...In 2011, Toys “R” Us, decided to begin the competition of Black Friday earlier by opening its doors on Thanksgiving night. The following year other stores including: Target, Lord & Taylor, and Hudson Bay Co. followed in suit by opening its doors on Thanksgiving. Macy’s now had the dilemma on their hands on what strategy they should do going forward. In order to determine their actions they implemented game theory in order to make the best possible decision. If Macy’s was to remain closed on Thanksgiving they would not only lose customers to other retailers on Thanksgiving, but they would also lose foot traffic on Black Friday as well. On the other hand if they were to open they would be able to grab a portion of retailers on the Thanksgiving, and Black Friday shoppers would have a greater experience with fewer crowds to contend with. Also with being opened on Thanksgiving, it would create the much need hype to attract customers towards Macy’s, since most Black Friday shoppers are usually attracted more towards the electronic stores. With implementing the strategy of opening its doors on Thanksgiving, Macy’s once again is staying competitive amongst all other retailers. The war on Black Friday still isn’t over, and Macy’s will need to continue to determine what they need to do to win even if it means starting theirs sales even earlier than Thanksgiving. Using game theory was the best way for Macy’s to determine what actions they needed to take. This way they were able...
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...Jollibee began expanding their success by launching a total of five stores by 1978, founding what we see today as Jollibee Foods Corp. 1. How was Jollibee able to build its dominant position in fast food in the Philippines? What are the sources of competitive advantage was it able to develop against McDonalds in its home market? There were several contributing factors in Jollibee’s rise to a dominant position in the Philippines fast food market. Because they were already doing business in the food industry, the entry barrier was low in making the shift to fast food. Additionally, the recipe was developed locally using culturally desirable ingredients destined to satisfy the taste buds of the patronage. The brand was quickly developed using the “Five F’s” that were Jollibee’s business philosophy: Flavorful Food, Fun, Flexibility, and Families. Jollibee’s ability to offer all of these benefits at an affordable price led the company to this dominant position. Furthermore, since Jollibee was portrayed as a company with a friendly atmosphere and operations similar to that of a “beehive,” they created a bee mascot which became popular to a point that children flocked to it when seen in public – an operations and marketing strategy which supported an increase in brand recognition and foundation for dominant market share....
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...Assignment-1, Cross Cultural Issues Aniket Basudeo WHAT IS CULTURE? DISCUSS AND DEFINE THE DIFFERENT ASPECTS AND ELEMENTS OF CULTURE AND HIGHLIGHT ITS IMPORTANCE IN THE CONTEXT OF INTERNATIONAL MANAGEMENT. CAN CULTURE BE MAINTAINED? JUSTIFY. ABSTRACT Defining culture can be a complex task as the definition changes with the point of view of study. However, we can recognize the basic elements of culture as Symbols, Language, Values, Norms and Beliefs to be the most prominent across all. Modern aspects such as legal, political and economic institutions also play a major role in determining the culture in modern times. Moving ahead of the general discussion of Hofstede’s five dimensions of culture I have tried to explore some new territory of cultural implications in management. The organizational culture is regarded as the disguised and masked force that is always behind the tangible activities of an organization which can be effectively measured. The culture of a company is more often than not unconsciously generated based on the values, beliefs, rituals and norms of the founders and other top level management. Companies want their employees to think of themselves as the owner of the company and act accordingly. Technological advance, Increasing population, Changing work pattern, Crossing international boundaries and Television are some of the major factors that influence our culture and present a strong challenge against maintaining our culture. ------------------------------------------------- ...
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...Jollibee began expanding their success by launching a total of five stores by 1978, founding what we see today as Jollibee Foods Corp. 1. How was Jollibee able to build its dominant position in fast food in the Philippines? What are the sources of competitive advantage was it able to develop against McDonalds in its home market? There were several contributing factors in Jollibee’s rise to a dominant position in the Philippines fast food market. Because they were already doing business in the food industry, the entry barrier was low in making the shift to fast food. Additionally, the recipe was developed locally using culturally desirable ingredients destined to satisfy the taste buds of the patronage. The brand was quickly developed using the “Five F’s” that were Jollibee’s business philosophy: Flavorful Food, Fun, Flexibility, and Families. Jollibee’s ability to offer all of these benefits at an affordable price led the company to this dominant position. Furthermore, since Jollibee was portrayed as a company with a friendly atmosphere and operations similar to that of a “beehive,” they created a bee mascot which became popular to a point that children flocked to it when seen in public – an operations and marketing strategy which supported an increase in brand recognition and foundation for dominant market share....
