...DIGITAL & SOCIAL MEDIA MARKETING FINANCIAL TIMES SPECIAL REPORT | Wednesday March 7 2012 www.ft.com/digitalsocialmediamarketing2012 | twitter.com/ftreports Advertisers rush to master fresh set of skills There are great opportunities, says David Gelles, but companies are still largely feeling their way Inside this issue Cautionary tales David Gelles finds reasons to be careful when companies take advertising online Page 2 B2B Paul Taylor sees a chance for business to gain traction with customers Page 2 Ownership Ajay Makan looks at the wide variety of corporate responses Page 2 Viral campaigns April Dembosky looks behind the success of internet sensations Page 3 Marketing budgets Tim Bradshaw says campaigns via social media are still often unpredictable Page 3 A life in the day David Gelles follows the chief marketing officer of Gannett Page 3 Advertising Predictions of the display ad’s demise are premature, writes Jane Bird Page 3 Mobile Tim Bradshaw explains why the promised land is not quite with us Page 4 On FT.com April Dembovsky explains everything you need to know about Pinterest O nly a few years ago digital marketers might have thought all was plain-sailing. After a decade of disruption wreaked by the emergence of the popular web, companies and advertising agencies had finally understood the intricacies of placing online display and search ads. Yet in the past few years, a new generation of technologies has come along to disrupt once again the way advertisers...
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...Link to Real Media File For Entire PDF Look for explanatory notes and Attachments. The Blood © Jim Swan Click on Audio icon for MP3 audio files Look for web and other links. 6:52 am, Aug 23, 2006 These slides are from class presentations, reformatted for static viewing. The content contained in these pages is also in the Class Notes pages in a narrative format. Best screen resolution for viewing is 1024 x 768. To change resolution click on start, then control panel, then display, then settings. If you are viewing this in Adobe Reader version 7 and are connected to the internet you will also be able to access the “enriched” links to notes and comments, as well as web pages including animations and videos. You will also be able to make your own notes and comments on the pages. Download the free reader from [Adobe.com] 1 Components of the Cardiovascular System Heart – pumps blood Blood vessels: arteries – carry blood to organs and tissues veins – return blood to the heart capillaries – allow for transport to and from tissues Blood - ? The fluid medium for transport. Unlike the heart and the blood vessels, which are organs, blood is a complex tissue. It is one of the connective tissues based on its derivation, from mesenchyme cells, and its structure, which contains the intercellular matrix known as the plasma. 2 Composition of Blood See Marieb, Figure 17.1 Plasma - the blood’s liquid portion •water 91+% 55% •solutes - nutrients, wastes, blood gases, electrolytes, regulatory...
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...Case Study 1 1. How should Jennifer go about making her decision? Jennifer should evaluate each proposal and use criteria that will fairly indicate what project would be best to invest additional money in to for future growth and savings. She can use project selection and develop a set of criteria against which the project will be evaluated, list assumptions that will be used as the basis of the project, gather data and information, and evaluate each project against the determined criteria. 2. What kind of additional data or information should she collect? I believe that she should request information or data regarding the scope, schedule, cost, and customer satisfaction expectations of the projects and their goals. I have explained each below for better understanding. Scope – All the work that must be done to produce all the project deliverables that meet the customer requirements and acceptance criteria and accomplish the project objective. Schedule – A timetable for a project indicating when activities are planned or need to be started and finished. Cost – The overall cost it will require to complete the project in its entirety. Customer Satisfaction – After the project has been completed the customer feels as if they have received the services expected and the project was completed to their standards and expectations. However I know these can be considered restraints and that should be a heavily weighed factor in the decision making in the end. 3. What exactly should...
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...Culture and Business Management We all tend to have a management style which has evolved during our working life and with which we feel comfortable. Bear in mind, however, that your management style is probably heavily influenced by your country of origin. Different countries tend to develop different approaches to management and corporate structure. Some people are comfortable with the concept of hierarchy; others are not. Some people see managers as mentors who are there to encourage and coach; others expect a more instructional approach from the boss. When working in a multi-cultural environment you need to be aware of: * Your personal style and how this may be viewed by people from other countries * The expectations of other cultures with regard to how they expect to be managed * The need to communicate your own approach to working so that your international colleagues or clients are not left feeling confused and unsure of your intentions How will decisions be arrived at within your team or sphere of influence? Will the boss make the decisions and then issue instructions or will a more consensus-style be developed in which all group members are encouraged to participate in the process? Whichever style is adopted it is imperative that the process is understood by everybody from a very early stage in the life-cycle of working with people from other cultures: Interactions with a multi-cultural dimension work most effectively when: * Everybody...
