...1) The key software application used by the Tea Collection company The software used by the company are: • A website on which customers can shop online • Design software to create the patterns, prints, and the clothes in general. • A geographic data map software: to target new selling areas. Based on geo-mapping, the software selects the zones that are not saturated with children clothing stores, and correspond to the demographic and social characteristics of the brand. It is then possible to narrow where to implant new stores. • A website especially for retailers to place orders over directly on the Internet. 2) How does geo-mapping software help the company grow? Explain how sales representatives use the results of the geo-mapping system. In the case of Tea Collection, we have seen that geo-mapping software helped the company to target new selling area, by sorting zones by level of activity, saturation rate of children clothes and demographic specificities. Geo-Mapping is one of the most popular data representation techniques as it allows companies analyse an area without spending too much money having to travel to that location and carrying out surveys wasting precious time and money. Geospatial analysis captures, stores, manipulates, analyses and presents all types of spatial or geographical data, using spatio-temporal information, according to what the user is looking for. The data representation is quite interactive, where the user can define the...
Words: 317 - Pages: 2
...IT and Geo-Mapping Help a Small Business Succeed 1. Identify the key software application used by The Tea Collection. The Tea Collection has utilized information technologies successfully to build their business. Indeed, The Tea Collection has become one of the fastest growing private companies in the US. Software has been employed not only to design clothes, but to sell the products. The executives use geo-mapping software to point new selling areas, where not that many stores are for children’s clothing but good demographic circumstances. The Tea Collection has also created a tool bag-in-tool for their retailers to make it easier for them to order new products over the internet. 2. How does the geo-mapping software help the company grow? Explain how sales reps use the results of the geo-mapping system. Tea Collection operates geo-mapping software to sell their clothing product lines throughout the country. The executive uses geo-mapping firstly to find territories in the United States where reveal potential business opportunities in order to find the best place to build up a new Tea Collection store. With the software The Tea Collection can find out the ZIP code of the area without many children’s clothe stores and see the area from closer to make out the landscape where they think a Tea Collection store would fit in best. A yellow dot in a green area shows the highest prospect and sales reps use this system to sell their line there. In the Tea Collection it especially plays...
Words: 623 - Pages: 3
...Chapter 2 Global E-Business: How Businesses Use Information Systems Case 2: IT and Geo-Mapping Help a Small Business Succeed Tags: Entrepreneurship; Sales Strategy Management; Sales Tea Collection; Small business IT; geo-mapping technology; Summary: Emily Meyer and Leigh Rawdon started The Tea Collection, a children’s clothing wholesaler business in 2002. Their first product line consisted of three baby sweaters and a single shop. Today The Tea Collection has expanded to over 300 department and boutique stores and now includes women’s clothing. Information technologies played a critical role in their success from design, to production, customer targeting and marketing. L=4:57 URL: http://www.youtube.com/watch?v=3_GmukX5sfM Case IT is not just for huge, multi-national companies. Small business entrepreneurs use a variety of information technologies to do all the things much larger firms do, but on a much smaller budget. IT allows small firms to act and look like much larger firms, amplifying the power of entrepreneurs, and creating the conditions for sustained and rapid growth. The Tea Collection (teacollection.com) exemplifies how entrepreneurs can use inexpensive but powerful information technologies to create a successful business. The Tea Collection was founded by Emily Meyer and Leigh Rawdon in 2002 in San Francisco with just three pima cotton baby sweaters and a vision of bringing the fusion of worldwide cultures and modern design to fashion. Emily Meyer grew up in Texas...
Words: 757 - Pages: 4
...The Tea Collection began in 2002 as a children's clothing wholesaling company. The masterminds behind the business, Emily Meyer and Leigh Rawdon, each bring a different quality/strength to the business. Emily the designer and Leigh the entrepreneur both understand the importance of IT in their company and continue to utilize new software to help their business grow. Nearly ten years later, the business is going strong with their leadership, ranked on the Inc Magazine list of fastest growing private companies five years in a row (Laudon, 2014). One of the technologies The Tea Collection's sales team is using is Geo-Mapping Software. The program they use allows their team to identify and target new prospects. They are able to easily find regions that are not already over saturated with similar wholesalers. The software is equipped with color coding capabilities that allow the sales team to label different types of opportunities as well as where competitors and their current stores are located. Even with all of these great technologies issues do sometimes arise. Leigh shared, "The biggest challenges with technologies is integration. So that you have multiple systems and when they don't integrate automatically then your depending on people to make those connections and that can take a lot of time" (BNET Video, 2009). It is not only important to have systems integrated but also departments. Many times there is different terminology, acronyms and processing within one...
