...With global warming, general pollution and rising fuel prices, our future energy needs are a hot topic. Fuel cells may represent a solution, one coming sooner than later. Future Energy Concepts – The Fuel Cell A fuel cell is a fairly vague phrase thrown around by those in the know and those that know relatively little. Regardless of the particular design, a fuel cell is essentially a cell similar to a battery in which a chemical process occurs to produce electricity. In this case, however, the fuel is hydrogen. The basic idea is to combine hydrogen with oxygen in a process that produces electricity. This electricity is then used as we would normally use it in our lives. If you read the paper or watch the news, one would think the concept of hydrogen fuels in a new one. In fact, it is not. The first one was created in 1839. The problem, of course, was it was inefficient and there wasn’t much interest since fossil fuels were plentiful and our energy needs were tiny compared to today. It wasn’t until the 1960s that much interest was shown in the energy platform. As with many advances, NASA decided to use fuel cells to power the Gemini and Apollo spacecrafts. Unfortunately, the trick has been translating this limited use to wide spread applications in daily life. A common misconception is a fuel cell represents renewable energy. Very clearly, it does not. It is a device, not an energy platform. It is like saying a hydroelectric dam is a renewable energy. The dam is a machine to harness...
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...This paper discusses the selection of a hydrogen concentration sensor for the use in the University of Western Australia’s Renewable Energy Vehicle (REV). Prior to selecting a sensor, it is important to consider the available sensing methods and the specific properties of the measurand, hydrogen. The selection process leading up to the purchase of two different hydrogen sensors from Neodym Technologies, is documented and finally the method of sensor calibration is outlined. 1 INTRODUCTION The University of Western Australia’s Renewable Energy Vehicle (REV) project aims to show the viability of using renewable energy as a means of transport. The vehicle will resemble the cars of today, but will be solely powered by a hybrid of hydrogen fuel and solar energy. The proposed car’s completion date is late 2005, allowing it to be driven around Australia in 2006. The REV requires numerous amounts of measured physical quantities for both data logging and controlling the car’s systems. For each measured physical quantity, a sensor is required to convert this quantity into an electrical signal. Safety is always first priority, and for this reason hydrogen leak safety sensors were given the highest priority on the list of required sensors. 2 HYDROGEN CONCENTRATION MEASUREMENT Hydrogen gas is extremely flammable having an EL1 of 4.1–74.8 % by volume in air. The minimum energy of hydrogen gas ignition in air at atmospheric pressure is about 0.02 mJ and it has been shown that escaped...
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...ec5.4 Health & Safety The addition of electric drive and large battery packs introduces several new potential hazards to the transit bus workplace. These hazards include electric shock, chemical burn, and explosion due to hydrogen build-up. All three hazards can be managed through a variety of design, monitoring, operational and maintenance procedures. Standards have been developed through National Electric Code (NEC), Federal Transit Authority (FTA), National Highway Safety Transportation Administration (NHSTA), Society of Automotive Engineers (SAE), and others. Committees are working on several areas where holes exist in the standards.2 5.4.1 Electrical Shock There is a danger of electrical shock with any motor vehicle should a mechanic or passenger come into contact with a live circuit under normal or fault conditions. With hybrid-electric buses, contact can come from electricity during battery charging (AC current) or discharging (DC current). If contact is made, the extent of injury will depend on the size, duration, frequency, and wave shape of the current. Conventional diesel buses make use of 12/24vDC and 220/240vAC. Hybrid drive buses operate at levels of power up to 400vDC and 600 amps. However, the risk of electrical shock can be mitigated through proper engineering, labelling, and safe maintenance practices. SAE standards have been developed to minimize electrical hazards associated with the design and manufacture of electric and hybrid-electric vehicles....
