...explanation of Google……………….…… P. 3 ii. Marketplace assessment of current online microenvironment. …………………………..… P. 4-6 iii. SMART Objectives………………….…………. P. 7-8 iv. Target group of Google Inc…………………...... P. 8 v. Digital Strategies adopted by Google Inc ……… P. 9-11 vi. Evaluation of existing Digital strategies……...…P. 11-13 vii. Conclusions…………………………………..… P. 14 viii. References……………………………………… P. 15-16 Brief explanation of Google Google is an American large business company and software corporation, which operating in several countries around the world. To be more precise, Google specializes in Internet research, cloud computing and advertising technologies. Google develops a huge number of internet-based services and products and its main source of revenue coming from advertising through its Adwards program, which includes local, national and international distribution. Google began as a research project in March 1996 by Larry Page and Sergey Brin, who graduated their PhD Degree from the University of Stanford in California and firstly it based in a fellow student’s garage in Menlo Park in California. In their research, Larry Page and Sergey Brin came up with a plan in order to make a search engine which contains websites according to the number of other websites that linked to that site. The domain google.com was registered on September 14th 1997 and Google began its operation in September of 1998. Also, it must be stressed that Google sold advertisements...
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...buy stock in the company and own a portion of it. Ads By Google Online Trading Plus500®: APPL, Ebay, HP Commodities, No Fees! www.Plus500.no Bilforsikring -Sjekk pris Nemi Bilforsikring testvinner i VG. Sjekk din pris på bilforsikring her neminordvest.no/bilforsikring UK Fixed Income Aberdeen Managed UK Fixed Income Assets. Learn More. Aberdeen-Asset.NO Going public can help a company raise significant capital if a lot of people want to buy its stock. It also means that the company has to publicly disclose details about its finances, like its earnings, that it previously kept private. WHO DECIDES THE VALUE OF AN IPO? An investment bank determines how much money the company can expect to make on the stock market based on a number of factors, from the health of the economy to how popular the company's product is expected to be in the future. The initial valuation is always a bit of a gamble, since the stock has never been traded publicly before, and analysts can't look at past behavior to figure out how it should be priced. Morgan Stanley is expected to spearhead Facebook's IPO filing, with Goldman Sachs playing a supporting role, the Wall Street Journal reported Saturday. Facebook's IPO has been pegged at $5 billion. The company itself being valued between $75 billion and $100 billion, unnamed sources familiar with the deal told the Journal. The IPO sets a record among technology companies. Google...
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...събират информация/ в интернет, сайт след сайт, страница по страница. Как става това? Когато роботът на някоя търсачка посети web страница той прочита нейното съдържание (индексира), след което следва хипервръзките и така намира страница след страница. Вероятността интернет търсачките да намерят даден интернет сайт е по-голяма, ако много други сайтове съдържат връзки към него. 2. Индекс, или база-данни, съдържаща копие от всяка страница (пълния текст или сведения за заглавие, ключови термини и др. информация), обходена от робота. Има търсачки, които индексират пълния текст на документа, т.е. всяка дума от този текст може да бъде търсеща – ако се зададе в полето на търсене, този документ ще бъде повикан в резултатите(Excite, Alta Vista, Google, HotBot, Infoseek, WebCrawler). При други търсачки роботите регистрират само заглавие, подзаглавни данни, анотации, или просто първите няколко реда от текста, които носят информация за темата на документа. (Lycos, ALIWEb, Galaxy,WWW search, Magelan). 3. Механизъм за търсене, който позволява на потребителя да въведе интересуващите го понятия, да търси в тази база-данни и да получи списък от адреси на сайтове по интересуващата го тема. При първото поколение търсачки подреждането им става най-често според честотата на срещане на думите от запитването. Във второто поколение търсачки резултатите обикновено се подреждат по честота на посещаемост от други потребители и по брой на направени хипервръзки към тях. Най-отгоре в списъка ще появят...
