...“I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.” Steve Jobs, Cnet News. May 10, 2007 1. Patterns in Microsoft’s response to competitive threats and opportunities Standardization and simplification, complementary products, aggressive market penetration strategies (tenacity, deep investments and bundling), aggressive deal making. If I were to quote Microsoft’s best and most genius strategy that allowed them to gain impressive market share and become virtually impregnable in OS and application software market, it would be standardization (=compatibility) and simplification. They made their products easy to use, switch between and upgrade, which saved their clients a good amount of money in training and re-training employees, equipping new sites, etc. They looked past minor competitive losses in favor of bigger gains that would allow them to ultimately win market share, as in the example when they made their Office package available on Mac OS while Lotus and WordPerfect were hesitant to do so, even though Apple had many products competitive to Microsoft offerings. Another winning strategy was to produce complementary products: OS and applications that were perfectly compatible, as well as making these products available for different PCs and operating systems (=Apple) thus making Microsoft products ubiquitous and omnipresent. Impressive profits and large cash account further allowed Microsoft to...
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...Taking A Closer Look at Google Students today have a much more convenient and timesaving methods of research. Thanks to Internet Information Providers, you have all the libraries you need located on the World Wide Web. By typing in a question or a few key words in a search engine, you have hundreds of thousands of search results with all the answers you need. Engines like Google, Yahoo, and Bing are now enveloped into people’s everyday lives. Here are a few numbers to show us how important this industry has become (2010): * Google: 34,000 searches per second (2 million per minute; 121 million per hour; 3 billion per day; 88 billion per month) * Yahoo: 3,200 searches per second (194,000 per minute; 12 million per hour; 280 million per day; 8.4 billion per month) * Bing: 927 searches per second (56,000 per minute; 3 million per hour; 80 million per day; 2.4 billion per month) (Mcgee, 2010). According to Yahoo Finance, on June 17, 2011 the market capitalization of the industry is $558 billion, Price/Earnings is 22.4, Price/Book is 4.6, Net Profit Margin is 23.1%, Return on Equity is 17.5%, Total Debt/Equity is 26.3, and the dividend yield is 1.2% (Yahoo! Inc., 2011). One of the biggest leaders of this industry is Google Inc. Google Stands Strong In 1998, Google was launched with about 25 million pages. Today Google index is billions and billions of pages, which is roughly around 100 million gigabytes (Google, Inc, 2011). Google not only provides a top search...
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...Skype(1) * No. 1 Operating System on the planet: As of 2012, there are over 1.1 billion computers in the world, and 90% of them use Microsoft Windows. * No. 1 Marketing Campaign of 2012: Ace Metrix has declared Redmond's new “clickaholics” Surface ad as the hands-down most effective Tablet ads of 2012. Having Jessica Alba sport your phone doesn't hurt, either. * No. 1 in the Workplace: Forrester predicts that by 2013, the global enterprise market will be worth $68 billion. The lion's share will go to Microsoft. Microsoft makes in a single quarter what Apple makes in year from business hardware sales and services. * Strong Reputation: Microsoft ranks No. 7 on Forbes's list of the world's most reputable companies, right behind Google (NASDAQ: GOOG) (No. 6) and, yes, even Apple (NASDAQ: AAPL), who came in at No. 5. Microsoft also led Colgate, Nike, Johnson & Johnson, IBM, Michelin,and Samsung. * No. 1 in Gaming: Microsoft's Xbox platform is now the top selling gaming console in the world. * MS Office: 97% market share * Skype: With over 280 million users, Microsoft's Skype service continues to grow rapidly. * Wide Moat, With Fire-Breathing Dragons: Microsoft has over $65 billion in cash, cash equivalents and short-term, highly liquid investments lying around and a market cap of $241.15 billion. That's 10 times the total amount of child support paid out last year, and roughly equal to all the tax paid to the IRS last year by U.S. corporations.(2) ...
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...Exective summary This case study discusses the business strategies used by Apple, Microsoft and Google in internet industry。Everyone know the Internet has developed into an enormous information infrastructure. This new economy is driven by a relentless force of technological and conceptual innovations stemming from an innumerable number of parties scattered around the globe. Its speed of change and innovation make it to a highly competitive arena. Apple, Microsoft and Google have been the most successful companies within this arena for a long time. Throughout the previous decades, they have internalized the economic laws and technological characteristics of the Internet in their business thinking. Their strategies and competitive moves did not only form the information economy as we know it today, but do also provide showcase examples of how profitable market positions can be achieved in the Internet. Table of content Introduction My report answers some questions: How did Apple, Microsoft and Google successfully navigate and define the competitive arena of the Internet? Which roles did their unique strengths play for their business strategies? Which specifics of the Internet did they have to account for? Last, how to used 4Ps sustain their competitive advantages within such a hostile environment? Development strateies of Apple, Microsoft and Google Apple was founded in 1976 by Steve Jobs and Steve Wozniak; stressing the importance of making...