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...sci“What we can do, for the moment, is to fix two major superstructural “levels”: the one that can be called “civil society”, that is the ensemble of organisms commonly called “private”, and that of “political society” or “the State”. These two levels correspond on the one hand to the function of “hegemony” which the dominant group exercises throughout society and on the other hand to that of “direct domination” or command exercised through the State and “judicial” government. The functions in question are precisely organisational and connective. The intellectuals are the dominant group’s “deputies” exercising the subaltern functions of social hegemony and political government.” →Antonio Gramsci From Gramsci’s prison note books Introduction Hegemony is a concept that has been used to describe and explain the dominance of one social group over another, such that the ruling group or hegemon acquires some degree of consent from the subordinate, as opposed to dominance purely by force. It is used broadly to mean any kind of dominance, and narrowly to refer to specifically cultural and non-military dominance, as opposed to the related notions of empire and suzerainty Gramsci and Hegemony The idea of a ‘third face of power’, or ‘invisible power’ has its roots partly, in Marxist thinking about the pervasive power of ideology, values and beliefs in reproducing class relations and...
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...International Human Resources 1- Is HRM a fashion or is it here to stay? What is the probability that HRM will be the dominant framework for people management in the 21st century? HRM has evolved from a number of different strands of thought and is best described as a loose philosophy of people management rather than a focused methodology. It derives largely from the 20th century but incorporates older notions about the management of people at work. These ideas have many different roots and they do not fit comfortably within one coherent and self-consistent body of knowledge. One major point of debate has been the difference - if any - between HRM and 'traditional' personnel management. The evolution of HRM continues today as new management theories, fashions and fads are developed. Human resource outsourcing has grown considerably in recent years. The Society for Human Resource Management (SHRM) conducted a poll in August 2008 to gauge the prevalence of HR outsourcing as well as the future plans for it. The research, where applicable, compares the results of the 2008 poll with results of a 2004 survey on the same topic. To answer the question ‘Is HRM a fashion or is it here to stay? What is the probability that HRM will be the dominant framework for people management in the 21st century?” we need to talk first about the past and the future of human resources management and the way it evolved this past few years. Human resource management is undergoing a massive...
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...Rachel Dillie SOS-360 Final Project March 25, 2014 Game Theory “Game theory is the study of strategic interaction among rational players in an interactive setting” (Stevens, Lecture 1). Elements of a game consist of common knowledge, the players, strategies and payoffs. Every other Friday night my wife and I play cards at our friend’s house and it generally gets more intense as the game and the drinks progress. We mainly play a card game called spades and we play as partners. Common knowledge in this game is every player knows that in order to win you have to bid the correct number of books, meaning you have to guess how many rounds you and your partner can win based off what cards you are holding and what you think the other players are holding in their hands. Each player also is assumed to be an experienced player unless otherwise stated and even if they are it’s easier to guess how the hand will play out. In this card game there is not strictly a pure strategy at play, meaning it doesn’t not involve an act of randomness but a game of mixed strategy. Mixed strategy means using a pure strategy with acts of randomness. I have an idea what the other players will do when it is their turn in the card game but sometimes to force their hand, it is necessary to randomly sacrifice one of your cards to make them display their higher ranked cards. The payoff to a player reflects what that player cares about, not what another player thinks they should care about. Being rational...
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...However, more recently, the demand for travel has declined leaving the industry searching for new ways to generate demand and create revenue. As a result, the threat of New Entrants in the Hotel Industry is relatively low. (Samadi) Tourism is one of the dominant determinants of hotel demand but during an ailing economy it is not critical for the consumer and hence hotels are not a major commodity. Furthermore, although business travel still remains a substantial segment of the Hotel Industry (32% to consumer’s 46.5%) (Datamonitor), it has also suffered immensely in recent years because of the economy. According to the trade magazine, Travel Weekly, almost two-thirds of travel managers surveyed by the ACTE said their companies cut travel spending in 2009. (Kwon) Because the economic downturn has proven to be a recognized barrier to entry in the Hotel Industry, one major strategy a new entrant should take in order to sustain revenue growth in the industry is operating a chain of hotels instead of going into business independently. This will essentially reduce reliance on consumer travel in any particular location and broaden the spectrum of consumers demanding rooms. Larger hotel chains have already started taking this strategy into consideration. Many have begun to expand to meet the needs of travelers from every demographic. Among the hotel chains that have executed plans to rebrand in the past few years are Hyatt (Hyatt Place), Holiday Inn (Holiday Inn Select), and Sheraton...
