...CASE Procter & Gamble, Inc. Scope As Gwen Hearst looked at the year-end report, she was pleased to see that Scope held a 32 percent share of the Canadian mouthwash market for 1990. She had been concerned about the inroads that Plax, a prebrushing rinse, had made in the market. Since its introduction in 1988, Plax had gained a 10 percent share of the product category and posed a threat to Scope. As Brand Manager, Hearst planned, developed, and directed the total marketing effort for Scope, Procter & Gamble’s (P&G) brand in the mouthwash market. She was responsible for maximizing the market share, volume, and profitability of the brand. Until the entry of Plax, brands in the mouthwash market were positioned around two major benefits: fresh breath and killing germs. Plax was positioned around a new benefit—as a “plaque fighter”—and indications were that other brands, such as Listerine, were going to promote this benefit. The challenge for Hearst was to develop a strategy that would ensure the continued profitability of Scope in the face of these competitive threats. Her specific task was to prepare a marketing plan for P&G’s mouthwash business for the next three years. It was early February 1991, and she would be presenting the plan to senior management in March. ■ COMPANY BACKGROUND Based on a philosophy of providing products of superior quality and value that best fill the needs of consumers, Procter & Gamble is one of the most successful consumer goods companies in the world...
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...Title of the product: ARCHERPRENEUR (TM) Guava Leaf Extract with Aloe Vera Short Description: Made of powerful ingredients: * GUAVE LEAF EXTRACT that can heal stomach pain faster. * MENTHOL AND EUCALYPTUS that gives cold feeling because of menthol and eucalyptus that soothes muscle pain and other discomfort. * ALOE VERA that moisten and softens the skin. * This product can heal pains and discomfort without the usual ointment smell. * 100 % natural. FORM: TECHNOLOGY: 1. Packaging: (Green) HDPE (High density polyethylene) with ARCHERPRENEURTM design 2. Ingredients: a. Young guava leaf extract, Stabilized aloe vera gel, methyl salicylate, menthol, eucalyptol, and candle wax 3. Procedures: b. Gather some young guava leaves then wash it with water and chop it into pieces. c. Heat some oil in a metal pan then place the leaves and let it boil for five minutes or more. d. Strain the leaf residue with a metal sift put aside the liquid. e. Re-heat the liquid you got in another metal pan then mix in your chopped... f. Let all the wax melt while stirring continuously then turn off the heat and quickly put the stabilized aloe vera gel, methyl salicylate, menthol, and eucalyptol then transfer the mixture in a container you prefer... g. Let the mixture cool and solidify. BENEFITS: * May help soothe skin injured by burns, irritations, cuts and insect bites. * Reliefs stomach pain...
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...considered separate from overall health. However, dental diseases are not only associated but can also lead to heart diseases, stroke, and diabetes. The significance of this correlation is due to the concept that the majority of care in cost excess can be attributed to these medical conditions. Some of the major oral health conditions of concern include tooth decay, gum disease, and oral cancers. As the population begins to shift towards an increase in elderly patients, they are living longer and keeping their teeth longer as well, resulting in an increase in the need for treatment of gum disease and other dental services. These problems can also be a complication of certain medications used to treat systemic diseases. The purpose of this paper is to improve access and quality to oral health care for elderly population in Massachusetts who are residents in Long Term Care facilities. (Clemencia M. Vargas, 2001) The elderly are identified in the U.S. Surgeon General’s report on oral health as one of the most vulnerable populations with regard to poor dental care. In Massachusetts 13.3% of the state’s population are considered seniors, defined as being 65 years of age or older. There are more than 143,000 residents age 85 and older and that number is expected to grow 52% by the 2030. About 45,000 Massachusetts residents live in long term care facilities and there is no one-size-fits-all model of oral health care for this growing population. Many seniors are keeping their natural...
