...TWO BUSINESSES ON OUR DOORSTEP Range of different businesses There are many different types of business that you come across as a customer or employee or that you hear about in new stories. We have a looked at range of Businesses such as Partnerships, Franchises, Co- operatives, Charities, Sole Traders, Private Limited Companies, Public Limited Companies and Government departments & agencies. Charities Charities are operated to meet defined needs and not to make profit. However they are usually owned by sole traders as it is on their own business and more over they are not controlled by any other organisation. In additional to this, during their operation the government is not allowed to charge them taxes. Henceforth they were opened by an individual ownership who runs their own business and make sure they earn their own profit. Government department and agencies Obviously with the government department and agencies, they focus on their remit they are given by the government. The government have to monitor the operations of their departments to ensure that the public gets value for money. They also support the unlikely event that one government department goes into debt, and funds from other departments. Partnership To an investigation of a Partnership, it is referred as the arrangement in which parties agree to cooperate to advance their mutual interests. Governmentally recognized partnerships may enjoy special benefits in tax policies. ORGANISATIONS ...
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...long term investment decisions will help determine the productivity6 level, cost, and future cash flow. The plan is to expand the low-calorie frozen, microwavable food company which is currently facing increased cost for the major ingredients of the product. This paper will outline a plan that managers in this company could follow in anticipation of raising prices when selecting pricing strategies for making the products response to a change in price less elastic. Next, this paper will examine the major effects that government policies have on production and employment, predict the potential effects that government policies could have on the company, determine whether or not government regulation is needed to ensure fairness along with identifying the major reasons for government involvement in a market economy, provide two examples of government involvement, examine the major complexities that would arise under expansion via capital projects and propose key actions that the company could take in order to prevent or address these complications. Lastly, this paper will suggest the substantive manner in which the company could create a convergence between the interest of stockholders and managers and indicate the most likely impact to profitability of such a convergence. Outline a plan that managers in the low-calorie, frozen microwaveable food company could follow in anticipation of raising prices when selecting pricing strategies for making their products response to a change in...
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...The Future of the Great Italian Food Company The Future of the Great Italian Food Company Problem Statement Six members of the of the Great Italian Food Company’s Board of Directors have ideas for the future growth of the company. Each of the members proposed idea has its merits, but their ideas are mutually exclusive and only one strategy can be chosen. This could be a potential issue and delay the company’s future growth if the board members cannot come to an agreement. Without a unified strategy, corporate or business, to guide the company over the next decade the Great Italian Food Company will make costly mistakes and jeopardize the company’s current position and future growth. Hard decisions must be made and appropriate planning will have to be conducted. Analysis and Evaluation Joe Marconi, the founder and current Board Chairman of the Great Italian Food Company, established the first Papa Joe’s restaurant in 1960. Since that time the company has expanded to include three additional Papa Joe’s restaurants in the Greater St. Louis area and established a Board of Directors. The members of the board include Joe’s wife along with their four children; Little Joe, Johnny, Tony, and Maria. Additionally, three of Joe’s longtime personal friends are also members of the board of directors. The restaurants themselves are family establishments with a unique Italian atmosphere and a basic Italian menu. Over the years the company has been fairly successful...
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...a) Patties Food Ltd is an Australia listed company. It was founded in 1966 by the Rijs family. It is a leading manufacturer of branded frozen food. Patties is a leading manufacturer and marketer in Australia’s frozen food industry. It produces frozen savoury, dessert and fruit products. PFL sells to retailers and food service outlets. PFL is also involved in a small amount of export. Recently PFL won a contract to provide one of its product lines to Petrol and convenience channel. The industry is the Australian Frozen Food industry. Core activities are not discussed in the case study. It can be assumed core activities are Raw Materials -> Processing -> Product -> Distribution Product segments are Savoury, Dessert and fruit products. b) No information about industry life cycle. c) No information about TEMPLES factors affecting the historical growth d) No information about TEMPLES factors affecting the future industry growth e) No information about historical industry profitability f) No information about future industry profitability g) No information given about the competitors h) Stakeholders Rijs family members in board Managing Director Employees Major supermarkets ------------------------------------------------- Foodservice outlets Key Strategic issues ------------------------------------------------- No information Strategic options Patties win contract to sell pies at BP sites Market Penetration – Existing products...
