...Benefit From Natural Looking Hair with the Help of Remy Hair Extensions UK Keywords: Virgin Human Hair, Remy Hair Extensions UK With the passage of every single day, it seems as though Remy Hair Extensions UK are assuming popularity. The reason behind the same is that these extensions are not only crafted from 100% human hair but also have their cuticles intact. Also, one of the major advantages is that the hair runs in the same direction right from the root till the tip. Faces the same direction Taking all parameters into account, it will not be a wrong claim to make that the quality of these types of extensions is worth more than the invested money. In fact, there is a myriad of advantages you can expect to seek the benefit of by means of...
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...2 Name and Student Number: |David Kremen | |Date Submitted: |30.10.2012 | In teams of 2 people you will create a new business. You have $20,000 cash to invest, and the rest of the start-up costs will be covered by borrowings. Describe your business in detail including (6 Marks) Business name Zohan's hair salon Business location Australia, NSW, Sydney, Rockdale Description of products and service hair coloring, haircutting, and hair texturing techniques Staff levels Josef Marek - Co-owner David Kremen - Co-owner Equipment and facilities required Hair Brushes and Combs ,Scissors and Hair Clippers ,Hair Styling Tools ,Hair Styling Chairs ,Hair Steamers/Hair Processors ,Hood Dryers ,Shampoo Bowls ,Hair Styling Station...
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... INTRODUCTION TO MARKETING MANAGEMENT LAGOS BUSINESS SCHOOL 2010/E15/647 AUGUST 2010 Marketing Strategy for a Nail Studio Table of Contents 1. Introduction ....................................................................................................................... 3 1.1 Purpose ........................................................................................................................ 3 1.2 Limitations ................................................................................................................... 3 2. Background ........................................................................................................................ 4 2.1 The Market................................................................................................................... 4 2.2 Market Segmentation .................................................................................................. 4 3. Marketing Mix Strategy ..................................................................................................... 6 3.1 3.2 3.3 3.4 4.1 4.2 4.3 4.4 Products – Suite of Services ......................................................................................... 6 Place..............................
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...Market Segmentation And Product Positioning Market Segmentation And Product Positioning The hypothetical company for the purpose of creating a marketing plan is Healthy Hair, Inc. The company brand name is Boss and its product offering is a unisex shampoo and conditioner in one aimed primarily at African American female and males between the ages of 18-34. According to marketing research company Mintel, sales of black hair care products in 2008 exceeded $165 million. Although a third of those sales went to corporate conglomerates like L’Oreal and Alberto Culver, who own many ethnic product lines from Soft-Sheen Carson to Mizani, there are still many independent African-American players in the hair product game (Humphrey 2010). This paper will discuss 1) The marketing segment for Healthy Hair, Inc., and why this segment was selected, 2) The target market and why these customers are targeted, 3) Healthy Hair, Inc. strengths, weaknesses, opportunities, and threats (SWOT), 4) The market position for the product. Identify the marketing segment for the product and explain why this segment was selected; The Segment A market segment is a group of customers whose likes are comparable (Iacobucci, 2010). The marketing segment for the product is based on demographics, geographic, psychological, and behavior data. Demographics The product will be geared toward African American men and women ages 18-34. The education level and income...
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...NEW PRODUCTS AND BRAND EXTENSIONS To facilitate the discussion, it is useful to establish some terminology. When a firm introduces a new product, it has three main choices as to how to brand it: 1. It can develop a new brand, individually chosen for the new product. 2. It can apply, in some way, one of its existing brands. 3. It can use a combination of a new brand with an existing brand. A brand extension is when a firm uses an established brand name to introduce a new product. When a new brand is combined with an existing brand, the brand extension can also be called a sub-brand. An existing brand that gives birth to a brand extension is referred to as the parent brand. If the parent brand is already associated with multiple products through brand extensions, then it may also be called a family brand. Brand extensions can be broadly classified into two general categories: Line extension: The parent brand is used to brand a new product that targets a new market segment within a product category currently served by the parent brand. A line extension often involves a different flavor or ingredient variety, a different form or size, or a different application for the brand (e.g., Head & Shoulders Dry Scalp shampoo). Category extension: The parent brand is used to enter a different product category from that currently served by the parent brand (e.g.. Swiss Army watches). Most new products are line extensions—typically 80 percent to 90 percent in any one year. Moreover...
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...Journal of Business Research 62 (2009) 305–313 Contents lists available at ScienceDirect Journal of Business Research Brand extension feedback: The role of advertising ☆ Eva Martínez a,⁎, Teresa Montaner b,1, José M. Pina a,2 a b Departamento de Economía y Dirección de Empresas, Facultad de Ciencias Económicas y Empresariales, Gran Vía 2, Zaragoza 50005, Spain Departamento de Economía y Dirección de Empresas, Escuela Universitaria de Estudios Empresariales, María de Luna S/N Edificio Lorenzo Normante, Zaragoza 50018, Spain A R T I C L E I N F O A B S T R A C T Firms often use brand extensions as a way of introducing their new products, although they also risk diluting their brand image. In order to understand how consumers assess extensions and extended brands, the present work proposes and estimates a theoretical model, using the structural equation methodology. The results of the estimation indicate that the attitude towards the extension influences brand image and that this attitude is a consequence of the initial brand beliefs and the coherence of the new product. A multisample analysis also reveals that favoring the introduction of extensions through adequate advertising constitutes an efficient way of protecting brand image. © 2008 Elsevier Inc. All rights reserved. Article history: Received 1 May 2007 Received in revised form 1 February 2008 Accepted 1 May 2008 Keywords: Brand extensions Brand image Brand equity Advertising 1. Introduction Launching...
