...Executive Summary: Cottle a global player in Oral Care, Personal care and home care focused in Oral care segment in India market and is Market leader. With slow down in American market Cottle focused on Indian Emerging markets and marked tooth brush segment as target segment as segment has untapped opportunity and technological expertise is present with Cottle. Lang (VP) wanted increased sales in high price segment through increased advertisement, while Brinda (Director marketing India) wanted to focus on untapped rural segment that do not use tooth-brushes and increase the usage frequency. To maintain the sales growth of 25-30% Cottle planned to design a product between medium and premium segment and aggressively supply in the outlets and advertise. (113) Situational analysis: Cottle-Taylor – Founded in 1815 in Philadelphia as soap manufacturer is now global with reach in 200 countries and production in 75 countries, produces Oral Care, Personal care and home care products and has 200 products in its portfolio and revenue of 11.5 billion dollars. Cottle viewed Geographic expansion and new product development as key aspects for sustainability and growth, and divided markets into 4 divisions – North America, Europe, Latin America and greater Asia and Africa. Emerging market contributed 50% in revenue[4]. Focusing Indian Oral care segment Cottle found growth opportunity in India as American market were hit by recession. Cottle believed in providing quality...
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...hospital-acquired infections and occurs in five to fifteen percent of every 1,000 admissions. Critical care nurses are presented with unique challenges when caring for patients who are at risk for developing VAP. Strategies must be developed using evidence-based practice and incorporated into daily care in order to prevent VAP in patients receiving mechanical ventilation. ICU Doctors, Nurse Educators and the DON on the ICU unit are currently responsible for our current oral care practice. Our hospital is currently using (OAG), which stands for Eiders’ Oral Assessment Guide, it measures a patient’s oral health status and the frequency of oral hygiene. This tool measures oral health by using 8 different categories: swallow, lips, tongue, saliva, mucous membranes, gingiva, teeth, and voice. They are graded 1 (best), 2, or 3 (worst). Normal findings would be a score of 8, whereas 24 would be the total worst score in all 8 categories. I will now explain how using evidence based practice and OAG can improve the oral health of patients on ventilators. The conclusion will be supported by the research that I have obtained in this research project, which is decreasing the risk of pneumonia on patients who are on ventilators. The provided back ground information was relevant and direct. Hospitals could save millions of dollars by preventing nosocomial infections and using evidence based practice to do so. This particular study was intended to show this, that VAP can be prevented. The...
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...COTTLE-TAYLOR: EXPANDING THE TAYLOR: ORAL CARE GROUP IN INDIA COMPANY OVERVIEW (1815 (1815-2009) Cottle India: Focus on Oral Care Products Offered: • Toothpaste • Tooth Powder • Toothbrush 11.5 billion Dollar company ( 50% from emerging markets) Over 200 Product ( Home care, Personal care, Oral Care) 4 Geographic Divisions Products were sold across 450000 retail outlets With the growth of the modern market, Cottle planned to introduce mouthwash and dental floss CONSUMER BEHAVIOR FOR ORAL CARE IN INDIA 1dentist per 10000 people People in rural were least likely to use modern tools like toothbrush and paste, stuck to Neem twigs etc. In 2005 majority did not even visit a Dentist In 2009 50% of Indians not concerned of Dental issues India with a population of 1.16 billion was a huge market for Cottle India ORAL CARE IN INDIA: Frequency of Brushing 8% of toothbrush sold in 3 months were replaced Strategy was to have Basic Model at competitive prices Cottle Had 46% Market share, with 2 more major competitors Growth rate of oral Sector nearly 10% 1/week 2/week 3/week 1/day 2/day 23% 7% 9% 22% 39% Products By Cottle India end Low-end Manual The Complete, Sensitooth, Fresh gum, surround, kidsie Mid range Manual Zagger, Directionflex Battery operated Swirl, Swirl Refills FACTORS DETERMINING THE DEMAND FOR TOOTH BRUSH Affordability Oral Hygiene Awareness Frequency of Use Distribution and Accessibility • The disposable Income • 80% Indians...