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...very well structured but has more of a word of mouth type advertising campaign rather than a in your face market like Walmart or Google. Everyday you open Internet Explorer you see Google as the default search engine which is free advertising. Walmart has expanded all over the world so you see one on your drive into work or see the commercials. I don’t see the in your face type campaign with Amazon. They have a solid product and they know it. Sitting at 10% of processing capacity means they are well prepared for momentum which is true to their core competency of being a leading retailer. Often leading retailers exceed capacity and can’t meet customer demands like the wireless cellular networks and the dreaded dead zones. (This is my opinion. Please provide feedback. Dave) o Present areas where Amazon is competing with Google™ and Microsoft®, and whether competition is a wise strategy. -From my research, I broke it down into two main categories. Amazon vs. Google -Amazon is attempting to get into the business services market place that Google is currently working in. ie. Google Check out vs. Amazon Flexible Pay -Google has a successfully running search engine marketing system directing search inquiries while Amazon relies on their incredible size for virtual traffic. Once a customer is on their sight, Amazon is attempting to create a Sub-Google like browser inside their site. -Amazon...
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...Study 3 1. Describe the business (products, services, etc.), strategies, operations and innovations of Apple, google and Microsoft. 2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm. 3. What is the significance of mobile apps, app stores and closed vs. open app standards to the success or failure of mobile computing? 4. Which company will prevail in this epic struggle? Justify your answer. In this triangular fight, at one point or another, each firm has allied with one of their two major foes to team up on the third. Two of the firms – google and Apple – are determined to prevent Microsoft from expanding its dominance beyond the PC desktop and onto the new mobile platform. But when it comes to mobile phones and apps, Google and Apple are enemies: both want to dominate the mobile market. Apple and Microsoft are determined to prevent Google from extending beyond its dominance in search and advertising. So Apple and Microsoft are friends. But when it comes to the mobile marketplace for devices and apps, Apple and Microsoft are enemies. Google and Microsoft are just plain enemies in a variety of battles. Google is trying to weaken Microsoft’s PC software dominance and Microsoft is trying to break into the search advertising market with Bing. http://techcrunch.com/2014/04/30/google-takes-on-microsoft-for-productivity-dominance-of-apples-mobile-platform/ http://www.pcworld.com/article/2026541/why-microsoft-must-become-apple-and-google...
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... In addition, Microsoft has successfully launched other products and services such as their search engine Bing, mobile phone, and Windows Phone software support, and social media- Skype. Google focuses on innovation practices, most recently, the addition of “Search plus your world” that will enable users to integrate their Google+ account and find friends in their social network. (Google Annual Report 2011) Google is also focusing on innovating practices to enlarge its dormant market share and incorporate “semantic search” a better way to match queries through word association, helping the site better understand the users query. Google also launched Google+ a social network comparative to Facebook. Finally, the Company recently acquired Android under its “Google Mobile”, a base of its mobile operating system. Currently the Android growth has been “impressive. Over 250 Million Android devices have been activated globally” (Google Annual Report 2012) By Contrast, Microsoft has continued to diversify its products for businesses to increase their efficiency and productivity including Windows 7, Office 2010 and Sharepoint. (Microsoft Annual Report 2011) Microsoft also recently launched “Office 365”, a subscription based offering of their cloud services and “Kinect” that increased the gaming features and Xbox 360. To stay in competition with Google, Microsoft launched “Bing” as their search engine. Google’s leadership style is Democratic where all employees are encouraged to dream...
