...The Publix Way Professor David Palmer MAN 2021-30 December 8, 2013 Publix Supermarkets has come a long way since Mr. George Jenkins opened his first store in Winter Haven, FL. in September, 1940. George Jenkins mortgaged an orange grove he had acquired during the Depression for a down payment on his dream store - Florida's first supermarket. He built his "food palace" of marble, glass and stucco, and equipped it with innovations never seen before in a grocery store. Air conditioning. Fluorescent lighting. Electric-eye doors. Frozen food cases. Piped-in music. Eight-foot-wide aisles. Open dairy cases designed to Mr. George's specifications. He offered on-site bakery and flowers. People traveled from miles to shop there, and Publix prospered. In 1945, with construction expansion constrained by wartime shortages, Publix purchased a chain of 19 small All American grocery stores. Today it is the largest employee-owned supermarket chain in the United States with an approximately 165,000 associates and a retail sales of $27.5 billion in 2012. There are currently 1,080 stores in Florida, Georgia, Alabama, South Carolina and Tennessee. They have eight distribution centers and five manufacturing facilities. Publix has been recognized for eight consecutive years on the Fortune 500 list and is considered on of Fortune’s 100 Best Companies to work for from 1998-2013. Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint...
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...Kroger Company is the biggest U.S. supermarket operator. The grocery chain of Kroger includes Ralphs, Fred Meyer, Smith’s and Food 4 Less. The company has a large network of over 2,400 stores across the United States. The company has strategic advantage against its smaller competitors. Kroger has worked hard to meet the needs of its customers through their “Customer First” strategy. It has also retained its customers through its strategic goals of low price, and fulfilling almost every need of the customers. History of Kroger In 1883, Barney Kroger invested his life savings of $372 to open a grocery store at 66 Pearl Street in downtown Cincinnati. The son of a merchant, he ran his business with a simple motto: “Be particular. Never sell anything you would not want yourself.” It was a credo that would serve The Kroger Co. well over the next 120+ years as the supermarket business evolved into a variety of formats aimed at satisfying the ever-changing needs of shoppers. With nearly 2,500 stores in 31 states under two dozen banners and annual sales of more than $70 billion, Kroger today ranks as one of the nation’s largest retailers. Many aspects of the company’s business today trace their roots to Mr. Kroger’s early efforts to serve his customers. Consider two specialty departments that today are regular fixtures in the company’s supermarkets – bakeries and meat and seafood shops. In the early 1900s, most grocers bought their bread from independent bakeries. But Mr. Kroger,...
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...Peapod Tina Phillips Rasmussen College Peapod Peapod, LLC is an online grocery delivery service. Peapod was founded by Andrew and Thomas Parkinson in 1989 as a lifestyle solution for busy families. In 1990, Peapod partnered with Jewel Food Stores to fulfill orders. In the beginning, Andrew, Thomas and their families did the shopping and packing and made deliveries with their own cars. (“Our company”) They joined the internet in 1996 when they created and launched their own website, www.peapod.com, they also made the Inc. 500 list of fastest growing privately held US companies. Peapod was associated with Jewel until 1999 when it opened a facility in Niles, Illinois, and started picking orders from there. Using their own picking center helped them control inventory and product quality. (“Our company”) In 2000, Peapod became a wholly-owned subsidiary of Royal Ahold, the international food provider based in The Netherlands, and pursued exclusive relationships with Ahold USA grocers, Stop & Shop and Giant Foods. Peapod was grown slowly and wisely by leveraging partnerships with other established companies. In mid-2001, when competitors like Webvan were going out of business, Royal Ahold purchased the remaining outstanding shares of Peapod, making Peapod the leader in the online grocery space. Since Peapod joined forces with Ahold they now serve more than 355,000 customers each year. (“Our company”) Peapod operates under a centralized distribution model with...
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...“Online shoppers in the United States will spend $327 billion in 2016, up 45% from $226 billion this year and 62% from $202 billion in 2011, according to a projection released by Forrester Research Inc. (Rueter, 2012).” With sites such as Amazon, Ebay, and Overstock.com, many everyday items can now be brought over the internet including groceries, clothes, electronics, and household products. More conveniently, millions of shoppers have fast access to the web from their computers, tablets, and smart phones. Though many customers feel online shopping provides a wider selection and an easier retail experience, many may not know that shopping online can cause them to spend much more money. With more people accessing the internet, easier checkout, business targeting techniques, limitless shopping carts, and ship to store options, online retailers have found ways to get customers to spend more online then they would in in a traditional store. People spend more time online than ever before. In fact, “US adults spent on average 34 hours per month using the mobile internet on smartphones. By comparison, they spend 27 hours on the PC internet. (Sterling, 2014)”. With over 61 hours a month online, or an average 2 hours a day, American’s have numerous opportunities to click on advertisements or wander onto retail sites in between performing daily work, checking email, browsing social media, and other seemingly unrelated shopping activity. This massive increase in internet usage, has...