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...НОВ БЪЛГАРСКИ УНИВЕРСИТЕТ BAMB532 Самостоятелна работа: Управление на маркетинга Тема: Формулиране на маркетинговата стратегия на фирма за козметика Форма на обучение: Редовно обучение Факултет: БФ Департамент: Икономика и бизнес администрация Програма: Икономика Модул: Маркетинг Учебна дисциплина: BAMB532 Самостоятелна работа: Управление на маркетинга Преподавател: Росица Накова Име: Златан Иванов Желязков Факултетен номер: F50253 София 2011/2012 Конкретния пример, който ще разгледаме в тази презентация е въображаем български сайт с наименованието "Дрехи Онлайн". Ще бъдат изготвени маркетингови цели и задачки, маркетингов микс, и ще бъде определен бюджета на фирмата. Този сайт е създаден в края на 2010 година. Целта на този бизнес план и стратегия е през новата 2012 година печалбата на фирмата да се увеличи тройно. След като през първата година тази фирма и сайт навлизат в пазара и хората тепърва започваха да научават за нея, през 2012 година целта е старите клиенти да се запазят, както и много нови да бъдат привлечени. 1.0 Резюме на финансовите цели Фирмата се цели в реализирането на 30 000 лева печалба през новата година. "Дрехи Онлайн" е онлайн магазин на Павел Нанов, който вече има 3 магазина в страната - два в София и един в Пловдив. Онлайн магазинът ще продава и доставя дрехи на територията на цялата страна, като в перспектива се обмисля да разшири дейността си в съседни на България държави, като Гърция и Румъния...
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...More information from http://www.researchandmarkets.com/reports/655280/ Analysis of Google Inc Description: Google Inc. maintains an index of Websites and other online content, and makes this information freely available to anyone with an Internet connection. The company’s automated search technology helps people obtain nearly instant access to relevant information from its online index. Google generates revenue primarily by delivering online advertising. Businesses use its AdWords program to promote their products and services with targeted advertising. In addition, the thousands of third-party Websites that comprise the Google Network use its AdSense program to deliver relevant ads that generate revenue and enhance the user experience. In September 2007, Google completed the acquisition of Postini, Inc., a provider of information security and compliance solutions. In March 2008, the company completed the acquisition of DoubleClick, which offers online advertisement serving and management technology to advertisers, Web publishers and advertisement agencies. Analysis of Google Inc. A complete and comprehensive analysis of Google Inc, includes an overview of the industry the company operates in, a PEST Framework Analysis of the industry, and then moves on to analyzing the company itself. Company analysis includes a history of Google Inc, a business segment analysis of the segments Google Inc operates through, a look at the organization structure of the company, a geographical...
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...Social Web and Users today In today’s society, the Social web is a booming industry. There is no set age limit as to who can you is. There are no boundaries as to what can be done. There are many different topics involved in using the social web. There are pages like Facebook, Twitter, and Instagram that are like the online diaries of social web. Then there is Youtube which is like a database of nothing but videos for people to search. There are also websites like LinkedIn, a professional network. There is also online dating pages and pages for stock markets as well. There are so many social web sites that affect every ones lives in different ways. It is amazing how I am able to connect with people from school, professional arenas, social arenas, and social networks all by internet. On the internet, we have websites like Facebook. Facebook originally started out for college students only. Now it has evolved into a page that any aged person can have. It is a place to upload pictures and videos. You can keep people updated on your life from across the world. As of right now Facebook has over 845 billion active users. People upload over 250 million photos every day. Facebook has been used to promote celebrities and other businesses. People can have a Facebook page to raise money from a fundraiser or get people interested in their product or business. Statistics show that there are more males on Facebook then females. Also the 55 and up age group grew 922.7% in 2009. It seems...
