...“Fore” Life My score was growing and growing with each swing I took. I knew I was not going to set a personal record, but I just wanted to do better than I had the day before. As I took a practice swing and got set for the shot, I could feel the pressure building inside me. My LPHS Bridgestone golf ball sat just behind the lip of the sand trap, one of the hardest shots in the game of golf. My competitor’s ball had been in a similar position, and it took her five strokes to make it out. I could not afford that. I coiled up and went for the shot. As I struck the ball, it soared over the lip and onto the green. It rolled until it was about one foot away from the hole. I was thrilled. Although I had not been playing well, that one shot completely...
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...In real, golf is not a common game. You will often see boys playing cricket or football in public grounds. They will be found enjoying their game as they know how to play it. These two kinds of sports are easy to handle and play. Most of the population is not aware of the golf instruction; however they know all the necessary rules and regulations of other famous and common games like tennis and badminton. If they are doubtful in some case, they invent their own instructions. A very limited number of people are thus in relation with the golf rules. Basically, golf game is played with patience and a lot of time. The middle and lower class people are not able to give so much time to them selves. They are either busy in their hard working routine or indulged in other important activities. However, the leading high class society is able to manage their time quiet smartly. They earn a lot and therefore, need not work over time. On the contrary, most of the low paid men work in a couple of offices to increase their take home amount of monthly income. Eventually, they only take rest in their free time. They would never prefer...
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...JOHN T. GO URV ILLE JERRY N. C ONOV ER GolfLogix: Measuring the Game of Golf It was a sunny May afternoon in 2002 as the employees of GolfLogix—all six of them—assembled around the company’s conference table in Scottsdale, Arizona. It was 106!F outside, but it was comfortable inside—partly due to the air conditioning, and partly due to the company’s finally gaining traction in the market. After three years and nearly $2 million in investments, things were looking up. GolfLogix was founded in May 1999 on a simple concept—using the satellite-based global positioning system (GPS) to aid golfers in playing the sport they loved. In its simplest form, the GolfLogix product consisted of a customized, handheld GPS receiver, called an “xCaddie,” that indicated the distance to the green to which a golfer was hitting (see Exhibit 1). Rather than having to “guesstimate” how far he was, the golfer could simply look at his xCaddie, see that he was, say, 157 yards from the green, and pick the club appropriate for that distance. GolfLogix was offering 60 of these “Distance Only” units to golf courses for approximately $1,500 per month on a three-year lease. In turn, courses could provide the units to golfers free of charge, rent them for a nominal fee (say $1 per round), or bundle their cost with the greens fee. Do No But GolfLogix’s system could do much more. Rather than simply indicate distance, the system also could be used to record a golfer’s progress around the course. Using...
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...dedicated men and women who work hard everyday to promote the game of golf to everyone, everywhere. The organization stands by its motto of being experts in the game and business of golf. The PGA is made up of 41 different sections that are identified by their geographical location in the United States.(as shown on map below) [pic] Each section organizes and conducts regional qualifying tournaments for amateur events such as the PGA Team Championship and the Junior PGA Championship, as well as sponsor junior clinics. PGA sections also organize and conduct educational programs, workshops and seminars for local PGA members and apprentices who are PGA members in the process of obtaining their PGA card. The section offices work with the PGA headquarters office in Palm Beach, FL to provide experts to participate in these programs as well as assisting PGA members in full-filling the PGA mission statement. The New England Professional Golfers' Association (New England PGA) is the section office that governs all golf and golf tournaments in most of the New England area. It is a non-profit association who is dedicated to promoting the game of golf in the region. The New England PGA currently has over 750 class A PGA golf professionals and over 240 PGA apprentices at over 450 golf facilities in five states -- Rhode Island, Vermont, New Hampshire, Massachusetts & Maine. These facilities include public, private and resort golf courses, teaching centers, and driving ranges. The New England...
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...be comparing the classical style and the present style to each other and to my current work environment. The Evolution of Management Principles The Classical school of thought began during the Industrial Revolution around 1900 and continued into the 1920s when new problems related to the factory system began to appear. Managers were unsure of how to train employees (many of them non-English speaking immigrants) or deal with increased labor dissatisfaction, so they began to test solutions. Traditional or classical management focuses on efficiency and includes scientific, bureaucratic and administrative management. Bureaucratic management needs a rational set of structuring guidelines, such as rules and procedures, hierarchy, and a clear division of labor. Scientific management focuses on the "one best way" to do the job. Administrative management emphasizes the flow of information in the operation of the organization. The first management theory approach to emerge was scientific management.[1] It was introduced in an attempt to create a mental revolution in the workplace. It can be defined as the systematic study of work methods in order to improve efficiency. Frederick W. Taylor was its main contributor. Other major contributors were Frank Gilbreth, Lillian Gilbreth, and Henry Gantt. Scientific management has several major principles. 1st - it calls for the...
