of 3 members from your seminar group. Each group is required to upload a single report to MyUniSIM via your respective seminar group. Please elect a group leader. The responsibility of the group leader is to upload the report on behalf of the group. It is important for each group member to contribute substantially to the final submitted work. All group members are equally responsible for the entire submitted assignment. If you feel that the work distribution is inequitable to either yourself or your group mates, please highlight this to your instructor as soon as possible. Your instructor will then investigate and decide on any action that needs to be taken. It is not necessary for all group members to be awarded the same mark. ___________________________________________________________________________ Submission guidelines for the Group-based Assignment are as follows: 1. Cover page: Include group members’ names and PI number. 2. Word limit for the report is between 2,500 and 3,000 words (excludes cover page, bibliography and appendices). Please adhere to the word limit. Reports that fail to conform to the word limit may be penalised. 3. Font...
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...Allen Tiffany – Segment Manager B & D Decarli Giulia –Segment Manager H McIntyre Brady – Segment Manager A & J Putnam Travis – Segment Manager F & G Treyer Mirjam – Segment Manager I Virgo Adam – Segment Manager C & E Table of Contents Executive Summary 3 Current Market Situation 4 Market Description 4 Product Review 4 Competitive Review 4 Channel logistic 4 SWOT Analysis 5 Objectives and Issues 6 Short-term objectives 6 Long-term objectives 6 Marketing Strategy 7 Positioning 7 Product Strategy 7 Price 7 Distribution Strategy 7 Marketing Communication Strategy 8 Marketing Research 11 Marketing Organization 11 Action, Budget and Controls 12 Action 12 Budget 12 Control 12 Appendix 13 APA References 14 Executive Summary (whole story in 1 page, NOT Introduction) Current Market Situation Market Description Growth and Size Product Review Main Features Nocturnal it a bussing transportation service that will provide consumers, mainly students, with a safe guaranteed ride to the three main clubs in Lethbridge: Studio, Pulse and Boss Hogs. As well as return them to the University to provide the most convenience for our consumers. This service will be much more affordable and convenient than other current transportation services in the market, such as taxis and city bus transportation. This service fulfills the needs of its customers by providing safe guaranteed rides to and from the club at very reasonable...
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...N435 Virtual Family Health Assessment Project Winona State University Family Structure and History: "Tom" is a 44 year old male with a 42 year old wife and a 13 year old son. Tom, his wife and son are Caucasian, with Tom's parents being first-generation German immigrants. His father died from a CVA at 72, and Tom's only sibling died in a motor vehicle accident. His mother-in-law died at age 64 from ovarian cancer. Tom's mother and father-in-law are retired and in overall good health. His brother-in-law works as a carpenter and has no pressing health concerns. Tom's mother lives in a ground floor apartment of their home, which is built on a farm owned by his father-in-law. There are thus 5 people in Tom's immediate family. Tom works as a welder in a local manufactory, and his wife is employed by the county as a court stenographer. Tom's 13 year old son attends public school in the 7th grade. Father (CVA) Mother Father-in-law Mother-in-law (Ov. CA) Brother (MVA) MAIN "Tom" Wife Brother-in-law AFIB, DM II Son "Tom" (Primary Patient) Health Issues Atrial...
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...Table Of Content Page Acknowledgment.................................................................................4 Executive Summary.............................................................................5 Description a of business.....................................................................6 Justification of location.........................................................................7 Selection of appropriate labour.............................................................8 Sources of fixed and working capital....................................................9 Role of the entrepreneur......................................................................10 Type of production................................................................................11 Levels of Production.............................................................................12 Quality control measures......................................................................13 Use of technology.................................................................................12 Linkages................................................................................................14 Potential for growth...............................................................................15 Government regulations........................................................................16 Ethical Issues................................................................
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...returned to their house and until two in the afternoon preparations were still in order, white table cloths on tables, the best silverware and plates with it. At around two guests began to arrive. When a guest arrives, the host traditionally offers them a plate with žito – of which they take a spoon, bread – of which they rip a piece, and wine – of which they drink a sip. After the guests invited for lunch arrived, we sat around the table and the feast began. After the meal, one of the men brought gusle and the men began singing traditional songs to the music. There was a lot of alcohol, food, and music (Ranković, 2003). The whole place held a generally relaxing and optimistic atmosphere. This type of celebration extended long into the night, we went home around one in the morning, and we were not the last guests to...
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...Executive Summary This is a business plan for our company, GreenArrow Sdn Bhd, an environmental friendly company, which will be selling hazardous insects’ trap by using recycled material. The purpose of this plan is to provide us a guideline to conduct the business and serves as a reminder to keep the business on track. In Malaysia, the dengue rate has been increasing significantly. In year 2013, more than 43,000 cases were reported, with 92 deaths, up from 35 dead the year before. Mosquito fogging is a common method to eliminate mosquitos but it doesn’t reduce the dengue rate. Our company spotted a great opportunity to conduct a profit making business and yet provide solution to this problem. The solution is our product, LED Mosquito Killer. It can bait and trap mosquito by luring them with heat, light and CO2. The target market can be household, firms, institutions and it can be used in many places such as home, restaurant, hospital, schools and even outdoor by using the USB cable. We are able to source recycled raw material with cheap price and we are planning to distribute the product to wholesaler and retailer. The forecast sales in the first year will be 24000 units. The startup cost will be RM 178,200.00 and the estimated net profit after deducting all expenses will be RM 108,000.00 for the first year. Breakeven can be achieved on 1 and a half year. Our company is looking forward to expand the production by setting up a new manufacturing plant by the end of 2017...
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...Introduction In recent years, the search of quality lifestyle with an affordable pricing seems to be one of the main stream desire within this little Far East city, Hong Kong. Since the 1960s to the 21st century now, the culture and life style had experienced significant change in being a colony to a special administrative region and from man power industry to a more customer base industry. These changes have created many impacts to the people who live in this city. Due to the extreme transformation of the nature in the aspect of work, the society is no longer satisfied with a simple life style. The need for different ways of relaxation have been increasing and the locals live within has an extremely high demand for their choices in traveling, dining and cultural information. With the strong influence from the east and the west, combining with its own root from China, this created a high diversity of acceptance from the people within this city. There are many types of magazines that accommodate the reader’s need locally, from gossip to politics, gadgets to latest fashion. One of the most outstanding out of all is the ‘U Magazine’. Under Hong Kong Economic Times Limited, this publication was launched in 2005, offering an all-inclusive leisure guide in Hong Kong, consisting three individual parts with five topics – U Travel, U Food combine with U Life, U People combine with U Style. Target Audience The purpose and genre of U magazine is somewhat obvious. The front cover...
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