...XBOX 360 Marketing Plan Marketing February 20th, 2010 Mark Lundberg Table of Contents: Part 1: Executive Summary Part 2: Company Description * I: History of the Company * II: Current Objectives Part 3: Situation Analysis * Internal Analysis * Environmental Analysis * Customer Analysis * Competitive analysis Part 4: SWOT Analysis * SWOT Analysis * Porter’s Five Forces Model Part 5: Marketing Objectives & Strategies Part 6: Marketing Strategies * Primary target market & Marketing Mix * Secondary markets Part 7: Marketing Implementation Part 8: Summary & Conclusions Part 1: Executive Summary: The Xbox 360 is a gaming console made by Microsoft, Inc. It is in the middle of its product life, being 4 ½ years old at the time of this marketing plan. The success of the original Xbox made the Xbox 360 a likely success for Microsoft, and it has paid off. With millions of units sold around the world, it has become a huge success. This marketing plan will go over where Microsoft currently is in its marketing efforts with the Xbox 360, and what they plan to do to conquer new markets, reach out to new customers, and expand their product line. Part 2: Company Description I: Brief history of the Company Microsoft was founded in 1975 by Bill Gates and Paul Allen. They started off with selling BASIC, which was one of the first computer language programs. Their first customer was MITS Computer. From there...
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...The Walt Disney Company Since its founding in 1923, The Walt Disney Company and its affiliated companies have remained faithful to their commitment to produce unparalleled entertainment experiences based on the rich legacy of quality creative content and exceptional storytelling. The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with four business segments: media networks, parks and resorts, studio entertainment and consumer products. Parks & Resorts Disney's Parks and Resorts is not just home to Disney's beloved characters but the place "Where Dreams Come True." The segment traces its roots to 1952, when Walt Disney formed what is today known as Walt Disney Imagineering to build Disneyland Park in Anaheim, California. Since then, Parks and Resorts has grown to encompass the world-class Disney Cruise Line, eight Disney Vacation Club resorts (with more than 100,000 members), Adventures by Disney (immersive Disney-guided travel around the world), and five resort locations (encompassing 11 theme parks, including some owned or co-owned by independent entities) on three continents: Disneyland Resort, Anaheim, California Walt Disney World Resort, Lake Buena Vista, Florida Tokyo Disney Resort, Urayasu, Chiba Disneyland Resort Paris, Marne La Valle, France Hong Kong Disneyland, Penny's Bay, Lantau Island Wherever the Guest experience takes place in our parks, on the high...
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...Citibank Rewards Your world of wishes Exclusively for Citibank Rewards Card TD_0077 Citibank Rewards Catalogue Size: H 21.5cm x W 29.7cm (close size) Citibank Rewards Card The Most Rewarding Card! Rewards Everywhere, Every time Earn one Reward Point on every ` 125 spent anywhere on your Citibank Rewards Card. 10X Rewards Everyday Enjoy 10 Times the reward points on spends at Apparel and Department Stores on all days*. Rewards All Year Round! Take advantage of our exciting bonus programs to build your reward points balance faster. Citibank Rewards Privileges Concierge service, Special deals on dining, entertainment and more. We bring to you an exciting Rewards Platform exclusively for your Citibank Rewards Card. To know more about the Citibank Rewards Card, please visit www.citibank.com/india * Conditions Apply Citibank Rewards Card Dear Cardmember At Citibank, we are always looking out for new ways to reward you for using your card. Thus, we are pleased to offer you an exciting Rewards Program exclusively for your Citibank Rewards Card to cater to your wishlist. We bring to you a wide variety of options that will enable you to enjoy a broad range of products and services. Redeem your points for a wide variety of international brands like Adidas, Levi’s, Benetton, Charles and Keith and many more Swipe your card and pay instantly with your Reward Points at Landmark, Shoppers Stop, Fabindia, Ritu Kumar, Nokia and other preferred outlets Enjoy a...
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...Running Header: Mobile Commerce Mobile Commerce Management Information System December 3rd, 2013 Abstract The popularity of m-commerce devices, especially mobile phones among consumers high-lighted a new source of revenue for businesses. An industry review in mobile commerce found a variety of current trends and business models that will affect future strategic uses from a project management perspective. This paper explores m-commerce technology from a business perspective; how it is similar and differs from e-commerce technically; and tries identifying and exploring potential strategic uses for this new technology. Introduction The Global Mobile Commerce Forum, which came to include over 100 organisations, had its launch in London on 10 November 1997 and Kevin Duffey was elected as the Executive Chairman. Over 100 companies joined the mobile commerce forum within a year, many forming mobile commerce teams of their own, e.g. Mastercard and Motorola. Of these one hundred companies, the first two were Logica and Cellnet. Member organizations’ such as Nokia, Apple, Alcatel, and Vodafone began a series of trials and collaborations. Mobile commerce services were first delivered in 1997, when the first two mobile-phone enabled Coca Cola vending machines were installed in the Helsinki area in Finland. The machines accepted payment via SMS text messages. The first mobile phone-based banking service was launched in 1997 by Merita Bank of Finland, also using SMS. It is increasingly...