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...CASE Procter & Gamble, Inc. Scope As Gwen Hearst looked at the year-end report, she was pleased to see that Scope held a 32 percent share of the Canadian mouthwash market for 1990. She had been concerned about the inroads that Plax, a prebrushing rinse, had made in the market. Since its introduction in 1988, Plax had gained a 10 percent share of the product category and posed a threat to Scope. As brand manager, Hearst planned, developed, and directed the total marketing effort for Scope, Procter & Gamble's (P&G) brand in the mouthwash market. She was responsible for maximizing the market share, volume, and profitability of the brand. Until the entry of Plax, brands in the mouthwash market were positioned around two major benefits: fresh breath and killing germs. Plax was positioned around a new benefit-as a "plaque fighter"-and indications were that other brands, such as Listerine, were going to promote this benefit. The challenge for Hearst was to develop a strategy that would ensure the continued profitability of Scope in the face of these competitive threats. Her specific task was to prepare a marketing plan for P&G's mouthwash business for the next three years. It was early February 1991, and she would be presenting the plan to senior management in March. ■ COMPANY BACKGROUND Based on a philosophy of providing products of superior quality and value...
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...company in Ohio USA. P &G has now developed into global manufacturing and marketing company of branded consumer products. Its markets are over 180 countries including America & Asia regions. Its Business is mainly into five segments. * Fabric & home Care * Beauty * Baby care * Family care * Health care & groom. The fabric care and home care compromises bleach and laundry additives, laundry detergents, pet care, dish care, fabric enhances and surface care products. Beauty care consist of cosmetics, deodorants, hair care & skin care, female personnel cleansing products, salon professional product. Baby care and family care contains products such as baby wipes, diapers, pant towels, tissues and toilet paper. The health care contains products like feminine care products, oral care, rapid diagnostics and personal health care products. Grooming segment includes blades & razors, electronic hair removal devices, hair care appliances and pre and post shave products. The major competitors of Proctor & Gamble are Avon, Colgate Palmolive Company, Unilever, Johnson & Johnson, Revlon,...
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...A COMPARATIVE STUDY OF THE VITAMIN C (Ascorbic Acid) CONTENT OF THREE VARIETIES OF CHILI IN ILIGAN CITY A Research Paper Presented to The faculty of Science Department Iligan City East High School Sta. Filomena, Iligan City In Partial Fulfillment Of the Requirements in Research II Florence Bert F. Borling Michelle Anne L. Ferolino Katreena Lyka P. Valdez Jocelyn B. Subang Research II Adviser IV – Rutherford March 2011 TABLE OF CONTENTS Title Page i Table of Contents ii Abstract iii Acknowledgement iv Chapter I Introduction 1 Background of the Study 2 Statement of the Problem 3 Hypotheses 3 Significance of the Study 4 Scope and Limitations of the Study 4 Operational Definition 4 Chapter II Review of Related Literature 5 Chapter III Methodology 8 Chapter IV Results and Discussions 11 Chapter V Conclusions and Recommendations 14 Bibliography 15 Appendix 17 Abstract Vitamin C is a major vitamin that is needed by our body. Human can’t store this vitamin so instead, we get it from the foods we eat. Some researches show that chili contains a certain amount of vitamin C. This study aimed to determine and compare the vitamin C content of the three varieties of chili in Iligan City. The result of this study is beneficial to the people by giving them information about the benefits that they can get from eating...
