...Gender inequality is a significant challenge for many nations in the world, counting those in the Pacific. A critical aspect of gender inequality is the empowerment of women, with a focus on economic opportunities, decision making and women’s well- being. In many Pacific island countries, it has taken decades for the enduring view that a women’s place in society is at home in accordance with spiritual beliefs, custom, tradition, and norms. Empowering women represents a diverse range of concepts and may vary widely among individuals, cultures and countries. This essay will examine the benefits of empowering women at an individual level, benefits which can be summarized as economic, political and social. Firstly, economic empowerment is one of the most important driving forces behind economic growth and poverty reduction. Economic empowerment interprets women’s ability to act on their own and make decisions on matters that affect them. In order to increase economic advancement of women, there is an urgent need to formulate the right policies that can allow such an objective to grow unhindered by uncertainty and doubt. Education policies that encourage and offer training opportunities in developing women’s entrepreneurship opportunities and improving women’s access to finance is another major instrument in generating income, reducing poverty and improving the standards of health and so forth. Formal and non- formal education systems are the key foundations for more women participating...
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...Discussion, Marketing Technology, and Ethics Questions Gary A. Stewart Trinity International University, Principles of Marketing BUS113E Bill Perez, Degrees April 6th, 2016 Author Note Gary Stewart, Business Administration, Trinity International University Florida Regional Center, Correspondence concerning this paper should be addressed to: Gary Stewart. Email: zgstewar@tiu.edu 4. Discuss trends impacting marketing and the implications of these trends for how marketers deliver value to customers. • This student will first define and analyze what is marketing: marketing is the process of building profitable customer relationships by creating value for customers and capturing value in return. Understanding the marketplace and customer needs are vital in creating the right mix that a company needs to attract its core customers. There are five core marketplace concepts: 1. Needs, wants, and demands, 2. Market offerings (products, services, and experiences), 3. Value and satisfaction, 4. Exchanges and relationships 5. Markets. • Needs include basic physical needs for food, clothing, warmth, and safety; social needs for belonging and affection; and individual needs for knowledge and self-expression. (Kotler, Armstrong. p.6. 2015) • Wants are the form human needs take as they are shaped by culture and individual personality. Demands are wants backed by buying power. Marketing offering includes combinations of products...
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...of offshore accounts was paramount. File notes for the late John Anderson, a senior partner with accountancy firm KPMG, reveal his obsession with secrecy. Because of his position, ''he did not want at any stage for there to be a connection between himself and the trust,'' a Portcullis TrustNet file note reveals. ''We can assure him that his records or his confidentiality would never leave these offices.'' Mr Williams blamed accountants and lawyers for making such arrangements possible to begin with. '''I am going to focus in on those people who have got them into it in the first place and enabled this. ''I am going to target the facilitators.'' Leaks help untangle web of offshore havens and those using them Richard Dukes, a tax specialist running his own law firm from his Double Bay mansion, has presumably helped many clients to set up companies domiciled in Australia. But for at least one, Indonesia-born Eng Liang Tan, Mr Dukes has had Portcullis TrustNet, an overseas wealth management firm, help him establish companies in far-flung tax havens. Mr Tan, 64, who bought his house in Kingsgrove for $260,000...
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...Australia is the sports capital of the world and has about 70 percent of its total population participating at least once a week in a particular recreational activity or sport, such as going to a gymnasium to work-out or playing in one of the many sports Australians enjoy. • Approximately 1.35 trillion bottles of wine are produced by Australia and Australia is the maker of some of the finest wines in the world. • It is thought that the Aboriginal people have called Australia home for between 40,000 and 80,000 years, and there have been some discoveries to verify this is true, such as foot prints being found that date back 60,000 years. • The first people to migrate to Australia were convicts or criminals from England and there were 162,000 and they were transported by around 800 different boats. • Australia is estimated to be 7,692,024 square Kilometers and the sixth largest nation after Russia, Canada, China , the United States of America and Brazil. It has, however, a relatively small population of around 23,000,000 people. • Australia’s interior land has one of the lowest rainfalls in the world and about three-quarters of the land is dessert and there can be no water or signs of humans found for hundreds of kilometers. Special features about the country- 85% of Australia’s population live within 100km of the coast, Australia has...
