...MKT 450 – Consumer Behavior and Marketing Syllabus (Revised: 01/04/2016) Spring 2016 16496 T/Th 12:00 - 01:50 pm HOH 303 16498 T/Th 02:00 - 03:50 pm HOH 303 16499 T/Th 04:00 - 05:50 pm HOH 303 Professor: Gülden Ülkümen Office: HOH 620 E-Mail: ulkumen@marshall.usc.edu Office Hours: Tuesdays & Thursdays 11:00 am-12:00 pm Course Description We are all consumers. We buy groceries, computers, and cars. We purchase services ranging from bank accounts to college educations. However, we also know that consumers are different from one another. We buy different clothes, drive different cars, and eat different foods. Moreover, even the same consumer can make different decisions depending on the situation. So how are we to construct coherent marketing strategies? In this class we will learn how and why consumers behave the way that they do. We will explore our intuitions about our own behavior. We will learn about theories developed in marketing, psychology and other behavioral sciences. And we will learn to use these theories to predict how consumers will respond to different marketing activities. Learning Objectives * To acquire a framework for analyzing consumer behavior problems * To learn how consumer behavior can be affected by different marketing strategies * To show how behavioral evidence can be used to evaluate alternative marketing strategies * To...
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...the rhetorical situation, I will dissect the logical circumstance of the authentic discourse "The Challenger Address" conveyed by the 40th president of the United States, Ronald Reagan. The rhetorical situation is comprises of four components: audience, event, speaker and occasion, each one surveying the nature of discourse. Americans had elevated requirements of the space programs, which proposed to give the United States an extraordinary feeling of accomplishment. The importance of the space project lies basically in which symbolized American grandness in science and innovation (Lambright). Therefore, the gathering of people of Reagan's discourse was American open; the individuals who had encountered the shocking national misfortune of seven American space explorers came about because of the disappointment of space administration. Confirmations of Reagan continually including American subjects predominate...
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...semester 2013 and will be posted as they are made available by the campus media services. The text used is Business Statistics –a decision making approach, 4th custom edition for David Eccles School of business or 9th edition by David Groebner’ Business Statistics. ------------------------------------------------- ------------------------------------------------- You will also be given online chapter quizzes which can be accessed through the CIS (CANVAS) system (https://cis.utah.edu). These chapter quizzes (“take homes”) are due on or before specified date/times as shown in the class calendar below. ------------------------------------------------- ------------------------------------------------- You will also have three proctored midterms on dates specified below and a departmental final exam on Friday December 20th from 3:30 – 5:30 pm. REQUIRED TEXT: Business Statistics, A Decision Making Approach,...
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...ACCOUNTING 404 INTERNATIONAL ACCOUNTING FALL 2012 Instructor: Dr. Meihua Koo Office: Building 164, Room 2086 Email: mkoo@csupomona.edu Vmail: (909) 869-4531 Office Hours: Tuesday & Thursday: 5:00 – 5:45 p.m. Wednesday: 9:30 a.m. – 1:00 p.m. COURSE DESCRIPTION: Examination and discussion of accounting theories, techniques, procedures, accounting standards and regulations used in other nations. Examination of contemporary practices prevailing in different parts of the world. Emphasis on multi-national corporations, and their needs and practices. For lectures/problem-solving. Prerequisite: ACC 312 Expanded course description While national borders might be in place based on things like geography and culture, business practice knows no such bounds. Technology is breaking down barriers of time and space, enabling companies of diverse sizes to operate multi-nationally. Therefore, as future accounting professionals and managers, students must learn to deal with differences in culture, customs, language and accounting practice to be effective advisors on organizational operations and strategy. The purpose of this course is to prepare students to do just that. But, rather than taking a simple descriptive focus (e.g., “here’s how accounting works in France”), the course examines accounting rules and procedures in light of national culture and history and also look at efforts to harmonize international accounting standards, international issues in financial statement analysis, and accounting...