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...Content page * Introduction * Business Idea * Market Research * Suppliers * Advertising * Legal Implication * Finances * Evaluations Introduction setting up a business When you start a business you should be fully prepared and you should have in mind of what business you want to do, why you want to do that business to gain profit or just to provide service as well and how you are going to do by following areas are important to the success of our small business such as properly trained and motivated employees, clean and appropriate looking business, quality products and pricing, choice of location as well as proper promotion and customer service. Not just that but you should know what kind of business you are doing and whether you are doing in a partnership or by your own. If you are doing it by yourself then will you be able to take the responsibility of everything by yourself or do you need any financial support by bank or by your parents. However if you doing in partnership you can’t just do what you want to have even take advice from your partner as well. The skill you need to have for a good and order to be successful entrepreneurs is ...
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...The effect of temperature stress on dairy cows J. Praks When environmental temperatures move out of the thermoneutral zone (or comfort zone) dairy cattle begin to experience either heat stress or cold stress. Either stress requires the cow to increase the amount of energy used to maintain the body temperature and there is less energy available to produce milk. Thermoneutral zone is the range of environmental temperatures where normal body temperature is maintained and heat production is at the basal level. The ranges of thermoneutral zone are from lower critical temperature (LCT) to upper critical temperature (UCT). LCT is the environmental temperature at which an animal needs to increase metabolic heat production to maintain body temperature. UCT is the environmental temperature at which the animal increases heat production as a consequence of a rise in body temperature resulting for inadequate evaporative heat loss (Yousef, 1985). Thermoneutral zone depends on the age, breed, feed intake, diet composition, previous state of temperature acclimatization, production, housing and stall conditions, tissue (fat, skin) insulation and external (coat) insulation, and the behaviour of the animal. UCT is given as 25-26 ºC , LCT as a range from -16 to -37 ºC for dairy cows (Berman et al., 1985; Hamada, 1971). LCT for newborn calves is 10 ºC in dry and draught-free environment. LCT decreases to 0 ºC by the time the calf is 1 month old. Temperature-humidity index (THI) could be...
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...Procter & Gamble is an American global corporation based in Cincinnati, Ohio. It’s known as the world’s largest consumer goods company. P&G is ranked 86 in the 2012 fortune 500 list with a revenue of $ 82.5 billion. As of 2008, P&G is the 23rd largest US company by revenue and 14th largest by profit. P&G India is a subsidiary of world’s largest consumer goods company Procter & Gamble a nd the largest and fastest growing consumer goods companies in India. P&G India, was established in 1964 and serves over 650 million consumers. P&G operates under three entities in India : “Procter & Gamble Hygiene and Health Care Limited”, ‘Gillette India Limited’, and ‘Procter & Gamble Home Products’. These three entities have a direct reach of 1.3 million outlets across India. invested in the country via its five plants and over nine contract manufacturing sites. creates 26,000 jobs directly and indirectly. Procter & Gamble, will build its largest manufacturing plant in the Indian sub-continent in Hyderabad by investing 345 crore. 1. HOW P&G WAS BORN? William Procter, a candle maker, and James Gamble, a soap maker, immigrants from England and Ireland respectively who had settled earlier in Cincinnati, who met as they both married sisters, Olivia and Elizabeth Norris, formed the company initially. Alexander Norris, their father-in law called a meeting in which he convinced his new sons-in-law to become business partners. On October 31, 1837, as a result of the suggestion, Procter...
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...consumers in the immediate neighborhood and sales to itinerant traders or individuals in nearby towns. Milk is transported to towns on foot, on donkey and horseback or by public transport, and commands a higher price there than when sold in the neighborhood, to cover transport costs. Dairy production is insufficient to meet demand in most parts of Ethiopia: consumers report that low availability of dairy products is a major reason for not consuming dairy products (Asfaw, et. al. 2011, pp 32-43). A study by Negassa (2009, pp 48-56) in the Arsi zone shows that about 72, 62, 43, and 38 percent of consumers surveyed indicated that their current monthly levels of consumption of fluid milk, edible butter, cheese, and cosmetic butter (used for hair care) respectively are insufficient. This study will therefore conduct to determine factors affecting production and marketing distribution channel of dairy products in jimma town small scale cooperative associations and private producers managing distribution channel such as poor collaboration, lack of market access that many farmers face, policy decision on assurance of quality and standards, product marketing, among others is taken in the absence of vital information on how they affect the entire value chain, aggravated environmental problems agricultural growth ,accelerations declining terms...
