...Gym Cleanliness Florida International University By: Crystal Gonzalez Table of Contents Goals and Objectives 3 Planning, Implementing & Evaluating Stage 3 Facts/ Information that shows research backing up reason 4 Data Finding and Analysis 4 Monitoring and Follow-up for the Future Phases 6 Lessons learned, Benefits from the Project Personally/Professionally 6 Needs Assessment 6 Barriers and Challenges 6 GYM CLEANLINESS Goals and Objectives Our objective for this project is to assess individuals who attend fitness centers, on how efficient they are at cleaning gym equipment. We organized this study to teach the effects of cleanliness, and what people should do in taking the appropriate precautions to avoid being affected by germs. Poor sanitation in fitness centers can cause serious health concerns. The goal for our project is to inform members and restore their attitudes to cleanliness while improving their physical wellbeing. Planning, Implementing & Evaluating Stage Our group plotted on how we should go about collecting and analyzing data from this study. First we wanted to go around and observe a few fitness centers and monitor how members and stuff clean the equipment. We went to two fitness center’s Plant Fitness and 24 Hour Fitness. We did not advertise on day one that we were observing because we wanted nothing but authenticity to want we would discovery. After working out we read the rules and regulation of the centers...
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...three texts express their point of view on the subjects of health. In Can you be fat & healthy Jeffrey Kluger states that it is possible to healthy even though your weight is above 200 pounds and that the body mass index (BMI) which many people use to measure their health isn’t accurate at all. An example is Kelly Bliss, a 5 foot 2-inch woman who weighs nearly 200 pounds and her BMI is higher than 35. Despite her BMI is this high, she is a very active person “… Bliss never misses a day, walking 10 to 20 miles a week and teaching an aerobics class…”. In A weight in their shoulders explains that the difference between men and women when they’re at the gym. Chriss Moss explains how the training environment is in an old-school gym “You went to a gym and there was no carpet, no fancy machines, just rusting weights” where as the more modern gyms is a bit more “girly” “Even now, some of my old bodybuilder friends think of the new health club gyms as fluffy and feminine.” But most women aren’t Interested in building muscles but just keeping a fit figure. “Men are twice as...
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...Gym Survey Report Bangalore Vaibhav Sharma 10 Table of Contents Page No 1. Introduction.......................................................................................................... 1 2. About the Study....................................................................................................1 3. Aims and Objectives...........................................................................................1 4. Gender wise Distribution in Gyms.................................................................2 5. The Nutritional Supplements..........................................................................8 6. The Gym Trend..................................................................................................13 7. The Fitness Trainers........................................................................................15 7.1 Gym Index..................................................................................................................16 8. Interesting information gathered from the survey...............................19 9. Estimates of Sampling Errors.......................................................................19 10. References........................................................................................................20 Exhibits....................................................................................................................21 Gym Survey Report - Bangalore 2010 ii Appendix...
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...VALLEY CROSSFIT Chris Chapple Business Plan MG 530 4/30/2012 Table of Contents: 1. Executive Summary a. Mission Statement b. Company Information c. Service d. Financial Information e. Future Plans 2. Description of the Business f. Nature of the Business g. Target Market h. How Product/Services Meet Needs 3. Competitive Analysis i. CrossFit Gyms j. Other Gyms 4. Industry Description and Outlook 5. Marketing Plan k. Market Penetration Strategy l. Growth Strategy m. Communication Strategy 6. Financial Plan n. Start-Up Costs o. Continual Costs p. Revenue 7. Critical Risk Factors Executive Summary Mission Statement: Valley CrossFit is the elite health and performance facility located in Shelton, CT. Valley CrossFit provides clients with a comprehensive health and fitness program tailored to their needs. Our coaches have experience in training athletes, weekend warriors, and people just looking to get in shape and have a good time. We have developed a health and fitness program that is second to none. Valley CrossFit’s coaches are experts in the fields of sport conditioning, injury prevention, nutrition, and fitness. Our focus is to offer each member that trains in our facility a life-changing experience as they work towards elite health and fitness. The greatest key to your success is you. Achieving elite levels of fitness is a process that takes time, determination...