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...i n t e r n a t i o n a l j o u r n a l o f h y d r o g e n e n e r g y 4 0 ( 2 0 1 5 ) 1 6 2 5 e1 6 3 8 Available online at www.sciencedirect.com ScienceDirect journal homepage: www.elsevier.com/locate/he Changing the fate of Fuel Cell Vehicles: Can lessons be learnt from Tesla Motors? Scott Hardman a,*, Eric Shiu b, Robert Steinberger-Wilckens a Centre for Hydrogen and Fuel Cell Research, School of Chemical Engineering, University of Birmingham, Birmingham, B15 2TT, UK b Birmingham Business School, University House, University of Birmingham, Birmingham, B15 2TT, UK a article info Article history: Received 15 September 2014 Received in revised form 24 November 2014 Accepted 29 November 2014 Available online 24 December 2014 Keywords: Fuel cell Market entry Tesla Electric vehicle marketing abstract Fuel Cell Vehicles (FCVs) are a disruptive innovation and are currently looking towards niche market entry. However, commercialisation has been unsuccessful thus far and there is a limited amount of literature that can guide their market entry. In this paper a historical case study is undertaken which looks at Tesla Motors high-end encroachment market entry strategy. FCVs have been compared to Tesla vehicles due to their similarities; both are disruptive innovations, both are high cost and both are zero emission vehicles. Therefore this paper looks at what can be learned form Tesla Motors successful market entry strategy and proposes a market entry strategy for...
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...is entitled “Electricity generation from synthetic substrates and cheese whey using a two chamber microbial fuel cell”. The authors are Georgia Antonopoulou, Katerina Stamatelatou, Symeon Bebelis, and Gerasimos Lyberatos from the Department of Chemical Engineering in the University of Patras in Greece. The research paper is taken from pages 10 to 15 of the Biochemical Engineering Journal, Volume 50. In this study, the possibility of electricity generation from diluted cheese whey in a two-chamber mediator-less microbial fuel cell (MFC) was investigated. The research aims to generate electricity using glucose, lactose, and cheese whey wastewater as substrates. It also aims to compare the performance of a MFC using synthetic sugars, such as glucose and lactose, to that of the same MFC when using raw wastewater, such as cheese whey, as substrate. The title of the article is appropriate and clear in such a way that readers can grasp an idea of the research by just reading it. The abstract is specific and is a representative of the article, although it takes a second look to realize that the research would involve electricity generation from synthetic substrates such as glucose and fructose, and from cheese whey. The research problem is attention-grabbing and timely since there is recently an emerging interest focused on the energy recovery from wastes. Microbial fuel cell (MFC) is gaining promising interest in the research fraternity and represents a promising approach for generating...
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...The Future of the Automobile Industry Diala Albirini, Karen DuBois, Missy Habig, Craig Naugle The Future of the Automobile Industry Industry Scope When we first started organizing our thoughts on what to focus on within the automobile industry we found ourselves drawn to the population size and safety features (safety for individuals and for environment). We stimulated our strategic thinking by asking the following questions: What will the automobile industry at large look like in 2025? What trends/shifts will shape mobility in the years to come? What will drive the success of future winners? We quickly realized that our project scope needed to be broader to cover all of the megatrends we indentified and address them as it pertains to specific geographic regions of the world. Cars being mass produced on the assembly line will be a thing of the past. The commercials today for Buick of not ‘driving your father’s Buick’ will even be more pronounced in 2025. In fact, my father would have thought he was living in a science fiction movie! The mantra of ‘have it your way’ will become the mission statement of the automobile industry – both from a consumer and an employee perspective…if they want to remain successful in the industry. Our results? The automobile industry will remain a capital-intensive business model and thus limited in terms of its margin growth. However, over the next fifteen years the automobile industry will remain an exciting place. The industry’s center of...
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...PEST Analysis by 100106 on MARCH 31, 2011 PEST Analysis Political: In the next few years, China is saying that they are going to be investing billions of dollars into Hybrid technology. Honda is a automobile company who is well known for developing ad researching hybrid technology. They have been on the forefront of this new technology and for this reason they will be a top choice for this new hybrid technology. They will need to show the Chinese government that their technology is worth investing in. If they manage to do this, they will be bale to receive large amounts of money to use for the development of new hybrid technology. The Chinese government is also aiming to put some millions of hybrid cars into use within China within the next few years. Seeing as how Honda is already producing hybrid cars, they will be able to expand and increase the production of these cars to fill the wishes of the Chinese government. There are also however, restrictions being placed on car ownership is many large Chinese cities. This is to reduce congestion and traffic. This means that because of possible increases in taxes and/or legal restrictions, there may be a fall in demand for cars, which will result in Honda losing sales and perhaps revenue. Economical: Oil prices have recently been rising and will most probably continue to rise as the world’s oil sources are depleted. This means that there will be a fall in demand for petrol cars and a rise in demand for Hybrid cars...
