...Google Misses the Mark There were many areas where Google may have missed the mark in the initial layout and design after its acquisition of You Tube. The first major mark Google missed was the initial design of the video service. Google initially designed the service where users were able to search video content. Google wanted to make an easy search function so that its users could easily search television shows and also find when and where to watch them. The search function was in no way comparable to You Tube. You Tube’s design was more simplistic and searching was much easier. Google’s video service overall missed the mark in the small details as well. The Google video service did not incorporate the small details that users liked such as the number of views. This information was only available to the uploader and not the viewer. Google’s service allowed the user to search captions from a video, but the search would produce only related information such as broadcasting dates and not the actual video. Once Google began allowing user contributed content, it required special version of Video LAN to view the videos, making it inaccessbile to the average viewer. Google also offered a new flash technology which made it a lot quicker to upload a video, but viewing the video took considerably longer. Youtube was a smaller company and there was no real threat or fear of lawsuits for copyright infringement. With Google, their pockets seemed endless and were a prime target for...
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...Google, the world's most powerful brand, endeavors to purchase Netflix, the largest U.S. based online movie rental service provider. This acquisition is consistent with the Google focus on improving how people connect with information. The acquisition will address a strategic opportunity to deliver more diverse online content to the world, where the graphical and video display-ad market is estimated to grow to $200 billion (Efrati, 2012). It will also further build on the expansive Google acquisition model strategy and use of capital (Rosoff, 2012). Google enjoys proven success and market dominance in online advertising. With its graphical and video advertising successes through its YouTube platform and thousands of other sites, the company has established a significant competitive advantage in the market of display-advertising. With Netflix, Google would leverage its ad expertise to pair advertisements with video search requests and video themes/genres. This acquisition will continue the Google growth model of winning loyalty across every facet of the internet experience which translates into "overall time spent on Google services,[...]more time (for consumers to be) exposed to ads, [and] increased brand loyalty (Young, 2011). The acquisition would provide a diversified monetization model of membership/fee based service which provides strong direct customer and revenue competition to Hulu (streaming video currently offered only to users in Japan and the USA and its overseas...
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...begun to affect some aspect of nearly everyone's life. The ability of Google to control the market share of numerous industries and facets of their corporation does not make the company a monopoly; it merely shows that quality business practices produce quality results. Google Research Paper The effects of monopolies within the economy can be potentially far reaching. The ability to dictate price, supply, and market share of a commodity with no close substitutes, in a market can be a recipe for preventing growth and innovation. Possessing market share in that of itself does not create a technically defined monopoly. According to Mankiw (2012), “A firm is a monopoly if it is the sole seller of its product and if its product does not have close substitutes.” A company that has a significant market share in only one aspect of its multiple business facets cannot be wholly a monopoly regardless of its competitors. Google is the perfect example of a pioneering company that has built quality products that in turn attracted a large customer base. That result has the government regulators and market share losing corporations clamoring for antitrust investigations. Google, incorporated in September 1998, became a publically traded company in August 2004. Less than a decade later, Google has expanded from primarily just a search engine to marketing juggernaut. In addition to the search engine aspect, Google has invested heavily in its own map infrastructure as well as purchasing...
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...Perspective Karim Sabbagh David Tusa Mohamad Mourad Amr Goussous Telecom in the Middle East The Competitive Mandate After the Downturn Contact Information Beirut Mohamad Mourad Principal +961-1-985-655 mohamad.mourad@booz.com Dubai Karim Sabbagh Partner +971-4-390-0260 karim.sabbagh@booz.com David Tusa Principal +971-4-390-0260 david.tusa@booz.com Amr Goussous Senior Associate +971-4-390-0260 amr.goussous@booz.com Booz & Company EXECUTIVE SUMMARY In 2010, as the recession begins to lift in earnest, telecom operators in the Middle East will face a very different world. New business models, new strategies, new technologies, stronger competitors, more demanding customers—all will pose real challenges. The winners will be those with the vision and agility to respond quickly and flexibly to rapidly changing market conditions, developing the capabilities needed to respond to four strategic imperatives: 1. The Middle East and surrounding emerging markets are continuing to grow, and the region’s operators must reestablish the momentum they had before the recession if they are to capture their fair share of that growth. In developed markets, they must develop new value-added services that can differentiate them from competitors. In emerging markets, they must continue to gain share as quickly as possible. 2. As large sections of the telecom value chain become commoditized, operators must work to derive value through innovation. Simply copying competitors’ services...
