...RHETORICAL ANALYSIS ON AN ADVERTISEMENT Name Institution Date The aim of every advertisement is to reach out to as many people as possible and relay the intended information to them. The hallmark of its effectiveness is only measurable through determination of its levels of persuasion. It is not very easy to appeal to a given mass and have the ability to change their beliefs, behaviors, intentions, motivations and attitudes. To do so, there are a number of factors, that different and distinct, that must be brought together intricately to create a complex appeal mechanism. To achieve the intended purpose within the set limits, an advertisement or campaign must employ the different modes of persuasion that are ethical strategies used for rhetorical appeal. These strategies are categorized rhetoric devices that classify the appeal that an advertisement might have on the audience. They are; pathos, logos and ethos. Pathos is an appeal on the emotions of an audience. It is responsible for eliciting sympathy and empathy from the target audience. Logos is the logical appeal that an advertisement might have on the audience. It is the aspect that deals with facts and figures. Ethos is particularly concerned with the authority the proposers of a given campaign have on the given field. The qualifications that a creator or an advertiser may have with regard to the content of their advertisement will definitely influence the audience’s ability to relate with the advert. In 2007, a UK...
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...Visual Rhetoric While this organization succeeds in many ways with it rhetoric, it fails to succeed with its visual rhetoric. Visual rhetoric is supposed to “solidify and make more concrete ideographs meanings and help the rhetor connect or affirm their ideologies” according to chapter 3 supplemental notes. However, the visual images on the website and brochures fail to do much talking at all. They are rather plain with mostly pictures of women smiling. So instead of using the images purposely and showing things they have done or accomplishments that women and women of color have achieved to help support their argument they put minimal effort into the visual rhetoric making it useless to their argument. It would be effective for them to show...
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...The Rhetoric Rhetoric is the study of effective speaking and writing. (Rhetoricae, n.d.) Ideas of Rhetoric have been used for ages throughout history, but the philosopher, Aristotle was the one who discovered the three categories of the means of persuasion; ethos, pathos and logos in his work Rhetoric. (Rapp, 2002) According to Aristotle, ethos is the credibility. Using people who are familiar or already respected adds credibility to what the persuader is saying. Oftentimes companies will use celebrities to endorse their products, and this is because of ethos. Even if the product is new and the audience has no personal experiences with it, they are familiar with the celebrity, and that gives the product credibility. (Henning, 1998) The second...
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...To properly display the art of persuasion Aristotle instructs us on the importance of understanding Rhetoric and Dialectic. Rhetoric, which is the performance or how you articulate your side and Dialectic, which is the argument you are trying to convey. One must make sure when disputing their thesis that they make sure to present it in a way that is alluring and worth listening to or reading. If you are trying to gain the understanding from a bunch of enraged people first you would want to look at what condition these people are in. Next you would investigate who gets these people angry, and lastly why they get pissed off. Using all this information you can properly determine the nature of rhetoric that would work best in your favor. Dialectic...
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...Midterm # 1. The Concept of Identification— Burke In Rhetoric of Motives, Kenneth Burke quoted Aristotle. In this Burke is attempting to illustrate a less challenging way to connect and persuade an audience. Burke is implying that there is a need for a “common place”, similar purpose, or belief in order to identify with an audience when he said, “It is not hard to praise Athenians among Athenians” is needed to persuade (Rhetoric of Motives 56). Establishing the commonality with your listeners, viewers, and readers is important and will support the purpose of “praise and “blame” (Rhetoric of Motives 55). The projection of “assumed qualities” identifies directly with the audience and resembles that of any quality that the audience may be familiar...
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...Understanding rhetoric genres that include the genre comics, the article I have read is "launching into the future genres". In the comic they talk about the different magazine genres and how they are all different rhetorical choices. An important aspect is that academic displine includes many different genres as well as magazines, tv shows, poems, etc. Each type of genre has a different way that you should communicate. For an example texting is very informal unlike an email which is formal; to write an email you would write hello name but for texting you just write hey! Therefor when it comes to formal writing it could be taken and re-used which is called rhetorical velocity. Rhetorical velocity is defined as a third party being able recomposition...