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...Marketing Project: STP & 4P Analysis of Colgate Strong Teeth by Group 6 Segmentation Segment 1 Benefit Sought Strong Teeth & Cavity Free Segment 2 Freshness & Shiny Segment 3 Price Segment 4 Prevent Decay Age Behavioral Psychographic 5-12 Heavy Users Demonstrate Success to Peers 13-30 Medium Users Seek fashion Entertainmen t Niche oriented products, Smokers Trendy and Fun Loving But resource constrained 30-45 Low Users Most probable decision makers for switching brands Value in Products 45+ Low Users Elderly, Conservative, Conventional, Passive, Loyal to brands Functionality in products Targeting Colgate Dental Cream Strong Teeth Primary benefit Provided is STRONG TEETH PRIMARY TARGET GROUP Children of Age 5-12 Make Up Heavy Users Seek Strong & Healthy Teeth Positioning Attribute Positioning – “ Contains unique mix of Calcium & Minerals” Benefit Positioning – “Strong Teeth + #1 Anti Cavity Protection” Quality/Price Positioning – “Low Cost & IDA approved” Postioning statement Our product ‘Colgate dental cream – strong teeth’ is the most trusted anti cavity toothpaste among all the leading toothpastes because it has unique mixture of calcium and minerals for strong teeth PRODUCT (1/2) What ? - A dental cream for oral hygiene Why ? – Number 1 anti-cavity protection recommended by dentists Since when ? - Colgate has a rich history in keeping oral hygiene of the world since 1873 Benefits • • • • • • Offers...
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...Proper oral health of those 65 and older is not being adequately met. Oral health is a key component in overall health. If care is not met, then it puts the patient at risk for diseases such as dental carries and gingivitis, which can affect his or her quality of life. Lack of oral hygiene also causes a decrease in self-esteem, social interaction, and dignity. It is therefore important that caregivers are provided the correct education, as well as the resources to implement oral hygiene practices, during the at home care and long-term care settings. Importance of Oral Health Oral health is, “the state of being free from chronic mouth and facial pain…tooth decay and tooth loss and other diseases and disorder that affect the oral cavity” (Cadet). For many, oral health is an everyday activity, however, the oral hygiene of those living in long-term care or have at home care provided, are being neglected. Proper oral health affects ones’ overall health. Those dependent upon another’s care are at risk for oral complications such as tooth decay/loss, periodontal disease, and mucosal lesions (Delgato et al., 2016). Due to these complications, Stowers, Giblin, Laspina, and Perry (2017), state that areas being affected are digestion, speech, nutrition, and even social interactions. Lack of oral care decreases patient satisfaction as well as increases morbidity, cost, and mortality to those at risk....
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...vaccine these days. I plan to have all my children, boys included vaccinated against HPV. As future health professional I may also find myself in the position to recommend the vaccine to the patients or clients I work with. The article states that the current recommendations are to vaccinate young people before they become exposed to HPV. However women up to the age of 26 may “catch up” and get vaccinated. Only about a third of adolescent women have had all three doses of vaccine as recommended. While cervical HPV rates are highest among young women, rates of infection in other parts of the body (e.g, mouth, anus) are currently being examined. The aim of this study was to assess the prevalence of HPV in the three main sites on the body in a group of young unvaccinated inner city women. METHODS Participants In the Bronx, New York City, 97 sexually active women aged 15-22 were enrolled in the study at Mt. Sinai Adolescent Health Center between July 2005 and March 2006. All women coming in for gynecological exams, sexually transmitted infection treatment or screening, and follow up for abnormal pap smears or genital warts were included. The women in the study were  mostly African American (54%) and Latina (39%) with an with a median age of 19. The median age for losing virginity was 14. Most (82%) reported having 3 more sexual partners. Almost half, forty-seven percent, had contracted a sexually transmitted infection before. Over a third had atypical pap results as well as having...
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...apartments, schools and playground equipment are primary sites for exposure. Nursing interventions would consist of ongoing screening program for lead levels of individuals, agency notification of levels, decrease the exposure to minimize the risk, relocate families to a safe environment, and educate the high-risk people about lead exposure (Polk & Green, 2007). OSHA has standards set in place to regulate the levels of lead exposure. They mandate that areas of lead paint must be removed and for a cleaner environment of the community. The city and state enforce the regulations in communities. Groups within the community organize individuals from the community to provide free help in removing paint that is found to be contaminated. Child Advocacy is one group that supports cleanup efforts. It does seem that the lower income area of the city is ignored, leaving the minority groups to live in less than standard housing. Community...