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...Running Head: BUSINESS MANAGEMENT Business Management PESTEL Analysis PESTEL analysis evaluates the political, economical, social, technological, environmental and legal factors impacts on the consumer buying behavior and their impacts on YouTube business or performance. Political * 1. Political instability in many countries * 2. Changes in current legislation 3. Policies for foreign investors4. Proper security of local and foreign firms5. Relationship between nations6. Wars and conflicts | Economical1. Home economy 2. Economy trends in overseas economies3.GDP and purchasing power of customers4. Interest/ exchange and inflation rates5. International trade and monetary issues6. Investment opportunities and trade balance | * Social1. Demographic changes including sex ratio, population density, and majority people age, etc.2. Cultural and traditional changes3. Educational and language differences4. Social safety and benefits5. Consumer attitudes and opinions on online sites6. Ethnic/religious factors | Technological1. Technological development and innovation growth2. Skilled resources3. Licensing, patentsintellectual property issues4. Adaptation of new technology5.Research & Development | Environmental1. Environmental industrial growth2. Consumer attitudes, opinions and support3. Climate and natural support 4. Business environment and media support | * Legal * 1. Improper law and legal framework related online sites. * 2. Customer protection...
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...contacted Angelo, who works at Google Headquarters in Dublin in the Sales and Marketing Division. His main responsibility is to assist the AdWords and YouTube Ad clients, and to increase sales of these services. 1. Introduction L. Page and S. Brin founded Google Inc. in 1998 after discovering an algorithm to rank web pages. The company’s mission is to ‘organize the world’s information and make it universally accessible and useful’. As the original founders’ letter stated, ‘Google is not a conventional company. We do not intend to become one’. The hunger for innovation and ‘unconventionality’ has made Google expand in markets that are very far from the core business, such as the self-driving-car project of Google X. Its engagement in more than 180 different acquisitions has caused some concerns among investors. Today, Google is one of the biggest listed companies with revenues of around 66 billion dollars per year, operating almost worldwide and employing 59,976 people. Investors’ pressure, the desire of a more agile structure, and the need for higher transparency towards stakeholders are only some of the reasons that drove the revolutionary reorganization of the company’s structure on October 2, 2015. This change in structural design entails the creation of a new holding company named Alphabet Inc. with L. Page and S. Brin respectively as CEO and President, under which the previously heterogeneous conglomerate of businesses are placed [Figure 1]. Google is one of its subunits...
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...PUBLICIS GROUP 2009 The ad sector has been changing these years: you want to have customers participate in the process and not only buy. Main challenges Publicis has been facing. Environment trends Publicis' strategy is the result of changes in the environment that is no longer the same. Competition of huge groups/ mergers in the globalized economy. Understand where P is evolving and what are the main banderies. To diffuse a message, big opportunities but complexities (Internet, smartphone,s social networks…) Marketing trends Shifting balance power to consumers - new tools that enable companies to be more specific about who they want to talk to, to focus the specific customers - less obtrusive in messages: a way to make customer ask for advertisement - viral marketing - enable the customer to live through the message, involving him in the creative process (exp: a piece of ad where you have to chose to see what follows--> Samsung follow your instinct) OPPORTUNITIES OR THREATS? --> interactions help companies collecting useful data regarding their customers --> campaigns can no longer be standardized. Marketing helps companies to know who are their customers, where they are, what they want… Competitive trends Four major companies: Omnicom, WPP, Interpublic and Publicis Group (PG was late on digital) The advertising industry Main trend since the 80s - multiplication of specialized agencies (only provide commercial for one sector e.g healthcare,...
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...2014 GOOGLE Inc. Team 7 3/6/2014 1. In order to identify capacity constraints and better allocate resources companies, Google adopted 70/20/10 model. Google’s aim is to ‘organize the world’s information’. Though all the projects had one aim, they were classified according to their contribution to the core business. This map clearly distinguished the projects as needed. Derivative projects are the ones’ that involve incremental changes in core products and services. These are allocated with 70% of the Google’s resources. Platform projects comprised of extension to core business. And these were allocated 20% of the resources. Breakthrough projects are the ones that are based on fundamentally new businesses. These are allocated 10% of the total resources. These fostered innovation within the company. 2. Technology Stand Alone Value Google’s standalone value includes products like Google Search, advertising, Browser, Cloud based apps, Mobile Operating System and mobile devices. The need of search engine grew with expansion of World Wide Web. Although other search engines existed, however the results on those platforms could easily be skewed. Larry Page and Sergey Bin came up with a new algorithm to counter those problems. “The perfect search engine” says Larry Page “would understand exactly what you mean and give back exactly what you want”. This proved true hence rated high in customer productivity. Their home page interface is clear and simple, and pages load instantly...