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...CLINT SUBADAY SOCIOLOGY CAESAR TAMAYO GDP-Per Capita as of 2012 High-income countries ($12476 & ABOVE) Middle-income countries ($1026 – $12475) Low-income countries ($1025 & LESS) COUNTRIES | LASTEST | PREVIOUS | HIGHEST | LOWEST | AFGHANISTAN | 376.45 | 360.71 | 376.45 | 54.36 | ALBANIA | 3521.50 | 3502.60 | 3521.50 | 1065.50 | ALGERIA | 3185.70 | 3167.20 | 3185.70 | 1191.70 | ANGOLA | 2685.83 | 2593.84 | 2685.83 | 993.90 | ARGENTINA | 11601.63 | 10749.32 | 11601.63 | 4943.28 | ARMENIA | 2234.70 | 2089.10 | 2265.40 | 565.20 | AUSTRALIA | 37228.20 | 36584.99 | 37228.20 | 13267.30 | AUSTRIA | 39969.68 | 39815.45 | 39969.68 | 10861.66 | AZERBAIJAN | 3214.30 | 3119.10 | 3214.30 | 650.80 | BAHAMAS | 21083.65 | 21022.45 | 24212.39 | 12753.86 | BAHRAIN | 14238.94 | 14311.61 | 15315.07 | 10881.31 | BANGLADESH | 597.49 | 568.73 | 597.49 | 219.28 | BELARUS | 4858.44 | 4782.09 | 4858.44 | 1519.31 | BELGIUM | 36525.29 | 36941.24 | 37582.65 | 11169.91 | BENIN | 567.91 | 553.74 | 567.91 | 380.15 | BHUTAN | 2060.67 | 1914.89 | 2060.67 | 325.14 | BOLIVIA | 1259.81 | 1217.75 | 1259.81 | 799.95 | BOSNIA AND HERZEGOVINA | 3359.16 | 3378.07 | 3391.47 | 572.85 | BOTSWANA | 6934.86 | 6592.77 | 6934.86 | 334.58 | BRAZIL | 5721.23 | 5721.29 | 5721.29 | 1726.57 | BRUNEI | 24947.10 | 24764.88 | 47649.68 | 1145.72 | BULGARIA | 4634.63 | 4570.51 | 4634.63 | 2217.62...
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...variants[edit] The difficulty in defining the rules of Go has led to the creation of many subtly different rulesets. They vary in areas like scoring method, ko, suicide, handicap placement, and how neutral points are dealt with at the end. These differences are usually small enough to maintain the character and strategy of the game, and are typically not considered variants. Different rulesets are explained in Rules of Go. In some of the examples below, the effects of rule differences on actual play are minor, but the tactical consequences are substantial. Tibetan Go[edit] The starting position for Tibetan Go Tibetan Go is played on a 17×17 board, and starts with six stones (called Bo) from each color placed on the third line as shown. White makes the first move.[1] There is a unique ko rule: a stone may not be played at an intersection where the opponent has just removed a stone. This ko rule is so different from other major rulesets that it alone significantly changes the character of the game. For instance, snapbacks must be delayed by at least one move, allowing an opponent the chance to create life. Finally, a player who occupies or surrounds all four corner points (the 1-1 points) receives a bonus of 40 points, and if he controls the center point also, he receives a further bonus of 10 points. Sunjang Baduk[edit] Main article: Sunjang baduk The starting position for Sunjang Baduk Sunjang baduk is a different form of Go (baduk) that evolved in Korea. It has been played...