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...MARKETING SOLUTIONS AMPLIFIER AGENCY INTERNATIONAL EVALUATION – SHAREABLE APPS Contents 1.0 Introduction ................................................................................................................................ 3 1.1 Overview of Amplifier Agency ...................................................................................................... 3 1.2 International Business Objectives ................................................................................................. 3 2.0 International marketing opportunities ............................................................................................. 5 2.1 International Trade Patterns......................................................................................................... 5 2.2 International Marketing Trends .................................................................................................... 9 Smart Phone and Android Market Analysis .................................................................................... 9 2.3 International business opportunities .............................................................................................. 12 2.3.1 Country assessment ................................................................................................................. 12 USA ................................................................................................................................................ 13 Singapore...
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...November 2012 deloittedigital.com.au telstra.com A NOTE FROM DAVID Consumers and businesses are rapidly embracing digital technology and this is redefining the traditional transaction model. We now have a new generation of globally connected consumers and businesses who behave very differently – and we must all adapt to these changes and take advantage of the new opportunities. By the end of the decade we will have connected just about every device to next generation networks, from smartphones and offices of the future, to educational resources and digital home appliances. The changes we are talking about are transformational. Everything, everyone and every place will be connected. This will make us more innovative and more competitive – and change the way we live and work for the better. The challenge ahead is how to best use the tremendous creativity, innovation and capability of Australians to participate in these new opportunities – whether it be m-commerce, Big Data, robotics or social media. Every part of our economy can benefit from this new era of connectivity. Our role, as Australian business leaders, is to help build a 21st century economy that is locally accessible and globally competitive. As a nation, we can lead the world and create positive change. David Thodey Chief Executive Officer Telstra 1 A NOTE FROM GIAM The world is changing. The internet has transformed the Australian economy over the last 10 years, and is poised to play an even greater role...
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...and the cultural dimensions explored in this chapter, discuss some of the way in which Australian and New Zealand are members of cultures very different from any other in Asia. Differences in the behavior of individuals and groups within an organisation in foreign subsidiaries can be a result of differences in societal or sociocultural variables of culture such as religion and language. These variables affect cultural dimensions. Which in turn affect an individual’s motivation and expectations in the work place. The predominant religion in Indonesia is Islam, while Australia is considered to be Mixed Christian and New Zealand Roman Catholic (Deresky 2014). Companies operating in Muslim countries or that have a large Muslim workforce are expected to make provisions for pray time and religious commitments such as Ramadan. In Australia and New Zealand Christianity employees typically have a number of day off during religious holidays, and the respect for people not wanting to work on Sundays (Deresky 2014). The official language in Indonesia is Bahasa Indonesia (Riza 2008), and in Australia and it is English (Australian Bureau of Statistics 2011) The GLOBE project investigates how cultural variables are related to organizational practices. GLOBE dimension scores of Australia and Indonesia are as follows. Assertiveness: Australia 4.28 Indonesia 3.86 Future orientation: Australia 4.09 Indonesia 3.86 Performance orientation: Australia 4.36 Indonesia 4.41 Humane orientation...
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...billion in sales and about a 25 percent compound growth rate. AFLAC had spent millions of dollars on advertising with little or no effect and almost no market awareness. Clearly, the current strategy was not working. This led the management team to decide to try something bold to increase market awareness. The advertising agency came up with many different ideas, but one crazy one—a duck. AFLAC tested the ad concepts and, as we know today, the duck yielded the highest results. The goal of advertising is to create awareness, while the actual sale comes from the agents selling the complicated insurance products. Discussion Questions 1. What other industries, products, or brands have used humor in advertising to help position themselves in the marketplace? Do you think the strategies have worked? Where wouldn’t humor work? Humor wouldn’t work all that well with serious purchases (e.g., health), but one might think it wouldn’t have worked with something as serious (boring?) as insurance. Might that be because the humor is associated only with the name and not the insurance company’s attributes? B2B might be a place where humor might not seem appropriate (chemicals, machines), yet it might cut through the ad clutter. 2. Now that AFLAC is a widely known brand name, what should its next advertising campaign strategy be? How should AFLAC link the new strategy to the same business and marketing plans? Do you think the company should drop the duck? Why or why not? Once the...