Words: 290 - Pages: 2
...PETrecycling gives short information about Masafi Company. The company was found in 1976 and now it is a unique brand that has become a generic name for bottled and mineral water in the entire Gulf region. Such a status was acquired because of their high quality products known all over the world for their pure natural freshness. Today Masafi Company can offer a great number of products, ranging from bottled mineral water to soft facial tissues, cups, juices and chips. Gulfbusiness website writes that the main aim of Masafi Company is to strengthen the market leadership. It is distinguished by constant improvement the quality and number of their products and also through the processes of innovative manufacturing, continuous reinvestment and marketing and audit strategies. The target market for Masafi products, as well as any others ones, is distinguished according the following customer characteristics: geographic, demographic, psychographic and behavioralistic. Urban areas of the Middle East region is the main target market for Masafi products. People use water in summer more than in winter. In summer one person uses ten or more glasses of water per day, and can use a couple of glasses of juice. In the Middle East region the temperature is one of the highest on Earth. In most countries of the region the summer is all the year round. It was conducted a survey and analyzed that 40% of individuals are ready to use Masafi products as a regular drink. ...
Words: 1174 - Pages: 5
...Impressive experimental exertion is being applied in the quest for gravitational waves, the conviction being that their identification could essentially help the examining of the universe. Be that as it may, starting yet, they have been distinguished just indirectly[1]. The expectation of the presence of gravitational waves comes as an immediate outcome of Einstein's hypothesis of general relativity[1], and measuring such waves stays one the last tests of his theory[2]. As per general relativity, gravity can be communicated as a space-time curvature[1], with gravitational waves being "swells" in these four measurements which spread as waves[2]. Not at all like electromagnetic waves, gravitational waves can go through matter without being impeded[3]. For example, the electromagnetic radiation discharged from supernovae blasts will be scattered endless times thus data from the blast will be lost[4]. The same does not remain constant for gravitational waves, which gives them specific criticalness in space science. Pretty much as cosmologists use optical telescopes to watch galactic wonders today, the trust is that the same will be made conceivable utilizing hardware that can distinguish gravitational waves[1]. About all galactic wonders radiate gravitational waves in some form[4], including frameworks, for example, dark opening communications, which have no electromagnetic signature[5]. In this manner, new wonders might get to be discernible if the force of gravitational...
Words: 604 - Pages: 3
...Principles Of Marketing Submitted to: Final project on: Ms. Nadia Rahim Submitted by: Madiha Fazal Sheeba Siddiqui Syed Umer Noman Abdul Sheikh Moiz Afsheen Raza Zaidi Certificate: It is to certify that all the work submitted is authentic and genuine. Preface This project report has been prepared to meet the requirement of the final project of Principles of Marketing of program MBA. For the preparation of this project we have visited K&N’s outlets and its head office and had a meeting with marketing manager of K&N’s. The rationale behind visiting the company is to study and evaluate the marketing and positioning strategies of K&N’s products the history and development of the food market. The report starts with the basic history and introduction of the company, its products and competitors it also covers the general information of the market. The information presented in this report has been obtained from the company’s personnel consumers and the market and company’s websites. Group members Sheeba Siddiqui Syed Umer Noman Madiha Fazal Afsheen Raza Abdul Moiz Contents Introduction 3 History: 3 Working Process: 3 PRODUCTS: 4 CURRENT MARKET SITUATION: 4 COMPETITORS 5 Menu foods: 5 Man-o-salwa 5 Pk Foods 5 Dawn foods 5 Competing products 5 Earlier product to satisfy need: 5 Researching Organizational Marketing Positioning: 6 Target Marketing Segments 6 • Working...
