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Guillermo Furniture Store Concepts Paper

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Guillermo Furniture Store Concepts
Elloise Johnson
University of Phoenix
FIN
571
Charles Marchand
December 17, 2012

Guillermo Furniture Store Concepts Sonora is a location chosen by Guillermo furniture because of its low-priced labor and the excellent supply of timber used to produce the different chairs and tables for the company. Even though the company had a competitive advantage for quality products and low pricing over other furniture companies, currently Guillermo furniture is not experiencing the success once experienced. According to Bryant (2012), the use of technology by business can increase productivity while lowering cost in some areas, and make improvements in how the company presents its overall image. A new overseas company has a competitive advantage over Guillermo Furniture store because of its high-tech use; as a result, they are offering consumers better pricing on the same furniture’s Guillermo offered. Sonora started to develop because of the increase in technology that led to the expansion of the largest retail in the nation’s headquarters. With the new structure and technological developments, resulted in an influx of people that increase cost and labor; as a result, Guillermo had a setback (University of Phoenix, 2012).

Merger and acquisition is an excellent way for companies to maintain its competitive advantage by reducing cost on capital, generating tax gain while increasing its revenue. In addition, companies can restructure and strengthen the organization because they share strategies that will enable them to grow. Looking at the “Behavioral Principal” is an excellent way for Guillermo to grow; this principal states “When All Else Fails Look at What Others Are Doing for Guidance” (Emery, Finnerty & Stowe, 2007, p. 23). In order for Guillermo furniture to regain their competitive advantage, they will

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