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...philosophy of diversification had for the most part been a success resulting in the expansion into five unrelated industrial areas. Historically the companies’ efforts to branch into some areas outside the food area are of concern. These unrelated areas of growth have been unsuccessful. The resulting financial losses were an impetus of anxiety and concern to the shareholders and brought forth Wall Street skepticism. It is my opinion that the strategic planning process is flawed. Corporate strategy is and must be the overall managerial game plan for a diversified company; it extends companywide, an umbrella over all a diversified company’s group of business. The crafting of corporate strategy for a diversified company involves four kinds of initiatives and it is evident that these initiatives are successful in related industries since these market related acquisitions have resulted in a net profit increase. Management must be aware that the overall responsibility of corporate strategy is the responsibility of all corporate managers. Senior corporate executives normally have lead responsibility for devising corporate strategy and for choosing among whatever recommended actions bubble up from lower level managers. Key unit heads may also be influential, especially in strategic decisions affecting the businesses they head. Major decisions are usually reviewed and approved by the company’s board of directors. This portion of strategy formulation is on track. The losses incurred are...
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...COMPANY BACKGROUND & INTRODUCTION Spinneys was first formed in Alexandria, Egypt in 1924 by Arthur Rawdon Spinney, an officer in the British army, who identified a need for imported food products. By 1939 Spinneys supplied food to more than 20,000 people in Iraq and during World War II the company catered to all the Allied Forces in North Africa. Spinneys started trading in Dubai in 1961 and opened its first supermarket in 1962 in Deira, today better known as Al Nasr Square. In those days it became locally known as ‘The Frozen Chicken’ because it was the first retailer in the area to sell frozen chickens from a chiller van. With a reputation for innovation Spinneys has been through many changes throughout the years. Today, Spinneys is one of the leading supermarket chains in the UAE. Owned by UAE national, Mr. Ali Albwardy, Spinneys Dubai LLC has built a strong and well-deserved reputation for freshness and customer service. Food safety, quality, freshness and service have been the main drivers at Spinneys since the company’s inception and this has translated itself into the tagline for the brand – The fresher experience. PURPOSE OF THE PROJECT: The purpose of this project is to study and understand the various activities involved in day to day running of a spinneys store. The activities involve: 1. Distribution Type: Distribution type will include the various distributors that a particular branch manager or a spinneys store deal with for their products...
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... Papa Joe and the board of directors should proceed, as far as strategic planning for their organization, by attaining visibility on the best strategic five to ten year long term courses of action for the Great Italian Food Company. Maria’s course of action in expanding the business to other major cities in the Midwestern United States should be thought about by the board of directors as a highly desirable course of action that aligns with the company’s expansion strategy while staying concentrated with the Italian restaurant food industry business model. Additionally, Maria’s experience in strategic management will enhance the company’s ability to involve “managers from all parts of the organization in the formulation and implementation of strategic goals and strategies” (Brasfield, 2014, p. 138). Maria’s emphasis on the strategic planning process to systematically determine their future will make her suggestions well based while maintaining a concentrated strategy. Furthermore, solidifying gains and successes of the company in St. Louis could be incorporated into Papa Joe’s vision of having a celebrity endorse the business in the St. Louis area which will strengthen the Midwest expansion lines of effort. Offering the company’s signature frozen foods at their area restaurants would function to expand awareness and enhance the marketability of the company’s Italian food products while providing additional income to the company but only after the Midwest...
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...component will be described in the section. The next topic discussed will go into detail about how the product or service can be expanded to other boundaries and how this will help the company itself. Lastly, the marketing changes will be shown and how this could impact the way the business operates and how it will deal with the different changes of the market. Product-Service Offered There are multiple companies in the market that provide food service to the consumers. Promotion is the key to being able to have a business recognized beyond the others. All companies market themselves differently to grab the attention of the target market. The After Five Catering Company uses such strategic marketing for its service. The service that is provided goes beyond that of other competitors and is well within the budgets of the consumers. The catering business is always in the market for new business ventures to be created by those seeking a way to gain employment by working for themselves. Each catering company offers their own quality food service in which they provide to customers for a small fee. The After Five Catering provides a wholesome product; meals at a great value to the consumers...
