...business practice Would the use of the third party independent contractors insulate MNC's from being attacked? Would that practice offer MNC's a good defensive shield against charges of abuse of “their employees”? Answer: Human rights issues is one of the most important issues in this globalization era. There are no universal or International Standard of what is right or wrong because of the cultural differences among the countries. For example, some country appreciate child labor but some country has a strict law of child labor. So when a business organization conducts business in another country, they are trying to take advantage of that country. The reason for an organization to do business beyond the border is to maximize their profit. Sometimes some MNC does offshore or outsourcing to get the job done. So some MNC goes to the third world country to gain economies of scale. For example Apple Inc. Products are produced by a third party independent manufacturer Foxconn, which situated in China. They have some controversies about some unethical human rights issues which brings public attention. Even though Foxconn produce apple inc. products. But Apple Inc. Face any loss for that. So Yes, the use of third party independent contractors insulate MNC from being attacked by the customer for ethics. Yes, this practice would offer MNCs a good defensive...
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...Public Relations Name: Institution: 1. Mix of media used to implement public relations campaign There are three main mixes of media that were used in the implementation of the public relations campaign. One of these is the use of television. Today, almost all homes in the country own a television set. It is therefore a very effective method of implementing a public relations campaign. The public relations campaign on television needed especially to be done during prime time (Zhang, 2013, p. 1323). During this period, there are numerous people who are watching television. It is therefore very easy for the organization to reach numerous people. This also helped to show the seriousness that the foundation was putting on the issue at hand. The second media mix that the foundation considered using is the use of print media. The organization needed to examine the most popular print media in the nation. It then put the respective public relations campaign in a bid to convey the issue at hand. In using the print media, there are several objectives that the organization hoped to achieve. First, bearing in mind that one is in possession of a newspaper for a period of time, he will be able to examine the news release in details and gain an understanding on all the matters at hand. In addition, this media gives the recipient a chance to issue a comprehensive reply (Kahle, 2001, p. 34). The final media mix is the social media. In the recent past, the social media has gained...
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...the textile product that have a good quality and a lot of brand is using the brands product to retail, make the company become strong market share, but recently after strong Australian dollar and increased overseas competition, makes the market share of Apparel brands is reduced, and needed some fresh strategies to return the profit that is reduced by it. To make profit, Apparel brands is willing to develop own brands and product range and sell it direct to consumers, rather than just put sell it from reseller. Leverage ecommerce opportunities to recude distribution costs and increase profit margins. 2. Appendix 2 | Action 1 | Action 2 | Action 3 | Description | Create new product and give a name Apparel brands on it. The brands is good and its already a big brands, we just need to put more advertisement about product detail, design and promotion to customer, so they will realize that the brand is getting closer to customer with no more retailer, it will cost less and going direct to customer. | We know that many product is having a good quality but can’t be sold in the market because people doesn’t know about it, so advertising will be the second action that we will boost so people will start to forget about the brand that is basically as a retailer brand, now is become an individual brand that sell the product by itself. | Give promotion to customer that want to buy, we realize that Australia have 4 season, and each season is a good point of selling for textile market...
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...Paulsdale. It was away from the town but not completely isolated from it. They all participated in some farm chores but mainly used farm hands to do the majority of the work. Alice remembering the advice of her mother said “When you put your hand to the plow, you can’t put it down until you get to the end of the row.” Even though her family was relatively wealthy, they lived quite simply. Alice was raised to believe in gender equality which is said to have influenced her greatly throughout her life. Being a Quaker, one of...
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...The Importance of Islamic Accounting in Modern Era by: Chusnul Asfadillah Student of Airlangga University, Surabaya, Indonesia +62899 372 1772 Ines Nur Latifah Student of Airlangga University, Surabaya, Indonesia +62878 8432 3738 DR. Raditya Sukmana Lecturer of Airlangga University, Surabaya, Indonesia + 62 878 5421 6776 ABSTRACT Purpose – This paper aims to determine the importance of the Islamic Accounting in modern era. In particular, the paper analyzes the values of the Islamic principles in the accounting process that prevent the unexpected activity such as fraud, dishonest etc to appear in reality. Arthur Anderson case was a result of the fraudulent activities that lead to its termination. Certainly this kind of case is expecting not to be happened in the future. Design/methodology/approach – The paper adopts the descriptive analysis and elaboration of the important element of the Islamic principles used in the accounting process. Furthermore, this paper attempt to make clear distinction between values underlying the Islamic accounting and that of the conventional accounting. Findings – the comparison of those two systems leads to the conclusion that the value in Islam such as honest, fair, truth (which is important in the Islamic accounting process) has more meaning than the similar value of in the conventional accounting. Hold firmly the Islamic value obviously leads to the decrease fraudulent practices and other unexpected activities. Moreover, it increases the social...