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...University of Southern California Marshall School of Business BUAD 307 Lars Perner, Ph.D., Instructor Marketing Fundamentals Fall, 2010 SUMMARY OF CLASSROOM MATERIAL INTEGRATED MARKETING COMMUNICATION AND PROMOTION BACKGROUND Integrated Marketing Communication (IMC) involves the idea that a firm’s promotional efforts should be coordinated to achieve the best combined effects of the firm’s efforts. Resources are allocated to achieve those outcomes that the firm values the most. Promotion involves a number of tools we can use to increase demand for our The most well known component of promotion is advertising, but we can also use tools such as the following: Public relations (the firm’s staff provides information to the media in the hopes of getting coverage). This strategy has benefits (it is often less expensive and media coverage is usually more credible than advertising) but it also entails a risk in that we can’t control what the media will say. Note that this is particularly a useful tool for small and growing businesses— especially those that make a product which is inherently interesting to the audience. Trade promotion. Here, the firm offers retailers and wholesalers temporary discounts, which may or may not be passed on to the consumer, to stimulate sales. Sales promotion. Consumers are given either price discounts, coupons, or rebates. Personal selling. Sales people either make “cold” calls on potential customers and/or respond to inquiries. In-store displays...
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...Preventive Dentistry An in vitro evaluation of electric toothbrushes B. S. Khambay*/A. D. Walmsley^* Fotir cotnmercially avaiiable electric toothbrushes (Sonieare, Braun Electric Toothbrush, Interplak, and Blend-a-Dent) »ere assessed both for their operating characteristics and their ability to retnove a 'food debris " medium. The Sonieare and Blend-a-Dent have a lateral vibrator)' action, while the Interplak and Braun produce a rotary movement of the brush head. The vibratory action of the Sonieare was susceptible to loading. All devices produced both stable-pulsating cavitation and acoustic tnicrostreaming that was demonstrated in vitro using a suspension of particles in water Their effectiveness in removing a food debris medium was assessed with and without water Three of the brushes (Sonieare, Braun, and Blend-aDent) were simitar in their abllit}- to remove the placjue, and all were superior to the Interplak: its streaming forces removed no food debris. The results indicated that the Blend-a-Dent was the most effective brush design in vitro, although the differences between Blend-a-Dent and Sonieare were not statistically significant. (Quintessence Int 1995:26:841-848.) Introduction Electric toothbrushes have become established as an effective alternative to manual methods of toothbrushing. The mode of action of these brushes is designed to simulate manual methods and as such is attractive to the population as an easy and simple method of brushing teeth. The use...
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...Written & distributed by Julien Griffault Young Living distributor # 924292 http://www.ylessentialoils.com 1 7 Essential Oils & 100 all natural solutions Introduction Guidelines for safe use of Essential Oils Natural First Aid solutions Natural solutions for your Home Natural remedies for you & your family Self care Nutrition How to order 3 6 7 8 10 14 15 16 2 Join Young Living today For more great resources please visit : www.ylessentialoils.com Let me tell you about the oils I have chosen to talk about in this particular E-Book. I have decided to base myself on a Young Living kit called the ‘Essential 7’ which groups the seven most popular and easy to use oils. LAVENDER is the most versatile of all essential oils. Therapeutic grade lavender has been highly regarded for the skin, and has been clinically evaluated for its relaxing effects. Wait to see all you can do with this one! LEMON has antiseptic-like properties and contains compounds that have been studied for their effects on immune function. CAUTION: Citrus oils should NOT be applied to skin that will be exposed to direct sunlight or ultraviolet light within 72 hours. PEPPERMINT is one of the oldest and most highly regarded herbs for soothing digestion. Jean Valnet, MD, studied peppermint’s effect on the liver and respiratory systems. JOY — is an exotic blend of Lemon, mandarin, Bergamot, ylang ylang, rose, Rosewood, Geranium, Palarosa, Roman chamomile and jasmine that produces an uplifting magnetic...
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...Term paper of marketing management On Colgate cold cream WASEEM RAJA J&K BANDIPORA LEC. IN LSB R315B35 LOVELY PROFESSIONAL UNIVERSITY ACKNOWLEDGEMENT I would like to express my gratitude for the helpful comment and Suggestions by my teacher. Most importantly I would like to thank my PROF. MR.PARVEEN SINGH KALSI, for her days of supervision. Her critical commentary on work has played a major role in both the content and presentation of our discussion and arguments and I would thank my friends for their help in making of this term paper. I have extended my appreciation to the several sources which provided various kinds of knowledge base support for me this period. SHEFALI VIJ CONTENTS INTRODUCTION 4 EXECUTIVE SUMMARY 4 MARKETING PLAN OF COLGATE-PALMOLIVE 4-12 ENVIRONMENTAL ANALYSIS 13-16 MARKETING STRATEGY 16-20 SEGMENTATION 20 TARGETING ...