Words: 2045 - Pages: 9
...The Petal Diagram I’ve always thought of my startups as the center of the universe. So I would begin by putting my company in the center of the slide. In this example the startup is creating a new category – a lifelong learning network for entrepreneurs. To indicate where their customers for this new market would come from, they drew the 5 adjacent market segments: corporate, higher education, startup ecosystem, institutions, and adult learning skills that they believed their future customers were in today. So to illustrate this they drew these adjacent markets as a cloud surrounding their company. (Unlike the traditional X/Y graph you can draw as many adjacent market segments as you’d like.) Steve Blank Your startup at the center Then they filled in the market spaces with the names of the companies that are representative players in each of the adjacent markets. Ads not by this site Steve Blank Fill in the segments Then they annotated the private companies with the amount of private capital they had raised. This lets potential investors understand that other investors were interested in the space and thought it was important enough to invest. (And plays on the “no VC wants to miss a hot space” mindset.) Steve Blank Show capital raised Finally, you could show the current and projected market sizes of the adjacent markets, which allows the startups to have a “how big can our new market be?” conversation with investors. (If you wanted to get fancy, you could scale...
Words: 838 - Pages: 4
...Network Troubleshooting Case Study Part 1: Troubleshooting a Connection Problem When dealing with a network connectivity issue it’s always best to start at the location closest to the source of the problem. In this case the problem seems to accessing anything remotely from the office computers. Since the office is using a cable modem as their connection to the outside world the troubleshooting should start there. First, check to see that the cable modem is powered up and then verify that the lights on the modem indicate that the modem is online with the provider via the “on-line” status. Moreover; the next step is to contact the service provider to assist with the connection to the outside line if my aforementioned statement is not verified. Assuming that the modem is working the next thing to check is whether the modem appears to be sending traffic by checking the send/receive lights. If that is OK then the next thing to check is the router. First, verify that the router is powered up and shows a connection to the cable modem. In order for the other computers to access the internet they must first access the router. It may be necessary to reboot the router but it should indicate an active internet connection as well as connection lights for each of the seven PCs that are connected. Finally the technician should check the Ethernet cable between the router and the modem as well as all the connections coming into the router to ensure they are...
Words: 937 - Pages: 4
...Arab Open University Faculty of Business Studies B301A – Making Sense of Strategy (I) Fall Semester 2012 -2013 Tutor-Marked Assignment, TMA This tutor-marked assignment draws mainly on Blocks 1 & 2, “Readings for Blocks 1 & 2”, Units 1 & 2 of Block 3, and the first 6 Readings of “Readings for Block 3”. It consists of five (5) questions and accounts for 20% of the total grade assigned to the course. This assignment will be graded out of 100 marks, of which 80% of these marks will be allocated to your answer for the different questions. The remaining 20% will be distributed among the following criteria: * 5% for proper referencing * 5% for presentation of ideas and organization of the answer * 5% for adherence to specified word count * 5% for the use of the E-library/External resources. In this TMA, you are expected to demonstrate your knowledge and understanding of the importance of the business environment for strategic management and for acquiring and improving the market position of organizations. You are also, required to apply various learned concepts in strategic positioning, strategy process, knowledge management, resource-based approaches of competitive advantage. In addition, you should be able to recognize how the strategic choices made by organizations are influenced by a school of thoughts or a particular theory. In your answer, your workis expected to show critical, analytical and justification skills of the subject matter...
Words: 446 - Pages: 2
...MKTG 4120 Case Study – Positioning the ConneCtor 2011 Prepared by LI Danyang Sunny 1155002138 Question 1: Two dimensions were applied in this case since the third dimension did not capture significant variance compared with the sum of first two. (See Figure 1) The variance explained by the horizontal dimension (46.6%) was two times more than the vertical horizontal (20.8%), so the horizontal dimension was more than twice important in explaining customer perceptions than the vertical one. The horizontal axis associated mostly with attributes “Multimedia”, “Stylish” and “Monitor” while the vertical axis associated mostly with “Sturdiness”, “Light Weight” and “Connectivity”. (See Figure 2) From the perception map, Connector 10L performed the best in terms of Connectivity, Data Entry and Third Party Support. Moreover, it also had advantages on its weight. However, Connector 10L was not attractive enough to customers in terms of Multimedia Function, Stylish and Monitor Quality. It is noticed that there was a lack of other brands near Connector 10L’s position (Only Palm VII), which indicated a potential opportunity for new positioning – wireless access feature. (See Figure 2) Question 2: In the positioning map with Preference Vector, it could be found that Connector 10L is the 5th preferred brand chosen by participants, ranked after HP Jornada, Casio Cassuioeia, Compaq IPac and Palm VII. Overall preference for handheld devices increased with Memory, Software and...