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...Strategy Analysis Tsuru Case study Group B12 Group member: HIRPARA SHREY LIM JIA XIN OGUNRINDE OLADIPO WANG QIU JING External analysis 1.1 PESTLE Analysis: The two most important factors to be considered is the economic and social factors. The recovery of the UK economy and the increasing employment rate has increased the average consumer spending on eating out. The eating out market in UK increased at approximately 2% in 2014 and quick-service restaurants experienced a growth rate of 3.7% (EY Report). The London property market has also increased by 29% in 2014 which may affect restaurants’ profitability. As for the social factor, increasing consumer awareness on healthy lifestyles has influenced restaurants to include healthier choices in their menu. This trend provides a good opportunity for both existing players and new entrants to attract new market segmentations. The political and legal, technology and environmental factors are explained in detail in Appendix 1. 1.2 Porter’s five forces: As shown in Appendix 2, there is intense competition among dominant market players such as Wasabi and Itsu which have numerous franchises and experience high brand values and customer loyalty. They benefit from economies of scale and have the resources to retaliate aggressively through pricing promotion. However, the barriers to entry is moderate since the initial capital outlay are relatively low. The market competitiveness increases buyers power. Customers are price...
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...Glinow: Organizational Behavior, Second Edition Part Four Organizational Processes Organizational Culture © The McGraw−Hill Companies, 2002 C H A P T E R 15 Organizational Culture AFTER READING THIS CHAPTER , YOU SHOULD BE ABLE TO : Learning Objectives I Describe the elements of organizational culture. I Discuss the importance of organizational subcultures. I List four categories of artifacts through which corporate culture is communicated. I Identify three functions of organizational culture. I Discuss the conditions under which cultural strength improves corporate performance. I Discuss the effect of organizational culture on business ethics. I Compare and contrast four strategies for merging organizational cultures. I Identify five strategies to strengthen an organization’s culture. McShane−Von Glinow: Organizational Behavior, Second Edition Part Four Organizational Processes Organizational Culture © The McGraw−Hill Companies, 2002 C arly Fiorina is taking Hewlett-Packard back to the future by reformulating the California-based technology company’s legendary culture, known as the H-P Way. “The H-P Way is about innovation; trust and respect and integrity; contribution to community; and performance,” says Fiorina, H-P’s first CEO hired from outside the company. The problem, she argues, is that employees have distorted these values over the years. “The H-P Way has been misinterpreted and twisted as a gentle bureaucracy of entitlement...
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...University of Hawaii at Manoa Service-dominant logic & Marketing audit report: Hanh Phat Consultancy NGUYEN Thanh Hanh – Vemba 9 Hanoi Table of Contents A. “Marketing” vs “marketing” concept and Service – dominant logic Concept Explanation ………………………………………………………………………….2 Implementation in my practical business……………………………………………………...2 B. Marketing Audit Report: Hanh Phat Consultancy Executive Summary………………………………………………………………………….. 3 Company Introduction………………………………………………………………………3-4 Mission Statement……………………………………………………………………………..4 Situation & SWOT analysis ……………………………………………………………...4-5 Customers Equity & Competition………………………………………………………….6 Portfolio Analysis using Boston Consulting Group & GE Matrixes……………………..6-7 Segmenting, Targeting, Positioning ………………………………………………………..8 Marketing Mix ……………………………………………………………………………...9 Product, Price, Place, Promotion……………………………………………………………9 Conclusion and Recommendations……………………………………………………….10-11 A. “Marketing” vs “marketing” concept and Service – dominant logic Concept Explanation In my viewpoint, the two ideas of Peter Drucker and S Vargo on marketing try to convey an important message in analysing the “Marketing” that is not only a sole activity to engage in the market with its own business strategy but also “marketing” with involving the whole business to finalize the result based on customers’ needs, wants and requirements...