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...Analysis of political rhetoric in “The American Promise” 2. Divide the speech into sections. Give each section a headline. American workers have kept the promise alive for more than 200 years. Page 109, Line 1-15. Hard work, Individuals, American Family, Sacrifice, Dreams, Belief. The American Promise. Page 109, Line 16-Page 110, Line 2. “Our own lives”, Freedom, Drive, Innovation, Growth, Education, Opportunity, “I am my brother’s keeper; I am my sister’s keeper”. The American Spirit Page 110, Line 4-Page 110, Line 17. Wealth, Rich, Strong, Powerful, Envy, Binds us together, differences, promise. Martin Luther King, an inspiration. Page 110, Line 19-Page 110, Line 31. Destiny, Lincoln’s Memorial, A young preacher, “people of every creed and color”. Be a man of your word. Page 110, Line 33-Page 110, Line 42. No turning back, much to be done, fix, rebuild, save, protect, mend, Walk together. 3. The American Promise according to Barack Obama. The American Promise is about being helpful, responsible, industrious, believing and not giving up. You have to look out for your fellow Americans, and the government has to make sure everyone has the same opportunities. You are not only responsible for yourself, and you rise and fall as a nation. And when you get these opportunities, you are responsible of using the opportunities. You have to be hard working even in hard times. 4. Rhetorical Techniques used in the text. Alliteration: “.. who weren’t well-off or well-known” ...
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...The Greek philosopher Aristotle created rhetorical appeals, he divided these so called appeals into three categories: Ethos, Pathos, and Logos. Rhetorical appeals are made to help your argument goals by helping your persuade your audience of your ideas. Ethos is to help support your argument by using credibility. In essence we typically believe the people around us that we respect. This appeal helps identify you as a person that the audience should listen to because you know lot about the topic or you have authority (Durham). Ethos can be related to the word ethics or moral principles of the writer or speaker (Writing Commons). One example of this would be, if a Basketball player is giving a speech the audience will think his Ethos is strong because he has a lot of experience (Williams). Another example of this would be the time when my father was in the marine corp. My family had to attend a rank ceremony. During this a Sergeant gave a speech in which the whole crown fell silent as he began his speech. This is an example of Ethos because the crowd found the Sergeant a highly respectable and creditable person that they need to listen too. Pathos is persuading the audience by using their emotions or imagination. This appeal is used by vivid language, emotional language, and sensory details. According to Durham College’s article, many rhetoricians over the centuries consider pathos the strongest of the appeals because it is easier to persuade with emotional content. When you...
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...information to other people. Evidently, it is easy for people to remember a certain signage or image and they can link the image with specific information as stated by the people involved in the project. For example, if the pink circle denotes gay people, it is easy for a person to remember the connection with the group any time they see a pink triangle. Notwithstanding, there are specific messages that are relayed when the images or objects are seen. For example, the essence of the pink triangle is to equip the population with critical information that is linked to the group and this includes the need to embrace diversity. Thus, this paper provides a critical analysis of the pink triangle as an artifact that LGBTQs use to protect their interests and educate their public on the need to respect their rights. Analysis The analysis examines the critical elements in the pink triangle as a symbol of LGBTQs in the world. In 1871, the administration of Germany illegalized homosexuality although this was not enforceable due to the difficulty in identification of the perpetrators (Mallon, 24). However, the situation had to change after the rise of the Nazi doctrine in 1933. The law clearly indicated that males that would be involved in lewd activities with other males would be punished by imprisonment. During this time, activists of the gay fraternity and sexually linked groups were banned. However, the staunch supporters of the gar rights were arrested, imprisoned in camps, and the pink...
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...Sophist movement in classical Greece was definitely a time in which Greeks saw change. Texts such as Gorgias’ Helen and Palamadeus, Antiphon’s Tetralogies, and Plato’s Gorgias have all displayed the immense influence in day to day life that sophists were gaining through rhetoric. Although the movement as a whole had great potential, the reality is that it was not used as a force for good. In order to understand the sophist movement it is important to identify who the first sophists were and how they changed the public’s view of rhetoric. A sophist is someone who studied rhetoric and made distinctions between physis and nomos. Physis can be translated to roughly mean nature and how things come to be naturally. On the other hand, nomos...