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...IMAX 3D Dhaka, House No. 22, Road No. 39 Gulshan Avenue, Gulshan 2, Dhaka. Co-owners : Ehtiaz Karim, Adel Wahid, Nahian Shahed, Rizvia Hossain Description of IMAX. IMAX is a motion picture film format and projection standard created by the Canadian IMAX Corporation. The Company’s activities include the design, leasing, marketing, maintenance and operation of IMAX film and digital theatre systems as well as the development, production, post production and distribution of IMAX motion pictures. IMAX has the capacity to record and display images of far greater size and resolution than most conventional film systems. A standard IMAX screen is 22 × 16.1 m (72 × 52.8 ft), but can be larger. IMAX theatres are described as either "Classic Design," (Purpose-built structures designed to house an IMAX theatre) or "Multiplex Design." (Existing multiplex auditoriums that have been retrofitted with IMAX technology). The world's largest cinema screen (and IMAX screen) is in the LG IMAX theatre in Sydney, New South Wales. It is approximately 8 stories high, with dimensions of 35.73 × 29.42 m (117.2 × 96.5 ft) and covers an area of more than 1,015 m2 (10,930 sq ft). IMAX is the most widely used system for special-venue film presentations. As of December 2009[update], there were more than 400 IMAX theatres in over 40 countries. IMAX Corporation has released four projector types that use its 15-perforation, 70mm film format: GT (Grand Theatre), GT 3D (dual rotor), SR (Small Rotor),...
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...Duration: 15 – 20 minutes iii Writing: A comprehension will be written by my learners concerning Michael ‘story - Comprehension Questions: Where did Michael Chabon’s parents buy a new home in 1969? Who is James Rouse? Where was “the Plan,” displayed? What does Chabon see in the slide show? Find the name of the neighbourhood Chabon’s family moved into. Where does the author say he put the map of Columbia? Chabon states that some critics believe the “grand experiment” of Columbia had failed. What reasons are given for this failure? What does Chabon say about childhood in the essay? (http://americanenglish.state.gov/files/ae/resource_files/04-42-2-c.pdf) Learning Outcome: Learners will demonstrate their comprehension of assigned readings by writing concise summaries that identify the author’s main point (thesis) and supporting ideas, paraphrasing and quoting key words and phrases when necessary to avoid plagiarism they require considerable thought to write – it is easy to get them wrong and create a learning strait jacket. Learners will identify the shape of text (e.g. introduction, body, and conclusion) by reading non-fiction essays and articles. Description of activity and assessment: Since the intent of the unit is to assess writing standards, I know that they needed to provide a well-written product. In this case, I would still provide them with some choice. Additionally, the standards I chose had to do with evidence, and so they needed to do research, cite evidence...
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...WK 1 DQ 1 What does the expression “media literacy” mean to you? Do you consider yourself to be media-literate? Why or why not? What benefits, if any, would you expect to gain from being media-literate? On the other hand, if you were media-illiterate, might that be a disadvantage for you? How so? Media literacy to me means to be aware and knowledgeable in different types of media and to be able to communicate within those media. This would include the use and application of all forms of media and anything relating to it. I consider myself pretty media literate, because I know how to communicate and send messages through most media. I am an avid internet user so therefore can use any forms the internet has to offer in order to communicate. This would include social networking , instant messaging and of course e mailing. I’m a big social network user especially Twitter, where like every other social networking site you can communicate with people all over the world. For me the benefits of being media literate are that I am more educated an able to use classes such as this one. My being on the internet so often has allowed me to take online courses to whereas someone who isn’t, would have a much harder time in an online class. I would say a disadvantage of being media-illiterate would be being cut off from people who you would otherwise communicate with on a regular basis. For those who have family in the military, being media literate allows them to keep in touch...