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...Colgate Mazbooth Daath rakhe surakshith The Colgate Rural Initiative, targeted at rural areas with a population between thirty and a hundred thousand people, aimed at disseminating information and spreading the message of oral hygiene to children and their families in schools and rural centres. To this effect, Colgate conducted dental check ups in along with various activities at schools. The dental check up camps were supervised by teams of dentists and organisers who interacted with over 1 lakh people teaching them the benefits of oral hygiene. Children were targeted through “infotainment” – activities that included interactive activities like essay writing and painting competitions centred around the “Spread a Smile” theme. Colgate, a company also tied up with ITC E-Choupal and Rotary to spread the message of dental care and oral hygiene to villages across India. The campaign successfully targeted over 156 villages in Uttar Pradesh in association with Project Disha and 36 villages in Maharashtra. In addition, dental camps were also conducted in the Dussera Mela at Kota. Dental checkups and school activities have succeeded in spreading the message of 'Zero Tooth Decay' to children and adults in around 433 villages and towns, bringing a brighter, bigger smile to rural India. This grass root initiative went a long way in helping Colgate touch base with consumers in the interiors. Abstract Promotion of brands in rural markets requires the special measures. Due to the...
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...Name – Modhura Roy Roll No. – 13PGDM149 Cootle Taylor:Expanding oral care group in India Brinda Patel is the director of Cottle Taylor, an oral care firm which manufactures oral care, personal care and home care products. Michael Lang is her manager and he wants to increase the sales and market share of his company in the mid-range and high range oral care sector in emerging markets, due to declining sales revenue from US. Having had success in Thailand, Lang wants to implement similar strategies in India. Brinda having a more definitive idea of the Indian market is averse to the idea as she is aware of the low awareness of oral hygiene in many parts of India. If people do not understand the necessity, how would they be attracted to costlier oral care products like battery operated toothbrushes and their likes. Due to low discretionary spending and disassociation of health issues to not brushing regularly, Cottle faced a otugh market with low spending capacity in India. According to Lang, some of the alternatives to promote sales were focusing on marketing the premium products and persuading customers to switch to high range oral care products. Patel was more concerned with focusing on persuading consumers to brush for the first time and subsequently increasing incidence of brushing. Lang wanted to unevenly distribute advertising dollars across the three key points of focus that Cottle-Taylor wanted to project. But Patel was unsure if the increase in advertising dollars...
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...Ancient Mediterranean and Near Eastern Literature * Literature comes from the Latin word meaning letter there for Oral literature is contractual. * People used oral literature long before written literature in the ways of storytelling, poems and song. * We think good story telling is neatly organized and original. Clichés are a make of bad writing. * But per literature societies tend to love stock phrase, tradition sayings and proverbs. Helped them to remember the story. * Per literature societies didn’t have an author instead they have poets, singers and storytellers to echo old tales. * Of course most oral stories were lost due to not having been written down or recoded in some fashion there for can’t be collected in any anthology records. * As one can expert written literature didn’t take hold all at ones, it was used for inventory, commercial, admin., political and legal form mostly at first. * Plato s Phaedrus gives us some induction of Athenians enormous cultural change with the invention of writing. * By the time of early Roman Empire poets started to emulate oral literature. * Mesopotamia was where writing was first developed around 3300 to 2990 b.c.e. * Writings at this time where done with clay tablets left in the sun to dry. Pictographic used list livestock, food etc * By 2800 b.c.e began to use wedged -shape end sticks to make marks rather than shape ended sticks to draw pictographic. * Known as cuneiform from...
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...One major business issue is that CP developed this product before identifying the target consumer segment it will benefit. According to CP’s research, consumers fall into one of three segments: Therapeutic Brushers, Cosmetic Brushers and Uninvolved Oral Health Consumers. CP needs to decide which segment will value the product benefits most while maximizing profits before they can determine how to price and market the product. The second business issue is deciding how to position this new product. Precision was developed with the goal of creating the best brush on the market, which makes it a super-premium product. The major benefit it provides is a 35% increase in plaque removal when compared with other leading toothbrushes, including Oral-B and Reach. Given this, CP has the option to position Precision as a niche product targeted toward consumers concerned with gum disease or as a mainstream brush with broad appeal of being the best product available. CP’s objective is to maximize their ROI of the Precision line through effecting branding and communication to consumers. To successfully introduce the Colgate Precision, we suggest that the company introduces the product to a limited customer segment that is concerned with their oral health and is relatively well informed about the subject. There is evidence (Exhibit 17) to suggest that the product has a broader appeal, but most of those same people do not plan their toothbrush purchases and will grab anything off of a shelf that...