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...Schulich School of Business York University Winter 2014 Course Outline ACTG 3120.3.0 : Intermediate Financial Accounting II Section: T Class: Tuesdays, 11:30am – 2:30pm Lab: Wednesdays, 5:30pm - 7:00pm Instructor Liz Farrell (416)736-5063 or (416)736-2100, ext. 66522 S345 Seymour Schulich Building efarrell@schulich.yorku.ca Office hours: Mondays, 8:00 - 8:30 am Tuesdays, 10:30 - 11:30 am Wednesdays, 8:00 - 8:30 am Secretary Filomena Petrilli 416-736-5063 S344K Seymour Schulich Building fpetrill@schulich.yorku.ca Brief Description This is an extension of SB/ACTG 3110.03, but with a primary focus on the valuation and presentation of liabilities and owners' equity. Major topics include current, long-term and contingent liabilities; leases; pensions; corporate income tax allocation; capital transactions, earnings per share and analysis of financial statements under differing accounting policies. The criteria by which both preparers and users make decisions are emphasized. Prerequisite[s] / Co-requisite[s] Note: Not available to exchange students visiting Schulich. Prerequisite: SB/ACTG 3110 3.00 Course objectives and detailed description The objective of this course is to provide students with an indepth understanding of the accounting for the liabilities and equities side of the balance sheet. This includes both international accounting standards (Part I of CICA Handbook) and the accounting standards for private enterprises (Part II of CICA Handbook). This course is the...
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...MANAGEMENT 163 Entrepreneurship and New Product Development Winter 2015 Draft Syllabus January 2015 Instructor: Farhad D. Rostamian, PhD., MBA Office and Office Hours: By arrangement Teaching Assistant: TBD E-mail: fdrostamian@gmail.com Messages: Valerie Myers, (310) 206-3011, vmyers@anderson.ucla.edu Enrollment: Open enrollment. Time: Wednesdays, 4 to 7 PM First Class meets: Wednesday, January 7 Room: Anderson Complex, Cornell Hall, D-307 Course Description New products are the lifeblood of any corporation and the cornerstone of any economy. Without expanding the product portfolio, any modern corporation can quickly succumb to competition and lose significant market share, or even be totally dis-intermediated. This phenomenon has been intensified with the advancements in digital economy. The innovation process has been significantly altered as a result of the impact of digital economy across all industries and markets. While most companies recognize the need for new products, not all such new products that are introduced to the market are successful. And even a smaller percentage can stand the test of time and reach significant market share or achieve resilient popularity. Innovation is one of the key drivers of making new products. We will examine the process of innovation and new product development and discuss the associated paradigms and success factors (through the case and class discussions). This course is designed to help students deepen...
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...80 POINTS LEARNED IN THE CLASSES * Module to participate in a group discussion * Module to submit assignment * Syllabus and all its contents * Academic credit analysis * I learned about my quarter credit of 4.5, total contact hours 45hrs, my lectures contact hours 36 and my threaded discussion contact hours 9rs. * Class activities for the quarter 4 which include weekly class discussion, class participation, midterm and final exam * Learned about what Research is and what Research is not. * Eight characteristics of research. * Sub problem – that is a question or problem that must be address before the main problem is resolved. * Hypothesis- that is a reasonable quests that needs to be proving. * I learned about assumption –that is a statement that is presume to be fact. * Learned about theory * Learned about methodology- that is a process a researchers use to collect data and information is research work. * Learned about internet – A researchers use internet to access information online. * Learned about two types of research report which is Juried or refereed – a reviewed report * Nonjuried or nonrefereed – none reviewed report. E.g. Journal report. * Learned about checklist evaluating research- that a report juried that is judge. * Learned that a research that is not screen or viewed by expert is not valid * Guidelines in reviewing research by going to library to sort for information needed for...