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...Section I PURPOSE The purpose of this report is to outline and analyze current marketing strategies. This report will include a SWOT analysis, a market analysis, a company analysis, customer analysis and competitor analysis. The analyses will result in recommendations for a marketing plan to expand the company by increasing location size and customer base. FINDINGS Yelm Bootcamp and Personal Training has been in business since June 2011. The company was started by husband and wife team, Amy and Jamie Honey. Their current marketing plan includes a company webpage, various social media sites and the use of a referral platform. The owners currently do all marketing and advertising on their own and also maintain their company website. The company is very active on Facebook, Instagram and YouTube. These are the primary ways that they communicate with current clients and try to bring in new clients. Yelm Bootcamp is also active in the local community. They donate 30 day memberships to silent auctions throughout the year. The existing marketing budget is about $500 per month. Monthly memberships are $80-$110 a month, depending on discounts customers qualify for. Section II MARKET ANALYSIS Over 72 million Americans, or one third of the population of the United States, are considered clinically obese. This is why consumers continue to be interested in exercise to boost their fitness and health. Currently 41 million Americans are members of a health club. During the...
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...competing directly with the ever growing and extremely popular new fitness craze of CrossFit. CrossFit is a strength and conditioning workout that challenges even the most physically fit athlete. The program is based on functional movements and pits the athletes against others and against themselves for repetitions of certain exercises completed over time. CrossFit began in early 2000 and was founded by a former gymnast names Greg Glassman. The brand began with approximately 18 gyms nationwide and has grown exponentially to over 3000 estimated locations in the United States. These gyms are usually dark and dingy places with very few amenities and ancillary services offered. They are a “no frills” approach to health and fitness. These CrossFit gyms are also only for the physically fit, and individuals who are just starting out or individuals who have injuries or limitations should steer clear or risk severe injury. With this type of growth and a limited segment of the marketplace being served by these gyms, New York Sports Clubs saw an opportunity to serve another segment of the population and to do it better than the CrossFit nation. Town Sports International who is the parent company for New York Sports Clubs with their 157 health and fitness clubs located...
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...Sushil Nagar Market research and image Analysis Student No. 28044 Project on Fitness Studios Table of Contents 1. MARKET RESEARCH ON FITNESS STUDIOS page(4,5) 2. A)Introduction Page(5,6) B) After World War 2 page(6,7,8) 3. The Birth of American Health page(9,10) 4. Marketing (page 10,11,) (a) Television Viewing (b)Observation 5. Interviews (Page 11, 12, 13) (A)Face to Face Interviews (B)Household Interviews 6. Final Survey (Page 14) 7. Results of the Survey (Page 15, 16, 17, 18) 8. Negative Feedback (Page 19) 9. Customer Satisfaction (Page 20) 10. Unique Fitness Clubs (page 21) 11. Challenges and Opportunities (Page 22, 23) 12. Conclusion (Page 24) 13. Appendices (page 24) 14. References (Page 25) MARKET RESEARCH ON FITNESS STUDIOS Taking a practical action-oriented approach, and focusing on established, need to know subjects. This seminar paper of mine will reflect market research on Fitness Studios in International Business Environment. This series will concentrate on developing practical texts. I made best efforts I could to ensure that each title that this research remains international in both content and research and gives a clear picture. Overall this paper will produce a body of work that will enhance international awareness about marketing research on fitness studios. Note:- I made every possible effort to ensure...
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...is organized: owner-operated clubs, franchised clubs, Design and management companies and health spas. We have some explanations about pricing, ways of sales, general operations and an analysis about the different trends within this industry. We In a second part, we have a deep presentation of Bally Total Fitness. We have information about its foundation, generated revenues, growing, current CEO (Paul Toback). We have a description of the process to sign in with Bally Total Fitness, how a typical club is organized. This part is about the strategic decisions of Bally Total Fitness about its marketing, accounting policies to attract clients. In a third part, we have a quick presentation of Bally Total Fitness’ competitors (YMCA, Gold’s Gym, 24 Hour Fitness and Curves International). We have crucial information about their histories, main leaders, policies, revenues and differences from Bally Total Fitness. Finally, there are some comparative financial tables about revenues evolution. This case offers a general view about strategies and positioning within a specific market. We can observe each brand evolution depending their strategic choices. 2. Segment the US Health Club industry (combining applications, clients and technology variables), select the most relevant segments and identify their respective Key...
