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IMPLUWENSYA NG MUSIKA NA GINAGAMIT SA RESTAURANT AT FASTFOOD

Innah Gabrielle Abante
Ellen Grace Bañares
Cyril Estremadora
Farrah Juria
Leslie Grace Lasala
Rta Rose Martinez

Bb. Flor D Marco
INTRODUKSYON AT PAGLALAHAD NG TESIS
Sa panahong ito madaming naglunsaran at sitayuang mga establisyamentong kainan dito sa Pilipinas at maging sa ibang bansa. Kung kaya’t halos ng mga ito ay karaniwang gumagamit ng musika bilang isang background na tugtog sa hapagkainan. Isa ito sa mga paraan ng mga kainan na makakabigay ng kawilihan at dagdag na kasiyahan sa isang taong kumakain at may maidudulot na pagsamantalang kapayapaan ng isip o magandang epekto sa pakiramdam ng tao kapag ito ay napakinggan.
Samakatwid ang pag-aaral na ito ay tumatalakay tungkol sa epekto at impluwensya ng musika habang kumakain ang isang tao sa mga kainan at anu-ano ang mga naidudulot nito, kung nakuntento ba o nakadagdag ba sa isang kustomer ang musika sa naibigay na serbisyo ng isang kainan at kung naganahan ba sila sa pagkain o kung anu ang mas tumatak sa kanilang pananatili sa isang kainan.
Itong pananaliksik na ito ay makakatulong sa mga may ari ng isang kainan o tagapamahala at makapagbigay ng ideya sa mga konsumer/kustomer kung ano ang mga uri ng kainan ang nag ooffer ng magandang kalidad ng serbisyo at pagkain. Mapapalawak ang kaalaman ng mga studyante ng Bachelor of Science in Foodservice and Institutional Management sa larangan ng pagbibigay ng maayos na serbisyo. At makapagbigay ng may silbing impormasyon pagdating sa industriya ng pagbibigay serbisyo sa mga customer at consumer.

PAGLALAHAD NG SULIRANIN
1. Anong uri ng musika ang karaniwang ginagamit sa mga kainan?
2. Ano ang kaugnayan ng musika sa pagkain?
3. Anu-anu ang pagkakaiba ng mga musikang ginnagamit sa mga kainan?
4. Anu ang epekto at impluwensya ng musika habang kumakain?

REBYU NG KAUGNAY NA LITERATURA Sa nakaraang panahon, ang musika na popular at ginagamit sa mga kainan ay yung mga nagmumula lamang sa radyo at classical songs lamang. Ngunit kahit ganoon lamang ang musika na ginagamit noon ay nakatutulong pa rin ito sa paglago ng mga negosyo noon lalung lalo na ng mga kainan. Dahilan upang makilala ang ibang restawran kahit na ito ay luma na. Ngayon kasalukuyan, naglabasan at sumikat ang iba’t ibang uri ng musika. Halimbawa nito ay ang sa fastfood, ang mga ginagamit na uri ng musika dito ay yung mga bago at alive na kanta. Dahil may epekto daw ito sa mga kumakain dito dahilan upang mabilis silang matapos na kumain ayon sa aking naging guro. Mga nakakarelaks at mabagal na tugtugin naman ang ginagamit sa mga restawran dahil mas naeenjoy daw ng mga kustomer dito ang pagkain kapag ganito ang mga tugtugin dito at mas nasusulit nila ang pagkain. Sa panghinaharap kaya, anong mga uri na ng musika ang lalabas at gagamitin sa mga tindahan at kainan? Maaaring ito ay mas maganda o maaaring hindi na maganda dahil sa ito ay mas pinabuti ngunit nasobrahan at hindi na naaayon sa uri ng mga kainan at tindahan na paggagamitan.