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...[pic] Ex Fide Ad Veritatem THE EFFECTS OF GUM CHEWING ON THE MATH TEST SCORES OF FIRST YEAR PSYCHOLOGY STUDENTS OF HOLY CROSS OF DAVAO COLLEGE A Research Proposal Presented to the Psychology Program In Partial Fulfillment of the Requirements for the Subject Experimental Psychology by Riomhel C. Digal Aileen M. Mendez Kristine Jean N. Ancheta Jhelyn R. Tapere March, 2011 Ex Fide Ad Veritatem The Effects of Gum Chewing on the Math Test Scores of First Year Psychology Students of Holy Cross of Davao College ___________________ A Research Proposal Presented to the Psychology Program ____________________ In Partial Fulfillment of the Requirements for the Subject Psy 8 Experimental Psychology ____________________ by Riomhel C. Digal Aileen M. Mendez Kristine Jean N. Ancheta Jhelyn R. Tapere March, 2011 APPROVAL SHEET This research paper is entitled, “THE EFFECTS OF GUM CHEWING ON THE MATH TEST SCORES OF FIRST YEAR PSYCHOLOGY STUDENTS OF HOLY CROSS OF DAVAO COLLEGE”, prepared and submitted by Riomhel C. Digal, Aileen M. Mendez, Kristine Jean N. Ancheta and Jhelyn R. Tapere, in partial fulfillment for the subject Psychology 8 (Experimental Psychology), has been examined and recommended for presentation and acceptance. Anne Bella L. Pedrosa, MASCo Instructor PANEL OF EXAMINERS Accepted and approved after the presentation of the study with a grade of ___________. Date: April 2011 Gina R. Lamzon...
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...Hindawi Publishing Corporation Evidence-Based Complementary and Alternative Medicine Volume 2014, Article ID 369204, 32 pages http://dx.doi.org/10.1155/2014/369204 Review Article Jatropha gossypiifolia L. (Euphorbiaceae): A Review of Traditional Uses, Phytochemistry, Pharmacology, and Toxicology of This Medicinal Plant Juliana Félix-Silva,1 Raquel Brandt Giordani,2 Arnóbio Antonio da Silva-Jr,1 Silvana Maria Zucolotto,2 and Matheus de Freitas Fernandes-Pedrosa1 1 Laborat´rio de Tecnologia & Biotecnologia Farmacˆutica (TecBioFar), Programa de P´ s-graduacao em Ciˆncias o e o ¸˜ e Farmacˆuticas (PPgCF), Universidade Federal do Rio Grande do Norte (UFRN), Rua General Cordeiro de Farias, s/n, e Petr´ polis, 59012-570 Natal, RN, Brazil o 2 Laborat´rio de Farmacognosia, Departamento de Farm´ cia, Universidade Federal do Rio Grande do Norte (UFRN), o a Rua General Cordeiro de Farias, s/n, Petr´ polis, 59012-570 Natal, RN, Brazil o Correspondence should be addressed to Matheus de Freitas Fernandes-Pedrosa; mpedrosa31@uol.com.br Received 24 February 2014; Revised 1 May 2014; Accepted 1 May 2014; Published 5 June 2014 Academic Editor: Shi-Biao Wu Copyright © 2014 Juliana F´lix-Silva et al. This is an open access article distributed under the Creative Commons Attribution e License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Jatropha gossypiifolia L. (Euphorbiaceae), widely known as “bellyache bush,”...