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...Australian Mobile Telecommunications Association Annual Report 2013 AMTA Contacts Membership For information about AMTA or membership inquiries phone (02) 6239 6555 or see the website: www.amta.org.au MobileMuster To contact MobileMuster phone 1300 730 070 or email mobilemuster@amta.org.au. For more information about MobileMuster go to www.mobilemuster.com.au Mobile Carriers Forum To contact the Mobile Carriers Forum phone (02) 6295 8191 or see the website: www.mcf.amta.org.au AMTA Members Carriage Service Providers Dodo Australia, Lebara Mobile, Lycamobile, Optus, Telstra, VHA Pty Ltd AMTA Vision The Australian Mobile Telecommunications Association is the peak national body representing Australia’s mobile telecommunications industry. AMTA’s vision is to promote an environmentally, socially and economically responsible, successful and sustainable mobile telecommunications industry in Australia. AMTA aims to achieve its vision by: ■ effective industry representation and leadership ■ generating consensus on whole-of-industry issues ■ improving the level of trust between the industry, related industries, key stakeholders and the wider community ■ promoting an improved understanding of the mobile telecommunications industry and its contribution to the Australian community. Handset Manufacturers LG Electronics Australia, HTC ( Aust & NZ), Nokia Australia, Motorola Mobility Australia, Research in Motion, Samsung Australia, Sony Ericsson, ZTE Australia ...
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...Assessment 1 Research Report Assignment Introduction Telstra is Australia’s largest and most efficient telecommunications company, which provides one of the best-known brands in the country. They offer a full range of services and compete in all areas of telecommunications both domestically and internationally. Telstra’s vision is to enhance its position as the leading full service telecommunications and information Service Company in Australia as well as to expand its presence internationally. (Telstra Website, 2008) Telstra, originally Telecom Australia was established in 1901 by the Postmaster Generals Department to manage all domestic phone services. Telecom Australia continued to be operated by the Postmaster Generals Department until 1975. In 1989, Telecom Australia became the official Telecommunications Corporations for all domestic and international telephone services. On the 1st of July 1995 Telecom Australia changed their name to Telstra for the purpose of differentiation from other global telecommunications companies. The company has been trading international since 1993. Currently Telstra operates in over 19 countries worldwide (Telstra Annual Report, 2005, p.12). The “Telstra Corporation Limited” (Telstra) is the primary telecommunications supplier of Australia and the southern Pacific region. Telstra have spent 4 years of preparation, 2 years of project implementation and over $1.5 Billion AU to design, build and provide a fully national IP network...
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...1. Introduction/overview 1.1 Scope of the plan • Nature of the product/company • Timeframe of the plan • Geographies/markets/segments covered by the plan • Any limitations to resources or key assumptions on which the plan is based 1.2 Objectives • What are the objectives you hope to reach by actioning this plan (remember: these need to be S.M.A.R.T.) • How do these objectives support overall corporate strategy and objectives 2. Background 2.1 History, company/product profile 2.2 Environment • Macro • Micro 2.3 The Market (remember to clearly identify the market/markets in terms of the job the customers are trying to get done, rather than in terms of industry/product); include: Competitors Existing segments 2.4 Main strategic issues • Detailed SWOT MA 3.Objectives 3.1 Statement of Objectives Note how these objectives support broader corporate objectives (e.g.: profit growth/maintenance, diversification of geography/product, rationalisation/consolidation, risk minimisation, etc). Include: • starting Canvas and future/intended Canvas • description of current positioning and future/intended positioning (on the Pine and Gilmore map) • current and future "brand pantheon" (if applicable) 4. Strategic Initiatives 4.1 Strategic overview Description of the market, segments and targeted segments (including why these segments have been chosen), i.e who/what is the focus of the strategic initiatives and why 4.2 Key strategic...