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...CHAPTER 1 Foundations of Strategic Marketing Management The primary purpose of marketing is to create long-term and mutually beneficial exchange relationships between an entity and the publics (individuals and organizations) with which it interacts. Though this fundamental purpose of marketing is timeless, the manner in which organizations undertake it continues to evolve. No longer do marketing managers function solely to direct day-to-day operations; they must make strategic decisions as well. This elevation of marketing perspectives to a strategic position in organizations has resulted in expanded responsibilities for marketing managers. Increasingly, they find themselves involved in charting the direction of the organization and contributing to decisions that will create and sustain a competitive advantage and affect long-term organizational performance. The transition of the marketing manager from being only an implementer to being a maker of organization strategy has resulted in (1) the creation of the chief marketing officer (CMO) position in many organizations and (2) the popularity of strategic marketing management as a course of study and practice. Today, almost onehalf of Fortune 1000 companies have a CMO. Although responsibilities vary across companies, a common expectation is that a CMO will assume a leadership role in defining the mission of the business; analysis of environmental, competitive, and business situations; developing business objectives and goals;...
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...This aspect of our marketing plan focuses on the strategic planning of sweet frog frozen yogurt to make it a successful business. There are three areas that we will discuss: mission statement, financial and nonfinancial goals, and competitive advantage. Mission Statement To provide a healthy taste snack that is not only good for you but is also a taste and quick way to quench your sweet tooth. Goals Non-Financial: 1. To create the best frozen yogurt experience you've ever had. 2. Be the healthiest snack that a person can eat quickly. 3. Create unusual combinations with frozen yogurt and different delicious fruits, candies, and so much more. 4. Every time someone comes in make them feel the love and warmth as if they were at home. Financial: 1. Sell high quality food at a reasonable price. 2. Expand the company to more than 15 states, each year try to gain another state. 3. Create a demand even during the winter season. 4. Bring in more flavors of yogurt and different toppings to keep customers happy. Competitive advantage Sweet Frog is going to be the healthiest sweatiest snack that a person can eat. Not only does Sweet frog offer a variety of different yogurts, they also offer a different variety of toppings. Sweet Frog can offer everyone a chance to come in and enjoy there delicious yogurt and toppings. Sweet Frog is also founded on the principles of Christianity and our belief in bringing happiness and a positive attitude into the...
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...aak CASE 5-1 Barkley Foods Joyce Stevenson, the manager of marketing research for Barkley Foods, had just left an emergency meeting with the firm’s president. An opportunity to buy an established line of gourmet (high-quality/high-priced) frozen dinners had arisen. Because there were other interested buyers, a decision had to be made within three or four weeks. This decision depended on judgments about the future prospects of the gourmet frozen dinner market and whether Barkley could achieve a competitive advantage. The marketing research group was asked to provide as much useful information as possible within a 10-day period. Although uncomfortable with the time pressure involved, Joyce was pleased that marketing had finally been asked to participate in the analysis of acquisition prospects. She had pressed for such participation and now she had to deliver. Because of prior work on frozen fruit juices, Joyce had some knowledge of the gourmet frozen market. It was pioneered by Stouffer, who introduced the Lean Cuisine line of entrees in 1981. Since then, other firms have entered the industry with complete gourmet dinners (including Swanson’s Le Menu and Armour’s Dinner Classics). The distinction between entrees, dinners, and the three main types of food offered— conventional, ethnic (i.e., Benihana Restaurant Classics), or low-calorie (i.e., Weight Watchers or Light & Elegant)—define relevant submarkets. Joyce hypothesized that the gourmet frozen food buyer differs from the buyer...