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...Recommendations: Pages 3 through 7. Steven Carrabotta – Additional Information on Country Clubs and their history, Local Competitors, Conclusion: Pages 8 through 12 The Calumet Country Club has been around for quite some time. The Country Club was established in 1901. Calumet Country Club’s 18-hole golf course was designed by Donald Ross. Donald James Ross was born November 23, 1948 and he was an influential golf course designer. He was born in Scotland, but became a citizen of and spent most of his adult life in the United States. He was involved in designing or renovating around 400 different courses all within a 48 year span of time. He laid the foundation for America’s golf industry. Ross often created holes with invited run-up shots but had severe trouble at the back of the green, typically in the form of fall away slopes. He was admitted to the World Golf Hall of Fame in 1977, a high honor rarely awarded for anything other than playing success. There is also a society named after him, The Donald Ross Society. The golf courses designed by Ross are works of art and are preservations. Calumet Country Club, which was one of his many works of art, has a long history of championship golf dating back to 1945 and the Chicago Victory Open. This championship that was held at Calumet will forever be remembered as one of the Eleven Straight Tournament victories that Byron Nelson achieved that year. Byron Nelson was an American PGA Tour golfer between 1935 and 1946. He is mostly remembered...
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...The Florida State University DigiNole Commons Electronic Theses, Treatises and Dissertations The Graduate School 2-5-2009 The Social Impact of Corporate Social Responsibility: A Case Study Brooke Ellen Forester Florida State University Follow this and additional works at: http://diginole.lib.fsu.edu/etd Recommended Citation Forester, Brooke Ellen, "The Social Impact of Corporate Social Responsibility: A Case Study" (2009). Electronic Theses, Treatises and Dissertations. Paper 4418. This Dissertation - Open Access is brought to you for free and open access by the The Graduate School at DigiNole Commons. It has been accepted for inclusion in Electronic Theses, Treatises and Dissertations by an authorized administrator of DigiNole Commons. For more information, please contact lib-ir@fsu.edu. FLORIDA STATE UNIVERSITY COLLEGE OF EDUCATION THE SOCIAL IMPACT OF CORPORATE SOCIAL RESPONSIBILITY: A CASE STUDY By BROOKE E. FORESTER A Dissertation submitted to the Department of Sport Management, Recreation Management, and Physical Education in partial fulfillment of the requirements for the degree of Doctor of Philosophy Degree Awarded: Spring Semester, 2009 i The members of the Committee approved the Dissertation of Brooke Ellen Forester defended on February 5, 2009. ________________________ Michael Mondello Professor Co-Directing Dissertation ________________________ R. Aubrey Kent Professor Co-Directing Dissertation ________________________ Robert Brymer Outside Committee...
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...Grotrian Bus 381 February 28, 2012 Raving Fans A new area manager nervously approached his office in a business that had continually failing customer service. They had cycled through various managers before him who were fired after eight months of trying to improve the satisfaction of their customers. This new manager had no idea how he would be able to fix this problem especially since many before him had failed as well. Just as he was feeling his worst, a man had appeared on his couch with a set of golf clubs. The manager was confused as the mysterious man went on to explain that he was his Fairy Godmother and that they needed to go play golf and sort out the manager’s problem. Charlie, the Fairy Godmother, was, in fact, a man who claimed to have three secrets to turn the new area manager into a complete success when it came to satisfying customers. Reluctant and bewildered, the area manager proceeded to his car to play golf with Charlie. After the round of golf, Charlie took the area manager to a bookstore within a mall to get a birthday present for the manager’s wife. The area manager was warmly greeted immediately as he walked in the store before asking the clerk for a book that was out of stock. The clerk quickly went out of her way to another store to buy the book and wrap it for the area manager for the same price she bought it for at the other store. As if he wasn’t surprised enough, the manager was then led by Charlie to the owner of this store whose office...