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...our health. For example, our income and social status is a demographic factor that is intricately linked to our health. Higher income and social status results in better health. The greater the gap between the richest and the poorest people, the greater the differences in health. I have decided to use as my example tooth loss. Some key facts from the World Health Organization: Key facts * Worldwide, 60–90% of school children and nearly 100% of adults have dental cavities. * Dental cavities can be prevented by maintaining a constant low level of fluoride in the oral cavity. * Severe periodontal (gum) disease, which may result in tooth loss, is found in 15–20% of middle-aged (35-44 years) adults. * Globally, about 30% of people aged 65–74 have no natural teeth. * Oral disease in children and adults is higher among poor and disadvantaged population groups. * Risk factors for oral diseases include an unhealthy diet, tobacco use,...
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...Emylee Symons Mrs. Kohntopp English 12-4A 25 September 2014 Oral Hygiene and Overall Health Dentists and dental hygienists are always telling people, “brush twice a day for two whole minutes and make sure to floss every now and then,” but who really listens to them? It can’t be that important right? Plus, who has time to brush their teeth for two whole minutes, especially on hectic mornings? And who flosses these days?—NO one. Well, maybe everyone would if they knew how important oral health really is and how a healthy mouth affects the rest of the body. In a recent interview, dental hygienist Artina Coon said, “In a nutshell, the mouth is a window to the rest of the body. It can tell you if there is something wrong with your body and vice-versa;...
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...A household name for paste and tooth powder, Colgate Palmolive (India) was established on 23rd September 1937 as a private limited company in Bombay, as a wholly owned subsidiary of Colgate Palmolive Co. Of USA Initially it started with trading activity and later set up manufacturing operations in 1949 at Sewry (Bombay). The company became a public limited company on 5th October 1978. In 1990-91 the company commissioned facilities for fatty acid and toilet soap at Waluj (Aurangabad). The plants at Sewri and Waluj manufacture oral care products like dental creams, tooth powder tooth brushes and personal care products like toilet soaps, shampoo, which are marketed under various brand names such as Colgate, Palmolive, Halo, Protex and Charmis. The company’s distribution network covers 1700 stockists and 4,50,000 retailers with ware house facilities in Mumbai, Calcutta, Delhi, Hyderabad, Lucknow and Madras ( and a new addition at Faridabad). The company has its own Research and development facilities and had also been getting the R&D benefits of the parent company. It has a well established quality Control Department at Sewri & Waluj. For 40 years, since inception till 1978, Colgate was carrying on its business in India with a paid up capital of Rs. 1.5 lakh made up of 1500 equity shares of Rs. 100 each, when it was increases to Rs. 1.96 crore, by a bonus issue in the ratio of 130:1. To comply with the FERA regulations, Colgate Palmolive, USA diluted its share holding to 40%...
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...of the Precision toothbrush between niche and mainstream positioning. Subsequently, CP deliberated emphasizing the branding of the toothbrush between Precision or Colgate. Finally, CP faced a dilemma in deciding the method of promotion that would best appeal to consumers while focusing on plaque removal. ISSUES Consumer and demand analysis For Colgate Palmolive, determining the demand of consumers in the oral hygiene market was crucial to determine how to market the product in terms of price, design, advertising, and other promotions. Consumers for toothbrushes include the general population with any concern oral hygiene. The difference in consumers was the types of brushers . The therapeutic brushers would be CP’s best consumers since they are the most concerned about their oral hygiene. Next, the cosmetic brushers, who brush their teeth to prevent bad breath and maintain white teeth, serve as an important segment in Colgate Palmolive’s marketing campaign. Lastly, although not a large segment, the uninvolved brushers who only adjust their behavior when faced with oral hygiene issues, could be targeted through dental samples...
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