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...Kellogg Company Strategic and Operational Plans Christian Carpenter Management 521 November 1, 2014 Kim Hinton, Professor The planning process of an well-managed business usually starts with a broad mission statement or vision. While this starting point is both admirable and necessary, it usually does not become useable by management until the mission is converted into a strategic plan that is then used to guide operations. Understanding of the differences of the distinction between strategic and operational objectives by the managers play a major role in the conversion of an overarching vision into concrete, specific tasks. Kellogg Company is a multinational fortune 500 company that produces breakfast foods, snack foods, cookies and crackers. The company also manufactures and markets ready-to-eat cereals and convenience foods such as toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods (Company, 2014). With its headquarters in Battle Creek, Michigan and employing over 30,700 people the company has grown into a marketing conscious company. It focuses its branding on customer values by doing extensive market research and product branding in order to align to its customers oriented culture. The following strategic direction and goals included in this plan is Kellogg Company’s response to its understanding of its mission of nourishing families so they can flourish and thrive, and its vision to enrich and delight the world through foods and brands that...
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...Marketing and Selling Strategy of Amul Amul is the largest co-operative movement in India and as the country's largest food company, is the market leader in butter, whole milk, cheese, ice cream, dairy whitener, condensed milk, saturated fats and long life milk. Amul follows a unique business model, which aims at providing 'value for money' products to its consumers, while protecting the interests of the milk-producing farmers who are its suppliers as well as its owners. In butter, cheese and saturated fats, Amul has remained the undisputed market leader since its inception in 1955, by offering quality products at competitive prices. In other categories, Amul has nullified its late mover disadvantage through aggressive pricing, better quality, innovative promotion, and superior distribution. The cooperative model pioneered by Amul - is known as the "Anand pattern" cooperative system. It was a three-tier structure that comprised village societies, district level dairy unions and a state level federation. Each tier was economically independent of the others and comprised representatives elected from the tier below it. The organizations at each level were governed by their own bylaws, and were managed by democratically elected boards. The marketing strategy of new offerings of Amul is to primarily create a brand so as to enable itself to create a monopolistic or oligopolistic situation in a market segment which is essentially homogenous and thus create brand loyalty...
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...average customers to this restaurant are middle to upper class families; business owners and their clients conducting deals in professional yet relaxed setting. Additionally, tourists that have heard of the great cuisine and customer service offered are patron at this establishment. Founded in 1972 by the Overton’s son David the Cheesecake Factory made its home in Beverly Hills CA. With very little notion of a business plan David set to provide the best dining experience offered to the Cheesecake Factory’s customers. Mission statement: “To create an environment where absolute guest satisfaction is our highest priority”. Vision statement: “Through a shared commitment to excellence, we are dedicated to the uncompromising quality of our food, service, people and profit, while taking exceptional care of our guests and staff. We will continuously strive to surpass our own accomplishments and be recognized as a leader in our industry”. The restaurant business is perpetual, and in today’s economy it is also challenging. David has dedicated time and effort to provide the best customer service experience with a continuous changing menu, to offer returning clients an ever changing encounter and a pleasant first impression to new clients. Cheesecake Factory prevalent obstacle: An organization can be able to monitor its progress through the use of the SWOT analysis where the strengths, weaknesses...
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...Introduction of Marketing Marketing is the action or business promoting and selling products or services, which includes market research and advertising. Marketing is the activity, set of institutions and process for creating, communicating, delivering, and exchange offerings that have value for customers, clients, partners and society at large. Marketing is the management process through which goods and services move from concept to the customers. Marketing is based on thinking about the business in terms of customers’ needs and satisfaction. It is the activities of company associated with buying and selling a product or service. It includes advertising, selling and delivering of products to people. Marketing is about communicating the value of a product, service or brand to customers or consumers for the purpose of promoting and selling that product, service or brands. SOURCE OF INFORMATION: http://www.businessdictionary .com/definition/marketing.html www.investopedia.com/terms/m/marketing. Asp Marketing techniques: Marketing techniques is an overall marketing plan designed to meet the needs and requirements of customers. The plan should be based on clear objectives. A number of techniques will then be employed to make sure that the marketing plan is effectively delivered. Marketing techniques are tools used by the marketing department. The marketing department will set out to identify the most appropriate techniques to employ in order to make profit. These marketing...
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