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Generation Apple

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Generation Apple

I have chosen Apple as my company of choice. Apple has impacted my life in several different areas throughout the last decade. Their product has assisted me in my education; it has impacted and revolutionized my creativity through software they provide for music, video and photography. I have also been able to use my Apple products at work. Apple began in 1976 when Steve Jobs and Steve Wozniak founded Apple Computer Inc. The company had their highs; they were the first company to reach $1 billion in sales. They also had their lows; Jobs and other executives left the company during a management shake up. Today, Forbes lists Apple as #1 Most Powerful Brand, #15 of Global 2000 and #79 of World’s Most Innovative Company. Apple took their failures in design, management and production, studied them and turned them into triumphs. Overall, Apple has been a successful company that shows us the strength of endurance.

In 2012 Apple with their newly released iPhone reported that their net income for the fiscal year was $41 billion and over $50 billion in operating cash. Their competitors Microsoft and Samsung were close but still did not overcome the branding that Apple has implanted so strongly into our lives. Samsung with their newly released Samsung Galaxy Note reported a revenue of $29.05 trillion Korean (approximately $24 billion in US) in 2012 and Microsoft with their newly released Windows 8 program reported an income of $24 billion. Apple has been incredibly and undeniably successful in reaching their target market. Somehow Apple created a brand that is known for pushing the limits and making things work that no one else even imagined could be possible. They are leaps and bound ahead of their competitors in the creativity and production. Their brand can be spotted in most households, in almost every store and doesn’t require any type of

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