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...MICROECONOMICS Project Group: LE THI THU HIEN LE THI NGOC YEN TRUONG TU QUYNH NGUYEN HONG CAM BINH Summer 2012 An overview Facebook was realized on February 4, 2004 by an American computer programmer and Internet entrepreneur- Mark Elliot Zuckerberg. Facebook has said it will be valued at up to $96bn (£59bn) when it sells shares to investors this month in a record-breaking flotation. The first investment from Peter Thiel was $500,000 into Facebook. Facebook has minted four billionaires: Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin and Sean Parker. The 27-year-old Zuckerberg's net worth was estimated at $17.5bn on the 2011 Forbes list of the wealthiest Americans. Moskovitz had a net worth of $3.5bn but pipped Zuckerberg for the title of world's youngest billionaire, being eight days younger. The Brazilian-born Saverin, who left Facebook early on after a falling-out with Zuckerberg, had a net worth of $2bn. Parker, the Napster co-founder who briefly served as Facebook's president, had a net worth of $2.1bn On November 15, 2010, Facebook announced it had acquired the domain name fb.com from the American Farm Bureau Federation for an undisclosed amount. On January 11, 2011, the Farm Bureau disclosed $8.5 million in "domain sales income", making the acquisition of FB.com one of the ten highest domain sales in history Nowadays, 1 in every 13 people on earth uses Facebook, more than 900m active users, with over 250 million of them who log in every day. The average...
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...1. Compare the business models and areas of strength of Apple, Google and Microsoft. Apple: Unlike Google and Microsoft, Apple has made unique hardware devices such as iPhone, iPod and etc, with application like iTunes, Apple’s online store. Also one of greatest challenge became one of their strength as well, which was advancing new technology such as iPhone and Ipad. It was one of the conventional technologies that changed into new era of technologies. We also can see that Apple has always been trying new technologies like iMac, although, it was not successful like iPhone and iPad. Apple has always tried to provide elegant design and its feature, which also attracted to customer. To be honest, who thought that, phone can be used like a computer before smart phone was out. Steve Job used to say “I am selling my dream”, and I also do believe that his dream and believe changed into new era, which became one of the strength in Apple as well. Google: Apple and Microsoft have always determined to prevent Google from extending beyond its dominance in search engine and advertising. Google always provided free access to web information through its search engine to internet users. Its business model has always focused on the Internet and the Web. It also has developed extensive online advertising services for businesses of all sizes. Microsoft: dominates computer technology with its operation systems Window and many business software especially office, Exchange and etc. However, Microsoft...
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...OUA Group Assignment Cover Sheet A Group Assignment Cover Sheet needs to be included at the front of each assignment submitted. Details of one group member is to be provided – this is where your group assignment will be returned once marked Address details Full name: Kirrily Alisia Loring Address: 516 Senate Road Port Pirie SA Postcode: 5540 Assignment details Unit code: ACG10 Unit name: Communication and Information Systems in Business Assignment no. 2 Due date: 28/04/2012 Assignment topic (as stated in the Unit Information Booklet): Case Study: Google, Apple and Microsoft Struggle for Your Internet Experience. Student names UniSA email ID 1. Kirrily Loring Lorky002@students.unisa.edu.au 2.Adrian Holmes Holai001@students.unisa.edu.au 3.Debra Evans Evady008@students.unisa.edu.au 4.Ana Irisari Iriap001@students.unisa.edu.au 5. Student Declaration We declare the work contained in this assignment is our own, except where acknowledgement of sources is made. We authorise the University to test any work submitted by us, using text comparison software, for instances of plagiarism. We understand that this will involve the University or its contractor copying our work and storing it on a database to be used in future to test work submitted by others. We understand that we can obtain further information on this matter at http://www.unisa.edu.au/ltu/students/study/integrity.asp...
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...Ahmed Usman Sheikh 2012400845 BBVA Compass Case Analysis BBVA Compass, the 15th largest commercial bank in the U.S. in 2010 had to effectively utilize its limited budget to meet its strategic objectives using offline and online marketing mediums. Offline advertising mainly consisted of advertising through the traditional mediums such as newspapers, magazines, outdoor, television, radio and sponsor sporting events like NBA and other regional American football events in their most important markets. The primary reason for offline marketing was to connect with the bank’s customer base and build brand awareness and improve consideration among potential bank customers in the core markets such as the Sunbelt region. Online advertising on the other hand consisted of advertising on the internet through both search and display advertising on websites that generated traffic of users from the target market. The main goals of online advertising were to build online brand awareness and acquire new customers for various lines of business (such as new checking account customers.) Through historical data the company had evaluated that the life time value of new checking account (over 5 year period) was $800, hence the objective of the company was to minimize its customer acquisition cost, which the bank effectively managed to do using online advertising. The 2010 budget split between offline and online advertising budget was 79% and 21% respectively. Considering the rise of social...