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...or organizations. The course examines how to create and enact positive change in business at the systems level by understanding the elements of organizational design as well as theories and models pertinent to organizational change. The course focuses on large-scale OD interventions as well as strategies and tactics managers can employ to plan, enact and monitor change within their spheres of influence. Topics covered in the course include: understanding the fundamentals of organizational design; systems thinking and its impact on the change process; defining OD and the dynamics of change in relationship to organizational culture; exploring core OD values in the context of globalization; various OD interventions used at the individual, group and organizational levels; and key issues managers should weigh to initiate and successfully manage change processes within their organizations. Course content: Topics include: a. Basic elements of...
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...chat, or telephone during these times; please arrange alternative meetings in advance. If you would like to meet but cannot make it to office hours please e-mail me to arrange an appointment. REQUIRED MATERIALS: Managerial Accounting by Hilton. 10th Edition. Published by McGraw Hill. McGraw-Hill Connect Accounting (Hereafter Connect; needed to complete homework, quizzes, and midterm exams; purchased online at Connect site or obtained with purchase of a new textbook) You can purchase a textbook in the UNT bookstore, rent a textbook, purchase a used book through some other source, or purchase an eText or loose leaf version of the book on the Connect website Here is the Connect accounting site for our course: http://connect.mheducation.com/class/p-jimenez-acct5130_spring2016 COURSE PREREQUISITE: ACCT 5020, ECON 5000, DSCI 5010. MATH 1190 or MATH 1400 or MATH 1710. This course cannot be taken for credit by students seeking a BS or MS in accounting. CATALOG DESCRIPTION: Designed to provide an understanding of managerial accounting data in making business decisions. Cases, readings and projects are used to examine a wide variety of managerial topics. 1 COURSE POINT DISTRIBUTION: Course grades will be assigned based on the total number of points earned during the semester. Points are allocated according to the following: Homework (12 at 10 points each)...
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...IEM 5763 Supply Chain Strategy Course Syllabus – Spring 2016 |Instructor |Teaching Assistant | |Dr. Tieming Liu |Mr. Hrishikesh Kardile | |Office: 318C EN |Office: 308 EN | |Phone: 744-6055 |Phone: 835-7428 | |E-mail: tieming.liu@okstate.edu |E-mail: hrishikesh.kardile@okstate.edu | |Office Hours: Thursday 2:00-3:00 PM. |Office Hours: M/W 9:30 – 10:30 AM | Objectives and Outcomes: To develop modeling skills and to provide new concepts and problem-solving tools, applicable to the design and planning of supply chains. Upon completion of the class, students will understand how to design and implement supply chain strategies in multi-national supply chains that work under dynamic market conditions including: • Strategic issues in supply chain management • Supply chain designs based on products and markets • How to measure supply chain performance • Where...
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...4.118 Office CBA 5.124k Office Hours Wednesdays, 5:30 to 6:30 p.m. or by appointment Phone 512-232-7671 E-Mail john.doggett@mccombs.utexas.edu Course Web Page via Canvas ------------------------------------------------- Teaching Assistants Shelby Chin (Shelby.Chin@mba14.mccombs.utexas.edu) Course Objectives I have taught this course since late in the last century. Today, as we approach a second global recession, helping people learn how to translate a “great idea” into a real business will play a role in speeding the beginning of a new recovery. For that reason, I have made several significant changes to this course. First, I have done away with the individual midterm. The “next” recovery will be a group effort. So will your midterm. Second, I have assigned you two books. These are the best books out there on how to think about innovation and then translate your thoughts into a business that can make things that people want to buy. They will become “let me read that again,” go-to books that you will use long after you graduate from UT. Third, I am going to press myself and all of you harder than I ever have. I fear that this new global recession will be deeper and more destructive than the one that hit us in 2007-2009. And that recession was the worst since 1948. I want to make sure that each and every one of you is prepared to take advantage of the economic chaos that is buffeting the world. So, let us get started. Everyone...