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...Takeovers and mergers are complex transactions where many things can go wrong and therefore affect the success or failure of the deal. Integration planning is an important part of the takeover process, although there are other potentially significant factors that affect whether a takeover is successful which also need to be considered. (knowledge/ evaluation) Integration planning refers to a process in which the buying business (the acquirer) identifies how it will run the takeover target once the transfer of ownership has been completed. Integration involves many functional challenges such as how to manage customer reaction to the takeover, handle uncertainty amongst employees and integrate potentially different computer systems. Key strategic issues also arise – for example decisions over the future of competing brands, key business locations and the senior management structure. (application) Integration planning normally takes place before the transaction is completed with the aim of ensuring that the acquirer has a clear idea of the integration issues and a realistic action plan of how these issues can be addressed. It can be seen therefore that good integration planning can reduce the risks involved. (knowledge/ analysis) One reason why integration planning is important (evaluation) in determining the success of a takeover is that the process of integration is closely tied in with the need to achieve synergies. Synergies include cost savings and additional revenues...
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...Precision Research & Design | Bank of America | Mobile Banking | | Ashlee BlairDaniel CareyStephanie FortnaBrandi Stricklin | 8/4/2011 | | Table of Contents * Introduction: Main Challenge ……………. 2 * Industry Description ……………………… 3 * Brand Analysis…………………………..... 8 * SWOT Analysis………………………….... 10 * Business Model …………………. ………. 13 * Digital Marketing ………………………… 16 * Suggested Solution ……………………….. 21 * Exhibits …………………………………… 23 * References ………………………………… 26 Introduction Bank of America launched mobile banking in May 2007. Mobile Banking lets customers easily and securely access balance information, pay bills with optional Bill Pay service, transfer funds, and find nearby ATMs and banking centers through a mobile application on their smartphones, and through mobile web on their phone browser. Main Challenge WHAT: Increasing overall growth in mobile banking in the financial services industry. Douglas Brown Senior Vice President of Mobile Product Development was quoted, “In less than 3 years we have four million mobile banking customers. That’s an adoption rate almost five to eight times that of our online banking several years ago.” Line-of-business managers are looking for leveraged mobile platforms to meet the needs of their specific businesses. The capabilities of mobile banking through the use of your smartphones or mobile web have become popular with today’s bank customers. WHO: * Jen McDonald, SVP...
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...Precision Research & Design | Bank of America | Mobile Banking | | Ashlee BlairDaniel CareyStephanie FortnaBrandi Stricklin | 8/4/2011 | | Table of Contents * Introduction: Main Challenge ……………. 2 * Industry Description ……………………… 3 * Brand Analysis…………………………..... 8 * SWOT Analysis………………………….... 10 * Business Model …………………. ………. 13 * Digital Marketing ………………………… 16 * Suggested Solution ……………………….. 21 * Exhibits …………………………………… 23 * References ………………………………… 26 Introduction Bank of America launched mobile banking in May 2007. Mobile Banking lets customers easily and securely access balance information, pay bills with optional Bill Pay service, transfer funds, and find nearby ATMs and banking centers through a mobile application on their smartphones, and through mobile web on their phone browser. Main Challenge WHAT: Increasing overall growth in mobile banking in the financial services industry. Douglas Brown Senior Vice President of Mobile Product Development was quoted, “In less than 3 years we have four million mobile banking customers. That’s an adoption rate almost five to eight times that of our online banking several years ago.” Line-of-business managers are looking for leveraged mobile platforms to meet the needs of their specific businesses. The capabilities of mobile banking through the use of your smartphones or mobile web have become popular with today’s bank customers. WHO: * Jen McDonald, SVP...