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...Time is changing, but the issues of the past still remain. As society move forward from the past to, there is a rise of immediate interconnections between different nations. One of the recent issues that is strongly controversial is lack of human rights upon the North Koreans. As more and more citizens from North Korea succeed in running away, their stories are being heard by the world. In creation of the magazine interview, a fictional character, Mi Na Hwang, is based on a real life North Korean defectors, Hyeonsoe Lee and other survivors. The purpose of the Rhetoric in Practice project is to rise awareness of how society continues to oppress general public by controlling freedom to think. While the magazine interview serves as medium for...
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...In an attempt at analyzing born-again Christians, Harding focuses on the usage of religious rhetoric in the conversions of fundamentalist American Baptists. Harding analyzes a non-socialized link to converted adults, which is distinctly different than that of children. Harding emphasizes on the conversion process and the persuasive and interpersonal language that convinces susceptible people to convert. However, it is debatable if Harding was objective in her analysis. Her use of religious language, the structure of the essay, and the definitional usage of “disbelief” in comparison to “belief”, discredits Harding’s analysis. In order to be converted as a born-again Christian as an adult who wasn’t initially socialized into Baptist Christianity,...
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...The Art of Rhetoric – Creative Writing Task Riley Ransom Prewriting The media is not to blame for the public’s obsession with celebrities. I will REFUTE this statement. The purpose of writing this speech is to show how media has such a large impact on our society. I am looking to prove to people that media is largely responsible for the obsession with celebrities, gossip and rumours and that not everything you see on TV, in the newspaper or on the web is true. Research: “Social media, the Internet and reality television have become increasingly accessible to young people.” “When Justin Bieber fans frantically took to cutting themselves and posting pictures online to stop the star from smoking pot, celebrity obsession among young people...
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...The passage uses syntax, diction, and figurative language to convey to the reader a sense of shock, loss, and regret. The syntax defines the pace of the passage, beginning with complex sentence structure. It then switches to long, run-on sentences, eventually settling on shorter, simpler sentence structure to suggest a sense of shock and stupefication to the reader. The frank, graphic diction also enhances the pathos of the essay, horrifying and shocking the reader. Figurative language such as imagery also enhances the feeling of loss and regret by comparing the actions in the boxing ring to the life-and-death struggle of a rodent-or even worse, to a vegetable, defenseless even as its head is smashed in. The syntax of the passage contributes greatly to the readers shock because of the way it manipulates time. The syntax first begins to shift at the outset of the fight, alternating between long and short sentence structure to enhance the feeling of speed and intensity. However, when Paret “got trapped in a corner”, the sentence structure becomes longer, including many fragments in one sentence to accentuate the slowness of the event-almost as if time is stopped entirely. Paret’s death is then recounted using short, fragmented sentence structure in order to provide stark contrast to the previous paragraph-to symbolize the transition from the fight for survival toward death. The sentence structure also conveys the shock of the situation with short, simple sentences. ...
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...Delcia Cardoso English 102 Hungry for Change Among many disadvantages of fast food, there are also plenty of advantages as convenience. Fast food is convenient for many people because nowadays people have been busier than ever and having food on the go is very practical for whom needs to get things done fast and take advantage of the time they have. Moreover, fast food is much cheaper than organic or fresh food and also everyone can afford to buy fast food. Consequently, we wont have many people struggling to have food. Besides exercising, drinking plenty of water and getting enough sleep, eating healthy is one of the components to maintain a good health. However, in present days our society has become a more of frozen and canned or even man made food consumer than natural and fresh food. This is due to the way we are living our lives, it seems that over time people have become busier, so we want to be able to get things done faster to take advantage of the time we have; therefore, canned food other types of fast food are very convenient without forgetting to mention that they are cheaper. In the documentary “Hungry for Change” directed by James Colquhoun, Laurentine Ten Bosch, and Carlo Ledesma they show secrets behind weight loss, diet, eating habits and strategies used by food industry to keep people buying their food and craving for more while they make money out of it. Indeed, they are explaining that diets do not work, and what we need is to change our lifestyles...
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