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...has been bullying people and accepting payoffs for years. He is a greedy person who for most of his life only cares about himself and what he wants. Basically all he can see is money and his desires. But once he becomes part of something bigger, he is able to look past what he wants and finally do the right thing, even if that means he will have to pay for his past crimes. 3. Describe when the hero’s reversal of fortune occurs. When Rick tries to do the right thing by the publicity resulting of the missile project, he causes others to become suspicious of his behavior which results in his being charged with crimes. He tries to finally do the right thing by exposing the people who killed a man and are trying to get away with a conspiracy that would hurt the Government and potentially others, he leads himself to be in the spot light and causes his past deeds to become know. 4. When and how does the audience experience pity in connection with the hero (according to Aristotle’s rules)? Rick gets beaten up by his friend and other army people. They are trying to find where the girl is, but he will not tell them. They really beat the crap out of him, and even have the pro boxer help. They then trick him into leading them to the girl...
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...28 to July 30, 2000 at the main campus, the University Kuala Lumpur. This year, the participants will be from the states in the Northern Region of Peninsular Malaysia, Perlis, Kedah and Penang. Various activities will be conducted during this IUMBAY programs such as team training sessions (LDK), known UNIKL, motivational talks and others. These activities are carried out to expose the participants to the pattern of life in UNIKL. Indirectly, the participants will be trained to enhance their self-sufficiency. 2.0 Objective The bond program purposes Ukhuwah Students Together Orphanage is as follows: - i. Strengthen the bonds of friendship between students and orphans. ii. Provide opportunities for participants to get to know the program more closely UNIKL and discover patterns in UNIKL life. iii. Inject enthusiasm and awareness to achieve success and the next step in the ivory tower among the participants. 3.0 Organisers Students' Representative Council, University Kuala Lumpur (UniKL) in collaboration with the Department of Student Affairs, University Kuala Lumpur. 4.0 Date July 28 to July 30, 2000. 5.0 Location Main Campus, University Kuala Lumpur. 6.0 Target 150 participants comprised students from...
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...EMOTIVE LANGUAGE Emotive language is all around us: * In adverts * In news headlines * In reports, speeches and interviews * In everyday interactions between people Emotive language is any language that aims to manipulate, influence or create feelings in us so that we adopt the viewpoint of the writer or speaker. Before we look at emotive language, we need to take a step back. Denotation / Connotation: Words can have two different types of meanings: * The denotative meaning = the factual, objective meaning of the word * The connotative meaning = the idea that words give, as opposed to its strict meaning Think about a rose: * Denotative meaning of rose = a flower * Connotative meaning of rose = love / passion When we talk about emotive language, we’re referring to the connotative meaning of words, i.e. the deeper meanings that these words convey and the emotions that they stir up. Now, the problem comes in where words have different emotive associations to different people. This can have unfortunate results! The following verse by John Donovan illustrates this perfectly: Call a woman a kitten, but never a cat; You can call her a mouse, cannot call her a rat; Call a woman a chicken, but never a hen Or you surely will not be her caller again. You can say she's a vision, can't say she's a sight; And no woman...
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...Relations Public relations has been with us for thousands of years. The Greeks had a word for it: sematikos: to signify, to mean. Semantikos means semantics, which can be defined as how to get people to believe things and do things. That is not a bad definition of public relations. In 50 B.C. Julius Caesar wrote the first campaign biography, Caesar’s Gallic Wars. He publicized his military exploits to convince the Roman people that he would make the best head of state. Candidates for political office continue to publicize themselves with campaign biographies and accounts of military exploits to this day. In 394 A.D., St. Augustine was a professor of rhetoric in Milan, the capitol of the Western Roman Empire. He delivered the regular eulogies to the emperor and was the closest thing to a minister of propaganda for the imperial court. Thus, St. Augustine was one of the first people in charge of public relations. The modern equivalent would be the President’s press secretary or communication director. In 1776, Thomas Paine wrote “The Crisis,” a pamphlet which convinced the soldiers of Washington’s army to stay and fight at a time when so many were prepared to desert so they could escape the cold and the hardships of a winter campaign. Paine was a master of political propaganda whose writing could get people to do things and believe things. Benjamin Franklin made it a rule to forbear all contradiction to others, and all positive assertions of his own. He would say, "I conceive” or "'I...
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...Part A: Apply ethical theories from the course (Readings 3.1-3.10) to the case study of: The Imprisonment of Josh Woolf The ethical issues facing the media community today have been reverberating through the corridors of newsrooms and debating chambers since the communication of the news began. Either resonating from newspapers or radiating from radios and screens, the transmission vehicle of the news may have evolved but the ethical issues are still the same; the quest for truth and justice. The word ‘ethics’ involves right and wrong; a moral dilemma requires critically thinking through the issue, formulating an answer which results in making an ethical decision. The decision involving an intellectual process through moral reasoning ensures everyone, as moral agents, are able to be guarded from the views of others in respect to the dilemma at hand (Day, 2000, p.63) In confronting an ethical issue, a knowledge and understanding of ethical theories allows us to navigate through these complex situations and, in the end, creates the ideal environment for “the greatest happiness for all humankind, and equality for all” (Open Polytechnic, 2007, p.9). What would the iconic ethical theorists such as Aristotle, Immanuel Kant and Stuart Mill think of the world of communications today? Media conglomerates control media content and distribution which lock in the extent of diverse views and information. To obtain truth “is essential to the democratic process” but is reliant...