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...Assignment 2: Choosing a Distributor Lori Rodeffer Strayer University HTM 250: Purchasing and Cost Control Dr. Madlyn M. Bonimy November 30, 2014 Choosing a Distributor Sysco Inc. is one of the leading distribution companies in the world. They are global leaders in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, and lodging establishments. Equipment and supplies for the foodservice and hospitality industries are also included in their list of products. Operating 193 distribution facilities, this company is able to service approximately 425,000 customers. For Fiscal Year 2013 that ended June 29, 2013, the company sales broke records with more than $44 billion in sales. The history of SYSCO is an extensive one that truly explains how this company was able to build itself up into the largest marketer and distributor of foodservice products in North America. SYSCO provides food and other products and services to 270,000 restaurants, schools, hospitals, nursing homes, hotels, businesses, and other organizations. Their 70 distribution facilities serving more than 150 of the largest cities in the continental United States and parts of Alaska and Canada make this feat possible. The company's line of products includes about 200,000 items, including fresh and frozen meats, seafood, poultry, fruits and vegetables, baked goods, paper and disposable items, chemical and janitorial products, beverages, dairy foods, and medical...
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...Customer Relationship Management of Wal-Mart - January 20th, 2011 Wal-Mart Stores, Inc. (formerly branded as Wal-Mart, branded as Walmart since 2008) (NYSE: WMT) is an American public multinational corporation that runs a chain of large discount department stores and a chain of warehouse stores. In 2010 it was the world's largest public corporation by revenue, according to the Forbes Global 2000 for that year.[6] The company was founded by Sam Walton in 1962, incorporated on October 31, 1969, and publicly traded on the New York Stock Exchange in 1972. Wal-Mart, headquartered in Bentonville, Arkansas, is the largest majority private employer[7] and the largest grocery retailer in the United States. In 2009, it generated 51% of its US$258 billion sales in the U.S. from grocery business.[8] It also owns and operates the Sam's Club retail warehouses in North America. Wal-Mart has 8,500 stores in 15 countries, with 55 different names.[9] The company operates under its own name in the United States, including the 50 states. It also operates under its own name in Puerto Rico. Wal-Mart operates in Mexico as Walmex, in the United Kingdom as Asda ("Asda Wal-Mart" in some branches), in Japan as Seiyu, and in India as Best Price. It has wholly owned operations in Argentina, Brazil, and Canada. Wal-Mart's investments outside North America have had mixed results: its operations in the United Kingdom, South America and China are highly successful, while it was forced to pull out of Germany...
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...Markets Structures Tyrell Hall ECO/365 Publix Super Markets Incorporation is high end market place for shoppers with discriminating tastes and who are searching for only the highest quality meats, cheeses and diary, bakery products. In 1930 the start of Publix humble beginnings as a food store in Winter Haven, Florida. Publix has grown to one of country leading super markets in the southeast, with over 1,100 super markets in six states (“Publix”,n.d.). Publix employs more than 168,500 people. Publix is the largest employee owned grocery chain in the United States. This paper will highlight the importance of research to the marketing strategy and the direction in which Publix Super Markets Inc heads. Additionally this paper will cover competitive intelligence and analysis in order to explain the role it plays in the development of marketing strategies and tactics. Industry The industry that Publix operates in is the grocery industry, which would be an example of a monopolistic competition. Monopolistic competition occurs when there are many different firms competing for market share over similar products. There are generally low barriers to entry, which means it is easy for a small company to become a competitor in the market (David C. Colander, 2013). All of the companies in this system sell similar products and must make a strong effort towards product differentiation. Products and services are considered to have a high elasticity of demand; meaning consumer...