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...The days of the old business model with the “lone wolf researcher” are gone, says Alan Taub, executive director of global research and development. “We really are in a team environment for innovation and a global team environment.” That requires a network of research minds both inside the company and from universities and research labs, not only in the United States but all over the world. Today for every two researchers and engineers working inside GM labs, there is one external partner. GM has recruited engineers and scientists from North and South America, Europe, the Middle East, China, Taiwan, India, and Korea.1 This global research network enables GM to tap into a vast pool of technological expertise. When GM’s hydrogen-powered fuel cell vehicles reach the market, the technology will reflect many global influences. The world’s largest auto maker for many decades, GM manufactures vehicles in 32 countries and sells in 200 countries. Changing a business model in such a large organization is a huge undertaking. It’s...
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...Automobile Sustainability Report Executive Summary In our report we discuss the various methods that today’s three major automakers are using to provide their customers with up to date, state of the art products. By implementing numerous breakthrough technologies into their production systems automakers are continuously working towards a more sustainable and environmentally friendly production process. Throughout our report we highlight major breakthroughs throughout the industry and how they have affected each individual company. By turning their attention to a more lean production process there have been many positive changes to help eliminate waste and reduce the cost of production. These companies are making conscious efforts to not only reduce the amount of waste produced throughout their systems but also how to reuse or recycle the waste that cannot be prevented. For example we talk about how Toyota has developed automated robotics systems to help control the amount of paint that is used during their topcoat operations to prevent the use of excess paint which is normally due to human error, another example is how they are using the paint sludge in the production of other products such as anti-rust paint sprays. We also discuss how the use of returnable metal shipping containers when shipping parts can greatly reduce the amount of wasted packaging materials and wooden creates from going to the landfills every year. All of these small changes have a large impact when...
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...Egidijus Mockevicius Prof. Dudson MGT 311 Case study questions (Page 10) 1. All the applications described here are the ones to make all the owners’ life easier. All of them help them out inevitably. They are being able to control and get in touch with all of their employees just by few taps on an iPhone or iPad. This globalization technology created a new system not only for company owners but for the customers as well. Everyone find this in need. Companies gets most of the pros in this situation because they can rule or/and communicate with the CEO’s and the employees directly from where ever they are. This innovation supports lots of things, for instance; You do not need no more be sitting on you PC just to create a chart or send an eMail to the customer or employee, because you can do that on your iPad or even iPhone. That also improves businesses timing because less of it is required to be spend on an actual work place. 2. In this cases, mostly all the companies solved timing issues. The company owner could be in different country or even continent and still be in touch and be aware of what is going on with the company. 3. Most of the companies that use this technology are the ones that are in international business or at least interstate business. Even the local businesses can achieve by using this technology. They can also save time by using iPads and iPhones to pay their bills or etc. 4. This statement could not be more right. The guy...
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...current model to be viable for five years means their should be continuous innovation to compete with other companies. GM’s reinvention of automobile and investments in hydrogen fuel cells can be strongly taken into consideration as it was the future in automobile industry. As we believe that each brand will have its own speciality in order to create a niche, GM’s speciality was its invention of fuel cells for hybrid cars. GM’s reinvention of Cadillac sector was one of its biggest risks. This is another reason why it should go ahead with the project. The most representative infotainment system is telemetric, created by the fusion of telecommunication and informatics. Featuring a state-of-the-art communication terminal with built-in GPS that is connected to various other electronic devices in the vehicle, the system offers various useful information to the driver to promote safer driving. Hyundai·Kia Motors became the first company in Korea to offer an integrated telemetric service called Mozen to enhance the comfort and pleasure of driving.Solar cells are a representative form of environmentally-friendly and renewable energy. We are applying solar cells to automobile sunroofs and using the A/C fan operation to reduce the A/C load during summertime while enhancing cooling performance and cooling fuel efficiency. Nano glass (wiper less vehicles) Nano technology is utilized to automatically remove water or dust from the front windshield without the need for wipers. Space holographic...