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... Emami Ltd., a flagship company of Emami Group, is one of the leading FMCG players engaged in manufacturing & marketing of personal care & healthcare products. With over 300 diverse products, Emami’s portfolio includes trusted power brands like Zandu, Boroplus, Navratna, Fair & Handsome, Mentho Plus, Fast Relief & Sona Chandi Chyawanprash. Triggers We expect Emami’s Net Sales & PAT to grow by 16.9% & 219.7% respectively over FY12-14. Growth momentum could continue in its power brands viz Boroplus, Navratna, Fair & Handsome & Zandu, led by higher A&P spends, distribution expansion and brand extensions. The management aims to grow each of its power brands to Rs 8-10 bn over the next 5 years. Strong R&D & aggressive marketing & distribution would continue to support portfolio expansion, like in the past. The company’s sub-segmentation strategy of launching variants and brand extensions has worked out well. Emami is a market leader in under penetrated segments like Fairness cream, Antiseptic cream and Cold cream market. Robust outlook of personal care market could prove to be beneficial for Emami going forward. Even the cooling oil market outlook is robust & hence Navratna Oil would do well. Rural India would be a major growth catalyst going forward. Emami expects its revenue share to go up further through focus on value for money products, increase in brand promotion (with the help of celebrities as brand ambassadors) & distribution and rise in rural household incomes. After...
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...Effect of brand trust, brand image on customer brand loyalty in FMCG sector at Egypt ABSTRACT: Purpose- The purpose of this research is to identify and study the main factors that Affecting on customer brand loyalty in FMCG sector in Egypt. Design/Methodology/Approach- 26 variables have been explored using literature reviews and exploratory survey of consumers from different income levels, different lifestyle. Data obtained from the reliable sources (e.g. press releases, Science Direct site, Wikipedia) have been used to study the main factors that Affecting on customer brand loyalty in FMCG sector in Egypt. Findings- Based on literature reviews and exploratory surveys, the key determinants impacting consumer’s product...
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...FOOD SAFETY KNOWLEDGE AND PRACTICES OF FOOD RECOVERY AGENCY WORKERS BEFORE AND AFTER FOOD SAFETY TRAINING A Thesis Submitted to the Graduate Faculty of the Louisiana State University and Agricultural and Mechanical College in partial fulfillment of the requirements for the degree of Master of Science in The School of Human Ecology by Sara Katherine Waggoner B.S., Texas Christian University, 2002 May 2004 ACKNOWLEDGEMENTS I would like to express my deep appreciation to Dr. Michael Keenan who served as one of my major professors on this project. His concern for his students and colleagues is extraordinary, and his enthusiasm regarding the field of nutrition is inspiring. A sincere expression of gratitude goes to my other major professor Dr. Elizabeth Reames. She is an excellent mentor, and it has truly been a blessing to work with such an amazing person. I would like to thank Dr. Maren Hegsted, a committee member who has been an incredible support to me during my time here at LSU. She has always been there to offer advice and to answer my endless questions. Also, I would like to show appreciation to Dr. Georgiana Tuuri, a committee member whose energy and smile were always sources of encouragement. A very special thank you is also extended to my family and friends for their patience, understanding, and support throughout this endeavor. Finally, thank you to the entire faculty, staff, and students of the School of Human Ecology for their thoughtfulness...
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...investment approval of up to 100 per cent foreign equity is allowed Have improved on the infrastructure facilities which has increased access to the industry • • 2010 Market size: USD28 billion Notes: Market size estimates from Technopak 2018E – estimated figure for 2018 For updated information, please visit www.ibef.org ADVANTAGE INDIA 3 FMCG NOVEMBER 2011 Contents Advantage India Market overview and trends Growth drivers Success stories: Major players Opportunities Useful information For updated information, please visit www.ibef.org 4 FMCG NOVEMBER 2011 The FMCG market has four main segments Household care Fabric wash, Household cleaners Personal care FMCG Oral care, hair care, skin care, cosmetics/deodorants, perfumes, feminine hygiene and paper products Food & Beverages Health beverages, staples/cereals, bakery products, snack food,...
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...United Kingdom This paper is a revised version of a competitive paper reviewed and accepted for presentation at the Academy of Marketing 2004 conference, July 06-09, Cheltenham, University of Gloucestershire Business School, England, United Kingdom 1 A Grounded Exploration of Sales and Distribution Channel Structures in Thirteen Industries in India Leading to a Classification Scheme Abstract Innovation is a fundamental virtue of marketing. In this paper, a case is made to promote the use of innovative and novel combinations of research methodologies to derive new insights of business phenomena. This study is an attempt to understand and explain the sales and distribution channel structures in thirteen different industries in India. The investigation adopted a mix of case research and grounded theoretic research methodologies in exploring the subject under scrutiny. The study offers a classification scheme for grouping marketing channels into homogenous clusters based on similarity/dissimilarity using multivariate multidimensional mapping techniques. This scheme offers to explain the variety found in structures and suggests alternative channel possibilities. Such a scheme can be used in formulating marketing strategies and in deciding upon operational issues as well. While the main setting of the reported findings is Indian, the findings may prove to be useful beyond the national setting. Usual disclaimers associated with qualitative research methodology (Gummesson...
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