Words: 1082 - Pages: 5
...What is Strategy? – Michael E. Porter I. Operational effectiveness is not strategy So in the quest to beat competition managers focus on improving quality, speed and productivity all related to operational effectiveness. But in this way, they move further away from viable competitive positions which can only be achieved by an appropriate strategy. Positioning which was once the way to go about beating competition is now rejected, since its too static. Rivals can easily copy the market position and competitive advantage. However, that is not entirely true as hypercompetition is a self-inflicted wound. It is important to watch out for what your competitors are doing, but improving operational effectiveness alone is not enough, and that cannot be your only strategy. Operational effectiveness and strategy are both important for superior performance which is what a firm aims for. A company can beat rivals if it can stand out, establish a difference it can preserve. Basically a company can either provide greater value to customers or comparable value at low prices, or both. Delivering greater value means higher unit prices, greater efficiency means lower unit costs. Cost arises from performing activities and cost advantage comes from performing activities more efficiently than your competitors. This can be in the choice of the activity or how the activity is performed. So activities are what creates competitive advantage. Operational effectiveness means performing similar...
Words: 1366 - Pages: 6
...favorable perception by investors (stock profile) and lenders 2. Symbolic positions o Self-image enhancement o Ego identification o Belongingness and social meaningfulness o Affective fulfillment 3. Experiential positions o Provide sensory stimulation o Provide cognitive stimulation Perceptual mapping Perceptual mapping provides answers to these vital questions: • What is your market position relative to your competitors? • What are your strengths and weaknesses? • Where are there gaps in the market? • How do you measure up to the “ideal?” • What strategies will improve your competitive position so that you are both relevant to the market and differentiated from competitors? The process includes developing the attributes—either functional, emotional, or both. Survey respondents rate the client brand and competitive brands on each of the attributes, and attribute importance and ideal attribute ratings are obtained. These perceptions are used to create the maps, and analysis of gaps and ideal points is performed. An Example of Perceptual Mapping This hypothetical example of the beverage market illustrates one of the primary results of a perceptual mapping study—the map itself. For illustrative purposes, this example uses types of beverages instead of actual beverage...
Words: 1313 - Pages: 6
...Decision-Making Process MGT/230 Management Theory and Practice July 25, 2011 Sylvia Ramirez-Cahan Decision-Making Process For the past year I have been struggling with the decision of whether or not to continue my education. The factors that influenced my decision to pursue my Bachelors degree were the financial commitment, time, personal responsibilities, professional responsibilities, and the affect a Bachelors degree would have on my career. My decision process involved the following steps. First, I carefully reviewed my financial obligations, researched expected educational expenses, and researched options to finance my educational expenses. Next, I considered the time I would need to commitment to my courses, and examined my ability and readiness to prioritize my educational responsibilities with my personal and professional responsibilities. Last, I researched the benefits of a Bachelors degree and the potential affect it could have on my career. According to Bateman and Snell (2011), the decision-making process consists of the following stages: identify and diagnose the problem, generate alternative solutions, evaluate alternatives, make the choice, implement the decision, and evaluate the decision. In comparison, my decision process to continue my education involved three steps: identifying the problem, making the decision, and implementing the decision. In April I started classes one week after making my decision. If my decision...
Words: 567 - Pages: 3
...Decision-Making Process Many changes and turns fill our lives. Decisions allow individuals to navigate life in an easy and efficient manner. Although decisions help navigate life, the wrong decisions can be detrimental to just not the person’s life but also the lives of those in connection with the person. This paper will cover the steps in a decision-making process and how making the right choices will improve the whole outcome. When relocating from the southern region of the United States to the northern region, an individual must put various degrees of thought and make sure that the decision to make the move will benefit the individuals of the family and not cause any harm to those same folks. When making a decision for the move, the Gaffney family had to ensure that they would first have the money to make such a move, the timing of the move did not interfere with any school schedules, and there would be a place to live once the move was made. As discussed in the reading, there are many more steps involved in the decision making process that the Gaffney family overlooked while making such an important decision. The stages described in the book Management: Leading and Collaborating in a Competitive World are Identifying and Diagnosing the Problem, Generating Alternative Solutions, Evaluating Alternatives, Making the Choice, Implementing the Decision, and Evaluating the Decision (Bateman & Snell, 2010). There were several steps that the Gaffney family did not take...
Words: 520 - Pages: 3