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...ISSUE 1 The choice of right versus wrong can be a relatively simple one to make. In most cases the right choice has positive implications and the wrong choice negative ones. What happens when we are faced with two choices that can be equally right? What do we rely upon to make these decisions that have competing virtues? Right versus right decisions are defining moments in shaping a person’s character. That being said, the lecture, Defining Moments by Badaracco (2002) is appropriately titled. Badaracco goes on to lay out a framework for addressing right versus right dilemmas. This framework by Badaracco addresses the following four questions: 1) Which course of action will do the most good and the least amount of harm? 2) Which alternative best serves others’ rights? 3) What plan can I live with that is consistent with basic values and commitments? 4) Which course of action is feasible in the world as it is? Given the situation with Alison and AlphaSoft Corporation, I would say that the course of action that will do the most good and the least amount of harm is to let Alison continue with her current position and positively influence her to continue her education and complete her MBA. Alison was hired into a position that did not require an MBA and moved up the ranks with hard work and her leadership has positively and financially benefitted the company. Badaracco (2002) quotes the famous utilitarian John Stuart Mill who once said “The essence of responsible behavior...
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...Go Green Marijuana is a harmful plant; at least, that’s what we are told, right? That this is a horrible substance that is never to be found in society, but what if it is not as harmful as other substances used my millions daily without question? Many people conclude that marijuana is harmful in many ways, including brain damage, damage to the reproductive system, and weakening of the immune system. People against marijuana attempt to convince others that marijuana is a "gateway drug" that leads the users to venture into much harder drugs. I believe that research to support anything can be found if one is looking hard enough, but that the fallacy of this conclusion is due to research seeking facts to support an already-assumed conclusion. Marijuana has been part of human society since the beginning of civilization. Indian priests wrote about its use in religious ceremonies, and Chinese emperors wrote about its medicinal use (UXL). However, since the beginning of the 20th century, most countries have enacted laws against the cultivation, possession or transfer of cannabis. These laws have impacted adversely on the cannabis plant's cultivation for non-recreational purposes, but there are many regions where, under certain circumstances, handling of cannabis is legal or licensed. Many jurisdictions have lessened the penalties for possession of small quantities of cannabis, so that it is punished by confiscation and sometimes a fine, rather than imprisonment, focusing more on...
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...The Go-Between This short story ”The Go-Between” is written by Ali Smith in 2009. The short story was written with a bunch of other stories, to celebrate the 60th anniversary of the United Nations’ adoption of the Universal Declaration of Human Rights. The narrator in the short story is a 33 years old former microbiologist from Cameroun, that has ran from his own country and now works as a go-between guide for refugees, that’s seeking a normal life in Europe. He is situated in the Spanish town Ceuta in Morocco, where he is creating contact between the refugees and the international doctors, which are helping. The narrator has tried fleeing a lot of times himself, but it hasn’t worked yet. A lot of the refugees are hit by “the Spanish blindness”, that means they just focus on Spain and getting there. They have paid whatsoever for getting there. “The Network” is what the refugees are paying – paying to getting to Spain. The Network isn’t trusted though. ”All the men in this building suffer from it, Spanish Blindness. All you can see is Spain. All you can think is Spain tonight, Spain tonight. They have paid all their money to the Network, and the Network has promised a boat, maybe tonight. This boat never comes.” (p.4, l.73-75) The way of writing in this short story plays a big deal. The author, Ali Smith, gets his message through via a very directly way, by using a first person narrator. He’s is taking use of short sentences, which is making the reader feeling more intense...
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...”The Go-Between”-by Ali Smith The British writer, Ali Smith, has found much inspiration in Article thirteen in the Universal Declaration of Human Rights, which says that everybody has the right to freedom of movement within the borders of each state. Approximately seventy years ago, The United Nations took a moral stand against human rights crimes and adopted the Universal Declaration of Human Rights, a proclamation of thirty human rights that everyone should be entitled to, starting memorably with Article one: “All human beings are born free and equal.” She wrote the short story “The Go-Between” to celebrate the anniversary of the proclamation. The protagonist of the short story is a 33-year-old man. He was originally from Cameroon, but in the story he is in Ceuta in Northern Morocco, where he helps people cross the border fence to Spain. He is therefore a so-called “border crosser”, a mediator between the French doctors and the refugees, or as the title implies the “Go-Between”. The story focuses on problem that occurs when the refugees who have been forbidden to cross the border, gets help from our protagonist; this ordeal is in no way in accordance to the Universal Declaration of Human Rights. Article fourteen of the declaration, further states that everyone has the right to seek asylum from persecution. This is not accommodated in this story where the refugees are sent back to their original countries as soon as they arrive in Europe. Because of the help that the protagonist...