SAKLAW AT LIMITASYON Ang pag-aaral na ito ay nakapokus sa epekto ng iba’t ibang uri ng musika sa mga konsumer o kustomer na ginagamit sa mga tindahan at kainan. Konsumer o kustomer ang tinarget na sampol dahil sila ang pinakaunang makikitaan ng epekto ng musika kapag ito ay kanilang napakinggan.
METODOLOHIYA
Ang pananaliksik na ito ay nagpapakita ng iba’t ibang uri ng pag-aaral kaugnay sa epekto ng musika sa mga konsumer o kostumer. Nangangahulugan na ang resulta ng pag-aaral na ito ay mula sa ikinumparang resulta ng iba’t ibang pag-aaral upang makabuo o makagawa ng bagong konkulsyon.
DALUMAT
Ang mga negosyo katulad ng mga kainan ay nangangailangan ng taktikang marketing para mapataas ang kita ng isang kainan, isa na sa mga ito ang paglilikha ng maganda at kaaya-ayang kapaligiran ng may impluwensya sa probabilidad ng pagbili ng mga kustomer. Ayon sa propesor ng talakayang marketing na si ginoong Phillip Kotler, ipinaliwanag nya ang kahulugan ng kapaligiran “The conscious designing of space to create certain effects in buyers” na ang ibig sabihan ay ang presensiya sa kapaligiran ay dapat isaalang-alang para makalikha na makakaapekto sa mga kustomer.
Ang paggamit ng musika habang kumakain ay nagmula sa paglilikha ng Muzak, isang kilalang nagbibigay serbisyo ng pag proprodyus ng playlist para sa bilihan/stores (Lindberg, 2009). Karamihan ng mga kainan ay gumagamit ng istratehiyang marketing para maka impluwensya sa asal ng mga kustomer, halimbawa nito ay nakakaapekto ang kanilang persepsyon sa pananatili ng mahabang oras mga kainan. Sa ibang kaso, ang ibang kustomer na may kaalaman pagdating sa musikang ginagamit sa mga kainan ay alam kung ang ginamit ay di nababagay sa atmospera ng kainan. Ayon sa obserbasyon ng isang manunulat sa isang magarang resort’s restaurant ay “made time grind to an agonizing halt” sa madaling salita gusto na nya umalis sa lugar na iyon. Kinaumagahan pumunta sya ulit sa lugar na iyon upang mag obserba ulit at kumain ng agahan, mas nagustuhan nya ang kapaligiran at ang musikang ginamit dahil bumabagay sa pag sinag ng araw ang ginamit na tugtog. Ayon naman sa reserts ni Millaman (1982) ang impak ng tempo ng musika (slow vs. fast). Nakasaad dito na kapag mahina ang tempo ng klase ng musika ang ginagamit ay mas nakakapagpahina ng daloy ng customer sa isang kainan dahil sa tagal ng oras na ipinapamamalagi nila dahil mas inienjoy nila ang magandang paligid kasabay ng magandang tunog ng musika, sa ganitong klase ay nakakaramdam sila ng katahimikan at napapabawas pa ng stress na iniisip nila. Ngunit bumabagal rin ang dami ng kita na nakukolekta nila sa araw na iyon. Samantalang kapag nasa fast food ka naman, ay mas mabilis ang daloy ng konsyumers dahil sa malakas at mabilis na awitin na pinapatugtog habang sila ay kumakain kung kaya’t masasabing napatunayang mas mabilis ang table turnover ng fast food kung kumpara sa fine dining na restawran.

KONKLUSYON Sa pag aaral na ito ay malaki ang naibigay na impormasyon at kaalaman sa isang estudyante. Mga bagay na akala nila’y hindi na kailangang pag-tuunan ng pansin. Sa tulong ng nakalap ng mga mananaliksik na impormasyon at mga datos ay nalaman nila ang kahalagahan ng musika at naging AWARE na sila sa mga maganda at di magandang naidudulot nito satin at sa paligid. Layunin rin namin na ibigay sainyo ang nararapat na kaalam na dapat ninyong makuha sa mga mananaliksik. Nalaman namin sa pag-aaral na ito na malaki ang nagiging epekto ng musika sa konsumer maging sa mga tindahan at kainan. Para sa mga konsumer mas nakakapagbigay ito ng kapayapaan ng pakiramdam habang sila ay namimili o kumakain. Sa mga tindahan at kainan naman nakakatulong ang musika upang mas lumago ang kanilang negosyo dahil isa ito sa pinakamahalagang instrument upang maakit ang mga kostumer at tumaas ang kanilang benta. Gayunpaman, dapat pa rin isaalang ala ang mga magiging masamang epekto nito sa kostumer man o mga tindahan at kainan.

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