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...one particular day, this is a lie. The truth is, that is a ridiculous measurement of successful learning. The way our system is set up is fundamentally flawed. Ending high school with the SAT or ACT, finishing each college semester with a round of heavily weighted tests and basing entrance to graduate schools on standardized test scores like the LSAT, MCAT and GRE does nothing but teach students that attendance and regular work are optional as long as they manage to save themselves with a good midterm and final test grade. This is a bad lesson to teach students because this is not the way the real world works. The classes that allow for you to do this are not helping you at all. By procrastinating all semester long and expecting some miracle to happen where you will suddenly learn everything from the last four months you are not helping yourself at all. Some classes don’t weight or even require a final, they base the grading on quizzes and projects that require group work or at least a substantial amount of individual research outside the classroom. These types of classes are more realistic because this is what you will have to do out there: show up, work well with others and put forth real effort every...
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...Communicating in Groups and Teams: Sharing Leadership (5th. ed). Boston: Wadsworth/Cengage Learning Course Content All organizations depend on people to carry out their tasks and work toward common goals, whether you work for a large or small corporation, a federal or state agency, or own your own business. Much of the time we spend working in organizations we spend working in teams. This course is designed to familiarize you with the dynamics of working in teams, to become more effective team members, and to lead teams. To accomplish this, we will examine a number of factors that influence team member interaction and ultimately team performance through lectures, slides, films, demonstrations, cases, and student class presentations. Additionally, this course is intended to provide you with the understanding and skill necessary to communicate effectively in any group, whether it is a social club, a religious organization, or a high-level executive committee in your future career. But it goes more specifically to your preparation for the intensive work in teams that you probably will experience in your personal life and in your workplace. It will give you a foundation of knowledge, experience to develop your skills, and a resource for future use. Objectives 1. To understand your opportunities and responsibilities in taking roles and sharing leadership in groups and teams. 2. To know the importance of ethics and diversity in groups...
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...Page via Canvas ------------------------------------------------- Teaching Assistants Grant Garlinghouse (grant.garlinghouse@mba14.mccombs.utexas.edu) Course Objectives I have taught this course since late in the last century. Today, as we approach a second global recession, helping people learn how to grow firms as astutely as possible will play a role in speeding the beginning of a new recovery. When companies like Cisco and HP abandon major market segments, it is even more important to think critically about how to grow a firm’s products. Given the chaotic period that we are entering, I have made several significant changes to this course. First, I have done away with the individual midterm. The “next” recovery will be a group effort. So will your midterm. Second, I have assigned three books. These are some of the best books out there on how to think about innovation, competition and how to grow a business. They will become “let me read that again” go-to books that you will use long after you graduate from UT. To compensate for the heavy reading load, I have eliminated most of the background notes from the course. Third, we are going to take a critical look at what is going on around the world. I believe that more than ever before, global events will have a profound impact on our ability to grow or maintain healthy businesses. I fear that this new global recession will be deeper and more destructive than the one that hit us in 2007-2009, and that...
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...Lahore University of Management Sciences DISC-331 – Project Management Fall 2013 Instructor Room No. Office Hours Email Telephone Secretary/TA TA Office Hours Course URL (if any) Zehra Waheed 214 SDSB Building By appointment zehra.waheed@lums.edu.pk 8426 Course Basics Credit Hours Lecture(s) Recitation/Lab (per week) Tutorial (per week) Course Distribution Core Elective Open for Student Category Close for Student Category 3 Nbr of Lec(s) Per Week Nbr of Lec(s) Per Week Nbr of Lec(s) Per Week 2 3 lab sessions as per schedule N/A Duration Duration Duration 75 minutes N/A N/A Yes Sophomores, juniors, seniors None COURSE DESCRIPTION Project management is increasingly used both in public sector and the private sector organizations worldwide. They are undertaken in a variety of industries, some of which, for example, software development and construction, relying almost entirely on projects. Examples of projects include the installation of new IT systems, introducing new internal processes or procedures, managing organizational wider change or innovation, orchestrating office moves, opening new branches, disaster management, launching a new product or service, launching of an advertising campaign, or bidding for a major customer contract. Consultancy sometimes also takes the project form. Given the nature of the corporate world these days, students undertaking this course can be expected to be involved in projects during some part of their careers. The course,...
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