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...I. Title of the Case Enchanted Kingdom: The Magic Lives On and On II. Executive Summary of the Case Enchanted Kingdom (EK) is the pioneer theme park in the country, boasting seven fantastic theme zones, and imported rides and attractions. Ideally, new rides and attractions should be added annually to maintain the charm and sustain the viability of the theme park. However, due precarious economic conditions prevailing in late 1997 onward, the company deferred its expansion plans. It has been almost four years since it last introduced a new major ride or attraction for the theme park. Against the Asian currency crisis backdrop, management must identify strategies to eliminate seasonal demands and boost its guest attendance and profitability. III. Background of the Case Enchanted Kingdom opened to the public on October 19. 1995. It was and still is the Philippines' first world class fixed and themed amusement attraction on a scale never before seen in the country. It had 16 rides and attractions most of which were unique to the Philippines during its introduction while the rest were in size and capacities that had never experienced in the country before. Locating these rides and attractions within seven meticulously themed zones interspersed with food and merchandise outlets and kiosks as well as various game stands also added to the “experience” in a totally “enchanting” environment, away from the day-to-day realities of life. In 1996, answering the...
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...Google, the world's most powerful brand, endeavors to purchase Netflix, the largest U.S. based online movie rental service provider. This acquisition is consistent with the Google focus on improving how people connect with information. The acquisition will address a strategic opportunity to deliver more diverse online content to the world, where the graphical and video display-ad market is estimated to grow to $200 billion (Efrati, 2012). It will also further build on the expansive Google acquisition model strategy and use of capital (Rosoff, 2012). Google enjoys proven success and market dominance in online advertising. With its graphical and video advertising successes through its YouTube platform and thousands of other sites, the company has established a significant competitive advantage in the market of display-advertising. With Netflix, Google would leverage its ad expertise to pair advertisements with video search requests and video themes/genres. This acquisition will continue the Google growth model of winning loyalty across every facet of the internet experience which translates into "overall time spent on Google services,[...]more time (for consumers to be) exposed to ads, [and] increased brand loyalty (Young, 2011). The acquisition would provide a diversified monetization model of membership/fee based service which provides strong direct customer and revenue competition to Hulu (streaming video currently offered only to users in Japan and the USA and its overseas...
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...Ernest Hemingway has been the most influential writer of the last century. His writings have proved to be jewels in English literature. From 1925 to 1929, Ernest Hemingway produced some of the most important works of 20th century fiction; including the landmark short story collection In Our Time (1925) which contained "The Big Two-Hearted River." In 1926 he came out with his first true novel, The Sun also Rises (after publishing Torrents of Spring, a comic novel parodying Sherwood Anderson in 1925). He followed that book with Men without Women in 1927; it was another book of stories which collected "The Killers" and "In Another Country." In 1929 he published A Farewell to arms , arguably the finest novel to emerge from World War I. Let us consider the following essays for today’s discussion on the topic of Hemingway’s artistry skills. • Sudden Unexpected Interjection by David Gagne 1 • An Essay on In Our Time by Nathan Kotas 2 • Preludes to a Mood in The New York Times October 18, 1925 3 • Love and War in the pages of Ernest Hemingway by Percy Hutchinson 4 Ernest Hemingway had the most unique and colourful style of writing . He used symbolism. His style of writing involved getting right to the core of the scene without spending much time on building of characters. He used simple and declarative language. But this unique style of writing, made many feel that Hemingway was an artist in his essence. Lets find what these four people have to say on this particular aspect of Ernest...
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...INTRODUCTION Children today face a lot of challenges that were not present, or maybe not realized, years ago. It seems that children are not allowed to be children very long. Society today accelerates the growing process; and our children are suffering the consequences of dealing with adult issues far too early in life. It also seems that some parents are not aware that while allowing the child to live as an adult, experiencing adult things rob them of their natural childhood development. There are many reasons why our children are growing up so fast, but in most cases the parents must take the blame. Maybe they are using the example by which they were raised; maybe they feel that they should just be friends with their children, or maybe they are too young themselves and don’t know how to raise children. Whatever the reason, the children are the ones suffering. We have a God given privilege to raise our children and it comes with responsibility. God expresses in Proverbs 22:6 “Direct your children onto the right path, and when they are older, they will not leave it.” (NLT). The responsibility of a parent is to properly direct their children in a lifestyle that will lead them to mature adulthood. And if the raising of your children is proper and productive, they will retain the principles in their later years. There are several areas that must be addressed when our goal is “Raising Well-Rounded Children”. Those areas will be address in this paper. Although this information is...
