Focus on the user and all else will follow, of course with any company we as the consumer we expect to be the back bone of the company and their driving force. We expect that there should be a happy medium of things we don’t like so well and things we just can’t do without. We look for simplistic values and traits and pursue what seems to be easy and we run with it. while the internet is the basis of just about everything we in society do to maintain I would hope that speed, simplicity, and product knowledge was either make or break any consumer from using one site from the next. At Google, the goal is to focus on the YOU the consumer.
Originally, Google was a research project that was performed by two Ph. D students by the name of Sergey Brinn and Larry Page in 1995. By 1996 their first search engine was named “Back Rub” and in 1998 established as incorporation September 4, 1998. Their first office was housed in garage. The difference was Google’s search engine analyzed the relationship between webpages rather than the pages getting the most hits which was mostly used by its competitors (Chaffey, D. 2007). Google has built a reputation on innovation and customer service. Their position on the web is solid. Its mission is to organize the World’s information and make it universally accessible and useful. Google offers consumers online productivity, software, video and photo sharing. Google has also worked its way into the OS market by linking in with the mobile market, by way of Android and Chromium. At the end of its fiscal year in December an increase of 29.3% over FY2010. The operating profit of the company was $11,742 million during. And although this company is a major heavy hitter in the internet industry they can afford to expand and make changes that would be beneficial to the user and the company. In order to fully get an idea of the beneficial factors