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...would be like imagining that you could ride a bicycle to Hawaii, it would just be impossible. I hope you brought your glass of sweet tea, a soft chair and an open heart to receive the information about these two people that have done everything to the best of their ability to make sure that I succeed and that I am a man of my word. I never realized how my wonderful loving grandparents were slowly and patiently molding me into the man I am today, but through the lessons and experiences I can say I owe everything I am and will be to these two wonderful individuals. My two maternal grandparents are absolutely the best two individuals that could be in my life and my true deep love for them began at a very young age. It all started building inside me at the age of five when my grandmother picked me up from the house one summer day and took me to the golf course with her to teach me the most beautiful and highly respectable sport of golf. It was not fun and games at first, because she didn't just want me to learn how to play, she wanted me to learn every small detail...
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...to say that no good discussion on influence and persuasion can go very far without talking about the man who wrote the book on influence. After learning about Cialdini, we now know what he identifies as the six weapons of influence. The six weapons are reciprocity, commitment and consistency, social proof, liking, authority and scarcity. By weapons, what Cialdini really relays, are the six behavioral triggers that tend to create habitual and expected compliance. To see if these influences really exist in the real world, we made trips to places where we were going to be potential customers, being sold a product or service by someone. We decided to throw some variety in our choices, and ended up visiting a car dealership, golf store, and two privately owned golf courses. This paper will bring together Cialdini’s weapons of influence, and how they were used on our ventures. DeLacy Ford DeLacy Ford is a new and used car dealership, located on Transit Road in Elma. DeLacy Ford is one of the largest Ford dealerships in the Western New York region. DeLacy Ford is the second largest dealership ranked by sales volume (West Herr is number one) and third largest by on the lot inventory (West Herr is one, followed by Dave Smith Ford). DeLacy prides themselves on strong family and community ties, all while treating the customer with respect, dignity and low pressure sales tactics to ensure an enjoyable car shopping experience. They offer vehicles to suit almost all types of customers....
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...Discuss the trends in the golf equipment industry and how it may impact a company’s strategy. Ans: According to new the United States Golf Association (USGA), Golf equipment manufacturers are forced to launch the equipment within the limitation. Therefore, the product differentiation is not quite high while recreational golfers do not enjoy playing due to lack of innovational equipment. Also, the USGA states that there are various factors that result in the declining of golfers such as: - Game difficulty: Golf equipment manufacturers are forced to follow the new USGA rules, thus, recreational golfers are suffered from the limitation of golf equipments. They cannot enjoy playing golf as much as before while new golfers face the difficulty of playing. - Time consuming for practice: According to the limited innovation of golf equipment, golfers need lots of time to practice while they also have take responsibility to their job and spend time with their families. - High golf fee: Some golfers realize that golf fee is high, as a result, they cannot practice frequently. 2. Discuss the importance of innovation, brand, performance, and price in the golf equipment industry. Ans: Good reputation and image can lead to brand loyalty. That’s why many brands use lots of advertising expenditure to promote their brands. As the leading sports brand in the world, Nike has a clear marketing advantage over its competitors. Nike spends some of their annual revenues on advertising to...
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...Customer Analysis and Target Markets 7 6. Marketing Program 7 Price Strategy 7 Promotion Strategy 8 7. Sales Forecast 8 8. Implementation 8 Marketing Organization 8 Marketing Activities 8 9. Evaluation 9 Appendix A – Non Member Revenue Projections 10 Appendix B – Income Statement 11 Appendix C – Golf Courses Available on E6Golf Software 13 Appendix D – Marketing Budget 14 Appendix E – Marketing/Activities Plan 2014 – 2015 15 Bibliography 16 1. Executive Summary The following plan outlines the marketing strategy and tactics for introducing virtual golf to Fox Haven Golf and Country Club (FHGCC), a golf course currently operating in High Level, AB. This is the only golf course in the High Level area, the closest other courses being in La Crete and Fort Vermillion, both over an hour’s drive from High Level. FHGCC will build and open a 10 room Virtual Golf Centre at its current location. FHGCC will target this new venture at its current membership of approximately 120, while opening its doors to new golfers and those wishing to remain active over the long winter months. 2. Current Business Operations FHGCC is an 18-hole, par 72, parkland style golf course and driving range. Although small in length (6648 yards from the back tees, 5492 yards from forward tees), it provides a challenge for golfers of all abilities, with water hazards on ten of the holes, and well placed bunkers around the course. The club runs a Men’s and Ladies’ League (Men’s – Tuesday...