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...movies." | | "The question whether movie violence should be regulated or not is a difficult and complicated matter." Although many people criticize violent movies, if there is a movie which does not contain sex and violence, who will go to see that movie? Most major movies, such as "Lethal Weapon", "Die Hard", and "Independence Day", were really popular in spite of the fact that the "good guy" killed more people than the "bad guy" did. In my opinion, Hollywood tends to produce few kinds of movies--action, panic, love story, and comedy. Whenever I watch a movie or a video, there is at least one murder in each movie. The biggest number of deaths are in the panic movies, in my opinion. Action movies with violence take heat from adults who blame them for real life violence because they are closer to reality than other movies. For example, in "Natural Born Killers" we can see around 50 deaths, whereas in "Independence Day" thousands of people die. In both movies, tons of people are killed, though the ways to kill are different. The big difference between them is about reality. |[pic] | |PHOTO BY THOMAS PETERS | |"Although many people criticize violent movies, if there is | |a movie which does not contain sex and violence, who will go| |to see that movie?" | Children might imitate behavior they...
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...Bloodlines of Illuminati by: Fritz Springmeier, 1995 Introduction: I am pleased & honored to present this book to those in the world who love the truth. This is a book for lovers of the Truth. This is a book for those who are already familiar with my past writings. An Illuminati Grand Master once said that the world is a stage and we are all actors. Of course this was not an original thought, but it certainly is a way of describing the Illuminati view of how the world works. The people of the world are an audience to which the Illuminati entertain with propaganda. Just one of the thousands of recent examples of this type of acting done for the public was President Bill Clinton’s 1995 State of the Union address. The speech was designed to push all of the warm fuzzy buttons of his listening audience that he could. All the green lights for acceptance were systematically pushed by the President’s speech with the help of a controlled congressional audience. The truth on the other hand doesn’t always tickle the ear and warm the ego of its listeners. The light of truth in this book will be too bright for some people who will want to return to the safe comfort of their darkness. I am not a conspiracy theorist. I deal with real facts, not theory. Some of the people I write about, I have met. Some of the people I expose are alive and very dangerous. The darkness has never liked the light. Yet, many of the secrets of the Illuminati are locked up tightly simply because secrecy is a way...
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...LVMH 2012 — ANNUAL REPORT BUSINESS REVIEW CONTENT — Group’s profile 03 06 09 10 11 CHAIRMAN’S MESSAGE FINANCIAL HIGHLIGHTS INTERVIEW WITH THE GROUP MANAGING DIRECTOR GOVERNANCE EXECUTIVE AND SUPERVISORY BODIES A coherent universe of men and women passionate about their profession and driven by the desire to innovate and achieve. An unrivalled group of powerfully evocative brands and great names that are synonymous with the history of luxury. A natural alliance between art and craftsmanship, dominated by creativity, virtuosity and quality. A remarkable economic success story with more than 100,000 employees worldwide and global leadership in the manufacture and distribution of luxury goods. A global vision dedicated to serving the needs of every customer. The successful marriage of cultures grounded in tradition and elegance with the most advanced marketing, industrial organization and management techniques. A singular mix of talent, daring and thoroughness in the quest for excellence. A unique enterprise that stands out in its sector. Our philosophy can be summarized in two words: CREATIVE PASSION. 12 22 36 46 58 WINES & SPIRITS FASHION & LEATHER GOODS PERFUMES & COSMETICS WATCHES & JEWELRY SELECTIVE RETAILING — The values of LVMH Innovation and creativity Because our future success will come from the renewal of our product offering while respecting the roots of our Maisons. Excellence of products and service Because we embody what is most noble and accomplished...
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...Nordstrom, Inc. Comprehensive Overview Davenport University BUSN520 Management and Marketing Professor Philip Shaps Shyla Allers August 12, 2015 Table of Contents Introduction 3 Organization, subsidiaries and business units, history 4-5 Scope of the business and current products or services provided 5-6 Scope of market distribution-are they local, regional, global 7 Leadership and management structure and individuals 7 Current issues that may affect the future of the organization 7-8 Description of Strengths 8-9 Description of Weaknesses 9-10 Description of Opportunities 10 Description of Threats 10-11 Description of External Factors Impacting Decisions 11 Description of Possible future scenarios 12 Recommendations for changes in culture, leadership and/or structure 12 Description of project company’s primary market 12-13 Description of project company’s secondary market 13-14 Description of one target group and demographic profile 14-15 Description of project company’s market position 15-16 Recommendations for leadership and organizational structure 16-17 Recommendations for placement 18-19 Conclusion 19-21 References 22-23 Appendix A 24 Introduction/Overview Nordstrom, Inc. is an upscale fashion retail company that approaches a broad variety of fashion clothing, shoes, accessories and cosmetics. It started out...
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