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...15/10/2555 ยุ ทธศาสตร์ มซุบุยึ “ซั ง” ก ดตลาดแมส “มื อ” | ไอซี- เทคโนโลยี อถื ที | WiseKnow.Com Home Section Blog Gallery WKC RSS Links News Feeds Contact Us tw eets 0 Tw eet ยุ ทธศาสตร์ มซุ บุยึ “ซ ั ง” ก ดตลาดแมส “มื อ” อถื ( 1 Vote ) Google Translate เลื อกภาษา ขั อนโดย บเคลื ตั บนีนหนาหลั งเว็ เป็ ้ ก แปล ีไอซท ีเทคโนโลยี เสารท ี กรกฏาคม 2011 ์23 ส่ อความ งข ้ Google +1 Button 10 แชร์ 10 Tw eet 0 Follow @WiseKnow ถู กใจ 0 44 WiseKnow.Com-QR Code *ร ับตลาดรวมมื อมู า 3.6 หมื านปี อถื ลค่ นล้ 2011 ร้ ดๆ อนสุ ้ *บิ กแบรนด์ แดนกิ สู “สมาร์ มจิ ก ศึ ทโฟน” ครึ หล ัง งปี ้ *ง ัดกลยุ “Innovation Products” สู เซกเมนต์ ทธ์ ทก ุ Web WiseKnow.Com *ตอกยํ าแบรนด์ ามื อตระกู“แอนดรอยด์ ผนํ อถื ู ้ ล ” Google Search ค นหา ้ ลงโฆษณาที นี Bangkok - Thailand Mon, 15 Oct 2012 6:30 pm ICT Current Conditions: กว่ แลวที าปี ้แบรนด์ ัมซุ จากแดนเกาหลี ตลาดมื อ “สมาร์ “ซ ง” บุ ก อถ ื ทโฟน” อย่ ก หลังจากตลาดมื อฟี างหนั อถ ื เจอร์ ์ ่ โฟนถ งจุ มตัวหันมาแข่ นกันสร าง “สงครามราคา” จนไม่ดนวัตกรรมใหม่ ึดอิ งขั ้ เกิ ๆ ของโปรดักสออกสู ตลาด แต่อ เมื แอปเปิ ่ ลสง iPhone3 และตามดวย iPhone4 ลงตลาดมาในช่ ้ วงปลายปี และไม่ อนทีนมา กเดื ผ่ ี า ์้ ปรากฏการณ์กล่ ส่ ดัง าว งแรงกระเพื ค่ อถ ออื เล็ นโอกาสหันมาสร าง “นวัตกรรมโปรดักส” ดวยการ อมให ้ยมื ื นๆ งเห็ า ้ พัฒนาเทคโนโลยี จนกลายเป็ “สมาร์ น ทโฟน” ลงสนามทาชงและเป็ ้ิ นแบรนด์ อก ซงแบรนด์ ซุ เป็ ก ทางเลื ึ ซัม งก็นอี ค่ งที ายหนึ ประกาศตัวชัดเจนกับแนวทาง “Innovation Products”...
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...Wix.com is a very interactive and easy to use website. At first, getting start and try to get use to the website settings require a bit of work since there are three different modes that we can view and edit our website such as Express, View and Editor mode. So the Express and Editor view mode is the only two that we usually go into to edit our website contents. The template that we chose to create our real estate database with is a Business template that was available on Wix.com. However, the template’s background color was quite dark and it overlapped with the color of most of our words that we want our customers to read; therefore, we decide to replace the background of the default Wix template with our own which is a brighter color background. On the other hand, we also use our own font for the words on our website as well as its color such as red and green and a few animation effects and clip arts to get the attention of customers. Basically, we created 5 tabs that are clearly visible to our target audiences, the five tabs included a Home page, a For Rent page, a About us page, a Mobile page and a Contact page. The Home page of our website basically included the company name which is the Boston Pads on the upper left corner. Next to our company name, we designed 5 little green rectangles box that have the five clickable tabs inside. Furthermore, the Home page also included the Latest Properties For Rent and Most Popular sub-category with animated picture of a few locations...