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...II. Market Analysis Summary 4 Industry Analysis 5 Market Trends 6 Barriers to Entry 6 Changing Forces 6 Customer Analysis 7 Competitor Analysis 7 Critical Success Factors 8 III. Business Implementation and Evaluation 8 Implementation Plan 9 Evaluation 9 I. Executive Summary Description of Business Increasing demand for accurate score keeping coupled with advances in golfing technologies and the ever expanding locations of golf courses have dramatically altered the golfing world by making golf courses more accessible and have leveled the playing field between novice and experienced golfers. However, unlike times past when scores were tallied based on personal integrity, there is now a way to keep a golfer honest about their score keeping. . This will be accomplished by partnering with local golf courses to promote this new technology during the initial roll out phase of the Integrity Glove (IG). The company will provide a select few North Texas golfers with an opportunity to try out the latest innovation in golf scoring equipment at their preferred course. Innovations that improve the accuracy of scoring will enhance the competition and enjoyment of the game for all parties involved. Scoring has traditionally been a function of human inputs. During a casual game a player would record their score on a traditional printed score card. This approach allowed the player to alter their score to something more appealing, if they so desired. At the end of a round...
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...Callaway Golf Company, through the use of technology, design and manufactures premium, innovative golf clubs that are demonstrably superior to, and pleasingly different from, its competiton. Callaway Golf’s primary products, which incorporate the S2H2 design concept, currently include the Big Bertha® War Bird® Stainless Steel Metal Woods, Great Big Bertha® Titanium Metal Woods, Biggest Big BerthaTM Titanium Drivers, Big Bertha® X-12TM Iron and Great Big Bertha® Tungsten. TitaniumTM Irons. Callaway Golf’s wholly-owned subsidiary, Odyssey Golf, Inc., makes and sells Odyssey® putters and wedges with Stronomic® and LyconiteTM inserts. 2000 Callaway luôn tin rằng cách để phát triển môn golf này là làm nó thú vị hơn cho các tay golf. Đó là lý do tại sao chúng tôi luôn nỗ lực thiết kế, sáng tạo, xây dựng và bán nhiều gậy golf nhất trong lịch sử của trò này – trao cho các tay golf nhiều cơ hội để đạt thêm những cú “great” mỗi vòng. Chúng tôi dự định tiếp tục cố gắng phát triển trò này bằng cách giúp mọi người thưởng thức trò chơi. – Ely Callaway 2003 Công ty Callaway golf được điều khiển trở thành tổ chức thế giới về thiết kế, phát triển, tạo lập và mang lại màn biểu diễn vượt trội và những sản phẩm golf khác biệt đẹp mắt, kết hợp công nghệ đột phá lan sang những sản phẩm với dịch vụ khách hàng vượt trội đáng kể, và tạo ra lợi nhuận cho cổ đông vượt chi phí vốn, chúng tôi chia sẻ niềm đam mê của mỗi người chơi golf, cam kết với tài năng và công nghệ của chúng tôi làm tăng sự thỏa...
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...9-913-578 REV. MAY 1, 2014 ROBERT J. DOLAN SUNRU YONG Altius Golf and the Fighter Brand Introduction Evelyn Gracie, CEO of Altius Golf, took a deep breath before introducing the company’s new golf ball strategy to the board. Several years after the global recession of 2008–2010, the private-equityowned company’s revenues had not fully recovered, and there had been grumbling among some of the directors that the old strategy was no longer working. Gracie had been hired at the end of 2012 to turn things around. Over the last six months, she and Austin Kai, the chief marketing officer, had worked on a plan to shake up the golf ball market and strengthen Altius’s leadership position. Now Gracie needed to communicate to her board a clear, compelling vision, backed by a well-articulated rationale: As everyone knows, the long-term industry trends have been worrisome. The number of new golfers has fallen, and the few who take up the sport tend to be less serious and more pricesensitive. We have seen this magnified in our own business as lower-priced competitors have stolen market share. We believe Altius’s long-term success will come from fostering a new generation of loyal golfers, and this will come when we make our brand more fun, affordable, and accessible. If we can attract new and casual golfers into our brand, we will gradually migrate them to our flagship products. This thinking is at the heart of Altius Elevate. Gracie proceeded to outline the Elevate program...
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