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...Letting Go Many people hate to let things go. People find security and comfort in their possessions and the company they keep. We have memories and good emotions associated with the possessions in our life. The most painful experience in life is to let go of someone you love. But allowing yourself to let go is an emotional thing, and as with anything emotional, it’s not always simple. If all this is ripped away from a person, it can have a very negative effect on that person’s life. In Faulkner’s short story, “A Rose for Emily,” everything that a person knows is gradually taken from her has gradually taken away leading to her madness. Miss Emily, the main character in this short story, is an example of the Old South. When Emily was a child her father apparently indoctrinated her with his Old South values, manners, and customs. Not only is her appearance a symbol of the past but the place she called home is also very old fashioned. Miss Emily’s house looked decomposed, and smelled of dust and disuse. Miss Emily stays the same while the next generation, with its more prominent ideas are becoming more visible and established. Miss Emily not only has a hard time of letting material things go, but she also has a tough time of letting the people in her life leave her. Miss Emily loves her father very much, but his death devastates her. Now that Miss Emily is alone for the first time in her entire life, it brings her down to earth...
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...First I would like to analyze the domestic and international market opportunities our industry of-fer, its advantages and disadvantages along with our strengths and weaknesses in this area. Susan has estimated a potential market opportunity, UK and Japan combined, as $1.26 billion, and for the US as $1.5 billion. Out of $1.5 billion US market, the financial and telecommunica-tion industry provide market opportunity of $600 million, and petrochemicals and pharmaceuti-cals provide $900 million. Clearly, both the domestic and the international markets are under-served and under-exploited presently, which means that we have a great first-movers opportunity in both these markets. While the globalization offers great advantages for expansion, we must ensure that this natural enthusiasm is influenced with clear and focused assessment of our organizational capabilities. For instance, to support expansion into both Europe and Asia, we would need to hire staff for sales, service, legal, and management, as well as technical staff to work on back-end upgrades (i.e., adapting the software to accept different data types) and front-end modifications (e.g., mak-ing language changes and interface changes to fit new cultural expectations). All of the new hires will need to be trained, and with only 38 people on board at the moment, there is little capacity to incorporate the additional personnel at a fast rate. We noticeably lack international business experience on the part of our...
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...Case Commentary Should DataClear go Global? With around $500,000 and two driven associates, Greg launched DataClear in about six months and secured immediate customers. DataClear is at its core a software company with an untapped niche demand for data mining financial and telecommunication industries. It is entirely plausible for another group of very smart individuals with a bit of start-up capital and a vision to give DataClear a run for their money. Thus, Greg must captain his company to strategically grow and secure their dominance, build brand recognition, become a formidable incumbent and accumulate capital in order to fight off potential challengers. Going global is a game-changing decision that can offer DataClear a direct path to achieving substantial growth and establishing security ahead of the evolving nature of technology. As a small business of less than 40 employees, DataClear’s manpower resource is likely to be stretched. His executive team certainly appears to have the will and drive to take on this global initiative, but that might not be true for his rank and file workers. Greg’s global penetration strategy should be staged, with each phase building upon the next. Only in the final phase should DataClear focus on international sales. Phase 1: Implement a support oriented operations abroad. Software and engineering in general are highly valued skills overseas, especially in Asian countries. Talented and highly educated individuals are widely...
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...bars, some to parties to mingle, others out to a nice restaurant to meet their lovely date. However, no matter where the date takes place, there will be the same three types of first dates taking place: the drinking date, the activity date, and the stay-at-home date. The drinking date, usually the more common type of date, takes place at a club or a local bar. When most people go on a drinking date they usually do not want a relationship, but are rather looking for a companion for the night. In a drinking date the dater uses alcohol as an ice breaker or conversation starter. This type of date is a little more romantic than coffee, but less of a commitment than dinner. With the date halfway over the male dater begins to get a little nervous because he does not know how the night will end. So after the drinking date he walks or drives his date home and when at her house, continues to ask, “May I come in?” Some women may feel just a slight bit uncomfortable letting in her date, other allow them to come in finishing off their night with a little night cap. However, sometimes the drinking date does not go as planned and the dater ends up leaving the club or bar lonely and fairly drunk. The activity date, typically a little less common type of date than that of the drinking date, is a date for the ones who want to get to actually know the other person a little better. An activity date...
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