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...companies that come to mind first have to be Microsoft, Google, and Yahoo. Two years ago they ranked as the most visited sites in the world. Google was number one with 147 million visits a month. Facebook was second with 132 million, and Yahoo was close behind with 130 million. The Search industry is a true conundrum in and of itself because of the dynamic among that top three I spoke of. Google, Yahoo, and Microsoft are each other’s competition, but at one point or another they have actually worked together. Granted the only reason for this was for individual benefit, NOT for brotherhood or solidarity. Even so, that is still pretty much unheard of on any other industry. Early on in Google’s infancy, Yahoo actually was a customer of its search engines. Of course when Yahoo broke away from them, there was some legal wrangling over patents, and Microsoft actually tried to actually takeover Yahoo some years ago. Well, eventually Yahoo reached an agreement with Google to host their search ads. This alliance gained Yahoo nearly one billion dollars in revenue. But, like every time any of these companies try to play nice it failed again. Google pulled out after receiving a warning from the U.S. Justice Department that their partnership could possibly violate antitrust statutes. Essentially, over the course of their existence Google and Microsoft have been showing growth while Yahoo has struggled. Without Google and Microsoft helping Yahoo probably would not still be...
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...focus on multi-culturalism and embedding flexibility into their culture and business operations worldwide. Accenture globally has women’s networking forums operating for years, run by and for their women employees largely as an empowerment forum. In India, our women’s networking platform is called "Vaahini," meaning "stream" or "flow." With their women employees we recently opened up Vaahini to the women in their wider community to enable them to benefit from the empowerment and enrichment that their own employees gain from being part of this powerful network. The Accenture Vaahini Network will be both an online and in-person network. Source: http://www.accenture.com/in-en/company/people/Pages/best-people.aspx CULTURE AT GOOGLE Google has come a long way since Sergey Brine and Larry Page networked a few computers together at Stanford. What started as a modest project is now a multibillion-dollar global organization that employs more than 19,000 people around the world. Brine and Page are still very much involved with Google's operations -- they're Presidents of Google's Technology...
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...Behind Instagram's success, networking the old way Past midnight, in a dimly lighted warehouse jutting into the San Francisco Bay, Kevin Systrom and Mike Krieger introduced something they had been working on for weeks: a photo-sharing iPhone application called Instagram. What happened next was crazier than they could have imagined. In a matter of hours, thousands downloaded it. The computer systems handling the photos kept crashing. Neither of them knew what to do. "Who's, like, the smartest person I know who I can call up?" Mr. Systrom remembered thinking. He scrolled through his phone and found his man: Adam D'Angelo, a former chief technology officer at Facebook. They had met at a party seven years earlier, over beers in red plastic cups, at the Sigma Nu fraternity at Stanford University. That night in October 2010, Mr. D'Angelo became Instagram's lifeline. "Adam spent like 30 minutes on the phone with us," Mr. Systrom recalled, "walking us through the basic things we needed to do to get back up." Mr. Systrom, now 29, offered this as a parable for the roomful of would-be entrepreneurs who came to hear him talk at Stanford last spring: in the intensely competitive start-up scene here, success is as much about who you know as what you know. "Make sure to spend some time after the talk getting to know the people around you," he told his audience. Those people, he might have added, might one day shape your destiny. They might one day press money into your palm...
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...Why not be able to look into something you desire to know? Google is the world’s largest and most renowned online search engine. It is a household name and “to Google” has even become an accepted term in English language. Google should stay in China and deal with their censorships. (1)Google does not want to allow its global search competitors to gain a stronger foothold in the Chinese market; Consider this piece from The Huffington Post, which doesn't expressly say Google should stay, but shows that Microsoft and other Google competitors would gain a huge advantage if the search giant picks up and goes home. This is important because by Google leaving, they can lose on a lot of revenue. (2) China boasts more Internet users than the entire U.S. population, and Google has recently gained significantly in that market, so there is substantial revenue to be gained. Why leave when you can still make a great income? Even if you can’t be fully used as a program, engine, whatever; you can still make money through all you other searches. (3) China boasts more Internet users than the entire U.S. population, and Google has recently gained significantly in that market, so there is substantial revenue to be gained. Leaving China could even harm the United State’s relationship with them. Someone could disagree and say that congress may pass legislation that would fine companies that don't uphold basic human rights. If Google opts to stay in China, it could face serious fines and other...