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...Josiah Doncaster Ltd. On the 4th of March, the Board of Josiah Doncaster met for the second time in three weeks. The main item on the agenda, as before, was what decision to take on the proposed New Product Strategy, which arose out of the Consultant's Report commissioned by the Marketing Director. Established in 1740, the company had built up a worldwide reputation for fine household china. Its management was paternalistic, very conservative financially, and committed to preserving company traditions. Yet over the last 10 years the company had extended its product range into industrial porcelains for high-voltage insulation, and it had been very successful. Bill Hawkins, the newly appointed Marketing Director, opened the meeting with an aggressive presentation. At 35, he was a good 20 years younger than anyone else on the Board; and with a Harvard M.B.A., he was the only member of the Board with formal management training. 'I hope that certain members of the Board have reconsidered their positions since our last meeting. As far as 1 am concerned, my recommendations of three weeks ago still stand. Let's go through them once again, shall we? What are the main facts from the Consultant's Report? Let's take them one by one, shall we? (a) At a £4.50 selling price per filter unit, and a market size of 1 million units, the present market size is £4.5 million. (b) One company, Western Ltd, has an estimated 85% market share. (c) The market does not like working under a monopoly...
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...imposed by the government. The payday lending industry is highly competitive and the task of gaining a large hold on the market is not an easy task. This is why the company seeks to develop a strategy that can efficiently achieve results that not only put Cash Connection on top of the market but also keep it there. Cash Connection has proven that being the first store in a new market is typically the one most profitable, with secondary stores cannibalizing the first and decreasing over profitability of the group. Despite the fact that there are untapped markets, it would seem that expanding is not the best option right now. Cash Connection has shown a decline in profitability for the past few years that would make opening more stores impractical due the financial burdens they would place on the company. That doesn’t mean that expansion has to be counted out, it just cannot be the focus of the strategy as a whole. A strategy that increase the revenues generated by existing stores while taking customers away from competitors would provide the foundation for increasing the number of locations available for Cash Connection to do business. By repeating this cycle, Cash Connection should be able to gain an upper hand on the payday lending industry. In order to further develop the strategy, there are many considerations that must be taken into account. First, there is a need to determine what Cash Connect can and cannot do. The company excels in quickly processing loans, allowing...
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...Summary of the Facts Technology has revolutionized the way we do business these days, IT is not just the back end of the office anymore. The technology system is the key to any business today, it can help reduce and solve product problems, create communication channels and set new levels of service. The acquisition between A.T Kearney and EDS have raised many issues and concerns not only to the consultants but also to management. One of the concerns they are really worry about is to maintain the clientele happy. They are looking to see how they are going to deal the control merger in terms of clients, which company is going to do what and if one does one thing where is the other one standing. Many questions were raised on whether they should be working together to retain current clientele and also secure the new ones. Brian Harrison, President of A.T. Kearney will be the face of these two companies when it comes to getting a strategy for direction, creating and developing new opportunities and any implications with both external and internal sales. The main focus of this...
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...Josiah Doncaster Ltd. On the 4th of March, the Board of Josiah Doncaster met for the second time in three weeks. The main item on the agenda, as before, was what decision to take on the proposed New Product Strategy, which arose out of the Consultant's Report commissioned by the Marketing Director. Established in 1740, the company had built up a worldwide reputation for fine household china. Its management was paternalistic, very conservative financially, and committed to preserving company traditions. Yet over the last 10 years the company had extended its product range into industrial porcelains for high-voltage insulation, and it had been very successful. Bill Hawkins, the newly appointed Marketing Director, opened the meeting with an aggressive presentation. At 35, he was a good 20 years younger than anyone else on the Board; and with a Harvard M.B.A., he was the only member of the Board with formal management training. 'I hope that certain members of the Board have reconsidered their positions since our last meeting. As far as 1 am concerned, my recommendations of three weeks ago still stand. Let's go through them once again, shall we? What are the main facts from the Consultant's Report? Let's take them one by one, shall we? (a) At a £4.50 selling price per filter unit, and a market size of 1 million units, the present market size is £4.5 million. (b) One company, Western Ltd, has an estimated 85% market share. (c) The market does not like working...
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