Most marketing strategists will agree that creating customer value is fundamental to both profit-seeking companies and nonprofit organizations. Indeed, creating superior customer value is a necessary condition for a company securing a niche in a competitive environment, not to mention a leadership position in the market.
In addition, the difference in the meaning of "value" in the marketing literature, particularly in two areas: marketing strategy and consumer behavior. What marketing strategists mean "customer value", "consumer value" meaning is completely different from the consumer behavior research and discussion. In fact, by emphasizing the customers' perceptions, indicates a direction in which the two different, but related, concepts of value in marketing discipline might be integrated.
After the process of product valuation for consumers has been made clear. In the proposed model, product benefits, logistic benefits, and costs are defined in terms of consumers' perception in the activities of acquisition, consumption and maintenance, as well as consumers' expectation of personal values satisfaction before buying. Finally, the implications of consumption behavior analysis for marketing strategy are discussed.
Many consumers experience anxiety when consumers decide and buy a car it is because buying a car not only travel for those people travel more than in office of course need most suitable car for them. Often the buying process involves negotiating with a dealer or vendor that consumers perceive as having negotiated benefits such as the search for better information, and negotiating leverage. This is a purchase as seriously as the commitment of several years of future payments, taxes, maintenance and operation. Most spend a lot of time in the car they buy. Because of these important levels of economic and social stress can be high. Consumers are more