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...PRECISION RESEARCH & DESIGN Bank of America Mobile Banking Ashlee Blair Daniel Carey Stephanie Fortna Brandi Stricklin 8/4/2011 Table of Contents Introduction: Main Challenge ……………. 2 Industry Description ……………………… 3 Brand Analysis…………………………..... 8 SWOT Analysis………………………….... 10 Business Model …………………. ………. 13 Digital Marketing ………………………… 16 Suggested Solution ……………………….. 21 Exhibits …………………………………… 23 References ………………………………… 26 Introduction Bank of America launched mobile banking in May 2007. Mobile Banking lets customers easily and securely access balance information, pay bills with optional Bill Pay service, transfer funds, and find nearby ATMs and banking centers through a mobile application on their smartphones, and through mobile web on their phone browser. Main Challenge WHAT: Increasing overall growth in mobile banking in the financial services industry. Douglas Brown Senior Vice President of Mobile Product Development was quoted, “In less than 3 years we have four million mobile banking customers. That’s an adoption rate almost five to eight times that of our online banking several years ago.” Line-of-business managers are looking for leveraged mobile platforms to meet the needs of their specific businesses. The capabilities of mobile banking through the use of your smartphones or mobile web have become popular with today’s bank customers. WHO: • Jen McDonald, SVP of Bank of America (Digital Marketing...
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...GOOGLE Financial Analysis Report Prepared for: Financial Management Class – Florida Institute of Technology February 2011 TABLE OF CONTENTS EXECUTIVE SUMMARY 3 COMPANY INTRODUCTION 4 FINANCIAL ANALYSIS 5 Summary Financial Analysis Report 6 WEIGHTED AVERAGE COST OF CAPITAL (WACC) 10 FUTURE CASH FLOWS 12 ANALYSIS OF CASH FLOWS 13 Sensitivity Analysis of Google’s 2011 Future Cash Flow 14 Sensitivity Graph for Google’s 2011 Future Cash Flow 15 Sensitivity Graph for Google’s 2011 Future Cash Flow 15 Inflation Analysis 15 Google Inc. Discounting Future Cash Flows for Inflation @ 1.7%: 16 Footnotes effect on future cash flows 17 Analysis of Google Competitors 19 ANALYSIS OF CASH FLOWS 20 Footnotes effect of future cash flows 21 Analysis of Google Competitors 23 Major Project “post audit” 24 HISTORICAL STOCK PRICE 26 SECURITY ANALYST’S REPORTS 28 DIVIDEND and CAPITAL STRUCTURE 29 CORPORATE GOVERNANCE 30 MERGER and INTERNATIONAL STRATEGY 32 EXECUTIVE SUMMARY This report provides a detailed analysis of Google, an Internet search engine, which will offer information in order to make an informed decision as to whether to invest in Google. This report will also provide information regarding debt securities. The financial report shows that Google is in a stability strategic focus. During the years of 2007 – 2009 their Gross Margin continued...
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...I am debabrata banerjeee.................. The first definition for integrated marketing communication came from the American Association of Advertising Agencies (also 4A's) in 1989, defining IMC as "an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional methods that are intended to reinforce each other. "[1] The 4A's definition of IMC recognizes the strategic roles of various communication disciplines (advertising, public relations, sales promotions, etc.) to provide clarity, consistency, and increased impact when combined within a comprehensive communications plan. Basically, it is the application of consistent brand messaging across both traditional and non-traditional marketing channels. The Journal of Integrated Marketing Communication from the Medill School of Journalism at Northwestern University refers to IMC as "a strategic marketing process specifically designed to ensure that all messaging and communication strategies are unified across all channels and are centered around the customer. "[2] IMC is used practically to allow one medium's weakness to be offset by another medium's strength, with elements synergized to support each other and create greater impact.[3] From the Perley Isaac Reed School of Journalism at West Virginia University The American Marketing Association defines Integrated Marketing Communications (IMC) as “a planning process designed to assure that all brand contacts received by a customer...
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...ANALYSIS OF SUCCESS FACTORS OF GOOGLE INC. We know that today, Google is the number 1 search engine in the world with millions and billions of search results available in any part of the world. There are certain factors that have made Google a success since its inception. “Some of the key success factors of Google are Technology, Innovation, Building a Brand, User Experience, Acquisition” 1. Technology: The reason behind the google’s success of providing the fastest search on the internet is its “Pigeon Rank” technology. With the help of Pigeon rank, google can provide the user the fastest result of the desired information. Pigeon Rank works much faster than the technology developed by Yahoo and Microsoft. The reason why PigeonRank works so efficiently is that it has been developed in such a way that it can identify the objects related to the specific search from the content lying anywhere on the internet. The Pigeon Rank can also distinguish the results even with the mere difference between them. Google’s technology has two parts working efficiently namely the “Software Engineering and the Hardware Engineering”. The Software Engineering part deals with the Page ranking, which essentially ranks the sites based on the links associated to them. Software Engineering means writing some query and then to think how the computer works in order to give the data in a fraction of second. Hardware Engineering part deals with the decreasing of the cost by building its own servers....
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