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...“True enjoyment comes from activity of the mind and exercise of the body; the two are ever united.” (von Humboldt, n.d.). As the public becomes more health-conscious and the aging population places greater emphasis on remaining healthy and fit, the fitness industry is maintaining steady growth because of better dietary practices and a resurgence to play and become more active. It is no surprise the demand for gyms and health and fitness clubs will continue to rise. Therefore, my paper will cover the critical concepts as it relates to Bally Total Fitness Case Study. I will highlight Bally’s history, macro environment, SWOT analysis, corporate-level strategy, business-level strategy, and my recommendation for Bally Total Fitness. History, Development, and Growth Dave “Wild man” Wildman is said to be the founder of Bally Fitness, but it was Raymond T. (Ray) Moloney back in the early 1930’s who decided to create an affordable past time of pinball. Anyone could play pinball at the price of seven balls for one cent or 10 balls for a nickel. In January of 1932, Ray founded the popular past time while working under Lion Manufacturing in Chicago. The Ballyhoo pinball game was easy to make and very profitable. With the creation of the “Goofy,” the “Airway,” the “Rocket,” and the “Bumper” pinball machines, Bally Manufacturing, under Moloney’s leadership, took off. Bally Manufacturing headquarters remained in Chicago at the same address for almost 50 years. In 1936, Bally Manufacturing...
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... | | | | | | | | | Executive Summary This report provides information on the value provided or the lack thereof by a specific product of Fernwood Fitness, which is the Basic Gym Membership. The 4Ps of marketing was used in order to better explain how value is delivered by this product. It elaborates on how the product delivers value to the customers by providing what was promised and more, how the pricing of the product delivers value to the customers, how promotion provides value to existing customers and potential customers and also how place, that is the locations of its many franchises, provide value to customers. In order to be able to find out how all the 4Ps help to deliver value, Fernwood Fitness’s website, social media outlets and also secondary data of the interviews with the founder, Diana Williams, was used. These helped in better understanding what drove the...
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...future of such industry? 3 2.3 Five forces analysis 5 2.4 Possible trends identified from above analysis 8 3 Firm level analysis 8 3.1 Brief overview of the firm and its business 8 3.2 Firm’s Strategy 9 3.3 Under the present stage of industry life cycle, what is the key factors that impacting the firm’s strategy 9 3.4 Suggestion for maximizing the potential of present stage 10 3.5 Suggestion for positioning strategy that preparing enter of next stage of life cycle 11 4 Conclusions 11 Bibliography 12 1 Introduction This essay will thoroughly examine the competitive environment of fitness industry in Singapore. Fitness first made its way into the lives of Singaporeans in the sixties and seventies, and the majority of gym-goers were mainly men, who were mostly serious body-builders. The popularity of fitness training in Singapore only took off at 21st century, when every one wants to live a healthy lifestyle. Nowadays, the fitness industry has truly influenced everyone’s life through various fitness training group exercises, personal training and bodybuilding. (Singapore Fitness Blog, 2011) The famous and large fitness centers emerging are True Fitness, Fitness First, Virgin Active, Amore Fitness and Celebrity Fitness. The focus of this essay will be on Amore Fitness. Being a female-only fitness center, Amore Fitness provides a confortable environment, as women do not need to worry about the awkwardness of being surrounded by a male crowd. Also, Amore’s...
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...Selecting target markets 7 4. Marketing mix strategies 8 Product 8 Price 9 Promotions 9 Placement 9 1. Introduction World Class International is one of Europe's most recognisable fitness network that operates 36 health and fitness clubs in more than 15 countries. The turnover for 2010 was 21 million Euros and World Class employed over 1 000 persons. (www.worldclass.eu) World Class offers everything within the field of individual and corporate health and fitness. Members and guests are guaranteed the highest quality in service and instructions within a safe and friendly club environment. The company's international staff consists of some of the world's most skilled group training instructors and advisors in personal training. World Class International is headquartered in Stockholm, Sweden and has health and fitness clubs throughout Europe and the Middle East. Every World Class center contains first class facilities concerning areas for individual and group training of muscles, stamina and condition, an integrated strength training area, functional and sport specific training, relaxation, body care and social activities. World Class offers its members a complete system for better health, well-being and performance ability. The aim is to in all respects offer the members an absolutely first rate, world class product. World Class International has...