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...Goal: Compare Bluehost and GoDaddy Word Count: 863 Title: Bluehost vs. GoDaddy It is imperative to have and maintain a strong web presence because it is the only way to survive in modern society as a business owner or freelancer. If you don’t have a website, it’s as if you aren’t a real company. Have you ever heard of a company, but found only Yelp or Google reviews, and no real website, or even a social media page? And then when you found that there was no website, did you move on to to the next top site? Two top companies to consider for your web hosting needs are Bluehost and GoDaddy, two of the most well known web hosts available. So, which should you choose? Bluehost Pricing Bluehost requires at least a one year commitment for its...
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...and compare the business models and areas of strength of Apple, Google, and Microsoft. Apple store上架手續費 硬體營收(iPhone Mac …) Apple store上架手續費 硬體營收(iPhone Mac …) 硬體生產成本 廣告成本 硬體生產成本 廣告成本 1. 果粉 2. 從Android到IOS的新客戶 3. 果粉 4. 從Android到IOS的新客戶 Apple直營店 網路訂單 Apple直營店 網路訂單 iphone與IOS 品牌價值 itunes iphone與IOS 品牌價值 itunes 品牌形象 品牌形象 鴻海 (硬體生產) itunes合作的音樂公司 app store上的開發者 鴻海 (硬體生產) itunes合作的音樂公司 app store上的開發者 使用者對蘋果產品的好感度 使用者對蘋果產品的好感度 1. 產品發表會 2. 發布itunes平台 3. 產品發表會 4. 發布itunes平台 Apple’s business model Apple’s strengths：apple的iphone, mac等硬體就是他們有優勢的領域 WINDOWS：在OS的市占率，所以它們在OS軟體提供上有巨大優勢 GOOGLE：網路服務，雲端就是它們的強項。 2. Why is mobile computing so important to these three firms? Evaluate the mobile platform offerings of each firm. 目前，智慧型手機的使用時間已經高於PC 以及NB了。因此如何讓使用者能有更好的行動裝置體驗便是系統提供者想要完成的。讓PC平台與行動裝置直接的連動是目前這三家公司都想要率先完成的，而由於行動裝置的特性，廠商更能因此使用地理位置服務( LBS )讓使用者的使用體驗更加完美，因此這就是行動運算日趨重要之原因。 google：google開發出來的Android是目前行動平台上使用人數最高的開放式系統，Android也讓行動平台不再是IOS獨佔，也讓開發者有除了Apple 的app store之外的其他平台可以發布產品。另外還有gMail, google drive,等功能都行動化。 apple: Apple引領了智慧型手機這股熱潮，IOS 及IPHONE與IPAD 讓許多人用了之後就換不了了，加上APPLE WATCH 也搭上IOT的熱潮，APPLE目前在行動平台上的領域可以說是首屈一指 windows:在google以及apple在行動平台領域的成功之後，微軟也打算進軍這個市場，推出了windows phone以及使用windows作業系統的平板，但是使用者仍然不太接受，直到與Nokia合作推出了Lumia之後市占率才有起色 3. What is the significance of applications and app stores, and closed vs. open app standards to the success or failure of mobile computing...
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...We use the web analytic tool "Google Analytics" which is available free. Google analytics presents various types of visual reports on user behavior like Sessions, Page Views, Duration of session etc. A number of useful and interesting patterns on Learner behavior and needs can be arrived at by analyzing different kinds of reports. Web Analytics finds wide applications in E-Commerce Sites for understanding customer behavior and needs. Now the same is extended to e-learning sites for understanding leaner behavior and needs...
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...DESIGN AND OPERATION OF TYPICAL SEARCH ENGINE INTRODUCTION Design of information retrival system to find out the stored information on a computer system is known as search engine. It is used to links to documents, web sites, text snippets, images, videos etc. first they have to process hundreds of millions of issues and searches every day and answer to the queries in milliseconds. Search engine is a general class of program. Many key factors and requirement of the user should be taken into account by the search engine secondly the resources on world wide web must be update constantly. Wheather it may continuously add of data, removed or change of data( the overall changing is upto 8% a week). Third the user express should be make use of available syntactic features with limited express power of that language. As we know that search engine is a designed program which help the user to retriev data stored in the computer such as world wide web or from a personal computer. The user can retriev the data with list of references which match the criteria of the user quickly and efficently this can done only by search engine with reguarly updated indexes. In other words search engine is a sophisticated peace of software which can access on a website which allows user to access the web page by entering the queries in the search box. There are two types of search indexes which will be access for the web search directories crawler-based search engine Directories : unlike...
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