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...Identification and evaluation of the Strategies pursued by Aldi 13 6.1 Strategies implemented by ALDI 13 6.2 Critical Evaluation of the Strategies 14 7. Conclusion 16 8. References 16 1. Introduction Albrecht Discount Inc., globally known as Aldi, is a German based family owned global discount chain of supermarkets. Aldi constitutes of two independent groups, that are Aldi Nord (North) and Aldi Sud (South) legally and economically independent but family related (Aldi Sud Business, 2013). It is the market leader in the industry of international grocery retailing and owns and operates chain of discount grocery stores in Europe, Australia and United States. It’s stores retail and supply general merchandise and food including meat products, fresh meat, frozen and refrigerated foods, sweets and snacks, dairy and bakery products, beverages and pantry items in addition to home care and personal care products (Report Linker, 2013). In the present Aldi Inc.’s strategic analysis is carried out to identify and evaluate its strategies against its business environment to critically analyze whether the strategies pursued by Aldi are effective in maintaining its market leader position or not. In doing so environmental analysis of international grocery retailing industry is carried out to bring about the opportunities and threats the industry is facing and SWOT...
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...THE STATE UNIVERSITY OF NEW YORK At NEW PALTZ “Great Food. Low Prices. Friendly Service.” STRATEGIC MARKETING PLAN GROUP 5: DUYGU KAYACIOGLU JENNIFER CASTILLO ANNA TRUONG-CHAU SCARLETT PANEPINTO ABDON WADE DR. RUSSELL ZWANKA BUS 429-01 Marketing Strategy Monday, November 16, 2015 Table of Contents ● Executive Summary………………………………………………………… 2 ● Stop & Shop Description…………………………………………………… 3 ○ Overview, History and Successes of Company ● Stop & Shop Strategic Plan and Focus………………………………….. 4 ○ Mission/Vision ○ Financial and Nonfinancial Goals ○ Core Competencies and Sustainable Competitive Advantage ● Situational Analysis………………………………………………………….. 6 ○ Microenvironment ○ Macroenvironment ○ SWOT Analysis (Macro and Microenvironment Factors).... ● Market-Product Focus……………………………………………………… 10 ○ Growth Strategies ○ Target Markets ● Marketing Program Strategy and Tactics……………………………….. 12 ○ 4 Elements of Marketing Mix Strategy...
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...University of Phoenix Workshop # 4 Business Analysis, Part I Publix Supermarket, Inc. is a Fortune 500 company that has shown a great amount of growth since first opening in 1930. George Jenkins opened the first Publix Supermarket in 1930 in Winter Haven, Florida. Shortly after 1945, the company purchased the All American grocery store chain. After purchasing the store chain, Jenkins moved the headquarters for Publix to Lakeland, Florida. Over the next 30 years Publix added pharmacies and bakeries in their stores. in the 1990s, Publix Supermarket ventured outside of Florida to open their first store in George. In 1996, George Jenkins passed away and left the company to be run by his family. Publix now operates stores in Florida, Georgia, Tennessee, Alabama, and South Carolina. According to Publix Supermarket, Inc. (2012), “Publix is known for its philosophy of pleasing the customer; the Publix guarantee to never knowingly disappoint our customers is legendary in the industry” (para. 2). Throughout this paper we will explain the Publix Supermarket company background, discuss a SWOT analysis of Publix Supermarket, and identify and explain the needs and wants of Publix’s internal and external stakeholders. Publix Supermarket Company Background Publix, opened for business for the past 82 years, has achieved the expectations of George W. Jenkins. According to Publix Supermarket, Inc. (2012), “Publix, operating stores in Florida, Georgia, South Carolina, Alabama and Tennessee...
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...as well as the economical application of centralized buying, distribution, and advertising. Kohl’s mission is to be the leading family-focused, valve-oriented, specialty department store offering quality exclusive and national brand merchandise to the customer in an environment that is convenient, friendly and exciting. This paper will attempt to illustrate a brief history of the Kohl’s Corporation, financial analysis of the company, three areas for improvement and recommendations that help the Kohl’s Corporation continue to be successful. History Maxwell Kohl opened his first Kohl’s Department Store in Brookfield, Wisconsin in 1962. Maxwell Kohl’s career started with a small grocery business that developed into one of the biggest grocery chains in the Milwaukee area. Max Kohl expanded from groceries to general merchandise, creating department stores. These stores were positioned as high end department stores and discounters, selling everything from apparel to housewares to sporting equipment. By 1972 Kohl’s had expanded to five department stores. Over the next decade Kohl’s expanded to thirty-nine...