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...Nguyen Le Huyen CUSTOMER SATISFACTION SURVEY ACTILIFE FITNESS CENTER - KOKKOLA Thesis CENTRAL OSTROBOTHNIA UNIVERSITY OF APPLIED SCIENCES Degree Programme in Business Management May 2010 FOR Thesis Abstract Department Date Technology and Business, 8 May 2011 Kokkola Degree Programme Degree Programme in Business Management Author Nguyen Le Huyen Name of thesis Customer Satisfaction Survey for Actilife Fitness Center – Kokkola Instructor Birgitta Niemi Page 41 + Appendices (6) Supervisors Kai Ahlroth & Birgitta Niemi Fitness industry is predicted to have a bright, blooming future . In a world of lots of competition, customer satisfaction is an important key to ensure customer loyalty as well as the living of a company. Since customers are pleased with the company, they can bring more potential customers by word of mouth communication. Therefore, a company should retain customer satisfaction by providing them excellent quality of services. This study is related to measure the customer satisfaction level of Actilife Fitness Center – Kokkola. W ith the strengths of innovative technology supported by Hur, Actilife constantly develops to bring customer joy, energy and good feeling. Customer satisfaction theories and service literatures are considered as the reference to the main findings of the survey. Throughout the r esearch, Actilife can measure where it lies in customers’ mind. Besides, the company can develop its strengths...
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...Monterey Sports Center Loyalty Leader Project BUS 323 Presented To: Sanjay Lanka Presented By: Jesse Olson Jeff Owen Kolby Teare Troy Blank Table of Contents Introduction 3 History of Company 3 Marketing Strategy and Promotion 4 Finance and Memberships 4 Suppliers 7 Human Resources 7 Hiring Process 7 Employee Empowerment 8 Organizational Development and Training 9 Operations 10 Technology and Software 11 Customer Service 12 Conclusion 13 Appendix 14 Interview Questions 14 References 15 Introduction For a business to be considered a leader in a given industry it takes a mixture of many different service industry tools. A loyalty leader is a company that delivers a quality service while maintaining a good rapport with customers, employees and the community as a whole. This includes, but is not limited to, excellent customer service, a healthy work environment, and a strong, positive reputation within the community. It is for these reasons that we have chosen the Monterey Sports Center as a loyalty leader in the Monterey area within the fitness industry. History of Company The Monterey Sports Center is a city building that was established in 1992. As a city entity, it is overseen by the City of Monterey’s council members and is a non-profit organization. When the facility opened it was roughly 40% of the size that it is today. It has expanded through grants and funding from the City of Monterey to include...
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...Executive Summary This marketing plan is a means for Elite Fitness to refocus its identity as differentiated from competitors in its local market. The primary goal for Elite Fitness is help achieve a healthy community by focusing on lifestyle fitness. This will involve rebranding, refocusing activities, and redeveloping many marketing materials in the coming 12 months. Follow up and careful examination of results over the next three years will determine whether this marketing direction is having the desired effect. Company Overview Elite Fitness strives to be a one-stop shop for all of your health and fitness goals located in the growing city of Grain Valley, Missouri. Here we don’t just believe that health and fitness is about “losing weight” or eating well. Being fit and healthy means that your body and mind are working together to become the best “you.” And that’s what we specialize in at Elite Fitness. All of the services we offer provide the opportunity to improve any individual’s level of fitness, feel better and ultimately, be healthy. At Elite, our customers are not just a number, they’re family. * Inspire the community to take a step in a healthier direction by hosting monthly themed “fun runs” with an extra prize if a participant completes all 12 races. Each fun run will include educational resources for things such as training, stretching, and nutrition. * Hire an on-staff chiropractor. In order achieve our dream of becoming a “one-stop-shop” for all...
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