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...ACCEPTABILITY OF AVOCADO AND YOUNG COCONUT MEAT AS HEALTHY SMOOTHIE Jo V. Ambat Annie Grace A. Bustamante Nico Braselle Casaña Raymond M. de Taza Manche P. Pere A research study presented to the faculty of Home Economics, Vocational and Technical, Education Department, College of Education, Cavite State University, Indang, Cavite in partial fulfilment of the requirements in HRML 24- Research I. Prepared under the supervision of Dr. Editha G. Reyes 1. INTRODUCTION The avocado is colloquially known as the Alligator Pear, reflecting its shape and the leather-like appearance of its skin. Avocado is derived from the Aztec word "ahuacatl". Avocados are the fruit from Persea americana, a tall evergreen tree that can grow up to 65 feet in height. Avocados vary in weight from 8 ounces to 3 pounds depending upon the variety. There are dozens of varieties of avocadoes. The rich and creamy Hass variety is the most popular type of avocado in the United States, and 95% of all avocados grown in the United States are produced in California, original home of the Hass variety. They are generally available throughout the year, they are the most abundant and at their best during the spring and summer in California and in October in Florida. While avocados are technically fruits, we have categorized them here as vegetables since this is how they are usually considered from a culinary perspective. Avocados can make a great base for a high-energy smoothie that will satisfy you and...
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...Environmental Pollution at Hindustan Lever’s Kodaikanal Plant In mid-2004, Hindustan Lever Ltd (HLL) executives looked back at the events of the past three years at their mercury thermometer factory in Kodaikanal in the south Indian state of Tamil Nadu. After mercury leakage from the plant had been reported in March 2001, heavy expenditure had been incurred in environmental risk assessment, waste disposal and health monitoring. The expenditure had exceeded the total profits generated by the plant since its inception. But the pressure from NGOs, led by Greenpeace , who had been protesting since March 2001 had not subsided. The NGOs had indulged in novel ways of keeping the issue alive. These included chaining themselves to the HLL branch office in Chennai on 15th November 2002, disrupting the Annual General Meetings (AGMs) of HLL held on 13th June 2003 and 29th June 2004, shouting slogans and brandishing placards and enlisting sympathy from ex-workers and the general public. Greenpeace also maintained the pressure on HLL through its website, photoalbums, posters, persistent media briefing and seminars. The NGOs had most recently attacked HLL in April 2004 in a seminar in Chennai. Even as they waited anxiously for the regulator, Tamil Nadu Pollution Control Board’s (TNPCB) nod to start decontamination of equipment and remediation of soil, HLL’s senior managers believed they had discharged their duties conscientiously. They wondered what more was needed to be done...
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...Consumer Behaviour Contents 1. Nature, Scope and Importance of consumer behaviour. 2. Consumer Research. 3. Consumer Learning 4. Consumer Perception 5. Consumer Involvement 6. Attitude, Culture, Lifestyle and Socialism 7. Consumer Motivation 8. Consumer Decision Making 9. Consumerism 1. Nature Scope and Importance of Consumer behaviour. : Consumer behaviour is defined as “The dynamic interaction of affect and cognition, behaviour and the environment b which human beings conduct the exchange aspects of lives”. IT means that the buying habits of the consumer are greatly affected by their thought process and their feelings experienced. Human beings are greatly influenced in their buying actions by various factors like opinion of others, marketing stimuli like product, advertising, packaging and product appearance. Importance of Consumer behaviour: • Ever increasing intensifying competition. • More aggressive competitors emerging with greater frequency. • Changes basis of competition. • Geographic sources of competition are becoming wider. • Niche attacks are becoming frequent. • Pace of innovation is rapid. • Price competition becoming more aggressive • Product differentiation is declining. As a principal, the marketing concept involves understanding the needs of the consumers and translating these needs into products or services to satisfy these needs. The basic objective in marketing is to achieve the goal of profit making through...
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