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...other country decides to release their heavy reliance on oil, it would not only create a safer world but also a cleaner world. Consequences for society- o “Oil dependence lies behind the jihadist threat” or terrorist attacks o “Oil dependence reduces the leverage of the world community in responding to threats from oil-exporting nations” can’t bargain very well… o “Economic growth in oil consuming nations increases the demand for oil and pushes up oil prices.” Hurts pocket books… o “For the United States, of course, any increase in the dollar price of oil is immediately felt as an increased price burden, possibly leading to decreases in demand.” o “Most (68 percent) of the oil used in the United States is for transportation, and oil fuels 96 percent of transportation needs.” Obvious that we are reliant on oil… o “Oil dependence causes political realignments that constrain the ability of the United States to form partnerships to achieve common objectives.” Business versus pending issues o “The main...
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...accounting for all emissions, starting from the gas or oil well where the source fuel is extracted, all the way to the final consumption of electricity by the car’s motor. When we work through the numbers, we find that the electric car is significantly more efficient and pollutes less than all alternatives.In this paper, we will investigate the Tesla Roadster™, which uses commodity lithium-ion batteries instead of lead-acid batteries or nickel-metal-hydride batteries as most electric cars have used. Not only does this lithium-ion–based car have extremely high well-to-wheel energy efficiency and extremely low well-to-wheel emissions, it also has astonishing performance and superior convenience.Lithium ion batteries are a lot more difficult to use than previous technologies; this is the reason that they have not so far been used in electric cars. Tesla Motors is spending a lot of effort making a safe, light, and durable lithium ion battery system. Over time, Tesla will probably put tens of millions into pack and cell features and optimization. However– as this paper will show, the energy and power density of lithium ion batteries make this effort very worthwhile. Energy Efficiency To compute the well-to-wheel energy efficiency of any car, we start with the energy content of the source fuel (e.g. coal, crude oil or natural gas) as it comes from the ground. We then track the energy content of this fuel as it is converted to...
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...pre-launch, launch, and post-launch. The pre-launch phase, also called the planning phase. It seeks to identify the product and the company’s position, and then build awareness through segmentation and target goals. Part one involves a lot of research in situation analysis, goal setting, and creating a marketing program. Part two deals with marketing implementation to gain brand personality. Finally, Part three reviews the results and focus on growth analysis. Each phase has sets of criteria or questions that must be considered or answered; each equally vital to the success of the product or service offered by the company. Part one of this marketing plan will detail the pre-launch phase for ZENN Motor Company and the company’s introduction for Fuel Cell Vehicles (FCV). Background ZENN (Zero Emission No Noise) Motor Company Inc. is a small business in Toronto, Canada. Ian Clifford, founder, first incorporated the enterprise as Feel Good Cars, Inc. in late 2000, but later renamed it to ZENN in 2007. The original vision still prevailed to provide energy storage solutions and related technologies to the automatics industry. The...
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...at the same time he was keen to develop the Hyrban city-car as a parallel project. Comment on the creation, development and management of the two projects. Where they indeed separate, as presented? The creation of the LIFEcar project was based on opportunities that had been generated by the current practices of the automotive industry. In times were combating global warming is a big issue Hugo identified that the long term future of the automotive industry was uncertain as it relied heavily on finite fossil fuels. Hugo identified a market opportunity that would take advantage of the current issues the automotive industry had by proposing a vehicle that did not depend entirely on the consumption of finite fossil fuels. The creation of the LIFEcar project was Hugo’s answer to clean transport and it seemed to be the way forward and future of automotive technology. With the concept of the LIFEcar project underway Hugo identified another potential market for Hydrogen fuel cell Car, one which he believed seemed to be a more ideological market and moved away from the development of a HFC sports car. Hugo identified that a more promising early market would be for HFC city-cars, this lead to the development of a second project the Hyrban city-car. The Hyrban city-car had similar technological aspects to those that were introduced in the LIFEcar project and therefore seems to just be a slight variation of the LIFEcar to allow it to enter another potential market. The development on the...
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