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...People wish for an American economy that does not exist, where streets are filled with mom and pop shops, and milkshakes only costs 50 cents, but you can’t blame any corporation for low costs, low goods state the world is in right now. People generally remember a period shortly after World War II when America led the world to manufacturing, where some (most) American companies made their products right in the comfort of their hometown, and quality products had no rivals. This is definitely not what our world looks like today. Today there is global competition, cheap labor, manufacturing overseas, and consumer demand for cheaper goods being “cheap over anything else”. Walmart fills a lot of these demands for America, with an American company that provides jobs for over 2 million people a year. Employing so many workers helps keep down prices and inflation for over 300 million Americans. If Wal-Mart did not exist, its place in the economic world would be taken over by a different company, and that company may not be American so we should count ourselves lucky. So, you cannot hold this against Wal-Mart on the basis of a claim that says Wal-Mart destroys the old American economy that our parents and grandparents remember. That economy no longer exists and the new world is nowhere near as predictable. Sometimes it moves too quickly for some (me) to keep up. Workers have less job security, and Main street is no longer the center of America, but Walmart does it’s best to help...
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...market share. Established in 1924. Tesco is the third-largest retailer in the world next to Wal-Mart, Carrefour and is operating around 2,440 stores and employing over 4,00,000 people www.Tesco.com is recognized as the world¶s largest online grocer, with a customer base of little less than 1 million and more than 250,000 orders a week. Tesco¶s market share of UK retailing is 12.5%. 4 Company overview Tesco has moved into areas such as clothes, consumer electronics, consumer financial services, internet services, consumer telecoms and gas stations. Tesco now controls over 30% of the grocery market in U.K. As of March 2008, Tesco have a store in every postcode of the UK. 1960 1970 1980 1960 2000 5 Competitors Competitors ASDA Group Limited BP Plc Carrefour S.A. ExxonMobil Corporation The Big Food Group Plc J Sainsbury plc Marks and Spencer Group plc Royal Dutch/Shell Group Safeway Inc. 6 Safeway plc Somerfield SPAR HandelsAktiengesellschaft The Boots Group PLC Wm...
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...Description of Stakeholders 4 Supply Chain Management 5 Radio-Frequency Identification (RFID) 6 Supply Chain Flow 6 Customer Relationship Management (CRM) 7 Customer Satisfaction 7 How Customer Satisfaction is Measured 7 E-Commerce Business Plan Template 8 Mobile Applications 8 Market Analysis Summary 9 Key Competitors 9 Walmart vs Amazon 10 Walmart vs WinCo 10 Data and Information Management Plan 11 Information Collected 11 How Information Collected Is Used 12 Policies to Protect Information 13 References 14 In today’s world shoppers like to have a one stop shop where they can go to get everything they need at a low price. Wal-Mart has provided that type of store for customer to be able to shop for groceries, clothes, house hold items, furniture, toys, pharmacy, and electronics. They are good at giving the customers what they want, they were the number one business of the Fortune 500 list for 2014 the second year in a row (Fortune 500 2014, 2014). Wal-Mart opened their first store in July 1962 in Roger, Arkansas. In 1991 Wal-Mart went international by opening up Sam’s Club in Mexico City. “Today, Walmart operates over 11,000 retail units under 71 banners in 27 countries (Our Story, 2014).” Walmart employs 1.3 million in the United States and 2.2 million associates around the world. Walmart’s mission statement is “Walmart helps people around the world save money and live better -- anytime and anywhere -- in retail stores, online and through...
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...Abstract This paper presents comparative study, current trends, and success or failure of different industries in terms of strategies used by them for incorporating e-commerce in their Omni-channel success. The industries selected are Apparels, Electronics, Automobile, Groceries and Home Décor. We selected two companies in each of above industry in order to conduct research, analyze and draw conclusions for that industry as whole. Businesses which integrate e-commerce into their Omni-channel strategies generally have focus of providing superior customer experience and getting better analytics regarding their customers. But approach followed by different industries varies significantly. Another important consideration is that success rate of using such a strategy is different across industries. To achieve the goals mentioned for the study, we analyzed different functionalities of e-commerce that an industry would like when following such strategy. We divided functionality into Browsing, Buying, Pre and Post sale service, Reviewing and data analytics. This division also gave an insight into depth to which specific industry goes in applying such strategies. After this, we looked at breadth aspect of such a strategy by analyzing Digital Presence, Search Optimization Strategies, and Mobile integration. This exercise gave structured parameters to analyze the strategy of each industry. After above exercise, we researched about the two selected companies in each category based on...
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