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...BACKGROUND AND PROBLEM IDENTIFICATION Table 1. Grupo Bimbo History |2 |Bimbo was founded on 2 December 1945 with five shareholders. They are all Servitje’s family member. Bimbo | |December 1945 |started with only one brand, 38 workers, and 10 trucks to deliver the bread made in one plant in Mexico City. | | |The first product were white boxed bread and toasted white bread and incorporated more products into its product| | |line for the next few years. | |1963 |Don Lorenzo Servitje took on the role of CEO of Grupo Bimbo and his brother, Roberto Servitje, became CEO of | | |Bimbo breads division | |1970’s |imbo opened the largest bread factory in Mexico and Latin Amerika | |1979 |Lorenzo Servitje handed over Grupo Bimbo’s presidency to his brother Roberto and he assumed the chaimanship of | | |the board. | |1980’s |Bimbo started to distribute products in Houston and Los Angeles. | | ...
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...Hospitality Marketing Pham Manh Cuong Index number: RASG00009 Due date: 28/03/2010 Table of content 1.Introduction……………………………………….3 2.Main body…………………………………………4 2.1Nature of business…………………………….4 2.2 Customer perception…………………………6 2.3 SWOT analyze………………………………..8 2.4 Types of marketing…………………………..10 3. Recommendation……………………………….18 Reference…………………………………………..19 1. Introduction I have done a marketing analysis on Starbucks. I will be looking into nature of business of Starbucks, customer perception, the different areas of marketing plan adopted by Starbucks The general areas are analyzing the current situation, the marketing targets, goals, mission and objective, the marketing mix (the “4Ps”) and implementing, controlling and reviewing the marketing process. To source for the information, I have gone down to a Starbucks outlet to do some research. I have also gone to the internet to find articles on Starbucks. Combining the information, I hope the report I have done is able to provide an overview analysis of Starbucks’ marketing plans. 2. Main body 2.1Nature of business Starbucks started operations in Seattle's Pike Place Markets, Washington in 1971. It was originally named as Starbucks Coffee, Tea and Spices and is later changed to Starbucks Coffee Company. In 1982, Howard Schultz joined the company and changed its strategic direction. He sets to establish Starbucks as The Third Place' - a place between work...
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...Objective The main objective of this new collaboration is not only to celebrate Hello Kitty’s 40th Anniversary, but it is also aim to push the sales of McDonald’s Singapore. In doing so, both Sanrio and McDonald’s have employed the co-branding strategy. However, unlike previous years, where the plush toys are made available over the counter and delivery, for the first time, McDonald’s Singapore will introduce the online order system, partnering Singpost. In doing so, McDonald’s Singapore aim to decrease the amount of people queuing overnight for the plush toys and also the fracas that happened in the previous collaboration. The aim of this essay is to analyze the marketing communication effort of McDonald’s Singapore. 2. Pre-Launch Publicity Build Up In the build-up the launch of the plush toys, McDonald’s Singapore applied at least four of the seven commonly used PR program tools; Press Release, Internet, Community Involvement and Exclusives. 2.1 Press Release Press release is a relatively popular and inexpensive way to gain visibility. (Williams, 2010). And prior to the launch, McDonald’s issued a press release...
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...Lizbeth Gerena Final Project- My Writing Portfolio English Comp. 101 Prof. Cody June 27, 2015 I have decided to enter writing assignments 1, 2, and 5 into my writing portfolio as a part of my final project. I chose these three specific essays because each essay relates to me in a unique way regarding my life experiences. I feel that I capture my audience’s attention in such a personal way that they desire to hear more. My personal writing comes from a vantage point about a particular subject in an expressive aim. The content of my writings are equipped for people who are more advanced in life; compared to those who haven’t had experience to support a family, finances, or particular employment. My writings apply to the expressive aim of writing and have comparable lacks. In my future writing processes, I plan to sum up my essays with less redundancy and more content. I learned to touch on the major points of my writings without presenting new information into my conclusions. While reviewing my essays, I realized that I continued to repeat the same errors but made the effort to not double speak when creating my words and thoughts. Given the corrections, I was able to make improvements to my writings so that they will have a continuous, but steady flow avoiding lessening the value of the subject at hand. Throughout the review process of my writing assignment 1, I was able to learn how to conduct APA Style within in my essays...
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...felt that it was now time that they were recognised and treated as equals to men. Women had the right to vote! To achieve this equality, women started the Suffrage Movement which led to several events until the women were given the right to vote. The events that will highlight my essay will be: why did the Suffragette Movement start, how did the Suffragettes achieve their goals and what was the result of the Suffragette Movement. The above events will be supported by several sources. After years of struggle for change, women had achieved more rights socially and economically but there still remained many inequalities. Inequality in employment meant that men would get preference and higher pay for the same job done by women. Inequality in education meant that although women had a chance of being a teacher, clerk or doctor they were barred from being lawyers or architects. Men still felt that women were inferior to men physically as they were not able to go to war for their country. Men had a perception that women were naturally less intelligent and more emotional than men...
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