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...CHAPTER 1: DIGITAL MARKETING 1. What is Digital Marketing? Digital Marketing is the new age form of marketing in which companies or brands use modern digital mediums like that of the internet. At its core, digital marketing centres around the extremely powerful medium of the internet. The internet can be used to “push” a message to someone like email, RSS etc as well as to “pull” content serving a banner ad & Pay Per Click search terms. Digital Marketing as a term has been around for too long but suffers from the lack of a clear & lucid definition. It does not include more traditional forms of marketing such as radio, TV, billboard & print because they are not real time & do not offer instant feedback. Thus the definition of Digital Marketing would be: Digital Marketing is the technique of promoting products & services using database-driven online distribution channels to reach consumers in a relevant, personal & cost-effective manner. Digital Marketing includes: 1.1 Online Marketing • Website Optimisation • Search Engine Marketing (SEM) • Video Search Engine Optimisation (VSEM) • Social Media Optimisation (SMO) • Blogs & Forums • Online Display Advertising • Email Marketing 1.2 Mobile Marketing • Messaging (SMS & MMS) • Mobile Internet • Mobile Apps • App Advertising 1.3 eMedia Marketing • Video, Audio & Content delivered via electronic devices • Digital Billboards Digital Marketing can be implemented in two ways: Push digital marketing & Pull digital marketing...
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...[Type the company name] | Role of the Internet in the Job Search Industry | E-MARKETING | Executive Summary The purpose of this report is to critically analyse the roles of the internet in the job searching industry. It also outlines how the internet has significantly changed the relationship between employer and employees, providing a faster and more effective medium of job selection and recruitment. The two companies analysed in this report are SEEK and Jobfind Centres Australia. The key findings to this report shows how internet has changed traditional methods of job searching into a more dynamic and efficient way of searching and applying for jobs. Traditional methods of job searching include handing in countless paper resumes, looking in newspapers, and referrals from friends and family; all in which can take up time and effort. The online job searching industry also lets employers reach a wider audience with online job advertisements and gives them the opportunity to locate and recruit suitable candidates for vacant positions. SEEK provides both employers and job seekers with the ability to access and communicate their needs and desires for a job. Online profiles and advertisements help users to easily find the criteria they are after. The free registration for both parties creates an effective communication channel between employers and job seekers to find the right person to fill job vacancies. The pure play of SEEK means that the company can expand...
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...HND Business E-Business Integrated Assignment 2014/15 Tiarnan Farquhar Table of Contents 1.1 Introduction to the environment in which e business is conducted and business transaction types 1.2 The benefits and barriers to businesses considering an on-line presence 1.3 Security and legislative issues facing an on-line business 1.4 The models of communication available to an e-business and their application 3.1 The different e-business models that can be used to generate revenue for a business 3.2 Analysis of each model in terms of capacity to generate revenue 3.3 Report of future developments in e-business models 1.1 Introduction to the environment in which e business is conducted and business transaction types Electronic business or as it is more widely known ‘e-business’ is is the application of information and communication technologies (ICT) and applications that support and drive business processes, most often using web technologies. E business allows companies to link internal and external procedures more proficiently and effectively. It allows them to connect more with suppliers and associates to produce a better service, product and experience to their customers. This generally results in an enhancement to the complete business performance.A website is the most well-known application used, e-business delves much deeper than this. There is an immense range of internet technologies to select...
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...DECEMBER 2013 ISSUE C ompanies are investing like crazy in data scientists, data warehouses, and data analytics software. But many of them don’t have much to show for their efforts. It’s possible they never will. What’s the problem? To begin with, big data ARTWORK: CHAD HAGEN, GRAPHIC COMPOSITION NO. 2, 2009, DIGITAL has been hyped so heavily that companies are expecting it to deliver more value than it actually can. In addition, analytics-generated insights can be easy to replicate: A financial services company we studied built a model based on an analysis of big data that identified the best place to locate an ATM, only to learn that consultants had already built similar models for several other banks. Moreover, turning insights from data analytics into competitive advantage requires changes that businesses may be incapable of making. One retailer, for example, learned that it could increase profits substantially by extending the time items were on the floor before and after discounting. But implementing that change would have required a complete redesign of the supply chain, which the retailer was reluctant to undertake. The biggest reason that investments in big data fail to pay off, though, is that most companies don’t do a good job with the information they already have. They don’t know how to manage it, analyze it in ways that enhance their understanding, and then make changes in response to new insights. Companies don’t magically develop...
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