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...The race for SMS location sharing started long before Foursquare. Before Foursquare there was Dodgeball the brainchild of Dennis Crowley and partner Alex Rainert. Rainert and Crowley worked together on the predecessor of Foursquare before selling to Google in 2005. After selling to Google the Dodgeball founders worked for the technology monolith until 2007. (Burns, 2010.) Cromley cited the departure from Google to be lack of support as he detailed on his Flickr picture (shown right) “It's no real secret that Google wasn't supporting dodgeball the way we expected. The whole experience was incredibly frustrating for us - especially as we couldn't convince them that dodgeball was worth engineering resources, leaving us to watch as other startups got to innovate in the mobile + social space. And while it was a tough decision (and really disappointing) to walk away from dodgeball, I'm actually looking forward to getting to work on other projects again. “(Crowley, 2007). After Dodgeball came Foursquare, the forerunner in SMS location sharing. Foursquare was born in coffee shops and bars in the silicon alley in New York City. Dennis Crowley, former founder of Dodgeball, and Naveen Selvadurai founded the start-up after meeting in 2007. Alex Rainert, of Dodgeball fame, was a seed investor and is now on staff with Foursquare. (Burns, 2010). Foursquare was launched at the South by Southwest festival in 2007 and quickly became the tech world’s new darling. As with any new technology...
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...On July 16, 2012, Marissa Mayer was appointed President and CEO of Yahoo!, effective the following day. Mayer changed the overall business strategy which had been changing over the years because Yahoo! was quite often changing its CEO. The constant changes in leadership made Yahoo! appear to be an unstable company, and Mayer hoped to fix that. She has not said exactly what the company’s strategy is, but we can of course make assumptions based on what strategies she’s been implementing and what she’s been changing. As we can take form her Q&A session during the Goldman Sachs (GS) Technology and Internet conference on February 12th, 2013 (CNN.com), she is focusing the company on the “big four” (search, display ads, mobile, and video). Right now Yahoo! offers about 60 mobile apps and they want to bring it down to 12-14. They will also be revamping and updating the apps that do stay, all in an effort to, as she put it, “services are No. 1”. On February 20th, 2013, Yahoo! began rolling out their new and improved homepage. The webpage has a design intended to “deliver a consistent experience across the desktop, tablets, and phones that gives users a bottomless, personalized well of news and information, while at the same time delivering targeted ads across devices” (Wired.com). There were major changes to Yahoo Mail, and their new Flickr app. With many new features such as an infinite news scroll, with the ability to set preferences to determine what pops up in the infinite scroll...
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...Fraud Examination - Research Project Select a publicly traded company that has experienced Fraud since 2002. You will need to receive approval from me for the company in which you select PRIOR to beginning your research. You MUST submit the name of the company you have chosen by the end of this unit. Your final project is due no later than the end of Unit 9. Company selected: AOL Time Warner. When scandal went public: July 2002. As the ad market faltered and AOL's purchase of Time Warner loomed, AOL inflated sales by booking barter deals and ads it sold on behalf of others as revenue to keep its growth rate up and seal the deal. AOL also boosted sales via "round-trip" deals with advertisers and suppliers. Shredding documents related to audit. AOL said it may have overstated revenue by $49 million. Course Paper - Instructions The paper must be a minimum of 10 complete pages in length (double spaced), not including your title page and reference page, double spaced using Times New Roman Font, Font size 12 and include the following: 1. Background on the company 2. Overview of the Questionable Accounting Practices and the Financial Statement Highlights. 3. One of the main purposes of the Sarbanes Oxley Act of 2002 was to make the leadership teams of the different organizations more responsible for their financial data that is released. With this in mind, what involvement did the leadership have in this fraud, if any? If the leadership team was not involved...
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