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Future of Shopping

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Submitted By jimmy11007
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Today if companies want customers to shop then they cannot limit them to just going to a store and trying out outfits or going online and ordering just by looking at what they like, they have to combine both physical and digital experience which is called Omni-channel experience. Today when the digital consumption is growing everyday it is important for retailers to provide consumers with the right experience and as fast as possible before it becomes outdated. Today marketers are faced with difficult choice of choosing a channel in which to market their product and by not choosing one they may lose on an untapped market. With growing use of smart phones, tablets and laptops people first see the product online then in stores and then again online to compare prices and get the best deals so it is important for retailers to make their product available in as many channels as possible.

From the graph we can see how digital experience has become a vital part of retail industry and it will keep growing until the next big thing comes in 50 years which is the trend in retail.
Multi-path purchase will also be a key factor in future even more than what it is now. Customers can check a product on phone add to cart from their tablets and later order it from their computer. Marketers now and always will have to make these channels and apps user friendly and unique so that customers have a great experience. The most difficult part is the cost mostly for small businesses. The cost of marketing in all channels can be huge so to select a correct channel for correct marketing strategy becomes the key factor.
Service will be the main criteria which will differentiate a retailer who is doing well from the one who are doing great. Service in physical stores has to be perfect. The staff should be well informed, willing to sell and customer centric. The service in digital store

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